Business Development Archives - Modern Marketing Partners

How Your Small Business Can Reduce Potential Payroll Fraud standard

The topic of payroll fraud has been on the rise lately. Everyone from small business owners to employees is concerned about it, and for a good reason! Payroll fraud can lead to a reduction in revenue for your small business, as well as legal problems if you don't take steps to prevent it. In this article, we'll discuss how you can reduce potential payroll fraud by implementing specific strategies. What Is Payroll Fraud? Payroll fraud is a type of theft that is committed by a current or former employee of an organization, including both the public and private sectors. The crime involves misreporting the hours worked or outright fabrication of time in order to collect undeserved paychecks. Payroll fraud has many forms: Payroll padding ...

Major Benefits of Utilizing Effective Business Coaching standard

First, let's find out what a business coach is exactly, just in case you aren’t exactly sure. Business coaches are some of the best entrepreneurs and executives who have created successful businesses looking to help others be successful. Pretty neat concept, huh? These coaches will assist you in reaching your goal and hold you accountable, so you can accomplish your goals. This type of coach won't hold your hand and tell you step-by-step tell you how to run your business. Instead, their goal is to help you come to understand what is most important to you. They will help you learn how to become a better leader, build a great team, and teach you how to improve your focus. Sounds like ...

17th of August, 2021
In: Business Development, Marketing Strategies
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How You Can Expand Your Business and Gain a Bigger Profit standard

Whether you own a small convenience store or an established conglomerate, expanding your business should always be on your to-do list. The more you expand, the greater the possibility of scaling your business and making more money. However, expansion is one process that’s much easier said than done. To scale your business properly, you need a strategy. Here’s how you can expand your business and increase your ROI. Secure the Appropriate Funding When it comes to expanding your business, the first step is to seek funds to do so. Even if your business is online, you still pay for advertising and marketing. If you own a small company or brand, you may be thinking that you don’t have enough of an ...

How to Make a Profit Investing in Rental Properties: Dos and Don’ts standard

The real estate industry is a very profitable business. However, there are certain things that you have to do in order to ensure that you will be successful. There’s a lot of time and research that goes into managing a profitable property. Here are some things that you should and should not do. Do: Make sure your property is in a good location. The location of a rental property or properties is one of the biggest indicators of how much of a return you will see on your investment. Whether you’ve invested in a short-term rental property, such as a vacation rental, or a long-term residential property, the location matters. A good location means that it is more likely for you ...

Top 6 Tax Preparation Tips and Tricks for Your Small Business standard

Having your own business come to life is an amazing experience, however, the work never stops. There are different aspects to manage when you start a company and some of them may be more difficult than others. One of the most important things when it comes to adequately managing businesses and allowing this to develop and expand, is the proper oversight of the finance department. Evidently, every company requires capital to grow and it can be easy to lose sight of what your expenses are or where they are going, which can lead to severe financial difficulties or even bankruptcy. An important aspect to manage is taxes - which you will need to pay once you set up your business. ...

4 Reasons You Need to Hire a Business Coach Right Now standard

When you think of the word “coach”, you probably think about someone whose job it is to teach, inspire, lead, and motivate. Coaches play a huge role in athletics, but that’s not the only place they can be found. If you’ve never heard of a business coach before, now is the time to change that. Business coaches are becoming more and more mainstream as their usefulness and value is finally being realized. So, if you’re a boss, a leader, or any type of supervisor or manager, you’d be wise to look into the top reasons you should consider hiring a business coach. Get a Fresh New Take On Things One of the most obvious reasons to hire a business coach is that ...

Business Improvements To Consider In 2021 standard

Business owners should always be looking for ways to improve their business, but how you go about doing this is not always obvious. This is particularly true in 2021, which is a tricky year for businesses to navigate with the pandemic hopefully coming to an end and companies looking to start the recovery process while still being cautious, safe, and smart. So, what are a few of the best business improvements to make this year? Read on for a few ideas that will hopefully help 2021 be a successful year for your company and build for the future. Implement Contactless Technologies One of the best steps to take right now is to implement as many contactless technologies into your operation as ...

Four Reasons to Invest in a Good Business Coach standard

Even the biggest and best entrepreneurs in the world like Steve Jobs and Jeff Bezos use business coaches because they know just how helpful it can be when it comes to running a successful company. No matter whether you are just starting out or have been running your business for a while, or the size of your business, a good coach can help you succeed in a wide range of ways by pointing out opportunities that you can’t see and help you figure out what needs to be changed or improved. Here are some of the main reasons why investing in a business coach is worthwhile. Get Personalized Advice: There’s definitely no shortage of business advice out there - a quick ...

What Opportunities Do Low-Cost Franchises Offer to Business Partners standard

Investing in a franchise is mistakenly considered a big investment by many people. While there is no doubt that some franchises can cost you an arm and a leg to invest in, there are other low-cost franchises that can be quite gentle on your checkbook. There is no need to start a business from scratch and handle all the legal and logistic mayhem that can arise when you can simply invest in an established low-cost franchise. We’ve gathered a list of some of the best opportunities that business partners can make use of when they invest in a low-cost franchise. Location Variety If franchisees are known for one thing, it’s for their accessibility to a lot of consumers. Whether it’s in ...

Top Tips to Go Green For Manufacturing Companies standard

The whole discussion around going green has been quite popular recently. Part of it is the regulatory environment. There are lots of legal requirements for manufacturing companies to go green in a variety of areas. However, there are also other reasons why going green is a major advantage. When a manufacturing company goes green, it cuts down on its costs and makes its operations more efficient. Customers are also becoming more aware and prefer green companies to others, which means that going green gives a competitive advantage in the marketplace. So how can your manufacturing company take steps toward going green today? Here are some top eco-friendly tips. Get Everyone Involved If you want your business to be green, you’re going ...

Lead Conversion Rates for Software image

Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for different software ecosystems. To shed some light on the subject, the software marketing experts at Modern Marketing Partners will provide some necessary sales lead definitions and background information, then compare lead conversion rates for two software ecosystems, and finally, provide some relevant, additional information on sales lead generation. Learn more about our software marketing services here. MQLs vs. SQLs Before digging into lead conversion rates, it will be helpful to understand some useful definitions. First, Marketing Qualified Leads or MQLs are defined as ...

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