How to Market to Millennial B2B Buyers
The millennials are growing up, and as they do so, they move to more prominent, decision making roles. Take company B2B buying committees, for example. 82% now include at least ...
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Google Image Product Badge for Ecommerce Websites
Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges ...
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Businesses Can’t Afford to Ignore HTTPS Anymore
Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. ...
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How to Use Psychographics to Enhance Your Marketing Strategy
Demographics, although important, don’t provide you a complete understanding of your target audience. It’s often their interests, values, beliefs that act as explanations for consumer behavior. That’s where the collection ...
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10 of the Best Ways to Use Google’s Post Feature
77% of people look at multiple businesses before making purchasing decisions and 82% use search engines to discover information about local businesses. That being said, what better way to stand ...
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5 Ways to Increase Association Membership Recruitment and Retention
Having trouble recruiting and retaining association members? You may be the minority. The average retention rate is a whopping 85% for trade associations, and member organizations enjoy a 76% retention ...
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5 Tips for Marketing IT Services
Information Technology (IT) firms have the potential to make plenty of money – with technology consistently growing at an exponential rate, there will be no shortage of IT work to ...
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6 Features Every IT Company Needs on Their Website
Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search ...
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Google Local Business URLs: Get Customers to Take Action From Search
Google recently released a new feature that will allow searchers to take actions, like making a reservation, right from the search results page or Google Maps. If you you own ...
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How to Create a Highly Visual Instagram Feed for Your Brand
Instagram has over 500 million active monthly users, and it’s very business-friendly. Some important stats for any marketer: 75% of users take action after looking at an Instagram advertisement; that ...
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15 Best Social Media Tools
Social media has a number of benefits: you can reach a wider audience, you can stay in contact with current and potential customers, etc. But It can be overwhelming to ...
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Basic Questions About Social Media Automation – Answered
Social media can be a really important tool for your business, but it can require a lot of work. With plenty of tasks likely on your marketing plate, it’s easy ...
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Gain Active Viewers on LinkedIn
Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more ...
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Three Strategies for Law Firms Looking To Make Marketing Work in 2017
Ahh, legal marketing, how you have changed since the days that I was a one-man content farm (unpaid intern) at a personal injury attorney. What was once a field so ...
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Get Past the Social Media Algorithms
Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This ...
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Five Quick and Easy Places to Publish Your Whitepapers (That Aren’t SlideShare)
So, you’ve published a whitepaper, guide, slide deck, or other big, important piece of content. You upload the entire document (or better idea, upload a preview) to SlideShare, because you ...
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Link Building Tactics Part 2: 4 Important Techniques
Link Building Part 1 blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. Link Building ...
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Boost Online Sales With Social Media
Ecommerce websites are great for boosting sales and expanding transactions beyond local customers, but have you considered getting in on where consumers spend most of their time on the Internet? ...
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Link Building Tactics Part 1: Using Outreach to Gain Links
Search engines use links in two important ways: (1) to discover new web pages and (2) to determine how well a link should rank. Links act as the way that ...
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A Chiquita PR Campaign was Powerful Enough to Topple the Guatemalan Government
Chiquita’s brand image comes across as fun and playful, but the company has some dark history. Chiquita’s original name was United Fruits before rebranding and was an extremely powerful business ...
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