• 13 Aug, 2018
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Creating a name for you new company may actually be your first foray into the world of marketing, whether you realize it or not. Your name begins the branding process ...

• 8 Aug, 2018
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Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos ...

• 2 Aug, 2018
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Last month Google introduced its first new solution, Smart Campaigns, under its Google Ads brand. Aimed specifically at Small Businesses, Smart Campaigns look to automate ad creation, audience targeting, and ...

• 1 Aug, 2018
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Nonprofit marketing in the U.S. today must contend with stock market results, government reform initiatives, and an uncertain political environment. This makes nonprofit financial performance a strong indicator of an ...

• 31 Jul, 2018
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The MarketingProfs theorize that with the rising prominence of voice search, the landscape of SEO is changing. They believe that without links to click on during screenless searches, the importance ...

• 30 Jul, 2018
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No pain, no gain. Dieting and marketing actually have a lot of similarities. Primarily, success doesn’t happen overnight; it takes place long-term. Finding out what works for the brand and ...

• 27 Jul, 2018
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Sure, telling a buyer what your business can do for them is important; but it’s also important to prove that your words are more than just words. Case studies are ...

• 26 Jul, 2018
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Protecting the privacy of your customers and prospects while they visit your site is paramount to the success of your organization. Business owners need to be concerned about the security ...

• 25 Jul, 2018
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Amazon Echo frenzy has taken over and people are quickly adopting smart speakers and other forms of voice search. Think snippets limited your company’s influence on page 1? Voice search ...

• 23 Jul, 2018
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Influencer marketing continues to grow and gain interest for brands looking to provide relevant content to their audiences. It has become a popular marketing tactic for companies across a variety ...

• 20 Jul, 2018
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Users hate slow sites; pages that take longer than 3 seconds to load see significantly higher bounce rates. Internet giant Google has noticed. To improve user experience and combat long ...

• 19 Jul, 2018
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Business blogging requires genuinely engaging prospects and customers. The thing is people are all different. This means you need to have some different types of content on your blog to ...

• 17 Jul, 2018
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In the age of information, it’s easy for a company’s audience to feel overexposed to marketing and ads. It’s also a lot of extra work for an organization’s staff to ...

• 16 Jul, 2018
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Today’s marketplaces are busy, and information is abundant. Your customers want access to your product and service information quickly and easily. They expect this timely, convenient access starting from their ...

• 12 Jul, 2018
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Your company started a blog maybe a year or so ago for all the right reasons. As a marketer you know the value of having new, relevant content on your ...

• 9 Jul, 2018
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If you’ve found direct mail working well for your company, you may be ready to expand your reach and attain more prospects through a rented mailing list. The two overall ...