Categories ArchivesContent Marketing

Tips for an Effective Healthcare Content Marketing Strategy standard

The digital age has revolutionized every industry or sector, and the healthcare industry is no exception. The first thing people do today when seeking health-related information is to consult the internet. Health care professionals now see the increasing benefits of providing online services, products, and information. There are many websites today that offer health information to the public. However, with superior content marketing skills and strategies, you can ensure that your website ranks ahead of others. Content marketing is a particular approach to marketing that involves the creation, publication, and dissemination of valuable and relevant content, which could be in the form of informative articles, books, resources, videos, and infographics, among others, with the primary aim of targeting and reaching an ...

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Content Marketing Study – 2022 B2B standard

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2022. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B) and business-to-consumer (B2C). Per the title above, this blog will focus on B2B findings. If you are interested in B2C content marketing survey results, click here. The key theme is that the pandemic opened up B2B marketers to use content marketing. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing ...

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Complete Guide To Build Links With Content Marketing standard

External links play a key role in ranking sites in search. Links obtained naturally have a good effect. Their placement eliminates sanctions from search engines. This detailed guide will help you develop a content marketing strategy in 2022. Developing a natural link mass requires detailed analysis, time and substantial cost. Plus, there are many areas where such links are obtained with difficulty because of the dense employment of the issuance of competitors. Such a problem is often faced by owners of commercial sites, including online stores. The likelihood that the owners of a competitor site will put a link to such a resource on their blog tends to be zero. What kind of link is considered natural? It is a link received ...

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11 High-Converting Content Frameworks To Model In 2022 standard

As 2021 leaves the stage, you want to evaluate your website performance against the content you’ve been uploading to meet your business goals. It highlights areas that need improvement to make it easy for you to edge your competition and become an authority model in your niche. Begin by reviewing your web content to establish what adjustments are required to conform to the search engine requirements for web ranking and elevate yourself to the top of (Search Engine Results Pages) SERPs. It becomes easy to identify outdated content and gaps in the market that can be your new target in 2022. You must develop a structure to guide you through making your online presence and produce quality content that attracts traffic ...

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Six Steps To Build A Reliable System For Content Creation standard

High-quality, engaging content is one of the critical factors for the success of every inbound marketing strategy. To attract leads and keep your target audience interested in your brand, you need to publish substantive content. But there may be a chance where you have too many tasks and competing projects that you can't commit to your content creation plan. For that reason, a robust and sustainable content workflow process can probably help you make a massive difference in your content creation system. Employing content workflow may enable you to turn ideas into high-quality content that provides value to the audience. Moreover, to ensure the effectiveness of your content creation process, below are some of the steps that you can implement to create ...

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5 Content Frameworks That Drive Quality Leads standard

Digital marketing is said to be essential for every business that wants to grow revenues quickly. However, your revenues can only increase if you're getting quality leads from your marketing efforts. One of the digital marketing strategies you can leverage is ensuring that you're churning out quality content to your target audience. Writing content that generates leads which later converts into customers is a skill that can't be attained overnight. It may require you to take online content marketing courses or hire experts who can churn out awesome and engaging content for you. You need not fall into the misconception that the more content you write, the more leads you get. Not all content produces leads, maybe because it's not tailored ...

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How to Write Product Comparison Content That Readers Will Love standard

One of the best ways to drive a business forward is to invest in the right marketing strategies. And, for many small and medium-sized companies, content marketing, specifically product comparison content, makes for the logical choice, with its multiple benefits, low cost, and high ROI.  But how do you stand out in a sea of product comparison posts available on the internet? And how can you make sure that your content brings the required value to your target audience? These can be difficult questions to answer. Fortunately, however, there are a few tricks you can use to stay ahead of the curve. So, if you're interested in writing product comparisons for your company website or social media profiles, here's how you ...

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6 Ways Copywriting Can Supercharge Your Marketing Efforts standard

If content is king, copywriting might as well be the road towards the throne. With copywriting, you’re able to create compelling copies—articles, whitepapers, ads, video scripts, e-mails, newsletters—that hook potential users.  It boosts your marketing efforts by targeting the right audience, as well as engaging and eventually persuading them to convert and purchase your offer. Creating a compelling sales copy can help you stand out from your competitors.   Ahead, you’ll discover how copywriting can drive growth by supercharging your enterprise’s marketing efforts.   1) Increases Your Search Ranking Consumers these days rely on online search engines to find products and services. Online sources indicate that 81% of buyers start their journey by searching products digitally.  Thus, part of building a successful digital marketing campaign is ...

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How & Why to Structure Content Like an Inverted Pyramid standard

Content marketing is an incredibly lucrative digital marketing tactic, but it requires forethought and planning in order to be successful. From content promotion tactics to the best way to structure your content, there are numerous avenues you can take to ensure success.  In this post, we’ll be looking at the inverted pyramid and how you can use it in your content to improve sales, time on page, reputation, and overall content marketing performance.  Benefits of Inverting the Pyramid  A lot of blogs tend to bury the lede and keep going on and on about a certain topic without actually getting to the point. While there may be value buried in these articles, their readers get bored and bounce back to the search ...

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6 Ways For Creating Content For Your Website standard

Any web creator would ask, “What makes a great website?” Anyone who wants to create a website must know the type of content that would draw in an avid readership. You can research to see the top trending topics that people look for, but creating a well-laid-out plan is a different story. If you need content creation ideas for your website, the following may give you some ideas on filling your website with relevant content that people will read: 1) Content Curation Chances are you may not have an idea of what types of content you need for your website. If you’re following a specific website, such as in the gaming, entertainment, hobbies, or business niche, you’ll see the elements that make ...

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8 Ways Proper Content Marketing Can Help Your PPC Efforts standard

PPC or pay-per-click may seem like an obsolete marketing technique but when properly done, it can give you a lot of engagement and room for financial gain. Of course, PPC marketing is not as easy as it seems as for it to work, it’s a must that you get people to click on your outbound links. This isn’t easy if you think about it as people have varying interests and needs. Although hard, there is a way to make your PPC scheme more effective. As it’s a results-based form of marketing, it’s a must that you get more people to follow through on the links on your page. The best way to make sure that you get the best engagement ...

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A New Definition for Content Marketing? image

Content Marketing

Content marketing is not just a strategy; it is a skill set. You must understand where to post the content, who should see the content, and all in all, how to market the content. A lot has changed in the past few years, which has led to the discussion of adding a new definition for content marketing. As reported by Content Marketing Institute on July 27th, 2020 by A. Lee Judge. Is It Time to Add a New Definition for Content Marketing? Is it time to expand the definition of content marketing? I admit this is a bold question for someone writing his first guest post for the organization that owns the definition. Content Marketing Institute defines content marketing, in part, as a strategic marketing approach, ...

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How To Make Content Marketing Work In Your Brand Awareness Campaign standard

Content marketing is here to stay. Over 91 percent of B2B utilize content marketing to reach customers, according to the Content Marketing Institute. The way businesses promote and advertising their brand is changing in response to changing consumer tastes. Around 70 percent of consumers now say they would rather get information about a company or business from a blog or informational post instead of the traditional print or digital advertisements. This means businesses looking to increase their presence or build their brand are being increasingly shown the benefits of employing content marketing in its efforts. As more consumers seek great content and begin to associate them with brands they love, here is how to successfully use content marketing in ...

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Content Marketing Study – 2019 B2C image

New MMP B2C 2019

Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study results below. Modern Marketing Partners (MMP) would like to thank and acknowledge the Content Marketing Institute and MarketingProfs for providing this data. MMP has broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-consumer (B2C), business-to-business (B2B), and other versions like technology and enterprise. Per the title above, this blog will focus on B2C findings. If interested in B2B content marketing survey results, click here. Key Findings Based on some of ...

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Content Marketing Study – 2019 B2B image

New MMP B2B 2019

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B), business-to-consumer (B2C), and other versions like manufacturing and technology. Per the title above, this blog will focus on B2B findings. If interested in B2C content marketing survey results, click here. Some of the most important results can be found in the image above. Content Marketing Goals Goals and metrics are key to making sure content marketing is ...

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How Data and Personalization Inform the Customer Journey image

Omnichannel Marketing

Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions, which now come at a premium. At this point, customers are tuned into way more than just transactions. If the opportunity presents itself they’ll engage with their favorite brands literally anytime and anywhere. To deliver two-way communication this requires meeting your customers where they are, in-person and online. It also requires having a firm understanding of your customers, including their preferences and what drives their behavior, which is the foundation of omnichannel marketing. When you know who your customers are, how they spend their time and where they spend their time, ...

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7 Sell Sheet Tactics to Get Your New Product Noticed image

7 Sell Sheet Tactics

After you’ve had your “Aha” moment and created a new product or service, now the hard work begins. As an entrepreneur or product developer you need to attract interest from a potential licensee or investor to garner support for your new product or service. This is where creating a sell sheet comes into play to effectively demonstrate the benefits of your new offering. A successful sell sheet speaks directly to the end-user and moves beyond just citing the purpose and features of your product or service to positioning it in the eyes of the consumer. It showcases your idea in a cost-effective manner and acts like a billboard for something new and exciting. If thought through and designed properly, a ...

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6 Tips for Creating Compelling Email Content image

6 email content tips

The American Marketing Association’s (AMA) publication, Marketing News, recently included the results of an informal poll that identified four tactics marketers plan to stop using in 2019. Guess what tactic wasn’t on the list? Email marketing. It remains a staple for marketers across all types of industries. Email marketing still provides companies with solid returns. So it’s worth looking at some metrics compiled by MailChimp that will give you a comparison for how your campaigns are doing against national averages. Plus, you can compare customer engagement for open, clickthrough, delivery, and unsubscribe rates within your sector. Audiences’ today are bombarded with emails – in both the B2B and B2C sector. Understanding what your email subscribers want from you is highly important. There are general findings that show audiences prefer relevant, ...

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Building a Personal Brand Online standard

One of the reasons why the internet is awesome is because you can use the platform to build your personal brand. While there are clear pathways for people who want to become lawyers and doctors, this isn't the case for people in creative fields like art and comedy. However, if you're a creative professional, it's a really good idea to use the internet to create the career of your dreams. While you will make mistakes and learn lessons along the way, the internet is the perfect place to expand your platform. To get things moving in the right direction, there are a few internal conversations you'll want to have. Content Frequency Think about how often you'd like to produce content. Don't ...

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6 Common Content Marketing Missteps image

6 Common Content Marketing Missteps

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

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It’s Time to Say “Thank You” image

Thank You

The year is winding down, but your marketing efforts don’t need to dwindle. Now’s the perfect time to let your customers know you appreciate all their 2018 business. You don’t even need a big budget for a “Thank You” marketing campaign, just a big heart. There are of course, solid business reasons to embark on this effort too. Companies that experience greater customer satisfaction have better reviews and feedback, giving them a competitive edge in the marketplace. It’s an organic way to increase your company’s value. Showing appreciation is also important for creating loyal customers. Customers who are vocal supporters of your company and would never dream of doing business with anyone else. These are the kind of customers that increase ...

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Tips for Using Social this Holiday Season image

Shoppable Media

This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and videos shoppable this season. The reason this is big news for companies is this is a trend that interests people. According to PwC’s 2018 Holiday Lookout study, more than 40 percent of Millennials and 25 percent of Gen Z shoppers will purchase through shoppable photos this year. Here’s how social platforms are innovating this season – and you can too right along with them. Instagram just announced three new ways for users to shop while browsing their favorite photos of pets, food, travel, family and friends. The new features help people discover ...

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Develop an Inbound Approach to Creating Relevant Content image

Inbound Content Strategy

There’s a sports adage that many coaches tell their athletes, “let the game come to you.” It may seem like odd advice, because most sports-related activities and matches seem to be all about controlling the tempo and taking charge of the game. However, this different and disciplined approach can yield important benefits for players and professionals alike. For marketing professionals in today’s business climate, it means being patient, not passive, just alert and resolute. And it means letting the customer come to you. You still have to entice them of course, but it may be over a longer period of time.  How do you establish visibility and credibility with this approach? By creating relevant content that has more in common ...

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Company Strategy Needed to Deliver Personalization image

Company Strategy Personalization Part 1

Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right customer segment at the right time, based on your knowledge of that customer and his or her preferences. That’s a tall order today, because customer touchpoints span across multiple channels including web, social, mobile, and physical locations. So while that makes it tough on the front-end to deliver customized content across all those channels, on the backend it means customers are providing companies with a good deal of information about their preferences and intent. Yet getting at the data from the multiple systems it sits on may be the biggest challenge ...

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