Marketing Next Practices Blog

5 Strategies To Create A Standout B2B Brand

B2B branding is usually seen as the boring, rational counterpart of B2C. This is because the two are targeted toward very different audiences. While B2C brands are often more focused on emotions, B2B brands are centered on justifying their business value. It makes...

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How to Start a Marketing Agency

If you have entrepreneurial dreams and also happen to have a passion for marketing, then the idea of starting a professional agency might have already crossed your mind. It’s a great opportunity to bring together your ambition of being a business owner with your...

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8 Signs Your Business Needs Lead Generation

Lead generation is the lifeblood of any business. Without generating leads, it will be impossible to grow your business. It is because you are not getting new customers to keep streams of revenues coming.  There are two ways to grow businesses:  Get more money from...

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10 Solutions to Streamline B2B Marketing And Sales

Business-to-Business (B2B) marketers manage various tasks throughout the day. They should measure results, develop strategy, meet deadlines, and execute deliverables without getting distracted. So, how do they juggle all of those responsibilities? When it comes to B2B...

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A Look at How Advertising Has Changed Over the Years

Over the years, advertising has taken on many new forms so that it is a continually evolving industry. You have probably never stopped to think about it but, even as far back as the ancient Egyptians, some form of advertising existed. Those carvings on steel found by...

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6 Ways Marketing and Accounting Overlap

When it comes to departmental differences, there's perhaps no greater dichotomy between marketing and accounting. These career paths tend to attract dramatically different personalities and offer contrasting experiences in their day-to-day work. However, one cannot...

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