IOT Marketing

Now more than ever, the world is interconnected thanks to technology. This has been made possible primarily because of the Internet of Things (IoT).   

The Internet of Things (IoT) makes it possible for different digital devices to communicate with one another. IoT has played a crucial role in promoting greater interactions and communication across various online platforms and channels. Technological devices such as computers, smartphones, and smartwatches all transmit information through IoT. Therefore, IoT is critical for most modern online platforms and communications. Plus, businesses and organizations rely on IoT too. 

The IoT’s long-term cumulative improvements have contributed to shaping the current technology landscape. The power of IoT is essential to the operation of many devices and systems. Social networking, search engine optimization, digital marketing, artificial intelligence, the cloud, voice recognition, smart home technologies, and many other modern technological advancements have all been made possible thanks to IoT.  

Now, it’s safe to say that IoT is here to stay. The IoT market has grown significantly during the previous year. However, the IoT market will likely expand further in 2022 and beyond. Global Internet usage is increasing. A growing number of people are also beginning to embrace wearable technology and connected home gadgets. So, a large portion of the IoT market’s development is anticipated to come from the consumer side. That said, below is a guide to IoT marketing trends for 2022.  

1. IoT And The Healthcare Sector  

IoT has influenced the healthcare sector by a significant margin. Numerous IoT-powered innovations in healthcare have considerably enhanced service quality, particularly in patient monitoring and treatment. Technology adoption in the healthcare sector likely picked up speed as an adaptive measure due to the covid-19 pandemic. 

Consider wearable technology for example. Wearable technology allows healthcare providers to track patients more effectively. This trend became particularly popular during the covid-19 pandemic, this allows doctors to prescribe medication and help their patients remotely. 

Moreover, consider the example of home patient monitoring. Nowadays, healthcare practitioners can implant devices in their patients that capture and transfer patient data back to the physician via a MQTT device that doesn’t require user intervention. However, for this transfer to take place, the patient must have a transmitter in their house that securely communicates patient information gathered by the implanted device back to the healthcare provider. An MQTT broker, which is the heart of MQTT architecture, facilitates this information transfer. So, home patient monitoring technology minimizes the number of times these patients need to see a doctor. However, if an emergency occurs, the device can promptly notify the healthcare provider. 

Nevertheless, IoT will likely be a constant feature in healthcare and is set to play a pivotal role in improving service provision.  

2. Smart Home Technology

Automation allows people to do things more efficiently. Integrating automation with innovations like machine learning and AI has allowed smart home technologies to become a reality. But, it’s important to note that there’s no smart home without IoT. All smart home devices rely on IoT to allow them to function. IoT, AI, machine learning, and automation are integrated to produce a smart device.  

Smart home systems are great because they offer so much convenience. For example, if you have a smart home security system, you can see camera footage in every part of your house from wherever you are. With these systems, you can control the door locks, air conditioner, lights, and so many other things. 

Another example is that of smart home energy monitoring systems which can collect details about energy consumption and enable you to regulate your energy usage. Smart home systems use smart meters, which are often linked to local telemetry networks to regulate and monitor various household appliances. An MQTT client that’s required to initiate an MQTT connection with the MQTT broker can be incorporated in the smart meter’s software and doesn’t require additional configuration. 

The sales of smart home appliances and systems have been on a steady rise, and these numbers will probably keep increasing. Plus, the industry is set to grow as more manufacturers join the industry. Even though smart home solutions may not always be affordable, you can expect that they will become more affordable with time which is when most people will adopt these solutions.  

  3. Customer Service Solutions

The customer is probably one of the most important aspects of a business. Businesses exist to serve customers, and customers value good customer service. That’s one way a company can add value. Plus, maintaining good relationships with your customers is crucial if you want to be a successful business or service provider. Therefore, it’s in the best interest of any organization to improve customer service. Moreover, in a competitive climate, companies can’t afford to have poor customer service because it makes them less competitive.   

Thankfully, technology makes it possible to enhance customer service, and IoT is crucial in doing so, particularly through customer relationship management systems (CRM). IoT aids in improving customer service because it allows businesses to access valuable real-time data and track customers’ activity. Teams are better equipped to spot problems and quickly address them when they keep track of consumer activity. Plus, it also allows them to respond to customer requests quickly.  

Furthermore, thanks to technological advancements, you may now configure gadgets to report errors and problems independently. This is conceivable because the Internet of Things is a networked world. Therefore, devices within this ecosystem can transmit and receive data. As a result, companies can be notified of an issue without the consumer being aware of it. They can correct the problem before it becomes noticeable to the customer. So, IoT will play a crucial role in boosting customer service solutions this year as well.  

4. Cybersecurity Advancements 

There are currently more IoT devices in use than people on the planet. This number is anticipated to rise. There’ll be more IoT traffic as a result of this. While there’s nothing intrinsically wrong with that, an issue arises when you consider the growing threat of cyber-attacks. As internet activity has expanded, so have cyber hackers’ efforts to launch attacks on susceptible individuals, organizations, and corporations. As a result, cyberattacks have increased.  

Mind you, most regular people who use the internet aren’t aware of the security precautions that could shield them from falling victim to online attacks and scams. Hackers are carrying out their nefarious activities using more advanced techniques. Larger firms are more likely to contain highly sensitive data, making them particularly vulnerable to cyber security breaches. They can’t afford to lose their data. To stay safe from these, individuals and organizations must strengthen their cyber defenses. For as long as you utilize an IoT-enabled gadget, you should be concerned about cyber security. 

Thankfully, several companies and vendors are developing up-to-date cyber security solutions in line with the latest security guidelines. Some governments are encouraging businesses to establish cyber defenses in some regions since the internet is now a ubiquitous resource. Users need to use the internet with awareness. So, you can expect that cybersecurity solutions will develop and improve in 2022.  

 5. Big Data And IoT

Big data and IoT are closely related despite having relatively divergent growth paths. Big data and IoT aren’t mutually exclusive, yet there are connections between both. However, how people handle and process big data has improved thanks to IoT. Additionally, IoT has grown tremendously in the past years and is now facilitating the transfer of much more complex data. Nevertheless, advanced processing systems are needed for this. 

IoT-enabled devices wouldn’t function well as they do currently without big data. Modern devices need to process enormous volumes of data, which requires a different level of computational capability. Consider online browsing as an example. Search engines need to sift through mountains of data to give you relevant results. Someone must frequently update these search engine algorithms to produce better results. IoT powers the search engines that scour the web for relevant information. This example demonstrates the connection between IoT and big data.  

Furthermore, many businesses seek to use big data to strengthen their competitive edge. In this way, data may be considered a strategic asset. It’s always a race toward attaining better efficiency than your competition, and data provides vital information which allows organizations to take decisive actions to stay relevant. You can see this competitiveness, especially among players in the information technology sector (IT), where innovation is key to growth. Therefore, it should be no surprise that certain businesses are investing in data analytics. Companies study data, sort through it, and use the insights they uncover to become more competitive.  

This trend toward using analytics will become prominent over time since big data isn’t going anywhere. Analytics will become increasingly important as companies continue to use them to have a competitive edge and to develop better products and services.  


The IoT market is on an upward trajectory in 2022 and the future. IoT is somewhat inseparable from IT, and this matters because every or most technological innovations will require access to IoT servers one way or another. Plus, with the growth of technologies like 5G, which increasingly demands faster internet speeds, you can almost be sure that IoT will continue to grow and improve to accommodate these newer technologies.  

Moreover, IoT will be a crucial component in improving connectivity for online platforms like social media and marketing sites. IoT devices are set to continue increasing in number as more people get access to the internet. Also, you can’t forget the influence IoT has on developing smart technologies like smartwatches and smart home systems.