Categories ArchivesSoftware Marketing

Software Marketing Guide image

software marketing

Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software marketing. Intense Competition With over 6000 competitors in over 300 categories of software alone, competition is enormous. Some of the most competitive categories include Project Management (489 competitors), CRM (399), and Human Resources (363). With such a large crowd, it can be difficult to stand out. Paid Marketing Over-Saturation Your competitors are using all kinds of paid marketing and sales tactics. This is also giving the largest brands the advantage, because they have more capital to spend on marketing. The company ...

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Software Marketing Best Practices – Webinar image

software marketing

During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST. Software Marketing Best Practices: Executive Briefing Software prospects are often completely overwhelmed by the marketing of software companies. Standing out can become expensive, fast, but what if there’s a way to be just as effective on a smaller budget? What’s Covered: Understand the challenges of marketing software. Learn how even small brands can attain category leadership, and beat even the biggest competitors. Be privy to proprietary processes for building a thought leadership brand. Learn tactics ...

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