Search engine optimization (SEO) is the process of making your page rank on search engines like Google. It’s a vital component of online marketing. And it can also be a game-changer for your business as it boosts brand awareness and helps generate leads.
Content is of utmost importance in SEO. SEO needs a lot of high-quality content to build itself further. Google dislikes websites that aren’t growing. It favors those creating helpful and valuable content that can bring the best results for people searching the internet.
Generating a content-driven SEO strategy is both an art and a science. SEO content can have many forms, including product pages, articles, guides, lists, infographics, and blog and vlog posts. Your SEO strategy is an art in the sense that you must create compelling content. On the other hand, it’s a science in that it involves technical optimization, such as improving loading speed, crawlability, and indexing.
Is It Difficult To Devise An SEO Content Strategy?
Know that you have to research, plan, and analyze as you craft your SEO content strategy. For this reason, you may find this process challenging. Another reason it’s difficult is that search engines usually release an update in their algorithms. Consequently, you must constantly maintain your SEO with these updates in mind. There’s also a lot of content online, which should compel you to create content that stands out in a competitive industry.
If you think your skills are lacking in this area, you may consider partnering with an SEO agency like Amplifyed. They can help you implement best practices in content-driven SEO.
In today’s digital era, creating a robust SEO content marketing strategy is essential because of the significant benefits it can bring to your business. For one, it can help boost sales since increased visibility drives more traffic to your site. And more traffic may lead to more conversions.
That said, you can read further if you’re wondering how to start a content-driven SEO strategy for your website.
1. Conduct Keyword Research Based On User Intent
Keyword research is the process of looking for and assessing search terms that online users type into the search bar. The aim is to use that information for SEO or marketing in general. Conducting keyword research is vital as it enables you to get marketing trend insights and attract more traffic and customers.
Before developing a topic, you should always try to find the right keywords. This way, you can write about topics users are searching for online. This can help you better understand user intent. User intent refers to the motive or objective of an online user when typing a search term into the search bar.
It’s helpful to conduct keyword research based on user intent. This allows you to provide content that addresses their needs based on keywords you researched. When you do this, visitors will probably click your content on the search engine results page (SERPs).
2. Generate Engaging Content
Content will remain king in digital marketing. Whether you aim to promote pillows that will make a person more comfortable or jackets for the coming winter, you need content to attract more customers. Compelling content is a great tool that engages your target audience and turns them into buyers.
But how can you create this type of content? Here are two tips for creating engaging content:
- Use content that addresses the audience’s pain points or queries: When you create an article, blog, or post, ask yourself what you aim to convey. Does your content address the pain points of your target audience? You can do this by creating content based on user intent and keyword intent.
- Add a CTA to your content: A strategically inserted call to action (CTA) in your content can prompt visitors to take deliberate action. For instance, you can put a CTA in your content, telling them to check your other content through an internal link. This improves the chances that users will spend more time interacting with your site.
Be sure to apply these pointers to generate compelling content.
3. Conduct Final On-Page Optimization
On-page SEO refers to optimizing your site’s descriptions, content, and titles so that you can rank higher in SERPs. On-page SEO is crucial as it lets search engines know more about your site and its content. It also helps them determine if your content is helpful to the searcher’s queries.
To start, you should optimize your meta description and title tags. You can add your target keywords to your title tags. Just make sure to avoid keyword stuffing when you do this. Also, you should keep your title tags below 60 characters to allow your title to be shown completely.
Likewise, you can optimize your meta description in different ways. It’s advisable to keep it below 160 characters. You can also add your keywords or keyword phrases to it. Making it compelling will attract more clicks to your site on SERPs.
Lastly, incorporate internal links into your content to improve on-page optimization. This helps Google crawl your site. Moreover, it allows your old content to become more visible.
Developing a solid SEO content strategy requires adequate effort on your part. The effort is well worth it because of the benefits it can bring to your business. You can gain more visibility while increasing the chances of converting your traffic into customers.