Categories ArchivesLead Generation

25 Lead Generation Types and Tips image

Lead Generation Types and Tips

In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition.   So what is lead generation, and how can you improve or maximize lead generation? Great questions! To answer, Modern Marketing Partners (MMP) will share a Definition of Lead Generation, along with some insight into the differences between Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs). Then, per the title, MMP will provide a list of 25 Lead Generation Types, along with corresponding tips that you can apply to achieve maximum lead generation effectiveness. Lead Generation Definition Fundamentally, Lead Generation is defined as the action or process of identifying and cultivating prospective customers (prospects) for a business's products or services. There are ...

Continue Reading

The Best Signup Forms According to the Statistics of 2018 image

Best Signup Forms 2018

There are a lot of different ways to collect your customer email list. And either collecting a decent email subscribers’ database will take you forever or an effective toolkit will save you from Sisyphean work.   Omnisend - ecommerce marketing automation platform - analyzes their customers’ data and provides us with their reports every year. This year, it has been the data from over 7200 brands, mostly from the United States, United Kingdom, and other English speaking countries.   The comprehensive infographic contains the insights on promotional email campaigns, marketing automation, the Black Friday promotions as well as list building means. This time let’s take a look at Omnisend findings on the signup forms’ performance in 2018. What forms have been ...

Continue Reading

5 Tips for Marketing IT Services image

Marketing IT Services

Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement marketing to achieve sales. But how? We’ve compiled both 5 IT firm challenges and 5 tips for marketing IT services. 5 IT Firm Challenges Identifying the challenges of the IT industry can help us determine what their marketing needs are. What are IT firms struggling most with? It boils down to 5 major challenges: 8% have difficulty attracting new business. 6% have difficulty finding and retaining good employees. 8% struggle to remain innovative. 7% face a difficult economy or an ...

Continue Reading

6 Features Every IT Company Needs on Their Website image

website tips for IT companies

Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your website is two fold: 1) to help prospects find you; and 2) once they find you, to tell them about what your business does (services). Whether a small or large IT services provider, there are 6 essential website features that are crucial to generating more leads: Mobile-Friendly Easy to Contact Services Case Studies/Testimonials/Reviews Blog Local SEO Mobile-Friendly Potential clients are almost certainly searching for your services on a phone. More often than not, searches with local intent (e.g. local ...

Continue Reading

Lead Generation through Landing Page Development image

When developing a lead generation strategy, many factors go into leads.  One of the most important considerations in both website development and lead generation is the creation of landing pages that are both SEO friendly and will motivate visitors to act.  How can you do this? Where should you start? Read on to see the guide to landing pages. With special thanks to Tuesday Marketing Notes author Eric Gagnon, we would like to share with you Developing Effective Landing Pages for Successful Lead Generation. Landing Pages for Lead Development Previously, we've covered the techniques for writing effective, response-generating text ads for Google AdWords and other keyword search marketing programs. This week, we’ll cover the very important techniques required to develop effective landing ...

Continue Reading

IP Lead Tracking — Just the Facts image

There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly reports. It is reported that although 90% of B2B sales begin with a web search, only 2-3% of website visitors complete a contact or registration form. While website analytics software report traffic or visitors, page views, bounce rate and other useful statistics, actual sales leads from registrations are a fraction (2-3%) of website visitors. What if you could identify all those anonymous website visitors?  A marketing no-brainer, right? Enter IP Tracking Software Think of a Caller ID for your website.  ...

Continue Reading

8 Steps to Build a B2B Lead Generation Strategy on Social Media image

Lead Generation through Social Media.  As a marketer in the B2B world, you know that social media is the forefront of lead generation; but where do you begin? 2014 has been defined in many ways. From the year of the consumer as defined on Forbes to the year of the socially conscious brand; it is becoming more and more important to tell your brand’s story through social media.  However, without a strategy, how are you going to motivate individuals to follow and interact with your brand? This is why, after a detailed search of insights offered by thought leaders on this topic, we would like to share an 8 step process to generating B2B leads on Social Media.  Special thanks to ...

Continue Reading

Catalog Marketing Best Practices image

Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Beside high profile, big budget consumer catalogs like Crate and Barrel or Victoria’s Secret, what are effective techniques for business-to-business or niche market catalogs? In the new whitepaper, “Catalog Marketing Best Practices”, we share the Top 10 Catalog marketing best practices, along with some examples, and additional resources. Top 10 Catalog Marketing Best Practices 1. Brand Identity 2. Design 3. Copy 4. Photography 5. Easy Ordering 6. The Mail List 7. Promotions 8. Niche Catalogs 9. Cross-Channel Marketing 10. Measurement No question, catalog marketing is declining with ever-rising postage and printing costs, and of recent, the pending elimination of Saturday ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!