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The Power of Integration: How Combining Online and Offline Marketing Drives ROI

by Hannah Wozniak | Sep 13, 2023 | Marketing Best Practices, Marketing Strategies, Marketing Tactics

Integrated marketing cashes in on the belief that consistency is key in branding. It’s an approach that leverages all of a business’s resources to maximize the impact of its public outreach, and by extension, its ability to convert leads. Which all sounds very nice....

How To Use Microsoft Projects for Your Marketing Business

by Lindsay Brown | Mar 24, 2023 | Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics

Managing a marketing campaign includes organizing different teams. There are designers, copywriters, SEO specialists, researchers, and others that play their part. Microsoft developed powerful software that helps project managers facilitate their work. It allows you...

The Key Marketing Trends Of 2023

by Lindsay Brown | Mar 20, 2023 | Marketing Best Practices, Marketing Tactics

Marketing is a field that is constantly going through change. The way in which a business promotes itself these days is vastly different from 10+ years ago, and even the last few years have brought about a lot of change. This is why it is important for businesses to...

Modern Marketing Skills for Independent Nurse Practitioners 2023

by Lindsay Brown | Feb 21, 2023 | Marketing Best Practices, Marketing Strategies

If you are one of the over 3 million current Registered Nurses in the United States right now, you may want to start considering the opportunities to pursue advanced degrees for a career as a Nurse Practitioner. Aside from the increased confidence and your abilities,...

How To Offer Your Marketing Services To International Companies

by Lindsay Brown | Oct 11, 2022 | Marketing Best Practices, Marketing Strategies

In order to offer your marketing services to international companies, you need to have a good understanding of the global marketplace. You also need to be aware of the cultural differences that can impact how marketing is executed in different parts of the world. In...

Microsoft Excel vs. Google Sheets – Which is Best for Marketers?

by Lindsay Brown | Sep 13, 2022 | Marketing Best Practices, Marketing Strategies

You cannot escape spreadsheets when in marketing. Regardless of what you are working on, clients’ retention, small business marketing improvement, revenue calculation, or budget planning, it is always necessary to have it all tracked, measured, and summarized....
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