B2B Marketing Archives - Modern Marketing Partners

5 Steps to Launching a Successful B2B Referral Program standard

Referral marketing is becoming increasingly popular among B2B companies. In the digital age, referrals are more important than ever for businesses of all sizes. They provide an effective way to reach potential customers and build relationships with them. Referrals can be used in both B2C and B2B contexts, but they are particularly valuable for B2B businesses that need to establish trust before closing a sale. When decision-makers receive recommendations from people they know and trust, it gives them confidence that the product or service is worth investing in. According to reports, 59% of businesses that have referral programs have better lifetime value clients while 69% close deals faster. B2B referral programs are a form of marketing that encourages customers to refer ...

6 Tips for Successfully Converting Your B2B Leads into Sales standard

As is the case with any other company, business-to-business (B2B) companies also prioritize lead generation. After all, without lead generation, it’s not possible to bring in new clients and business, thereby restricting the company’s growth. However, just bringing in leads won’t do. You need a strategy to convert those leads into sales. Converting leads into sales is crucial for the success of any company, including your B2B business. However, lead conversion is easier said than done. Turning a potential customer into a paying one can be a challenging and time-consuming task, especially in the B2B arena, where your potential client is another business looking for the best and most cost-effective deals out there. How do you convert such skeptical buyers? In this article, ...

Why Account-Based Marketing Is the Future of B2B Sales and Marketing standard

The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with potential clients, and cultivate lasting relationships. One such innovative approach is automated e-commerce monitoring, which enables businesses to track their e-commerce activity in real-time and adjust their marketing strategies accordingly. Account-based marketing (ABM) has emerged as a powerful contender in this new era, offering a highly targeted approach that promises to redefine the way businesses connect with and win over customers. But is it as good as advertised? This article examines the meteoric rise of ABM and the factors contributing to its success. In ...

B2B Database for Marketing: Top 5 Providers in 2023 standard

Who Are the Best B2B Database Providers in 2023? Are you struggling with your outreach or just want to re-invigorate your leads list? Then you need a B2B database provider. A B2B database provider will provide you with direct contact information for prospects and profiles of people you want to connect with. Some providers also provide more in-depth solutions, such as a CRM to manage your pipeline and email marketing software. In this article, we are going to look at the top 5 B2B database providers that can help you win new business now! What Are the Benefits of Using a B2B Database? By using a B2B database, you don’t have to waste your time trawling through the web trying to find ...

B2B Customer Journey: How Not to Get Lost? standard

The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations, allowing you to tailor your marketing strategy accordingly. Why is the B2B Customer Journey important? The B2B customer journey map is an essential tool to help you understand how your customers interact with your business. It can be used to identify where customers are dropping out of the process and why and showcase opportunities for improvement. A B2B customer journey map represents the steps in a business-to-business (B2B) purchase funnel or process. A single purchase may have multiple ...

B2B Influencer Marketing Tips image

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing is a growing and is a great opportunity for businesses, even if you are a business-to-business (B2B). 8 Factors Creating Pressure on Growth 1. Innovative Business Models A new revenue model that defines how a company creates and capitalizes economic value. 2. Customer Value Chain Compression Customer value chain compression because of advanced technologies, internet platforms, and other direct-to-consumer models that enables reduction in friction and the number of steps in customer journeys. 3. Transformative Mega Trends Global forces that define the future world with their far-reaching impact on business. 4. Internal ...

Content Marketing Study – 2022 B2B standard

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2022. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B) and business-to-consumer (B2C). Per the title above, this blog will focus on B2B findings. If you are interested in B2C content marketing survey results, click here. The key theme is that the pandemic opened up B2B marketers to use content marketing. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing ...

10 Solutions to Streamline B2B Marketing And Sales standard

Business-to-Business (B2B) marketers manage various tasks throughout the day. They should measure results, develop strategy, meet deadlines, and execute deliverables without getting distracted. So, how do they juggle all of those responsibilities? When it comes to B2B marketing and sales, your marketing technology stack can make a difference in efficiency and productivity. Plus, it keep things up-to-date for you. So, if you’re a B2B marketer who wants to streamline sales and marketing, below are some of the solutions you should consider: 1. Project Management Tools In terms of critical B2B activities, it’s tough to achieve a real return on investment (ROI) until you focus on alignment and break down crucial business goals. Since there are teams involved in running a business, it’s ...

B2B Reviews are Important image

Do you still believe in reviews? How about B2B reviews? Well, you should start believing in business-to-business (B2B) reviews and adding them to your marketing mix. As reported by Forbes on September 22nd, 2020 by Elizabeth Shea. Why B2B Reviews Should Be An Essential Part of Your Marketing Mix No matter what industry you're in, gaining third-party validation and customer reviews is important. Just like a consumer is more likely to buy a well-received product on Amazon or Travelocity, your customers are more apt to purchase your services if you have peer groups and other customers actively touting the benefits of working with your company and its solutions. Statistics show that 92% of business-to-business (B2B) buyers are more likely to purchase after reading a trusted ...

10 HubSpot Workflows Every Sales Team Needs image

Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and faster) through your sales funnel: 1. Page View What are some of the key pages on your website and what do they tell you about your visitors? You can brainstorm "topic areas" you have on your website and send visitors unique, triggered emails based on their specific interests. Some topic area examples include: Industry (ex: manufacturing, distribution, etc.) Product content (ex: a specific software you offer, or a certain functionality) Prospect validation (ex: viewing your case studies, testimonials, etc.) After you define some of your key topic areas, you can create a series ...

18th of October, 2019
In: B2B Marketing, Influencer Marketing, Social Media
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Is TikTok the Next Social Media Marketing Killer App? image

You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos. How is TikTok Different? Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users. TikTok was built this way in the beginning, ...

28th of August, 2019
In: B2B Marketing, Content Marketing, Digital Marketing
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Content Marketing Study – 2019 B2B image

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B), business-to-consumer (B2C), and other versions like manufacturing and technology. Per the title above, this blog will focus on B2B findings. If interested in B2C content marketing survey results, click here. Some of the most important results can be found in the image above. Content Marketing Goals Goals and metrics are key to making sure content marketing is ...

Top Account Based Marketing Tools and Tactics image

As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within market, or individuals within target companies, and utilizes highly personalized communications to reach each target. ABM is likely the exact opposite of approaches you’re currently taking; where you cast a wide net to drive multiple leads, hoping that a few truly workout and are a good fit for your products or services. Most of your marketing focus is being spent on top funnel activities to get noticed and generate some ...

Quality Content Needed at Every Phase of the Sales Cycle image

Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. A recent survey by Clutch Research finds that 88 percent of B2B audiences read business content online at least once weekly to stay informed, research companies and make purchasing decisions. The report identifies four stages in the sales funnel and the content consumers consider during each phase in the sales conversion. Taking a look at their findings can help companies understand how to interact with B2B audiences and take advantage of opportunities to engage potential customers ...

5th of September, 2018
In: Advertising, B2B Marketing, Digital Marketing, Social Media
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Generate B2B Buzz with Facebook Lead Ads image

Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads into lasting customers. Facebook offers a way to initially attract potential customers through advertising and then interact with them through ongoing, personal engagement tactics inherent to the platform. Many small and medium-sized businesses, especially those in the service sector, may consider LinkedIn to be the only social network able to deliver B2B leads. However, marketers are finding that Facebook also has the potential to generate results through solid tools and targeted markets for lead acquisition. The reason is in ...

7 Steps To Create A Good Marketing Plan image

Importance of marketing plan is ignored by many entrepreneurs today and it is one of the main reasons why many startups don't show a decent growth they need at the beginning of their venture. A marketing plan is a business document which outlines the company's advertising and marketing strategies for the coming year. It focuses on business activities during a specific period of time, which are vital for attaining various goals and objectives. The marking plan document needs to be a 100 percent accurate without any spelling or grammatical errors. You tend to find most of these mistakes when the document in converted into a PDF file, so always keep a PDF editor for Mac handy to make changes. In order to ...

9th of November, 2017
In: B2B Marketing, Cause Marketing, Inbound Marketing
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How to Market to Millennial B2B Buyers image

The millennials are growing up, and as they do so, they move to more prominent, decision making roles. Take company B2B buying committees, for example. 82% now include at least one millennial employee. Considering the majority of buying teams now have some millennials to impress, it’s important to consider what they’re looking for when making purchasing decisions. So what roles do millennials play on their buying teams? 13% Decision-Maker 27% Influencer 17% Project Manager 38% Researcher This information shows that most millennials are not yet making the final decisions, but the fact that so many are researchers and influencers shows that they have an effect on the final decision. Without impressing them, you’ll likely never be seen by the decision-makers, so ...

5 Tips for Marketing IT Services image

Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement marketing to achieve sales. But how? We’ve compiled both 5 IT firm challenges and 5 tips for marketing IT services. 5 IT Firm Challenges Identifying the challenges of the IT industry can help us determine what their marketing needs are. What are IT firms struggling most with? It boils down to 5 major challenges: 8% have difficulty attracting new business. 6% have difficulty finding and retaining good employees. 8% struggle to remain innovative. 7% face a difficult economy or an ...

Gain Active Viewers on LinkedIn image

Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible. Social Report provided some advice on gaining active viewers, as listed below. Utilize Oversized Pictures The right picture can draw in readers and vastly more numbers than even the most catchy of titles. Maximize the impact of your images by going beyond the standard thumbnails to include content rich material that informs your readers of the content of your article without giving it all away. The old saying that a picture is worth a thousand words is true. This ...

16th of May, 2017
In: B2B Marketing, Content Marketing, Inbound Marketing
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Why It Matters: Proving the Value of Your Content to Prospects image

In the great grocery store that is the internet, your content could be the greatest thing since sliced bread. It could be a well-written, topical, informative, and even slightly entertaining blog post, eBook, or infographic that is sure to turn a reader into a lead. Unfortunately, if you've ever bought bread at a grocery store, you know that you face a two-part challenge: Getting to the bread aisle/remembering to buy bread and choosing the right bread. The same goes for your content. Some people will think it's generic white bread content that you've written, and it's your job to convince them it's not. In part one of this two-part blog, we explored the many distractions that exist for your ...

How Do You Compare to Your Digital Marketing Peers? [STATS] image

Adobe conducted a survey on digital marketers in 2016 to find out their priorities and challenges. The survey had some interesting finds. Digital marketing is becoming more advanced and widely adopted than ever. How do you stack up against your competition? Find out in the stats below. Digital Maturity Adobe had marketers rank their digital maturity in one of four categories: Advanced, Focused, Emergent, and Nonexistent. Their definitions are as follows: Advanced: Data mostly integrated, best practices generally followed, automation common, strong technical skills. Focused: Data and processes somewhat integrated, automation common, solid and expanding technical skills. Emergent: Basic data integration, some automation, growing technical capacity. Nonexistent: Limited data in silos, no automation, low technical capacity. Only 19% ranked themselves as advanced; ...

4 Essential Elements for Digital Marketing Maturity image

In our last blog, we discussed what digital marketers were doing in 2016, according to Adobe. Based on the Adobe’s survey feedback, they created the “Four Essential Elements for Digital Maturity.” The four elements were: Data-Driven Marketing Customer Experience Mobile Cross-Channel Marketing Each element is crucial for advanced digital maturity. An expansion of each element and its best practices follows. Data-Driven Marketing: The Many Layers of Customer Behavior Data-driven marketing is the foundation for everything. It helps you to better understand who your customer is, what they do, and why they do it. Through better analytics, your company can dodge the risks of guessing and create more effective marketing programs. And marketers recognize these advantages. 63% of digital marketers in North America are ...

LinkedIn Tutorial: Big Changes for Free Accounts image

It’s no secret that LinkedIn encourages its users to use their paid membership over the free profiles. And with its most recent update, searching the network of first and second degree connections just got harder for a standard account. If you don’t intend to invest in a paid membership, here are some tips for searching your network for free. Searching the Network of a First Degree Connection Certain search abilities have been removed. You can now only see mutual connections with one of your first degree connections and their other first degree connections. Using the mobile app for this will be faster than the desktop because you now need to look page by page. Advanced Search/Second Degree Search Advanced search, typically found next ...

Modern Marketing Trends to Watch For In 2017 image

Last year we predicted the Modern Marketing Trends of 2016. But times have changed; here are some marketing trends of 2017. Chatbots and AI will become mainstream. Chatbots and artificial intelligence aren’t exactly new, but their widespread adoption is. Chatbots will use AI to both learn from the users it speaks with and from sources around the web. We’re already seeing the start of chatbot and AI growth – with virtual assistants in both Apple and Google phones, on home devices like Amazon Echo, and branded chatbots on messaging apps. There are countless examples, and with both smart home technology and messaging app adoption on the rise, this trend is showing no sign of slowing down. Consider taking advantage of this trend ...

3rd of June, 2016
In: B2B Marketing, Content Marketing, Software Marketing
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Software Marketing Guide image

Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software marketing. Intense Competition Effective marketing of business software to executive decision makers is increasingly challenging. With broad adoption of software as a service (SaaS), and high valuations for independent software vendors (ISVs), competition has grown dramatically over the last decade. Today, over 100,000 software brands compete in more than 300 categories. Paid Marketing Over-Saturation Your competitors are using all kinds of paid marketing and sales tactics. This is also giving the largest brands the advantage, because they have more capital to spend on marketing. The ...

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