Branding Archives - Modern Marketing Partners

5 Effective Branding Ideas to Keep You Ahead of the Competition standard

Most customers won’t go in-depth while analyzing a product or service they’re paying for. Sure, they may weigh in features and factors, but they don’t have enough specific knowledge to make a data-based decision. So, what makes them decide? The majority of the product they choose comes from a brand they like the most. It gets even betters since, if the service is exemplary, they might stay loyal customers for years and years to come. With all of this in mind, here are the top five practical branding ideas to help keep your business image ahead of the competition. source 1. Identify your target audience Some businesses are hesitant to outline their target audience clearly. Instead, they cast a wide net, unwilling to dismiss anyone as ...

Why T-Shirts Make Great Marketing Tools standard

Among the various marketing tactics available at your disposal, utilizing T-shirts may be worth considering if you want to give your marketing a fresh perspective. Both small and large businesses are looking for ways to expand their reach. If widening your reach is one of your goals, branded T-shirts may be worth considering. If you want your brand to stand out from the competition, making the most of T-shirts as a marketing tool may be an effective promotional move. Once you make an effort to create the ideal T-shirt that best showcases what your brand is all about, it may be the key to reaching out to your target audience and sparking interest. Today, you have an array of t-shirt printing ...

6 Excellent Reasons Why Your Business Needs Custom-branded Clothing standard

Custom-branded clothing can take your business to the next level. A business with strong branding is a solid business. It’s impossible to expect a continuous expansion if you don’t have a clear brand. This is why it’s important that you dedicate time, money, and effort to marketing. This is why you are effectively sleeping on your brand if you’re actively marketing but you’re not making use of custom-branded clothing. This article will discuss custom-branded clothing and give insightful information on the following: different kinds of custom-branded clothing reasons why your business needs custom-branded clothing We assure you that after reading this post, you’d fully understand how the easiest way to actively sabotage your business is to not use custom-branded clothing. ...

How to Increase Brand Awareness Using Marketing Psychology standard

There’s a lot that goes on in the human brain when we decide to buy a product. Although not many marketers are psychologists, having a basic understanding of the science of psychology and its uses in marketing can be very helpful. Here’s how psychology can help you increase brand awareness that can ultimately lead to more sales. What Is Marketing Psychology? The concept of marketing psychology is simple: using the principles of psychology to influence more people to follow a brand and buy products or services. It’s also known as “neuromarketing” and it can be a powerful way to increase the effectiveness of marketing campaigns. Marketing Psychology 101 There are 10 main principles of marketing psychology that can be used in different contexts ...

A Comprehensive Guide To Developing A Digital Branding Strategy standard

A company without an online presence can be compared to a vehicle with flat wheels. Slow progress should be expected. For that reason, businesses now need a diverse range of digital branding strategies to help them establish a presence in the marketplace. So, whether you're a startup, a family business, a big company, or a sole proprietor, you need to have a digital branding plan in place to engage your target market and improve sales. What Is A Digital Branding Strategy A digital branding strategy may be defined as a method through which your company's identity is communicated to customers over the internet. Increasing client loyalty, brand awareness, and sales are the primary objectives of this strategy. Think of your brand in the ...

Why Your Startup Needs to Focus on Branding from Day One standard

It is no secret that branding gives startups an identity and distinction from their competitors. Without it, introducing new products and services would be more difficult. Consumers would have a hard time distinguishing your product in the market. Remember that no matter how saturated or low the market competition is, having a brand identity would help your startup either way. It would definitely boost your brand’s awareness and product reputation. In turn, the public would be more trusting of your brand. They would be more inclined to avail or purchase the services you offer despite being a newcomer in the industry. With that, here are other reasons why you need to establish your branding identity from day one Increases your visibility The initial ...

25th of January, 2022
In: Blogging, Branding, Search Engine Optimization (SEO)
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Does Guest Posting Help New Brands? standard

Have you been preparing for a long time to launch your new brand? This is an exciting time for any business owner. But, it can also be difficult and while you are eager to show the world what you have to offer, you have to be patient and continue this hard work. Namely, one of the most important things you are going to have to do is build a presence on the internet. This is going to allow everyone to find out who you are and become interested in your products or services. After all, you are going to have competition and you have to create a reputation for your brand. This is going to involve having a marketing strategy ...

Signs Your Business Needs Help from a Brand Design Agency standard

Has your business been struggling recently but you cannot quite put your finger on what is going wrong? This often happens to businesses that have been around for a few years. After the initial buzz and excitement have gone, brands struggle to keep their customers and enjoy the same success. This does not mean that your business has had its time. Instead, it can just mean that you need to work on your brand design more. Perhaps your messaging and story are not clear or they blend in with the crowd. Alternatively, you may have lost interest and need to brand. No matter what the problem is, a brand design agency can help you enjoy a new lease of life. ...

5 Strategies To Create A Standout B2B Brand standard

B2B branding is usually seen as the boring, rational counterpart of B2C. This is because the two are targeted toward very different audiences. While B2C brands are often more focused on emotions, B2B brands are centered on justifying their business value. It makes sense, since B2B isn’t trying to sell to people; it’s trying to sell to corporations and organizations. But, despite the marked contrast between the two, B2B branding can actually work well with emotions. It doesn’t have to be limited to cold facts and analyses. With more brands getting creative and thinking outside the box, B2B brands need to step up their branding game and come up with a strategy to set themselves apart. This may require having ...

The Do’s and Don’ts of Branded Vehicles standard

Proper vehicle branding can do a lot for your business. It is an important tool if your vehicles play a major part in your operation. In some cases, they might be the only branding tool you need. This is especially true if your business is local and limited in scope. But it has to be done properly to be efficient. If you don’t get it right, you might end up wasting thousands of dollars branding your fleet without results. It could even backfire on you if done incorrectly. Let’s take a look at some of the things you should do and also avoid when branding your vehicle. Do - Keep Things as Neat as Possible One of the biggest mistakes when designing ...

A Guide to Creating a Brand Identity in an Evolving World standard

Brand identities are often created and marketed according to public perception. As a result, such a concept is constantly evolving. This is especially true for the current social climate that is transforming at a rapid rate. While there is no denying that building brand identity is important, you first need to create an identity that your customer base can get behind. This could make cultivating and promoting the company a lot easier. The following guidelines will show how you can make this work in a shifting world: Be Aware of Your Target Audience As a new business, it is unlikely that you want to target every niche out there. Instead, you probably have a good idea of the demographic you want to ...

Foolproof Tricks To Help You Build Your Brand Identity And Cultivate Awareness standard

As a business, brand awareness is critical to influencing customer purchasing decisions. In a past report by the Content Marketing Institute, 77 percent of marketing leaders agreed that a strong brand is paramount to their growth plans. In fact, 89 percent of marketers say brand awareness is their main goal. Others insist that consistency across branding channels can boost your profits by as much as 23 percent. However, it is not enough to spend time and resources creating an ideal brand for your business if you want it to be successful. Instead, businesses must make a conscious effort to continuously promote and cultivate brand awareness amongst their key markets. Whether it is working to garner more attention for your rebranded website or ...

How Coronavirus Helped Brand Innovation image

Obviously, Coronavirus is not what businesses planned for, but maybe this illness helped businesses in a certain area: brand innovation. Many companies had to think outside the box to adapt to the new challenge in the world. This new adaption has allowed brands to revolve in a way they never thought was possible. As reported by Forbes on October 26th, 2020 by Larry Light. Coronavirus Spurs Brand Innovation As miserable and devastating as coronavirus is, there is exceptional creativity happening around us. When we finally arrive at the other side of a national vaccine, we will see a changed brand-business world of remarkable new ideas. What is amazing is that some of this innovation is already underway. Innovation is the development of new ...

How To Make Content Marketing Work In Your Brand Awareness Campaign standard

Content marketing is here to stay. Over 91 percent of B2B utilize content marketing to reach customers, according to the Content Marketing Institute. The way businesses promote and advertising their brand is changing in response to changing consumer tastes. Around 70 percent of consumers now say they would rather get information about a company or business from a blog or informational post instead of the traditional print or digital advertisements. This means businesses looking to increase their presence or build their brand are being increasingly shown the benefits of employing content marketing in its efforts. As more consumers seek great content and begin to associate them with brands they love, here is how to successfully use content marketing in ...

How Data and Personalization Inform the Customer Journey image

Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions, which now come at a premium. At this point, customers are tuned into way more than just transactions. If the opportunity presents itself they’ll engage with their favorite brands literally anytime and anywhere. To deliver two-way communication this requires meeting your customers where they are, in-person and online. It also requires having a firm understanding of your customers, including their preferences and what drives their behavior, which is the foundation of omnichannel marketing. When you know who your customers are, how they spend their time and where they spend their time, ...

Alexa: Develop a Branded Voice Experience for My Company image

Brands looking for new ways too engage customers may find potential in creating branded voice experiences on Amazon’s Alexa, Google Home, Apple’s Siri, and Microsoft’s Cortana. You don’t want to miss an opportunity and not enter the voice-enabled world that seems to be evolving every minute. While most marketers will agree that voice-activated smart devices and voice branding are in their infancy, you just can’t deny the explosive growth of this industry over the past couple of years. They have entered the homes of consumers everywhere, with an estimated 64 million U.S. households expected to be equipped with one by end of this year. Voice commands on Alexa are becoming like search on Google. And by 2020 more than half of ...

1st of November, 2018
In: Branding, Ecommerce, Marketing Best Practices, Marketing Tactics, Packaging, Personalized Marketing
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Packaging Trends Important for Brands Continued Market Success image

Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values and the innovative role companies must uphold in order to accurately interpret their markets’ unique needs. Packaging today needs to reflect the most forward-looking attitude of a circular society. This year Nestle made an announcement that it plans to make 100 percent of its packaging recyclable or reusable by 2025. Stating that they believe, “plastic waste is one of the biggest sustainability issues the world faces and that there is a urgent need to minimize the impact of packaging on the ...

22nd of October, 2018
In: Branding, Marketing Tactics, Social Media, Video Marketing
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Give Long-Form Video a Go image

In our last blog we discussed how to utilize live video in a company’s marketing mix. Live broadcasting allows for real-time company and customer interaction on social media’s most popular platforms. It may also seem a little scary for a company, especially one who hasn’t done much video creation in the past, to jump into live streaming. So let’s talk about another option companies should consider, thanks to Instagram’s new platform launch over the summer. In June, Instagram introduced IGTV, a new platform that allows companies to upload their phone-captured, long-form (as in up to an hour) videos for their followers to watch. This comes five years after the launch of video on Instagram, which only allows for one-minute videos that ...

12th of October, 2018
In: Branding, Marketing Strategies, Social Media, Video Marketing
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Boost Your Brand With Live Video image

Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique capabilities to provide timely content that captivates followers. This type of content is where all the growth is expected to happen over the next couple of years and therefore, stands to reason that it will boost a company’s growth strategy on social media as well. What is Live Broadcasting Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with a ...

4th of October, 2018
In: Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
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Organizational Commitment Key to Delivering Quality Customer Experience – Part 2 image

In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are struggling at getting it in the hands of the right people at the right time to be truly impactful. You can see how valuing the customer experience requires an organizational commitment to embracing the concept that customers rule supreme. Clearly, every team member from every department needs to be on board with delivering your brand’s strategy. This will lead to less customer turnover and strengthen your position in the marketplace to continue attracting new customers. To effectively focus on the customer experience though, companies ...

1st of October, 2018
In: Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
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It’s Time to Deliver a Consistent Customer Experience Across Multiple Platforms – Part 1 image

Today’s clients are interacting with your company through multiple channels such as your website, your Facebook page, your loyalty program or any number of other ways. And the ways are increasing every year as technology advances, right along with customer expectations right too. So it’s important to create a consistent customer experience across every channel now and for the future. According to Forrester research the customer experience will be more important than price in determining customer purchases and customer retention by the year 2020. Customer brand relationships will require companies to deliver personalized, relevant experiences that empower customer behavior based upon them receiving the right message, at the right time, in the right place. Are companies prepared to do that? Apparently ...

4 Steps for Choosing a Successful Company Name image

Creating a name for you new company may actually be your first foray into the world of marketing, whether you realize it or not. Your name begins the branding process of your organization and is a crucial first step towards its success. You’re setting the tone for how people will initially perceive your company. And remember the old saying, “You never get a second chance to make a first impression.” Everyone is bombarded with thousands of names daily. Only the really good ones are going to stick in anyone’s memory. So if you’re a start-up, you need to put some time and effort into creating a name for your company. You’ve got to hit the right chord in your market ...

3rd of July, 2018
In: Branding, Influencer Marketing, Marketing Best Practices, Mobile Marketing, Social Media
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Leveraging Millennial Engagement on Instagram with Influencer Marketing image

Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very connected nature, Millennial marketing should focus on social media apps, which function primarily on mobile. Instagram is a natural fit for the Millennial lifestyle. They are the largest group of consumers who use mobile and social media. Their reliance on peers, family, friends and experts to provide trusted information is substantiated in Edelman’s annual Trust Barometer. The survey’s 2018 numbers indicate again that these are the people they most trust, whereas in general, trust among the informed public ...

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