Marketing NEXT Practices

One of the tenets of modern marketing is thought leadership and information sharing. Candidly, if you respect what we have to say, perhaps you will give us a call to help on your next marketing project? To that end, we have a number of marketing white papers and case studies to share with you here. Be sure to check out our marketing blog for even more tips and information.

Digital Marketing Transformation Glossary

Digital Marketing Transformation Glossary

Thought Leadership Guide: Tips & Trade Secrets


Marketing Agency Selection Guide

Marketing Agency Selection Guide

Software Marketing Best Practices Guide


Email Marketing Best Practices Guide

Email marketing is still one of the leading marketing tactics when it comes to lead generation and results measurement. But like other marketing, email is only effective when executed correctly.

Search Engine Optimization (SEO): Top 10 Priorities 

Have you noticed a drop in website traffic? Anemic sales or lead activity from your website? You’re not alone. Frequent search engine algorithm updates are wreaking havoc on website results. Especially sites that lack search engine optimization or SEO.

Glossary of Modern Marketing Defintions

Learn both traditional marketing terms, as well as new marketing terminology. Definitions are conveniently categorized by advertising, branding, direct marketing, market research, product development, public relations, internet marketing, search engine optimization and social media.

Startup Marketing Best Practices Guide

In the shadows of record numbers of Startups is a 90% failure rate, with marketing dominating reasons for failure. This “Guide” identifies 9 Marketing Disciplines for Startup Success, along with multiple sub-disciplines, and several marketing resources for startups.

How Brands Can Use Cause Marketing For Results

This whitepaper will help you to understand what cause marketing is, why it’s good for your business or brand, and how you can implement it effectively. We’ll also share some case studies and an infographic presenting the latest trends in cause marketing.

Catalog Marketing Best Practices

Beside high profile, big budget consumer catalogs like Crate and Barrel or Victoria’s Secret, what are effective techniques for business-to-business or niche market catalogs? To answer this question, Modern Marketing Partners share Top 10 Catalog marketing best practices, along with some examples and additional resources.

Guide to Marketing Capital Equipment

How do you market capital equipment? This guide to marketing capital equipment identifies four aspects of capital equipment purchasing, along with three considerations of capital equipment marketing, a capital equipment marketing checklist, and a capital equipment marketing infographic.

Marketing Planning and Budgeting

What are the best practices for budgeting and planning your marketing campaign? Download the Marketing Planning and Budgeting white paper to learn about how you can prepare for and execute an efficient marketing campaign.

Micro-Vertical Marketing Guide

Micro-Vertical Marketing are activities that target and communicate with decision makers in niche or specialized market segments. Micro-Vertical Marketing has gained interest as competition grows in competitive and “considered purchase” categories that are typically high transaction values.

Content Marketing Best Practices Guide

This Content Marketing Best Practice Guide details 3 phases of the content marketing process: planning, implementation, and measurement. Both business-to-business (B2B) and business-to-consumer (B2C) content marketing scenarios are considered.

Social Media Marketing for Beginners

With over 27% of total U.S. Internet time being spent on social networking sites, not having a presence is truly a missed opportunity for businesses. Are you a business looking to get into social media marketing, but just not sure where to begin?

WooCommerce: The Ultimate Guide

Is your ecommerce website powered by WooCommerce? Then this is the guide for you! We have helped many clients launch their online stores with WooCommerce and have compiled this guide to help you with some of the most common questions we receive.

Information Technology Marketing

This whitepaper will identify four (4) reasons that effective IT marketing is more important than ever, followed by Top 10 IT Marketing Best Practices, an IT Marketing Infographic, case study, and links to additional resources.

New Rules of PR: A Guide to Modern Publicity

How does public relations integrate with today’s modern marketing practices? What are best practices for marketing publicity? Download the New Rules of PR: A Guide to Modern Publicity so you can see how PR applies to today’s marketing practices.

How to Measure Marketing

Frequently called marketing metrics, depending on the scale of your company or program, measuring marketing results can range from simple to a variety of complex methods and approaches. Download the whitepaper on modern rules for How to Measure Marketing and learn various tactics for marketing measurement.

Channel Partner Marketing: 10 Modern Best Practices

What are channel partner marketing best practices? Download this whitepaper by filling out the form below to learn 4 reasons why channel partners should reconsider marketing, top 10 marketing best practices for channel partners, and the new channel partner marketing imperative.

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