Categories ArchivesMarketing Best Practices

Going into New Ventures: Marketing Guidelines You Should Follow standard

Creating a marketing strategy is a very important step when starting a new business, but many small business owners have little experience in online marketing. Figuring out all aspects of marketing isn’t as easy as new methods and techniques emerge on a daily basis. In addition, what might work for one business might not work for another. It all depends on your goals, niche, target market, branding, etc.  However, there are several marketing techniques that are always effective and can help any small business to get new customers and increase sales.  In this article, we'll help you build an effective marketing strategy to help you attract new clients and grow your business. 1. Define Your Goals The first thing you need to do ...

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Social Distancing (Not So) Quick Tips: Get Started with Wikidata image

4 trends digital marketing

If you haven’t been following along, this is all about quick tips to improve your marketing. Haven’t seen this yet? I explained it here. Today… Might not be so quick. But that said, this might be one of the best things you can do for yourself to fuel your marketing efforts. It'll only take you an hour or so, even if it took me a bit longer to write. What is Wikidata? According to the site itself, Wikidata is a free, collaborative, multilingual, secondary database, collecting structured data to provide support for Wikipedia, Wikimedia Commons, the other wikis of the Wikimedia movement, and to anyone in the world. The data in Wikidata is published under the Creative Commons Public Domain Dedication 1.0, ...

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Top 10 Marketing Ideas for COVID-19 image

Top 10 Marketing Ideas COVID-19

No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many businesses are closed, people are working remotely for the first time, or even losing their jobs. And many are busy shopping to stock up for the inevitable lock down. Given this environment, is it even appropriate to do marketing?  The answer is an unequivocal yes, but likely in different ways. Intuitively, clear and timely communication is required. Customers and prospects need to know that you are still doing business, or how you are doing business, e.g., revised hours, online sales, shipping schedules, etc. So what are ...

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Social Isolation Quick Fix Series: Instagram Alt Text image

Instagram Alt Text Guide

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your competitors will be more than happy to take on all the business you’re passing up. As I discussed in my introduction to the social isolation quick fix series, I’ve found myself to be a lot more productive in the past couple days, and have decided to use some of my time spent distancing help you get closer to your leads, prospects, and customers. Over the next few weeks, I’m dropping a few blogs ...

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The Social Isolation Quick Fix Series: Preheat Your Marketing Fire image

Social Isolation Marketing Tips

Getting tired of sitting at home yet? The Coronavirus pandemic affects us all. That said, you’re probably looking to fuel your business’s growth when the economy bounces back from quarantine life. You also may have a bit of time on your hands between now and then. Feeling Productive? Same. Take the Time to Shore Up Your Marketing. Heck, if you’re anything like your favorite client-side writer, you might have realized new you’re more productive than ever and decided to take on more work. Well guess what? There are probably a few things you could be doing to preheat your company’s recovery. The Social Isolation Quick Fix Series: Let My Solitude Bring You Closer to Customers That’s why, somewhere under the brick and steel ...

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Outsource vs. Insource Marketing image

Outsource vs Insource Marketing

Whether to insource marketing to an employee,  or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced marketing is the most common scenario. The right balance is surely unique to each organization. To assist in your consideration and decision making, following are definitions of Outsourcing and Insourcing, the pros and cons of both, some typical marketing organization structures, a Cost/Benefit Analysis, and finally recommended resources. But first, please consider some modern marketing realities. Modern Marketing Realities Marketing has changed rapidly, evolving to a digital marketing mix, and often employing marketing technology, or MarTech. The skill sets for managing a multitude of disparate marketing activities typically requires multiple individuals; skills ...

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2020 Vision – The Future of Marketing image

2020 Marketing Vision

January is that time of year for prognostications of the future, for outlooks and trends, and of course, New Year's resolutions. So why not a 2020 Vision - The Future of Marketing? Of course 20/20 vision is perfect, so is the future of marketing, perfection? If you are reading this article, you are interested in marketing. So why not indulge ourselves for a moment? Marketing is now mission critical to the success of every organization. Every brand. Every thing! In hyper-competitive markets, categories or industries, perfected marketing is the key differentiator. Of course your products and/or services have to be perfected. But quality or excellence no longer guarantee success. Consumers and business customers will no longer beat a path to ...

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Top 10 Digital Marketing Transformation Buzzwords for 2020 image

Digital Marketing Transformation Buzzwords 2020

Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies. To help understand DMT better, the experts (nerds) at Modern Marketing Partners researched and developed a comprehensive Digital Marketing Transformation Glossary of Terms. Next, we used the Google Algorithm to identify keyword search volume of these terms which leads to the Top 10 Digital Marketing Transformation Buzzwords for 2020, that every marketer and business professional should know and understand. Download the complete Digital Marketing Transformation Glossary of Terms here: https://www.modernmarketingpartners.com/resources/digital-marketing-transformation-glossary-of-terms/  Top 10 Digital Marketing Transformation Buzzwords for 2020 1. HTTPS With 450,000 average monthly searches on Google, HTTPS ranks first on our list of top ...

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Digital Marketing Transformation Guide – Top 12 Strategies image

Digital Marketing Transformation

Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of technology, software and systems to improve processes. Benefits or Digital Transformation are productivity, cost savings, disruption, speed, and of course, improved business or financial results. Digital Transformation may require new skills, different talent, and organizational change. So how does marketing fit into Digital Transformation? Or is Digital Marketing Transformation its own shiny, new buzzword that can have its own acronym, DMT? Please allow the gurus at Modern Marketing Partners to provide insights and tips for implementing Digital Marketing Transformation (DMT for brevity) including ...

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3 Tips to Make the Most Out of Your B2B Influencer Marketing Campaign standard

When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes for influencer marketing. And then, thanks to the internet for enabling even normal people with the right knowledge and social media engagement to affect buying decisions of millions of people. The way this idea works and has worked for businesses worldwide has resulted in 55% B2B business owners believing that their influencer marketing campaigns helped them better their B2B lead generation rates. Stats like these motivate businesses to start investing in influencer marketing. But, right before they actually go for it, it’s better to acquire the right kind ...

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8 Steps to Creating Powerful Marketing Case Studies image

Creating Marketing Case Studies

The B2B environment is the perfect place for case studies. Companies work hard to attain new clients, deliver a quality product or service, and provide end-to-end customer support to maintain their value proposition and brand reputation. A case study has the power to demonstrate all this from a more objective viewpoint than a company press release. Case studies are a great way to showcase the success of your clients and essentially the value your company brings to a crowded marketplace. Marketers in the B2B space can rely on a case study to provide an authentic look at how their products or services work in the hands of their clients. Also, helping prospective clients see first-hand your ability to deliver what ...

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How Data and Personalization Inform the Customer Journey image

Omnichannel Marketing

Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions, which now come at a premium. At this point, customers are tuned into way more than just transactions. If the opportunity presents itself they’ll engage with their favorite brands literally anytime and anywhere. To deliver two-way communication this requires meeting your customers where they are, in-person and online. It also requires having a firm understanding of your customers, including their preferences and what drives their behavior, which is the foundation of omnichannel marketing. When you know who your customers are, how they spend their time and where they spend their time, ...

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4 Trends Effecting Digital Marketing Now image

4 trends digital marketing

The digital revolution is upon us, impacting marketing at every turn in the road.  New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’ attention continues to be strained, companies will need to wrestle for their attention online. Here are 4 trends digital marketers need to be using to engage customers now: Shorter Form Video Ads Videos ads are going shorter, like down to 15 seconds or even six seconds. Shorter formats are becoming more prevalent in the digital landscape. Video is expected to account for 85 percent of total online traffic in 2019 – both live video and video ads. It has grown quickly over the years and is expected to continue growing. However, consumers have ...

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7 Sell Sheet Tactics to Get Your New Product Noticed image

7 Sell Sheet Tactics

After you’ve had your “Aha” moment and created a new product or service, now the hard work begins. As an entrepreneur or product developer you need to attract interest from a potential licensee or investor to garner support for your new product or service. This is where creating a sell sheet comes into play to effectively demonstrate the benefits of your new offering. A successful sell sheet speaks directly to the end-user and moves beyond just citing the purpose and features of your product or service to positioning it in the eyes of the consumer. It showcases your idea in a cost-effective manner and acts like a billboard for something new and exciting. If thought through and designed properly, a sell sheet will walk a potential licensee through the ...

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How to Identify Your Competitors And Spy on their Marketing Tactics standard

If you think about it, it’d be great if all marketing plans include competitive research strategies. After all, your competition is exerting tons of effort to take business away from you. This is especially true if they’re a well-established business with a strong online presence. Luckily, no matter how new to the online world your business is, there are ways to seek your biggest competition. And from there, you can identify how they’re promoting their own brand and glean some ideas for your own marketing plan. Let’s take a look at some of the best ways to find out who your competition is so you can check out their marketing tactics and build your own business. 1. Define Your Competition It’s not a good idea ...

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To Pin or Not to Pin? image

Pinterest For Business

The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout their marketing mix. So how does Pinterest, which utilizes both images and videos, fit in the picture for businesses? Well, it stepped up its game in terms of video in 2018. In August of last year, Pinterest tested and launched Promoted Video at max width to all its advertisers. Promoted video or advertising video had been available since 2016. The new wider format allows for videos to be played at 4x bigger, increasing engagement rates from 12%-33% according to initial brand tests. Promoted Video at max. width stretches across ...

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How Screen Recording Software Can Help Grow Your Online Business standard

In today's online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but you need them to complete certain tasks on your website. Depending on the type of business that you are operating such tasks might include anything from purchasing an item off your e-commerce site to viewing a particular page or having them enter their information in your database so that you can send them future information. This is exactly where screen recording software like Movavi Screen Recorder can come in handy. Such software can help draw attention to your site while keeping customers engaged at the same time. Creating Tutorials and Informational ...

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Email Marketing Automation Is All About Grow and Flow image

Email Marketing Automation

Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business Marketing Trends Report found more small business owners reported their biggest challenge they face when it comes to marketing is a lack of time and resources compared to last year. Additionally, the U.S. Small Business Administration notes an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. Technology Trends While it would seem that advancements in technology and tools would be time ...

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5 Tips for Enhancing Association Recruitment image

Enhancing Association Recruitment

Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in technology have made it easier for people to stay connected and younger generations have turned to social media fostering their skeptical attitude about the need and benefit of joining other venues. As a result, the beginning of 2019 is a good time for associations to consider their approach to marketing this year and for the future. Associations, like workplaces, are dealing with engaging Millennials, Baby Boomers, Gen Xers, etc. and need to understand their motivations and decision-making processes. In many respects, membership is a sales process; you’re looking to recruit professionals by initialing connecting with them and then ...

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Maximizing Mobile with Targeting and Personalization image

Mobile Marketing Strategies

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing offers increase customer engagement and selling opportunities, and it’s time to create an approach into the mobile environment. Mobile Marketing Benefits Experts agree that companies utilizing mobile strategies are seeing benefits such as improved cost efficiencies, closer connectivity with customers, and more accurate data points. That’s because for marketers, mobile advertising provides a more effective way to target and retarget their audiences, create higher-level personalization, and be freed of barriers like time and location. Another key ...

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6 Common Content Marketing Missteps image

6 Common Content Marketing Missteps

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

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Meet Customers Where They Live With Mobile Marketing image

Mobile Marketing Tactics

The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile outreach into their marketing strategy. Therefore, marketers need to learn how to successfully navigate the robust and ever-changing mobile landscape in 2019. The numbers indicate this powerful phenomenon will only continue to gain momentum in years to come. According to recent statistics, currently in the U.S. 92 percent of millennials use smartphones, 85 percent of GenXers and 67 percent of Baby Boomers. The affordability of phones and data have lead to smartphones rapid adoption rates, which are expected to ...

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6 Word of Mouth Marketing Tactics For Creating Compelling Conversation image

Word of Mouth Marketing

Organic is good, right? Today everything from food to house cleaners to mattresses are better if they’re organic. That goes for marketing too. We’re talking about word of mouth marketing, the organic way of spreading information through natural channels – A.K.A. kickin’ it old school. Word of mouth marketing has been around a long time. Yet there is value in your company giving it active consideration as it’s usually free and has real potential in terms of payout. It’s based on a pretty simple theory. Word of mouth marketing happens by creating an event or experience so memorable for a customer that they tell someone else about it. It’s important because customers trust their friends. Nielsen data indicates that 92% of ...

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It’s Time to Say “Thank You” image

Thank You

The year is winding down, but your marketing efforts don’t need to dwindle. Now’s the perfect time to let your customers know you appreciate all their 2018 business. You don’t even need a big budget for a “Thank You” marketing campaign, just a big heart. There are of course, solid business reasons to embark on this effort too. Companies that experience greater customer satisfaction have better reviews and feedback, giving them a competitive edge in the marketplace. It’s an organic way to increase your company’s value. Showing appreciation is also important for creating loyal customers. Customers who are vocal supporters of your company and would never dream of doing business with anyone else. These are the kind of customers that increase ...

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