Marketing Best Practices Archives - Modern Marketing Partners

11th of October, 2022
In: Marketing Best Practices, Marketing Strategies
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How To Offer Your Marketing Services To International Companies standard

In order to offer your marketing services to international companies, you need to have a good understanding of the global marketplace. You also need to be aware of the cultural differences that can impact how marketing is executed in different parts of the world. In this guide, we will walk you through the process of expanding your business into new markets. We'll provide tips on how to identify potential clients, and we'll show you how to create a proposal that will stand out from the competition. Let's get started! Offering your marketing services to international crowds - How to do it properly As a marketing professional, expanding your business to international markets can be a great way to grow your company. ...

13th of September, 2022
In: Marketing Best Practices, Marketing Strategies
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Microsoft Excel vs. Google Sheets – Which is Best for Marketers? standard

You cannot escape spreadsheets when in marketing. Regardless of what you are working on, clients’ retention, small business marketing improvement, revenue calculation, or budget planning, it is always necessary to have it all tracked, measured, and summarized. Spreadsheets work great for not only keeping it all in one place but also visualizing things that matter the most. The two most famous apps for managing spreadsheets are Google Sheets and Microsoft Excel. They both seem to tick all the boxes. Is there any difference when picking the right one when it comes to storing and organizing data? Are you still in doubt about which one to choose? Without further ado, let’s discover their differences as well as similarities and find out which ...

12th of September, 2022
In: Marketing Best Practices, Marketing Tactics
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Useful Marketing Tips for Rehab Centers standard

Before every business venture, it's essential to do plenty of research. There are things you should know before starting an LLC, and mistakes to avoid during marketing campaigns. For instance, marketing for rehab centers can be especially difficult. You want to ensure that you're reaching the right people, but you don’t want to advertise in a way that's offensive or insensitive. In this article, we'll provide some useful marketing tips for rehab centers. Create A Marketing Plan This is a document detailing the necessary actions to achieve one or more marketing objectives. In order for your plan to be effective, it should include the following: Your target market An overview of the competition Your center's unique selling points (USPs) The objectives ...

4 Infographics to Use for Effective Marketing standard

Sometimes you may find that when giving a presentation to your clients or higher-ups, presenting your data in visual cues makes them understand the matter more smoothly. They can grasp quickly as the brain processes images 60,000 faster than text. The name given to these visual cues is infographics. They are often utilized in marketing strategies to display information more efficiently. We’ll explain some infographics to help you create an effective marketing plan. If you are confident in your design skills and taste, you can consider creating these yourself, or you may choose to have them prepared through an outside vendor like Advanced Web Formula. 1. Statistical Infographics You will often have to show data you have collected from surveys and customer ...

16th of August, 2022
In: Campaigns, Marketing Best Practices, Website Best Practices
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How To Analyze Data? A Step-By-Step Guide For Your Business standard

Do you want to learn how to analyze data? If so, you've come to the right place! In this blog post, we will walk you through a step-by-step guide on how to get started. We'll discuss the basics of data analysis, and provide some tips for getting started. So whether you're a business owner looking to improve your bottom line or a student trying to improve your grades, read on for all the information you need! Look For Modern Solutions There are a lot of different ways to analyze data, and it can be overwhelming to try and figure out which one is right for you. There are, however, some broad pointers that can assist you in getting started. First, look ...

15th of March, 2022
In: Marketing Best Practices, Marketing Strategies
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8 Marketing Tips for Businesses in Fitness-Related Niches standard

Marketing a fitness-related company can be a challenge. There is a lot of competition in the niche, and standing out can be difficult. However, with the right marketing strategy, it is possible to succeed. Here are 8 marketing tips for fitness companies. 1. Know your target audience Who are you trying to reach with your marketing efforts? Knowing this will help you focus your marketing efforts and create content and campaigns that resonate with your audience. A good way to better understand and market to your ideal customer is to make use of the data that you have on who you interact with, who is currently using your service, and who has in the past. A CRM system built for gyms ...

25th of February, 2022
In: Marketing Best Practices, Marketing Planning, Marketing Strategies
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How To Improve Employee Engagement Through Marketing standard

Many companies are interested in fostering internal engagement but don’t know how to begin or what resources are available. Employee engagement is less about hiring skilled people and more about attracting high-value individuals, training them well, keeping them around, and showing appreciation for the value they bring to an organization. The reality is that marketing can positively impact team engagement should be of interest to any company interested in hiring and retaining top talent. How Engaged Are Your Employees? Trying to determine whether or not your employees are engaged can be as simple as asking them. If you share concerns about low levels of engagement, ask managers and other team leaders around the organization to respond confidentially to a survey question ...

Marketer Inspiration Methods That Save From Boring Ideas standard

Digital marketing is, on the one hand, a constant search for new ideas, and on the other hand, it is attention to the smallest details. How to combine two such different components and not lose the ability to be creative? Let's think together about the sources of creative growth for a marketer. After all, we all know that without this, the world of modern professions can not. Get marketing ideas from movies about marketing, business, and sales Inspirational movies are a great idea to combine leisure and professional growth. Although there are not as many exciting scripts about marketing as there are about secret agents, for example, we will prepare a dozen interesting films for you. Although not all of these ...

3rd of September, 2021
In: Marketing Best Practices, Marketing Tactics
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Marketing Lessons to Learn from Online Gambling standard

As a marketer, it’s important to look around for inspiration. You can learn lessons from pretty much any other industry. The trick is knowing how to incorporate them into your own business. This guide will look at some of the main marketing lessons you can learn from online gambling. The Power of SEO Look behind any online gambling operation, and you will see a huge focus on SEO. They understand that it’s important to be visible to new customers organically. Online gambling websites have off-page SEO down to an art form. Plus, they focus on competing for new keywords all of the time. Just search for any major sporting tournament, and you will find sports betting sites fighting for the number ...

How to Improve Customer Communication for Your Marketing Business standard

Every business needs to be able to effectively communicate with its customers. However, it’s likely even more important for marketing businesses. As a marketing business, your entire brand is built upon your communication skills. If you can’t effectively communicate with your customers, they’ll have a hard time believing you’re able to communicate with an audience on their behalf. So, it’s essential that you’re always on the lookout for ways to improve your customer communication. When you consider that customers will stop doing business with an organization if they experience poor communication, it’s even more apparent. Below, we’ll outline a few ways you can improve customer communication within your marketing business and hopefully ensure each of your customers has a good experience ...

Marketing Trends You Should Adopt For Your Business This 2021 standard

Marketing has seen tremendous changes in the past few years. The usual marketing tools like billboards and TV ads are still present, of course, but there’s so much more focus on the internet and technology in marketing now. Even the usual billboards and TV ads have got to be extremely attractive using masterful technological effects to draw people in to watch the ad or look at the billboard. The last two years have seen a breakthrough in the digital world that everything now is done through computers or phones, which has a huge effect on marketing and running businesses. To overcome this, there are a few marketing trends that you need to pay attention to and implement in your ...

How to Choose Voice Talent Perfect for Your Next Campaign standard

If you are preparing to choose voice talent for your next campaign then look no further as this article sets out the 7 key points to consider when deciding how to choose that perfect voice talent. Choosing the right talent is essential, and if you pick wrong then you face the potential of causing long-lasting damage to your campaign. So take the time to thoroughly research and do not rush choosing your voice actor. 1. Preparation The saying ‘if you fail to prepare, then prepare to fail’ is quite apt in this context. Preparation is vital to the successful execution of your campaign. There are many things you need to consider before jumping and picking an actor. For instance, you ...

Going into New Ventures: Marketing Guidelines You Should Follow standard

Creating a marketing strategy is a very important step when starting a new business, but many small business owners have little experience in online marketing. Figuring out all aspects of marketing isn’t as easy as new methods and techniques emerge on a daily basis. In addition, what might work for one business might not work for another. It all depends on your goals, niche, target market, branding, etc. However, there are several marketing techniques that are always effective and can help any small business to get new customers and increase sales. In this article, we'll help you build an effective marketing strategy to help you attract new clients and grow your business. 1. Define Your Goals The first thing you need to do ...

Social Distancing (Not So) Quick Tips: Get Started with Wikidata image

If you haven’t been following along, this is all about quick tips to improve your marketing. Haven’t seen this yet? I explained it here. Today… Might not be so quick. But that said, this might be one of the best things you can do for yourself to fuel your marketing efforts. It'll only take you an hour or so, even if it took me a bit longer to write. What is Wikidata? According to the site itself, Wikidata is a free, collaborative, multilingual, secondary database, collecting structured data to provide support for Wikipedia, Wikimedia Commons, the other wikis of the Wikimedia movement, and to anyone in the world. The data in Wikidata is published under the Creative Commons Public Domain Dedication 1.0, ...

Top 10 Marketing Ideas for COVID-19 image

No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many businesses are closed, people are working remotely for the first time, or even losing their jobs. And many are busy shopping to stock up for the inevitable lock down. Given this environment, is it even appropriate to do marketing? The answer is an unequivocal yes, but likely in different ways. Intuitively, clear and timely communication is required. Customers and prospects need to know that you are still doing business, or how you are doing business, e.g., revised hours, online sales, shipping schedules, etc. So what are ...

Social Isolation Quick Fix Series: Instagram Alt Text image

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your competitors will be more than happy to take on all the business you’re passing up. As I discussed in my introduction to the social isolation quick fix series, I’ve found myself to be a lot more productive in the past couple days, and have decided to use some of my time spent distancing help you get closer to your leads, prospects, and customers. Over the next few weeks, I’m dropping a few blogs ...

The Social Isolation Quick Fix Series: Preheat Your Marketing Fire image

Getting tired of sitting at home yet? The Coronavirus pandemic affects us all. That said, you’re probably looking to fuel your business’s growth when the economy bounces back from quarantine life. You also may have a bit of time on your hands between now and then. Feeling Productive? Same. Take the Time to Shore Up Your Marketing. Heck, if you’re anything like your favorite client-side writer, you might have realized new you’re more productive than ever and decided to take on more work. Well guess what? There are probably a few things you could be doing to preheat your company’s recovery. The Social Isolation Quick Fix Series: Let My Solitude Bring You Closer to Customers That’s why, somewhere under the brick and steel ...

Outsource vs. Insource Marketing image

Whether to insource marketing to an employee, or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced marketing is the most common scenario. The right balance is surely unique to each organization. To assist in your consideration and decision making, following are definitions of Outsourcing and Insourcing, the pros and cons of both, some typical marketing organization structures, a Cost/Benefit Analysis, and finally recommended resources. But first, please consider some modern marketing realities. Modern Marketing Realities Marketing has changed rapidly, evolving to a digital marketing mix, and often employing marketing technology, or MarTech. The skill sets for managing a multitude of disparate marketing activities typically requires multiple individuals; skills ...

2020 Vision – The Future of Marketing image

January is that time of year for prognostications of the future, for outlooks and trends, and of course, New Year's resolutions. So why not a 2020 Vision - The Future of Marketing? Of course 20/20 vision is perfect, so is the future of marketing, perfection? If you are reading this article, you are interested in marketing. So why not indulge ourselves for a moment? Marketing is now mission critical to the success of every organization. Every brand. Every thing! In hyper-competitive markets, categories or industries, perfected marketing is the key differentiator. Of course your products and/or services have to be perfected. But quality or excellence no longer guarantee success. Consumers and business customers will no longer beat a path to ...

Top 10 Digital Marketing Transformation Buzzwords for 2020 image

Digital Marketing Transformation Buzzwords 2020

Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies. To help understand DMT better, the experts (nerds) at Modern Marketing Partners researched and developed a comprehensive Digital Marketing Transformation Glossary of Terms. Next, we used the Google Algorithm to identify keyword search volume of these terms which leads to the Top 10 Digital Marketing Transformation Buzzwords for 2020, that every marketer and business professional should know and understand. Download the complete Digital Marketing Transformation Glossary of Terms here: https://www.modernmarketingpartners.com/resources/digital-marketing-transformation-glossary-of-terms/ Top 10 Digital Marketing Transformation Buzzwords for 2020 1. HTTPS With 450,000 average monthly searches on Google, HTTPS ranks first on our list of top ...

Digital Marketing Transformation Guide – Top 12 Strategies image

Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of technology, software and systems to improve processes. Benefits or Digital Transformation are productivity, cost savings, disruption, speed, and of course, improved business or financial results. Digital Transformation may require new skills, different talent, and organizational change. So how does marketing fit into Digital Transformation? Or is Digital Marketing Transformation its own shiny, new buzzword that can have its own acronym, DMT? Please allow the gurus at Modern Marketing Partners to provide insights and tips for implementing Digital Marketing Transformation (DMT for brevity) including ...

Top Account Based Marketing Tools and Tactics image

As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within market, or individuals within target companies, and utilizes highly personalized communications to reach each target. ABM is likely the exact opposite of approaches you’re currently taking; where you cast a wide net to drive multiple leads, hoping that a few truly workout and are a good fit for your products or services. Most of your marketing focus is being spent on top funnel activities to get noticed and generate some ...

7th of April, 2019
In: Case Studies, Marketing Best Practices, Marketing Case Studies, Marketing Tactics
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8 Steps to Creating Powerful Marketing Case Studies image

The B2B environment is the perfect place for case studies. Companies work hard to attain new clients, deliver a quality product or service, and provide end-to-end customer support to maintain their value proposition and brand reputation. A case study has the power to demonstrate all this from a more objective viewpoint than a company press release. Case studies are a great way to showcase the success of your clients and essentially the value your company brings to a crowded marketplace. Marketers in the B2B space can rely on a case study to provide an authentic look at how their products or services work in the hands of their clients. Also, helping prospective clients see first-hand your ability to deliver what ...

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