15 Best Social Media Tools
Social media has a number of benefits: you can reach a wider audience, you can stay in contact with current and potential customers, etc. But It can be overwhelming to ...
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Basic Questions About Social Media Automation – Answered
Social media can be a really important tool for your business, but it can require a lot of work. With plenty of tasks likely on your marketing plate, it’s easy ...
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Gain Active Viewers on LinkedIn
Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more ...
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Three Strategies for Law Firms Looking To Make Marketing Work in 2017
Ahh, legal marketing, how you have changed since the days that I was a one-man content farm (unpaid intern) at a personal injury attorney. What was once a field so ...
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Get Past the Social Media Algorithms
Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This ...
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Five Quick and Easy Places to Publish Your Whitepapers (That Aren’t SlideShare)
So, you’ve published a whitepaper, guide, slide deck, or other big, important piece of content. You upload the entire document (or better idea, upload a preview) to SlideShare, because you ...
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Link Building Tactics Part 2: 4 Important Techniques
The last blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. The four main tactics ...
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Boost Online Sales With Social Media
Ecommerce websites are great for boosting sales and expanding transactions beyond local customers, but have you considered getting in on where consumers spend most of their time on the Internet? ...
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Link Building Tactics Part 1: Using Outreach to Gain Links
Search engines use links in two important ways: (1) to discover new web pages and (2) to determine how well a link should rank. Links act as the way that ...
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A Chiquita PR Campaign was Powerful Enough to Topple the Guatemalan Government
Chiquita’s brand image comes across as fun and playful, but the company has some dark history. Chiquita’s original name was United Fruits before rebranding and was an extremely powerful business ...
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How to Add Meta Descriptions to a HubSpot Blog
In this article, we will be providing instructions for adding a meta description to your HubSpot Blog. What is a Meta Description? A meta description is the text that shows ...
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5 Great Services for Content Promotion
Has your engagement on your online content ever been much lower than expected? While this can be a very saddening moment in any content creator’s life, there is something that ...
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Why It Matters: Proving the Value of Your Content to Prospects
In the great grocery store that is the internet, your content could be the greatest thing since sliced bread. It could be a well-written, topical, informative, and even slightly entertaining ...
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Why Your Content Isn’t Reaching the Right People
Maybe you just created a great piece of content—which in your mind is the greatest thing since sliced bread. To you, this isn’t just any sliced bread. This is top ...
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Google Algorithms Timeline
Google has long been the leader of search engines and its influence is far-reaching. Ranking on Google means being visible on the Internet; conversely, not ranking makes you invisible. Over ...
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How to Use LinkedIn Matched Audiences
On Monday, LinkedIn announced the launch of Matched Audiences. This new feature gives advertisers three new options for targeting people they already know: Website Retargeting Account Targeting Contact Targeting These ...
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Google Dropping the Hammer on Unscrupulous Partners
Do you ever get a call from a friendly robot who claims to be either “from Google” or “working with Google”? Have you ever had someone guarantee you page one ...
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Email Marketing Best Practices 2017
Our last blog discussed forming email strategy goals and a target audience. Here, we’ll re-visit 5 of our best practices from 2014, because the same ideas ring true today: (1) ...
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Make the Most Out of Your Email Marketing Strategy
Don’t be so quick to blame email marketing for your woes. It may not be email itself, but rather, how you send email. Email open-rates may be underwhelming, but email ...
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Instagram Stories are better for Marketing than Snapchat
Snapchat just went public and over the last couple years, marketers have tried to get a piece of Snapchat’s excellent engagement rates. But here’s the issue – users don’t want ...
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