Categories ArchivesSearch Engine Optimization (SEO)

Five Quick and Easy Places to Publish Your Whitepapers (That Aren’t SlideShare) image

Where to post whitepapers and presentations

So, you’ve published a whitepaper, guide, slide deck, or other big, important piece of content. You upload the entire document (or better idea, upload a preview) to SlideShare, because you want to share it to the most used visual content platform, which just so happens to be owned by the world’s largest professional network, which in turn is owned by Microsoft. Makes sense. But why stop there? You don’t just share your blog post to Facebook, you share it to Twitter, LinkedIn, etc. for optimal awareness. Why not do the same with your big content too? SlideShare Is Great, But I Have Some Concerns Let’s get this out of the way, I love SlideShare. I loved it more when they gave ...

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Link Building Tactics Part 2: 4 Important Techniques image

Link Building Tactics

The last blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. The four main tactics include: Guest Blogging Ego-Bait Broken Link Building Link Reclamation Below, we break down how to approach each tactic. Guest Blogging One effective way to build links is through guest blogging. This tactic involves you publishing your content on their blog. Step 1: Decide on what links you want to use. What page on your website do you want the guest blog to link back to? The homepage? Services? A contact form? Deciding which links you want your guest blog to link back to creates better focus for the blog itself. ...

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Link Building Tactics Part 1: Using Outreach to Gain Links image

Link Building

Search engines use links in two important ways: (1) to discover new web pages and (2) to determine how well a link should rank. Links act as the way that search engines crawl the Internet. Without link building, your website could be invisible to search engines. Some link building is organic. Quality content is likely to be shared on other websites. As a result, your site has earned an organic link. The best way to gain organic links is to create content others want to share. Consider the following forms of content to increase the likelihood of shares: Video Infographic Data Visualization Whitepaper How-to Guide Image Gallery Once you’ve ensured that your content is solid, you can look to other ...

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How to Add Meta Descriptions to a HubSpot Blog image

how to add meta descriptions to HubSpot blog

In this article, we will be providing instructions for adding a meta description to your HubSpot Blog. What is a Meta Description? A meta description is the text that shows up with your listing in a search results page (like Google). Each page and blog on your website should have a keyword-rich meta description (also relevant and specific to the page) that is approximately 150 characters in length including spaces. While technically, meta descriptions do not effect rank, the meta description is what displays in a search result, so keyword relevance can effect click-through rate, and hence authority. It’s also worth mentioning that social media sites like LinkedIn and Facebook will use your blog’s description tag when it is shared on their ...

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Google Algorithms Timeline image

Google Algorithm Timeline

Google has long been the leader of search engines and its influence is far-reaching. Ranking on Google means being visible on the Internet; conversely, not ranking makes you invisible. Over the years, Google has perfected its search algorithms to provide better searches for its users. On multiple occasions, its major updates have required marketers to completely shake up their strategies. Below is a timeline of major changes from 2011 to 2017, followed by a description of these updates. Google Algorithm Timeline Major Updates Penguin Initially launched in 2012, Penguin was created to catch sites spamming its search results, particularly by buying links or obtaining links from networks created primarily to boost Google rankings. Launched: April 2012 Most recent: October 2016 ...

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Law Firm Websites — 5 Best Practices image

Law-Firm-Websites

Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start? To that end, following are 5 best practices for developing and managing a law firm website that is focused on lead generation: web platform, SEO, content, contact information, and social media.

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