Marketing Next Practices Blog

Top Account Based Marketing Tools and Tactics

Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try. As a B2B marketer you’ve probably been hearing about ABM the past couple years. You know it’s a very strategic form ...

9 Components for Comparing Social Media Analytics Platforms

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well ...

8 Steps to Creating Powerful Marketing Case Studies

The B2B environment is the perfect place for case studies. Companies work hard to attain new clients, deliver a quality product or service, and provide end-to-end customer support to ...

4 Types of Digital Marketing Strategies for E-commerce

It's estimated that there will be 1.92 digital buyers this year. With an estimated 7.7 billion people on the planet today, that means a quarter of the world's population will be buying ...

4 Trends Effecting Digital Marketing Now

The digital revolution is upon us, impacting marketing at every turn in the road. New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice ...

How Data and Personalization Inform the Customer Journey

Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, ...

Social Ads Coming Soon to WhatsApp

Marketers need to begin preparing for WhatsApp advertising. Facebook is all set to start cashing in on the massive popularity of its free messaging application. With 1.5 billion total users and ...

7 Sell Sheet Tactics to Get Your New Product Noticed

After you’ve had your “Aha” moment and created a new product or service, now the hard work begins. As an entrepreneur or product developer you need to attract interest from a potential ...

6 Tips for Creating Compelling Email Content

The American Marketing Association’s (AMA) publication, Marketing News, recently included the results of an informal poll that identified four tactics marketers plan to stop using in 2019. Guess what tactic wasn’t on ...

Do You Need to Hire an SEO Consultant in 2019?

Are you wondering if it is necessary to hire an SEO consultant in 2019? Regardless of the size of your company, incorporating good SEO tactics can give you a ...