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5 Steps to Launching a Successful B2B Referral Program

5 Steps to Launching a Successful B2B Referral Program

by Lindsay Brown | May 17, 2023 | B2B Marketing

Referral marketing is becoming increasingly popular among B2B companies. In the digital age, referrals are more important than ever for businesses of all sizes. They provide an effective way to reach potential customers and build relationships with them. Referrals can...

6 Tips for Successfully Converting Your B2B Leads into Sales

by Lindsay Brown | May 15, 2023 | B2B Marketing

As is the case with any other company, business-to-business (B2B) companies also prioritize lead generation. After all, without lead generation, it’s not possible to bring in new clients and business, thereby restricting the company’s growth. However, just bringing in...

Why Account-Based Marketing Is the Future of B2B Sales and Marketing

by Lindsay Brown | May 5, 2023 | B2B Marketing

The landscape of B2B sales and marketing is undergoing a significant transformation. Traditional tactics, once considered the backbone of B2B outreach, gradually lose their effectiveness, leaving businesses in search of innovative methods to attract leads, engage with...

B2B Database for Marketing: Top 5 Providers in 2023

by Lindsay Brown | Dec 20, 2022 | B2B Marketing

Who Are the Best B2B Database Providers in 2023? Are you struggling with your outreach or just want to re-invigorate your leads list? Then you need a B2B database provider. A B2B database provider will provide you with direct contact information for prospects and...

B2B Customer Journey: How Not to Get Lost?

by Lindsay Brown | Nov 3, 2022 | B2B Marketing, Customer Experience

The customer journey is the process a customer goes through when buying a product or service. A B2B customer journey map is an interactive tool that shows how customers are targeted and engage with your brand. It provides insight into their needs and motivations,...

B2B Influencer Marketing Tips

by Lindsay Brown | Jul 5, 2022 | B2B Marketing, Influencer Marketing

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. Influencer marketing is a growing and is a great...
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