Marketing Next Practices Blog
B2B Customer Journey: How Not to Get Lost?
The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations,...
Secrets to VAR Sales Success
Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...
4 Reasons Why SEO is Vital for Creating a Marketing Campaign
Any kind of marketing campaign will benefit from SEO. If you are not doing SEO, you miss out on a massive chunk of potential traffic and customers. This blog post will discuss four reasons SEO is vital for your marketing efforts. Targeted marketing Targeted marketing...
Creating Content to Improve Google Search Ranking
Semrush recently held a webinar that discussed the new Google Core Update, which focused on Google Search ranking. The higher your Google ranking is the more website traffic you will receive. Below you will learn a few keys that will help your search rankings on...
Do Users Need Private Proxies for Social Media?
Ask any person in the street if they have Insta, FB, Twitter, and other social apps, and you will hear yes, yes, and yes. Snapchat, LinkedIn, YouTube, TikTok, and other apps — millions of people spend hours in their favorite apps, disclosing information about their...
Benefits of Collecting User Feedback
It can be argued that word of mouth among friends and family generates more purchases than any other marketing effort, meaning that a company can get by without spending heavily on advertising. It’s undeniable that in today's digital age, millions of online reviews...
A 3-Step Guide To Starting A Content-Driven SEO Strategy
Search engine optimization (SEO) is the process of making your page rank on search engines like Google. It’s a vital component of online marketing. And it can also be a game-changer for your business as it boosts brand awareness and helps generate leads. Content is...
Why Understanding Consumer Behavior is Vital to Viable Marketing
No business can function without an effective marketing strategy. Having a great product or service is an important first step in building a business, but if no one knows the product exists, a company will never be very successful. Marketing is the engine behind...
Social Listening Tools and Marketing: 8 Essentials to Grow Your Business Social Pages
Social hubs like Instagram are necessary, period dot. If your business project does not appear and STAY in the social plane today, your project does not exist. In other words, no talk — no folk noticing your offer. Still, your mere presence on social media does not...
How Businesses Can Diversify Their Investments in the Tech Age
You don’t just have to invest in stocks, property, and precious metals now. Technology has given investors the opportunity to invest in a range of other things (in many different ways). Diversification of your business’s portfolio is a fantastic way for you to...
These Key Areas Can Help Drive Profitability
To be successful, businesses need to focus on a variety of key areas. While the list of necessary focus areas may vary from business to business, some core tenets are essential for all companies. We will discuss six key areas that can help drive profitability for any...
Essential Positions to Fill on an Elite Marketing Team
Marketing is a lot different than it used to be. Where once the job was about putting a message before as many people as possible and hoping some of them went for it, the focus has narrowed tremendously. Modern marketing practices are less about casting the widest...
How To Improve Your Company’s SEO For Greater Results
No matter what business you are in, you need to have a strong online presence if you want to be successful. This is especially true today, as more and more people are turning to the internet for information and shopping. If your website doesn't show up near the top of...
How To Offer Your Marketing Services To International Companies
In order to offer your marketing services to international companies, you need to have a good understanding of the global marketplace. You also need to be aware of the cultural differences that can impact how marketing is executed in different parts of the world. In...
Why T-Shirts Make Great Marketing Tools
Among the various marketing tactics available at your disposal, utilizing T-shirts may be worth considering if you want to give your marketing a fresh perspective. Both small and large businesses are looking for ways to expand their reach. If widening your reach is...
Building a Diverse Marketing Team Can Bring in Global Opportunities
If you manage a marketing team, you’ve probably observed a growing push towards international relevance and exposure in the industry. Whether intentionally or just because the world is more connected than ever before and makes it more possible for people around the...
6 Excellent Reasons Why Your Business Needs Custom-branded Clothing
Custom-branded clothing can take your business to the next level. A business with strong branding is a solid business. It’s impossible to expect a continuous expansion if you don’t have a clear brand. This is why it’s important that you dedicate time, money, and...
5 Things to Consider Before Choosing Marketing Dashboard Software
Having marketing dashboard software can save your company time and money. Through automated data visualization and real-time insights, a digital marketing dashboard serves as a single source of truth for efficient, agile decision-making, and problem-solving for...
6 Stress-Relieving Tips for Business Owners
Owning your business is a challenging and rewarding experience. As the owner of your company, you not only have the freedom to chart your course but also take responsibility for the success or failure of the business. This can be an extremely stressful position to be...
A 2022 Guide To IoT Market Trends
Now more than ever, the world is interconnected thanks to technology. This has been made possible primarily because of the Internet of Things (IoT). The Internet of Things (IoT) makes it possible for different digital devices to communicate with one another. IoT...
