Categories ArchivesMarketing Best Practices

Everything You Need to Know About Hiring a Marketing Consultant image

Hiring a Marketing Consultant

Is marketing becoming too complex or distracting of a task for your employees? Is your company lacking enough staff to cover the many and varied marketing disciplines? There are a number of reasons why hiring a marketing consultant may be necessary for your business. What do you stand to gain from outsourcing your marketing? And how do you ensure the consultant you hire is up to snuff? We explore the most important ideas to keep in mind when hiring a marketing consultant or marketing agency. What Do You Have to Gain from Using a Marketing Consultant? It really depends on your current in-house marketing team and what your future needs are. Some smaller businesses may need marketing consultants to cover ...

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Email Marketing

Email marketing. Some may consider this to be old-school already. But we’re here to tell you, it’s alive and well and you should be doing it too. While it may not be the shiny new toy on the shelf, email marketing has a proven track record of consistently working. It is an affordable tool that more times than not provides a better ROI than Google AdWords and Facebook ads. For small businesses and start-ups in particular, it’s become a lifeline to growing their business. According to Forrester data, small businesses allocate about 10 percent of their marketing budgets on email marketing, which totaled approximately $2.8 billion in 2017. That’s a good thing because Forrester also reports that consumer email attitudes ...

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Three Strategies for Law Firms Looking To Make Marketing Work in 2017 image

Standing Out in Law Firm Marketing

Ahh, legal marketing, how you have changed since the days that I was a one-man content farm (unpaid intern) at a personal injury attorney. What was once a field so disgustingly littered with keyword stuffing, link farming, and other questionable practices had to change overnight in the wake of Panda and Penguin, both of which had an immense impact on law firm marketing. Combine this with the fact that you still need to close new business after getting someone interested in your services, and you realize that you have a robust challenge ahead. With legal services being one of the most competitive industries, as well as one of the most heavily scrutinized ones by Google, marketing can be an immensely ...

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Blogging Best Practices: Top 10 Tips image

blogging

According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can drive significant and measurable website traffic, build search engine authority, improve social media engagement, reinforce a thought leadership image, and even generate sales leads. So how can a marketer blog more effectively? Following are Top 10 Tips for Blogging Excellence with explanations of each, along with some additional resources. Top 10 Tips for Blogging Excellence: 1. How to Plan a Blog 2. Key Content Considerations 3. Properly Integrate Blog and Website 4. Employ all possible SEO 5. Blog Titles are ...

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Thought Leadership Marketing Best Practices – Webinar image

thought leadership marketing

During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST. Thought Leadership Marketing Best Practices: Executive Briefing For complex or expensive products, customers won’t buy from just anybody. These purchase decisions take time and research; buyers want experts. Thought leadership is one of the most effective ways to prove your company to prospective customers. Although this is a great marketing tactic, it’s becoming more widely used than ever. How do you stand out for less? What’s Covered: Understand the challenges of thought ...

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Software Marketing Best Practices – Webinar image

software marketing

During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST. Software Marketing Best Practices: Executive Briefing Software prospects are often completely overwhelmed by the marketing of software companies. Standing out can become expensive, fast, but what if there’s a way to be just as effective on a smaller budget? What’s Covered: Understand the challenges of marketing software. Learn how even small brands can attain category leadership, and beat even the biggest competitors. Be privy to proprietary processes for building a thought leadership brand. ...

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