Customer Experience Archives - Modern Marketing Partners

How to Create Meaningful Customer Engagement Strategies That Drive New Revenue standard

66% of customers expect personalized and tailored engagements from companies that are based on past interactions. But despite that, a staggering 39% of companies don't even have a process for regularly asking their customers for feedback. And that's a big reason why many businesses struggle with keeping their customers coming back and buying again. Without understanding what the customers want and developing engagement strategies, even the most eager customers will eventually forget about the company and move on to something else. But the good news is that for those who are willing to develop their engagement strategies, that can become an incredibly powerful method for generating new revenue. As any growth marketing firm with a data-driven approach will tell you, your ...

Top Ways to Build Life-Long Customer Relationships standard

No business can become a success without good customer relationships. Regardless of the size of your enterprise and the industry it belongs to, rest assured, the way you care about your clientele can mean the difference between steady growth in the market (read boosted revenues) and quick disappearance from the scene. Building sound relationships with their customers is especially important for small businesses that are usually one of the most vulnerable categories in terms of coping with the highly competitive environment. Did you know that almost 80% of customers claim that they always give preference to a brand that sends a message it does care about their needs and understand them? Let’s face it, in these days and age, people ...

6 Things That Make or Break Your Fashion Retail Business standard

Looking to increase sales in your fashion retail store? The retail industry can be very competitive, so you need to find something that makes you stand out from the crowd. How can you provide more value to your customers? The answer is: by relying on technology. According to the National Retail Federation, more than 65% of customers say that shopping technologies and innovations improved their experience, In addition, 3 out of 5 consumers say that retail’s investment in technology is improving their experience both online and in-store. In this article, we’re discussing how retail companies can use technology to increase sales and overall store performance. 1. Use Management Software Software is one of the most important tools that every business needs to have. ...

4th of October, 2018
In: Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
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Organizational Commitment Key to Delivering Quality Customer Experience – Part 2 image

In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are struggling at getting it in the hands of the right people at the right time to be truly impactful. You can see how valuing the customer experience requires an organizational commitment to embracing the concept that customers rule supreme. Clearly, every team member from every department needs to be on board with delivering your brand’s strategy. This will lead to less customer turnover and strengthen your position in the marketplace to continue attracting new customers. To effectively focus on the customer experience though, companies ...

1st of October, 2018
In: Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
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It’s Time to Deliver a Consistent Customer Experience Across Multiple Platforms – Part 1 image

Today’s clients are interacting with your company through multiple channels such as your website, your Facebook page, your loyalty program or any number of other ways. And the ways are increasing every year as technology advances, right along with customer expectations right too. So it’s important to create a consistent customer experience across every channel now and for the future. According to Forrester research the customer experience will be more important than price in determining customer purchases and customer retention by the year 2020. Customer brand relationships will require companies to deliver personalized, relevant experiences that empower customer behavior based upon them receiving the right message, at the right time, in the right place. Are companies prepared to do that? Apparently ...

Categories ArchivesCustomer Experience