Categories ArchivesSearch Engine Optimization (SEO)

Is the Google Maccabees Update Real? How You Should React image

Google Maccabees

There’s been murmuring of a recent Maccabees update on Google. Is this update as major as everyone thinks or normal maintenance? Who’s affected? And how should they respond? We explore all the details below. Why is everyone freaking out over Maccabees? It all happened between December 12-14 when multiple sites noticed 20-30% site traffic loss. It didn’t appear seasonally related and left business owners and marketers scratching their heads to find an explanation. What does Google have to Say? A Google spokesperson explained that this wasn’t a major Google update. Rather, it was a series of minor updates made to the core algorithm as “part of [their] regular and routine efforts to improve relevancy.” Danny Sullivan, Google’s public liason for ...

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Search Optimizing For Google Snippets image

Google Snippets

For years, the coveted SEO spot has always been the first listing. The further you are from this spot, the more invisible you become. Accordingly, wise marketers always worked hard to gain this top position. But as the years go by, Google continuously throws in new features on its search page. It has greatly enhanced the consumer experience, but it tends to mean a new challenge for marketers to address. Google snippets are no exception. Whenever a snippet exists, it overshadows the other listings, including the top organic spot. What exactly is a Google snippet? And, how can you end up there? Learn more below. What is a Google Snippet? Even if you’re unfamiliar with the term, you probably have ...

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Businesses Can’t Afford to Ignore HTTPS Anymore image

HTTPS Websites and Google

Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying warnings in a variety of industries. A Reminder: What’s the Difference Between HTTP and HTTPS? HTTP stands for HyperText Transfer Protocol; HTTPS means HyperText Transfer Protocol Secure. Both are protocols/languages for passing information between servers and clients. As the names imply, HTTPS is secure; HTTP is not. Without the security, it is possible third parties can view the conversation between the site and the user. HTTPS connections are secured through SSL/TSL protocol, which respectively stand for Secure ...

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6 Features Every IT Company Needs on Their Website image

website tips for IT companies

Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your website is two fold: 1) to help prospects find you; and 2) once they find you, to tell them about what your business does (services). Whether a small or large IT services provider, there are 6 essential website features that are crucial to generating more leads: Mobile-Friendly Easy to Contact Services Case Studies/Testimonials/Reviews Blog Local SEO Mobile-Friendly Potential clients are almost certainly searching for your services on a phone. More often than not, searches with local ...

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Google Local Business URLs: Get Customers to Take Action From Search image

Google Local Business URLs

Google recently released a new feature that will allow searchers to take actions, like making a reservation, right from the search results page or Google Maps. If you you own or work for a website or mobile app which offers restaurant reservations, appointment booking, online ordering, or other similar services which can be directly reserved or booked online by end users then you should leverage these actionable links. Here are instructions for implementing: How to Add Local Business URLS Your Google My Business listing can include links to specific actions which will appear with your listing within Google Search and maps. You can add your own URLs for the following actions: Placing an order Booking an appointment Reserving a table ...

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Five Quick and Easy Places to Publish Your Whitepapers (That Aren’t SlideShare) image

Where to post whitepapers and presentations

So, you’ve published a whitepaper, guide, slide deck, or other big, important piece of content. You upload the entire document (or better idea, upload a preview) to SlideShare, because you want to share it to the most used visual content platform, which just so happens to be owned by the world’s largest professional network, which in turn is owned by Microsoft. Makes sense. But why stop there? You don’t just share your blog post to Facebook, you share it to Twitter, LinkedIn, etc. for optimal awareness. Why not do the same with your big content too? SlideShare Is Great, But I Have Some Concerns Let’s get this out of the way, I love SlideShare. I loved it more when they gave ...

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