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The Role of Managed IT Services in Driving Digital Transformation in Software Development

The Role of Managed IT Services in Driving Digital Transformation in Software Development

by Lindsay Brown | Apr 15, 2025 | Digital Transformation, Software Marketing, Technology Marketing

Ready? Set. Go! In today’s fast-paced digital world, the pressure is on for software development teams to deliver high-quality products swiftly and efficiently. Over the decades, it has gone from go-karts to Indy Car racing. Digital transformation has emerged as...
How to Leverage Content Marketing to Drive Growth for Software Companies

How to Leverage Content Marketing to Drive Growth for Software Companies

by Lindsay Brown | Aug 23, 2023 | Content Marketing, Software Marketing

In this blog post, we will explore the various strategies and tactics that software companies can employ to effectively utilize content marketing as a powerful tool for driving growth. From creating informative and engaging blog posts to developing compelling case...

How To Boost Your Marketing With These 7 Tech Strategies

by Lindsay Brown | Apr 17, 2023 | Software Marketing, Technology Marketing

Like in other sectors today, the marketing field experience constant technological developments. The common marketing technologies are voice search, social media platforms, and email marketing tools. Another technology is artificial intelligence–powered chatbot. It...

How to Effectively Market a New Software Product

by Lindsay Brown | Feb 21, 2023 | Launch, Software Marketing

Although software products are extremely popular, knowing how to market them properly is essential. You can have the most incredible, revolutionary software product in the world, but if no one knows it exists, it will never reach a wide audience. While marketing a new...

3 Biggest Growth Levers For SaaS Companies

by Lindsay Brown | Dec 5, 2022 | Software Marketing, Technology Marketing

Software development and use are on a completely different tangent than what you’ve known as familiar a decade ago. Traditionally, software companies would develop software for every company depending on their needs. Even when a new client needed software...

Secrets to VAR Sales Success

by Lindsay Brown | Nov 1, 2022 | Account Based Marketing, Lead Generation, Sales Initiatives, Software, Software Marketing

Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...
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