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Four Reasons to Invest in a Good Business Coach standard

Even the biggest and best entrepreneurs in the world like Steve Jobs and Jeff Bezos use business coaches because they know just how helpful it can be when it comes to running a successful company. No matter whether you are just starting out or have been running your business for a while, or the size of your business, a good coach can help you succeed in a wide range of ways by pointing out opportunities that you can’t see and help you figure out what needs to be changed or improved. Here are some of the main reasons why investing in a business coach is worthwhile. Get Personalized Advice: There’s definitely no shortage of business advice out there - a quick ...

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What Opportunities Do Low-Cost Franchises Offer to Business Partners standard

Investing in a franchise is mistakenly considered a big investment by many people. While there is no doubt that some franchises can cost you an arm and a leg to invest in, there are other low-cost franchises that can be quite gentle on your checkbook. There is no need to start a business from scratch and handle all the legal and logistic mayhem that can arise when you can simply invest in an established low-cost franchise. We’ve gathered a list of some of the best opportunities that business partners can make use of when they invest in a low-cost franchise. Location Variety If franchisees are known for one thing, it’s for their accessibility to a lot of consumers. Whether it’s in ...

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Top Tips to Go Green For Manufacturing Companies standard

The whole discussion around going green has been quite popular recently. Part of it is the regulatory environment. There are lots of legal requirements for manufacturing companies to go green in a variety of areas. However, there are also other reasons why going green is a major advantage. When a manufacturing company goes green, it cuts down on its costs and makes its operations more efficient. Customers are also becoming more aware and prefer green companies to others, which means that going green gives a competitive advantage in the marketplace. So how can your manufacturing company take steps toward going green today? Here are some top eco-friendly tips. Get Everyone Involved If you want your business to be green, you’re going ...

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Lead Conversion Rates for Software image

Lead Conversion Rates MMP

Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for different software ecosystems. To shed some light on the subject, the software marketing experts at Modern Marketing Partners will provide some necessary sales lead definitions and background information, then compare lead conversion rates for two software ecosystems, and finally, provide some relevant, additional information on sales lead generation. Learn more about our software marketing services here. MQLs vs. SQLs Before digging into lead conversion rates, it will be helpful to understand some useful definitions. First, Marketing Qualified Leads or MQLs are defined as ...

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