Marketing that works hard for membership-based organizations. We build connections with targeted individuals so that you can focus on delivering.
Running an association is a complicated venture. Not only do you have to keep up with current trends, you have to be the leading voice for your members in the media, legislature, and regulatory environment. Doing this in a fragmented and increasingly competitive association landscape requires you to grow your membership base while delivering on their needs.
From niche to national, associations need to know their audience, evolve their offerings, and grow their base. From thought leadership to event management, you need a marketing partner ready and able to do the legwork that lets you focus on what you do best, delivering on your promises.
With decades of experience working with associations, we’ve helped diverse groups of associations to take command of their marketing, whether they are on day one or are decades in. Through our tested approach to digital marketing, we help you connect with customers at every stage in the membership cycle.
Digital, Content, and Advertising Agency for the Membership world
Success in the association world requires you to build connections, show empathy for potential members, and deliver the representation that your members deserve. Throughout the years, we’ve evolved our tactics and strategies to fit the needs of the association world, providing our clients with a unique stack of services to establish trust and convert strangers into members.
Whether it’s our work in the corporate finance space, our success in the construction world, or our membership-based health benefits group, the name Modern Marketing Partners has become synonymous with association marketing.
Why do so many associations turn to Modern Marketing Partners? Because they know we deliver results. Our results in the digital and traditional space speak for themselves, and when you work with us, you can rest assured you’re getting the following:
- Messaging that Matters: Knowing who you’re trying to reach is just as important as how you reach out. We connect with your ideal customers and do so using a voice and tone that commands authority and converts audiences.
- Experience on Both Sides of the Website: For associations, you need to handle both sides of the website—the public facing and private facing end. We’ve delivered the management expertise you need on both sides of the transaction.
- A Holistic Digital Marketing Approach: The association management industry relies on inbound principles. As experts in this field, we help you attract, convert, close, and delight your membership base with the right messaging at all stages.
- Guidance to Grow: Steer your strategy. Our team works hand in hand with your staff to improve content initiatives while our analytics and inbound marketing experts will give you the insights you need to grow traffic, conversions, and revenue.
We know that membership organizations have a wide range of offerings, and a Bar association is going to have different needs and cost structures than a networking group. We’ve worked with players on both end of the spectrum, ranging from those who need to deliver continuing education to those taking a simpler approach. Here are just some of the companies we’ve worked with.
Our Specialized Association Marketing Services Include:
When you work with Modern Marketing Partners, you’re turning to a company with the skills, expertise, and good advice you need—whether you are just starting out or have been doing this for decades.
We work around your budget, needs, and goals to build a comprehensive marketing strategy including but not limited to the following:
Website and User Experience
It’s vital to have a website built for conversion, but you can’t ignore your users the second they sign up. We deliver user experience and flow-focused websites for both members and non-members alike.
Membership-Focused Thought Leadership
Why buy the cow when you can have the milk for free? We lead the conversation and prove your worth—without giving away too much. Our thought leadership team focuses on getting visitors primed and ready to sign up.
How are you giving back? It’s likely that your association does a lot, not only for your paying members, but the community as well. We know how to show off your culture and contribution, thanks to our deep connections with industry media players.
Grow traffic and deliver content that feeds your funnel. From list building to email design, creation, and distribution, we’re putting you in front of readers and optimizing emails for better deliverability and clicks.
Turn your members into your greatest sales asset. Community management helps you to delight paying members so much that they share their experiences with their network.
One of the hardest things in today’s association world is your ability to stand out. The association space is saturated, and your potential members only have so much time and money. We help you to establish a brand focused on trust, values, and connection.
Get an Association Marketing Assessment
The association world continues to evolve. It’s on you to tailor your site, marketing initiatives, and strategies to the needs of current and potential members. If you’re looking to understand the necessary steps to improve your association marketing, we invite you to sign up for a free marketing assessment. Your custom consultation includes a complete marketing assessment, in-depth Website/SEO analysis, and marketing plan recommendations that will help you dramatically increase website traffic quality and quantity, member aquisition, and member retention.
Content Marketing Best Practices
We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. This Content Marketing Best Practice Guide details 3 phases of the content marketing process: planning, implementation, and measurement.
Association Marketing Expertise
Check out our latest articles on association marketing.
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