Marketing Case Studies
How have we helped company’s just like yours? View the case studies below to see how we can help grow your business:
Cannon Costs Solutions was a small, unknown healthcare technology company, with no brand equity. In a category dominated by large competitors, Cannon needed to stand out, and stand for something as it targets multi-billion dollar health insurance companies.
Armanino is a Top 25 accounting firm, and leading technology consulting firm in the United States. As a Microsoft Gold Partner, Armanino sought to establish leadership in the fast-growing cloud software market with multiple solutions including Sage Intacct, Adaptive Insights, Salesforce, and others.
Auto Truck Group
Auto Truck Group is a leading work truck upfitter that targets several vertical markets in North America. Due to the extremely competitive nature of the upfitting industry, Auto Truck Group sought to improve it’s brand image, and generate sales leads.
Brookside Veneers is a small manufacturer of wood veneers used in furniture, cabinets and many other applications. Targets include architects, designers and fabricators, that typically use a search engine to identify suppliers of wood veneers. Brookside’s digital presence was dated, and not search optimized resulting in declining sales.
The CFO Alliance
The CFO Alliance is a professional association and community of more than 8,000 financial executives across North America. The CFO Alliance hosts learning and networking events in more than 20 cities, publishes research and recruits sponsors.
A leading healthcare cost containment service provider, Concentra grew rapidly through both acquisition and organic. As a division of Concentra Medical Centers, and after entering the healthcare provider network, messaging and branding required a refresh.
One of the leading providers of credit information services to banks, financial services, and auto dealers, Experian sought to launch a new product/service to the auto dealer vertical including brand name, logo, graphic theme and messaging.
FC Lighting is a fast growing manufacturer of specification grade fixtures sold through electrical distributors to lighting designers and architects. While FC products are highly regarded, their corporate image was not.
Wanting to “steal the show,” Forsythe needed an exciting theme their customers would remember. Auto racing was picked for its excitement and its connection to performance and teamwork.
Hot Potato Social Media
With a growing business case for effective social media implementation, Hot Potato Social Media aimed to be a thought leader in the competitive social media space, and ultimately to attract brands that can benefit from social media marketing, search engine optimization, and more.
Ecommerce retailer Iconic Shop is a startup launched into the ultra-competitive music merchandise market. Iconic needed to beat large, entrenched competitors.
The Illinois Manufacturing Excellence Center (IMEC) is a U.S. Department of Commerce funded manufacturing consulting services organization that helps manufacturers improve all aspects of their business.
Label-Aire and Trine–two distinct, established packaging equipment companies–were purchased by Impaxx to form Impaxx Machine Systems. Although Label-Aire and Trine both had positive brand equity, the new umbrella group had none. In addition, brand positioning and messaging were not relevant to key customer needs.
March Pump manufactures precision pumps for OEM, chemical, industrial, solar and other commercial applications. The company specializes in custom pumps for high-reliability applications, but this critical capability was not being effectively communicated to target audiences in any of March’s marketing efforts.
Nexonia is a leading provider of expense management software, rapidly expanding into related applications for a complete financial and human resource management solution. How can Nexonia continue to thrive in the expense software category undergoing rapid consolidation?
Specialty furniture manufacturer Norix competes with much larger rivals (Steelcase, Herman Miller) in the contract interiors category, with similar targets—dealers, end users, architects, interior designers. As a niche manufacturer, Norix strives to build awareness and drive sales leads for their growing sales organization.
Dek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products. After adding several product lines through both acquisition and internal development, Dek needed a unified and distinctive brand presence– along with a high-powered marketing program to enter new markets.
Founded in 1989 as dcVAST with a history of success in client/server and on-premise software and IT infrastructure services, the firm sought to embrace new cloud technologies to achieve rapid growth.
WEX Health is a leading software solution provider in the healthcare benefits category processing over $4 billion in reimbursement transactions annually. While recent healthcare reform legislation has increased sales growth, it has also attracted new and aggressive competitors. WEX Health needed to reassess marketing, messaging, and implement its own aggressive marketing program.
WEX (NYSE) is a global payments powerhouse, leveraging a long history in Fleet Payments to enter new markets in Healthcare, Travel, and other specialized payment applications. New markets require brand awareness and thought leadership to beat established and new competitors.
Wipfli Brittenford Systems
Wipfli Brittenford Systems is a leading CPA firm and VAR based in the Washington, DC region. Brittenford implements both cloud and on-premise software solutions to primarily small and medium-size businesses (SMBs) in a 3-4 state region. Now part of a national CPA firm, Brittenford is expanding from regional to national markets with a focus on key vertical markets including services, non-profits, and government contractors.