Marketing Next Practices Blog

7 Common Startup Problems (and Their Solutions)

Business startups face many challenges in today’s markets, not the least of which is holding true to an original vision under enormous pressure from both customers and the industry ...

Outsource vs. Insource Marketing

Whether to insource marketing to an employee, or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and ...

2020 Vision – The Future of Marketing

January is that time of year for prognostications of the future, for outlooks and trends, and of course, New Year's resolutions. So why not a 2020 Vision - The ...

3 Things People Get Terribly Wrong About SEO

When people are first introduced to SEO, they are often amazed at the idea that you can actively improve your positioning with search engines. The issue, however, is that ...

Battlecards – Key Tool for Improved Win Rates

Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in ...

10 FAQs on the Google BERT Update

50% of all searches will be voice searches by 2020, and Google’s taken notice with update BERT. Devices are being treated like companions, giving rise to conversational search queries ...

LinkedIn Events – How to Use This Well-Hidden Feature

A few months back when cleaning out my invites, I saw a section on the “My Network” tab of the LinkedIn app called “Events.” Well, it’s been a few months ...

Why Do My Webcasts Suck?

Have you noticed that everyone, every competitor, every business-to-business brand is doing webcasts or webinars? Webcasts must be the “killer marketing app”, but then you produce a webcast and ...

Tips for Successfully Marketing to Generation Z

Marketing to millennials and what makes millennials tick might be a trending topic these days - but the truth is, while we’ll need to market to millennials for years ...

Event Marketing Checklist – Trade Shows and Live Events

Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, ...

Five Reasons to Switch to Digital Marketing

There are many businesses that rely on traditional marketing to channel their products and services. However, you cannot shy away from the fact that digital marketing is also gaining ...

10 HubSpot Workflows Every Sales Team Needs

Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and ...