Categories ArchivesSearch Engine Optimization (SEO)

A Remote Working Toolkit Guide for SEO Marketers standard

Marketing has experienced rapid growth in the past decade. The Internet has made marketing a diverse field of talents and specializations that more and more people are eager to join every year. And with COVID, SEO marketers are being forced to work remotely. The good thing about working from home is the plethora of software available to remote workers, especially marketers. Marketers are no strangers to automated tools and trackers that help them do their job efficiently. But digital marketers can take advantage of other software, not just marketing software. From simple calendar apps to productivity tools, a ton of software will help you work remotely and keep your productivity intact. 5 Software Recommendations for Digital Marketers Use a Secure, Encrypted Network There is ...

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6 Starting Points for Improving Your Website SEO standard

Many business owners are aware of the power of SEO. However, SEO is a complex and multi-faceted tool that even specialists sometimes struggle with. This complexity leaves many business owners wondering where they should start and how to set priorities.  This overwhelming feeling is caused by the many moving parts of SEO, leaving many business owners stuck in a state of inaction. The best bet is to choose some simple-yet-effective changes as starting points. Here are six to get you started. Start Monitoring Analytics Before you do anything else for SEO, ensure that you have your Google Analytics activated and monitoring. The data provided by this free service can give you valuable insights into what's working in your business and what needs ...

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5 Ways SEO Online Marketing Can Improve Your Business standard

There seem to be countless ways to utilize online marketing in order to improve your business. However, not all of these are created equal. It's important to figure out which strategies are best for your business, compare what is available to you, and decide on the best way to spend your budget. SEO, which stands for search engine optimization, is widely considered one of the most important marketing strategies in growing your business. Keep reading below to learn five ways that SEO can improve your business. 1. Exposure By utilizing Search Engine Optimization, you're also marketing your business to millions of people; you can even break this figure down to about 67 thousand. Why might you break this down, you ask? This ...

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Top 5 Most Important Tips for Mastering Your SEO Content standard

If you are a content writer and want to improve your SEO content writing skills, you must know that SEO and content go hand in hand. Sure, you can always reach out to SEO content writing services at low price but creating content on your own is a rewarding job. It not only polishes your writing skills but also helps you stand out among the competition. So, if you do not want your content to get lost somewhere on search pages, make sure to heed these tips mentioned in the article. 1. Identify Your Ideal Audience First things first, before you create the content, you need to identify your target audience or clients. This is probably the most important yet often ...

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4 Ways to Boost Your Local SEO standard

SEO has changed the game for many companies. Optimizing techniques enable companies to increase the quality and quantity of traffic to their site. When organizations rank higher in search engine results, they have an increased likelihood of being one of the first options consumers see in their search results. SEO enables firms to do this without breaking the bank, giving them greater reach and excellent return on investment. For many businesses, though, the global reach of search engines appears at odds with their own missions. You don't need people from Alaska landing on your website when you run a store in Florida. So how do you boost your presence in the area you serve? Or, if you are a company that serves ...

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3 Things to Look For While Hiring An SEO Consultant standard

Search engine optimization or SEO is defined as the technology implemented to improve the quality & quantity of traffic to a certain site. It can simply be broken down into three parts; Traffic quality: It helps to improve the quality of traffic by attracting visitors to your site. It refers to organic traffic, for instance, if someone is in search of ladies' tops, & your site is selling the same thing. This will be the genuine traffic which is interested in your product.  Traffic quantity: When someone will click on your site through any SERP, he'll be automatically converted to the visitor & added to the number of people visiting your site, thus increasing the traffic.  Organic results: This ...

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How to Optimize Underperforming Pages to Get Higher Rankings standard

Maintaining a website is much more complicated than just putting up pages with various content. There are different reasons why people put up their websites. Some maintain blogs and webpages as part of their hobby or side job. Many companies and brands put up their online shops to reach out to more customers and get more income. If you are running your site, another goal is to generate traffic that will bring it up the top ranks in different search engines. This can be challenging if you do not know the proper way in boosting your page's performance. In learning how to optimize your site, there are some factors you have to know. Informational Content Whatever the purpose of your website ...

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How To Leverage New Trends In Link Building standard

Link building is a core component of modern-day digital marketing strategies, with a Moz survey showing that 90% of all participants employ content as a tactic for earning links. This is because around 75% of SEO is actually obtained from off-page sources - i.e. those which exist outside your own website. Linked content ranks higher in SERPS, as its popularity means it is trustworthy, entertaining or informative; at the very least it shows your content is well-connected. If honing your link building strategy is on the cards, then following the latest trends may be helpful. Using Purposeful Links One trend that is dominating link building strategy involves the use of purposeful links - those that solve a problem, address a common query, or ...

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Staying Ahead Of The System: Advanced SEO Trends To Follow In 2020 image

Advanced SEO 2020

Digital marketing efforts are futile if campaigns do not incorporate novel techniques to stay relevant in Google’s search engine. Over the past two years, the sophisticated algorithms of Google have embraced revolutionary changes. These changes have a profound impact on how digital marketing gurus plan, implement and execute online campaigns. Staying wary of these changes is the first step towards gaining success in the online realm. Here we have explained modern trends within the world of SEO, and what’s in store for the future. Curating marketing strategies, by incorporating these trends is the way forward for all SEO enthusiasts. The Rise Of AI The genie of artificial intelligence is unleashed, and it is not going back anytime soon. The use of AI ...

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Social Distancing (Not So) Quick Tips: Get Started with Wikidata image

4 trends digital marketing

If you haven’t been following along, this is all about quick tips to improve your marketing. Haven’t seen this yet? I explained it here. Today… Might not be so quick. But that said, this might be one of the best things you can do for yourself to fuel your marketing efforts. It'll only take you an hour or so, even if it took me a bit longer to write. What is Wikidata? According to the site itself, Wikidata is a free, collaborative, multilingual, secondary database, collecting structured data to provide support for Wikipedia, Wikimedia Commons, the other wikis of the Wikimedia movement, and to anyone in the world. The data in Wikidata is published under the Creative Commons Public Domain Dedication 1.0, ...

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Social Isolation Quick Fix Series: Instagram Alt Text image

Instagram Alt Text Guide

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your competitors will be more than happy to take on all the business you’re passing up. As I discussed in my introduction to the social isolation quick fix series, I’ve found myself to be a lot more productive in the past couple days, and have decided to use some of my time spent distancing help you get closer to your leads, prospects, and customers. Over the next few weeks, I’m dropping a few blogs ...

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3 Things People Get Terribly Wrong About SEO standard

When people are first introduced to SEO, they are often amazed at the idea that you can actively improve your positioning with search engines. The issue, however, is that too many people have an oversimplified vision of what SEO is. And in many cases, these ideas are based on antiquated notions and techniques that are not only inefficient today, but could be disastrous for your site’s rankings. This is why you can’t rely on guesswork and hearsay, and always have to stay on top of the most recent developments. Here are some of the things people get terribly wrong about SEO. It’s All About Rankings A lot of people will automatically think that jumping positions is an automatic sign of success. ...

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How to Qualify an SEO Agency standard

A search engine optimization (SEO) agency helps businesses improve their visibility online. SEO is the process of making changes to your website and content more attractive to search engines and increasing your webpage's search rankings. Ninety percent of internet users look at results on Google’s first page, which means if your website isn’t on the first page of a web browser, it isn’t getting noticed. A right SEO agency can transform your business. Consult with friends or business associates to help find qualified SEO agencies. You want an agency that is going to help you reach your goals correctly. A right SEO agency should help you increase sales and decrease your adverting budget while improving the user experience. Choosing the right ...

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Top Reasons SEO Should Be Part of Your Marketing Strategy image

SEO marketing strategy

Marketing is one industry that has been transformed by the growth of the consumer's digital world. While marketers are still responsible for clever ad campaigns and catchy tag lines, longer-term planning for a brand’s digital presence is more crucial than ever. The portion of the average annual marketing spend being allotted to digital resources is bigger than ever, and companies that want to enjoy continued growth will put investment in SEO high up their list of priorities. Below we’ll show some of the biggest reasons why SEO is such an important part of your marketing budget. Organic Results Are More Credible The average consumer is more likely to trust the top organic search results than an ad that’s popped up. The very ...

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Do You Need to Hire an SEO Consultant in 2019? standard

Are you wondering if it is necessary to hire an SEO consultant in 2019? Regardless of the size of your company, incorporating good SEO tactics can give you a significant advantage over your competition. Small businesses tend not to hire SEO strategists.   This is because they either feel they can do it themselves or they assume an agency will be too expensive. Here we will discuss the reasons you should consider hiring an SEO consultant. Get Higher Rankings on Google A site with poor optimization will not rank favorably on Google. Websites that are well-optimized will appear in numerous searches organically. SEO companies offering content marketing services are able to help by making significant changes to your content for higher ...

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Meet Customers Where They Live With Mobile Marketing image

Mobile Marketing Tactics

The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile outreach into their marketing strategy. Therefore, marketers need to learn how to successfully navigate the robust and ever-changing mobile landscape in 2019. The numbers indicate this powerful phenomenon will only continue to gain momentum in years to come. According to recent statistics, currently in the U.S. 92 percent of millennials use smartphones, 85 percent of GenXers and 67 percent of Baby Boomers. The affordability of phones and data have lead to smartphones rapid adoption rates, which are expected to ...

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Google+ Cancellation – Implications for Social Media and SEO image

Google Cancelling Google Plus

Millions of businesses are signed up to Google+: it has become an important part of both social media and SEO initiatives. Did you know that Google+ engagement is comparatively better than most social networks? According to SEP, “Google+ active users spend quality time on the site -- an average of 3:46 per visit.”  And Google+ bounce rate is excellent at 53.6%. See chart below. So what happens when Google decides to shut down the platform? You didn't see that coming but it's actually going to happen over the next 10 months. To the uninitiated, this may not seem like a problem. But to you that every once in a while uses Google+, why wouldn't Google just consider you! The fact is that ...

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Local SEO for Contractors – Part 2 image

SEO Contractors Part 2

Now that the construction business is established with Google, it’s important to optimize the website so that you can further improve the likelihood of coming up in local search. What follows are some important tips forlocal SEO that go beyond GMB. Digital Marketing Tips to Improve Local SEO Increase the company’s chances to land on the search results page! There are a number of steps that can be taken to achieve this. NAPs are Important Be sure to include NAP information (name, address, phone number) and other important details in an easily crawlable HTML text format. Remember that images can’t be crawled, other than the alt text, so don’t include vital NAP information in image format; be sure it’s in text format. Carefully Place ...

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Local SEO for Contractors – Part 1 image

SEO Contractors Part 1

As a contractor, it’s important to consider that much of the business received will be local. Accordingly, contractors benefit when their SEO strategy has a local focus. To stand out locally or regionally, it’s important to make sure all information on Google My Business is complete; then make sure to establish a local SEO strategy on the company website and beyond. Google My Business is Key Complete the entirety of your Google My Business profile. This allows users to learn as much as possible about the business before even clicking off of Google. It’s important to double-check this information often, because Google will often prompt users to answer questions about the business and allow them to suggest edits. This means that ...

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Linkless Mentions Affect SEO image

Linkless SEO

The MarketingProfs theorize that with the rising prominence of voice search, the landscape of SEO is changing. They believe that without links to click on during screenless searches, the importance of linkless mentions will grow as well. Links are still vastly important, however, there is value to earn from linkless mentions. What Are the Search Engines Saying? Bing, generally a little more forthright in its algorithms, has admitted outright that linkless mentions affect SEO. Bing’s Webmaster Guidelines: "Social media plays a role in today's effort to rank well in search results. The most obvious part it plays is via influence. If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these ...

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Voice Search Will Forever Change SEO image

Voice Search

Amazon Echo frenzy has taken over and people are quickly adopting smart speakers and other forms of voice search. Think snippets limited your company’s influence on page 1? Voice search will likely hit harder. Because results are read, not seen, it’s unlikely users will hear much beyond the first result. It’s now more important than ever to create compelling, search engine-optimized content to common customer queries than ever before. Voice Search Statistics Voice search’s prominence is rising, and quickly. Here are some important statistics to keep in mind. General statistics The following statistics were compiled by WordStream and give good insight on what to expect the voice search landscape to look like over the next few years. 50% of all searches will be ...

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Website Page Speed – An Important Search Ranking Metric image

Website Page Speed

Please take a minute and check out your website’s speed at Google’s PageSpeed Insights. It really does only take a minute or two and it is paramount to your business’s success. (And also consider a more in-depth, free website analysis for more actionable tips to improve your complete online visibility.) Why? Page speed is and always has been important to how your website gets ranked in organic search from desktops because people care about how quickly they can find answers to their questions. Now as more people have moved their searches to mobile devices, this metric is now becoming imperative to searches of this nature as well. This was the impetus behind Google’s mobile-first index, which prioritizes how your website displays ...

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How to Land a Google Featured Snippet image

Google Featured Snippet

Featured snippets improve the search experience for users, especially in a world where users are increasingly using mobile and voice for their search. Instead of clicking through countless links, the answer will be provided at the top of the search results page. One issue, however, if you thought it was hard enough ranking on the first page, it’s even harder to earn a snippet. But put in some hard work, and you’ll earn position 0 in no time. SEM Rush analyzed 1.3 million snippets; here’s a summary of it’s findings.  PS: Need a refresher on what a featured snippet is? Read our blog here. What do top performers have in common? From SEM Rush’s research, they learned some common factors found among ...

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What is a Marketing Stack? image

Marketing Stack

“Technology stacks” are the buzzwords of the tech community, but have you ever considered the same concept applied to marketing? Read further on what a tech stack is and how it can be applied to marketing. Back Up: What is a Tech Stack? Essentially, those creating a tech stack treat their entire technology effort like a skyscraper. It starts with a good foundation. Everything built on top of that needs to be strong enough to hold the next layer. Customers will be in awe of said stack like they are of a skyscraper. They don’t necessarily need to know what goes into it, but they do know that it’s working and has earned their interest. How Does This Apply to Marketing? You can ...

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How to Win at RankBrain image

SEO

Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that Google confirmed it is among the top three most influential ranking factors in its overall larger algorithm. What is RankBrain Rankbrain is an AI-powered tool designed to try and understand user intent, to understand what a user is really searching for and present those results. RankBrain is all about making the user experience more relevant. It looks at every user’s search terms, then compares these to billions of other searches and assumes the intent or the interpretation of what the ...

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