Software Marketing Archives - Modern Marketing Partners

5th of December, 2022
In: Software Marketing, Technology Marketing
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3 Biggest Growth Levers For SaaS Companies standard

Software development and use are on a completely different tangent than what you've known as familiar a decade ago. Traditionally, software companies would develop software for every company depending on their needs. Even when a new client needed software similar to a previous one, you had to design a new one. And this was attributed to the transfer of ownership rights. However, with the current software-as-a-service (SaaS) technology, software companies sometimes have to create a new product for every customer. On the contrary, if you're a SaaS company owner, consider developing a single high-end product that can be used by several customers simultaneously. You only need to host your product on the cloud and grant access and usage capabilities for ...

5 Things to Consider Before Choosing Marketing Dashboard Software standard

Having marketing dashboard software can save your company time and money. Through automated data visualization and real-time insights, a digital marketing dashboard serves as a single source of truth for efficient, agile decision-making, and problem-solving for brands and marketers. What is a Digital Marketing Reporting Dashboard? A marketing reporting dashboard is a business intelligence (BI) tool that collects, analyzes, and populates data from different sources on a user interface. If you have multiple marketing campaigns running across different platforms like Facebook and Google, a reporting tool can pull all the data through data connectors, and turn them into actionable business insights. Data connectors are pre-built or custom APIs that integrate various marketing channels in one centralized location without having to write backend codes yourself. However, ...

Here’s Why LMS Has Become Irreplaceable After The Pandemic standard

The world was in turmoil as the COVID-19 continued to be a danger to everyone. Offices around the world had temporarily closed to protect their staff from potential infection. An LMS is a software solution that manages the monitoring, reporting, and administration of an organization's virtual courses and training programs. It functions like an online classroom and allows educators to interact with their online learners and perform interactive learning activities. This solution was critical during this period of social distance and lockdown protocols. But now that the effect of COVID-19 on our lives has begun to decrease, does that mean the importance of e-learning decreases? Let’s find out. Since the concept "learning management systems" was conceived, its popularity has grown. LMS is ...

7th of June, 2022
In: Business Intelligence, Software Marketing
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Don’t Let Cybercriminals Nip Your Business in the Bud: Cybersecurity for Startups standard

Small businesses are the target of 43 percent of all cyberattacks, and 60 percent of these are out of business within six months of the attack. It's vital to spot the dangers and know how to avoid them. Let’s look at the main cybersecurity threats for emerging businesses and how to deal with them. Phishing Phishing is tricking people into revealing private information such as passwords or codes. This is most often done by email. The illegally acquired data can then be used to steal money, customer details, or technical secrets from the company. How to prevent this from happening to your company? Train all your employees to treat every email from an unknown source as dangerous. They should never click on a link ...

13th of December, 2019
In: Marketing and Sales, Sales Initiatives, Software Marketing
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Battlecards – Key Tool for Improved Win Rates image

Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in nature. That’s why battlecards are becoming so popular. As reported by Crayon in Guide to Competitive Battlecards. What are Battlecards? A battlecard is a piece of enablement collateral aimed at helping salespeople overcome competitive threats at any point in the sales process. They are typically created by the team responsible for gathering and analyzing Competitive Intelligence, or by a sales enablement team in conjunction with CI or product marketing team. Here is an example of a battlecard from HubSpot. What Battlecards Are Not Most product marketing, competitive intelligence, and sales enablement teams are familiar with ...

10 HubSpot Workflows Every Sales Team Needs image

Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and faster) through your sales funnel: 1. Page View What are some of the key pages on your website and what do they tell you about your visitors? You can brainstorm "topic areas" you have on your website and send visitors unique, triggered emails based on their specific interests. Some topic area examples include: Industry (ex: manufacturing, distribution, etc.) Product content (ex: a specific software you offer, or a certain functionality) Prospect validation (ex: viewing your case studies, testimonials, etc.) After you define some of your key topic areas, you can create a series ...

Secrets to VAR Sales Success image

Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could close deals just by getting referrals from relationships, networking, telemarketing, and yes, sales staff. Only basic marketing was required (can you spell Tchotchke?). Fast forward to 2020, more than 100,000 software publishers exist with 1 million projected by 2027 (source: Forrester). With channel partners often competing with the publishers they represent. To say business software is a competitive market is an understatement. With that set-up, sit back and take in some perspective on such thought-provoking questions as: Why VARs are relevant? How ...

Lead Conversion Rates for Software image

Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for different software ecosystems. To shed some light on the subject, the software marketing experts at Modern Marketing Partners will provide some necessary sales lead definitions and background information, then compare lead conversion rates for two software ecosystems, and finally, provide some relevant, additional information on sales lead generation. Learn more about our software marketing services here. MQLs vs. SQLs Before digging into lead conversion rates, it will be helpful to understand some useful definitions. First, Marketing Qualified Leads or MQLs are defined as ...

15th of July, 2019
In: Demand Generation, Lead Generation, Marketing and Sales, Sales Initiatives, Software Marketing
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25 Lead Generation Types and Tips image

In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition. So what is lead generation, and how can you improve or maximize lead generation? Great questions! To answer, Modern Marketing Partners (MMP) will share a Definition of Lead Generation, along with some insight into the differences between Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs). Then, per the title, MMP will provide a list of 25 Lead Generation Types, along with corresponding tips that you can apply to achieve maximum lead generation effectiveness. Lead Generation Definition Fundamentally, Lead Generation is defined as the action or process of identifying and cultivating prospective customers (prospects) for a business's products or services. There are ...

Top Account Based Marketing Tools and Tactics image

As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within market, or individuals within target companies, and utilizes highly personalized communications to reach each target. ABM is likely the exact opposite of approaches you’re currently taking; where you cast a wide net to drive multiple leads, hoping that a few truly workout and are a good fit for your products or services. Most of your marketing focus is being spent on top funnel activities to get noticed and generate some ...

3rd of June, 2016
In: B2B Marketing, Content Marketing, Software Marketing
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Software Marketing Guide image

Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software marketing. Intense Competition Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 100,000 software brands compete in more than 300 categories. Paid Marketing Over-Saturation Your competitors are using all kinds of paid marketing and sales tactics. This is also giving the largest brands the advantage, because they have more capital to spend on marketing. The ...

Software Marketing Best Practices – Webinar image

During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST. Software Marketing Best Practices: Executive Briefing Software prospects are often completely overwhelmed by the marketing of software companies. Standing out can become expensive, fast, but what if there’s a way to be just as effective on a smaller budget? What’s Covered: Understand the challenges of marketing software. Learn how even small brands can attain category leadership, and beat even the biggest competitors. Be privy to proprietary processes for building a thought leadership brand. Learn tactics ...

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