Is TikTok the Next Social Media Marketing Killer App?
You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer ...
Read MoreHow to Use Influencer Marketing for Your SaaS Business
Influencer marketing is a little bit like the old-fashioned celebrity endorsement. But instead of an actor or musician making a 30-second TV spot, this modern mash-up pairs social media ...
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Business Intelligence for Marketing – A Shiny New Silver Bullet?
No longer can marketers simply rely on the "Four P’s". Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence ...
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Event Marketing Checklist – Trade Shows and Live Events
Before we get to that checklist, please consider some well-known event marketing truths. First, trade shows and live events are still very important in many industries including technology, healthcare, ...
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Lead Conversion Rates for Software
Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on ...
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Content Marketing Study – 2019 B2C
Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks ...
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Content Marketing Study – 2019 B2B
The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge ...
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Digital Marketing Transformation Guide – Top 12 Strategies
Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation ...
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25 Lead Generation Types and Tips
In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition. So what is lead generation, and how can you ...
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Top Reasons SEO Should Be Part of Your Marketing Strategy
Marketing is one industry that has been transformed by the growth of the consumer's digital world. While marketers are still responsible for clever ad campaigns and catchy tag lines, ...
Read More3 Tips to Make the Most Out of Your B2B Influencer Marketing Campaign
When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored ...
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Top Account Based Marketing Tools and Tactics
As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s ...
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