Categories ArchivesMarketing Best Practices

What is the Next Big Thing in Marketing? image

Big Thing in Marketing

It’s important for all marketers to stay on their toes and adapt to the ever-changing marketing climate. At the very least, it’s critical for their survival against rivaling companies; if they aren’t adopting the newest practices, they can easily fall behind. At the very best, marketers can spot a new way to gain an edge over competitors. So, what is the next big thing in marketing? We explore some possible theories. Voice Search Alexa, Google Voice, Siri – voice search is becoming widely adopted, and quickly. Consider that the trend is one of the most quickly adopted trends in history. 40% of US adults are using voice search at least once per day, and 60% of those have only started ...

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Inbound Marketing Primer image

Inbound Marketing Primer

The term “inbound marketing” originated on Hubspot years ago, but it’s still critical for marketers today. You earn the customer or consumer’s interest, often in a more targeted way, rather than blasting it to the masses via traditional marketing. 4 Phases in the Buying Process There are 4 phases in the a typical buying process: (1) attract, (2) convert, (3) close, (4) delight. The first step involves attracting strangers to your website, turning them into visitors. Then, in turn, interested visitors are turned into leads. You then attempt to close those leads, turning them into customers. Keep customers happy, and they’ll promote for you. Image Source: https://www.hubspot.com/inbound-marketing Step 1: Attract The best ways to attract new visitors include: blogging, SEO, ...

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What is a Marketing Stack? image

Marketing Stack

“Technology stacks” are the buzzwords of the tech community, but have you ever considered the same concept applied to marketing? Read further on what a tech stack is and how it can be applied to marketing. Back Up: What is a Tech Stack? Essentially, those creating a tech stack treat their entire technology effort like a skyscraper. It starts with a good foundation. Everything built on top of that needs to be strong enough to hold the next layer. Customers will be in awe of said stack like they are of a skyscraper. They don’t necessarily need to know what goes into it, but they do know that it’s working and has earned their interest. How Does This Apply to ...

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How to Write Compelling Customer Success Stories image

Customer Success Stories

Looking for a way to nudge a prospect into purchasing and becoming a valued customer? A compelling customer success story can do the trick. Clearly communicating how your product or service has helped solve a real world problem for a customer makes your company’s offerings relatable and tangible to others in a positive and effective way different from all other types of marketing and advertising. No matter whether you use the term case study, testimonial or customer success story, it is one of the most powerful content marketing approaches companies can use today. A customer success story demonstrates the benefits of your products, your services, your company — rather than just tell about them. Delivering this type of differentiation during ...

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Everything You Need to Know About Hiring a Marketing Consultant image

Hiring a Marketing Consultant

Is marketing becoming too complex or distracting of a task for your employees? Is your company lacking enough staff to cover the many and varied marketing disciplines? There are a number of reasons why hiring a marketing consultant may be necessary for your business. What do you stand to gain from outsourcing your marketing? And how do you ensure the consultant you hire is up to snuff? We explore the most important ideas to keep in mind when hiring a marketing consultant or marketing agency. What Do You Have to Gain from Using a Marketing Consultant? It really depends on your current in-house marketing team and what your future needs are. Some smaller businesses may need marketing consultants to cover ...

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Email Marketing

Email marketing. Some may consider this to be old-school already. But we’re here to tell you, it’s alive and well and you should be doing it too. While it may not be the shiny new toy on the shelf, email marketing has a proven track record of consistently working. It is an affordable tool that more times than not provides a better ROI than Google AdWords and Facebook ads. For small businesses and start-ups in particular, it’s become a lifeline to growing their business. According to Forrester data, small businesses allocate about 10 percent of their marketing budgets on email marketing, which totaled approximately $2.8 billion in 2017. That’s a good thing because Forrester also reports that consumer email attitudes ...

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Three Strategies for Law Firms Looking To Make Marketing Work in 2017 image

Standing Out in Law Firm Marketing

Ahh, legal marketing, how you have changed since the days that I was a one-man content farm (unpaid intern) at a personal injury attorney. What was once a field so disgustingly littered with keyword stuffing, link farming, and other questionable practices had to change overnight in the wake of Panda and Penguin, both of which had an immense impact on law firm marketing. Combine this with the fact that you still need to close new business after getting someone interested in your services, and you realize that you have a robust challenge ahead. With legal services being one of the most competitive industries, as well as one of the most heavily scrutinized ones by Google, marketing can be an immensely ...

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Blogging Best Practices: Top 10 Tips image

blogging

According to a recent study, blogging is used by 81% of business marketers, and 77% of consumer marketers (Source: Content Marketing Institute). No question, Blogging is now a proven marketing tactic for most marketing scenarios. Why? Because effective blogging can drive significant and measurable website traffic, build search engine authority, improve social media engagement, reinforce a thought leadership image, and even generate sales leads. So how can a marketer blog more effectively? Following are Top 10 Tips for Blogging Excellence with explanations of each, along with some additional resources. Top 10 Tips for Blogging Excellence: 1. How to Plan a Blog 2. Key Content Considerations 3. Properly Integrate Blog and Website 4. Employ all possible SEO 5. Blog Titles are ...

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Thought Leadership Marketing Best Practices – Webinar image

thought leadership marketing

During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST. Thought Leadership Marketing Best Practices: Executive Briefing For complex or expensive products, customers won’t buy from just anybody. These purchase decisions take time and research; buyers want experts. Thought leadership is one of the most effective ways to prove your company to prospective customers. Although this is a great marketing tactic, it’s becoming more widely used than ever. How do you stand out for less? What’s Covered: Understand the challenges of thought ...

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Software Marketing Best Practices – Webinar image

software marketing

During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST. Software Marketing Best Practices: Executive Briefing Software prospects are often completely overwhelmed by the marketing of software companies. Standing out can become expensive, fast, but what if there’s a way to be just as effective on a smaller budget? What’s Covered: Understand the challenges of marketing software. Learn how even small brands can attain category leadership, and beat even the biggest competitors. Be privy to proprietary processes for building a thought leadership brand. ...

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Marketing Automation: Online Tools That Will Save You Time image

Marketing Automation: Online Tools That Will Save You Time

Inbound marketing can be very time consuming work when it relies heavily on lead generation, email marketing, and lead management. As we discussed in our last post on social media marketing automation, that not all the work should be automated. It’s still important to focus on managing a marketing strategy manually as it is to utilize online tools that will help cut your time in half. Here are 5 Online Tools That Will Save You Time: 1. Hubspot Software Hubspot is considered a pioneer in automated digital marketing and as an inbound marketing software company, they have helped numerous businesses transform their marketing. Hubspot proves that marketing automation goes beyond email and helps you integrate everything on one platform. For ...

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Modern Marketing Trends to Watch For in 2016 image

2016 Marketing Trends

As a year in marketing comes to an end, we wanted to take a look forward at the hottest marketing trends. Here are the top modern marketing trends to look out for in 2016: Increase in Social Advertising Marketers spent $10.45 billion on social advertising on social advertising this year, up from $7.32 billion in 2014. In 2016, this figure is expected to increase to $13.43 billion (eMarketer). With an increased focus on monetizing social platforms, it is no surprise that organic reach continues to decline. As the organic reach of social media efforts continues to decline, investing in social advertising will become a necessity in 2016. Ad Blocking With more than 250 million consumers already using ad blockers, 2016 ...

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7 Habits of Highly Effective Marketers image

7 Habits of Effective Marketers

Stephen Covey published the hugely popular self-help book, “The 7 Habits of Highly Effective People” in 1989. 14 million copies later, a number of copy-cat topics have surfaced across all disciplines, and you know marketing is on this bandwagon! Nevertheless, we think there is still an opportunity for another perspective. Perhaps a modern marketing filter? Thanks in advance for indulging. Of course, to begin such an assignment, a Google search quickly identifies several attempts at the subject. The search also results in some more focused topics like 7 habits of effective digital marketing, content marketing, and inbound marketing. During this exercise, I found, not surprisingly, an email marketing software vendor identifying data and CRM software as highly effective marketing habits. ...

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Content Marketing Tips For B2B Companies image

Content Marketing For B2B

Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain customers. Below we  will take you through the content marketing process. Planning; deciding what type of content marketing works best for your company and a content schedule. Implementation; including tips on how to write blogs, case studies, and white papers, and how to distribute your content. And finally, measurement; metrics to use to determine if your content marketing is effective. Content Marketing Planning The quality of a content plan can support both the effectiveness and efficiency of your content marketing initiative. Begin your planning by determining the mission ...

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Modern Marketing Resolutions for 2015 image

The time has come to reflect on our year of accomplishments and create new resolutions for 2015. As marketers, our resolutions are very similar to personal goals like being better listeners, revamping our image, or simply being more human. For 2015, let’s focus on what’s important in modern marketing. Here are four important marketing resolutions to start focusing on: 1. Focus on Mobile It is now clear that almost everyone is holding a mobile device in hand whether it is a smart phone or tablet. This new way of consuming the digital world has all been transformed to mobile. On social networks alone there has been a 55% engagement in the past year and that number continues to grow into ...

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2014 Marketing Trends That Didn’t Go So Well image

2014 Marketing Trends That Failed

As the end of 2014 approaches, we thought we would take a look back at marketing trends of the year. 2014 was an innovative year for marketing, however, for every successful marketing trend, there were many other trends that were not so good. Here is a look at some failed strategies and tools that are fading into obscurity. 1. QR Codes In the United States, QR codes are going to be next to meaningless in 2015. According to entrepreneur.com, in 2013, only 19.1 percent of consumers had ever scanned a QR code and these numbers have not significantly increased in 2014. One of the main reasons that QR codes are an ineffective strategy is because the majority of mobile users ...

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7 Amazing Tips for Maximizing Webinar Effectiveness image

As a marketer, your products and services may need additional clarification that can’t be achieved through a blog post, whitepaper, or brochure.  But how can you promote your product and add to your content strategy? Trusting your sales team? Although a vital part of closing people at the bottom of the funnel, you need a tool to get your potential customers more informed and more interested before you sick your team on their purchaser. The webinar, in no way a new phenomenon, is still a tried and true tool to build thought leadership and inform customers. Unfortunately, many companies fail to promote their webcast effectively.  From preparation to follow-up, getting your webcast promoted is vital.  We look to share 7 ...

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Creative Agency Selection Criteria: 5 Things to Consider image

What does it take to select a marketing agency?  From the creative review to the final contracts, the agency selection process can seem like a daunting task that leaves CMOs worn out.  But what should you seek from your next agency? By what criteria are other leading companies measuring agencies?  We look to share some of the top things to look for when selecting your next marketing agency. Examples of Creative Agency Selection Criteria As part of our recent whitepaper shared with the, we would like to offer you both a preview of this guide and a few pointers on selecting your next marketing agency. Agency size:  This may seem like an odd criterion to consider, but it is important ...

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Marketing Agencies: How to Select the Right One image

Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The Definitive Marketing Agency Selection Guide outlines 11 agency types, details a 4-step selection process, identifies key reasons for hiring and firing agencies, and provides several other valuable resources. Our friends from the Amalgamated Marketing Agency Network, an independent network of specialist agencies, have launched this must-read guide for any brand or company in search of a marketing agency of any type. The Definitive Marketing Agency Selection Guide As aforementioned, the Amalgamated Marketing Network is a network of highly ...

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Email Marketing Facts and Best Practices 2014 image

Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A special thanks to FlightMedia, who brought together the “Ultimate Guide to Mastering Email Marketing in 2014,” we would like to share the best practices in email marketing for this year. We took the facts and statistics from this post and developed them into a simple B2B Friendly blog that will hopefully change the way you look at email marketing. The most recent averages from all 2013 Email Benchmark Reports (with an analysis of over 2.5 Billion emails) reports ...

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Direct Mail Best Practices: Part 2 image

Direct Mail Campaigns are still a viable option to convert potential leads into customers; but this said, direct mail provides challenges and campaign structure.  In Part 1, we covered the development and planning of your mailing list, including best practices on how to do so.  In part 2, we will cover the development of your direct mail from package design to letterhead. Thanks again to Eric Gagnon, contributor to Tuesday Marketing Notes (TMN) of the Business Marketing Institute, we would like to share the insight provided in Tuesday Marketing Notes: Executing Your Company’s B2B Direct Mail Projects Direct Mail Package Design Next to your mailing list, the direct mail package is the most important element in your company’s direct mail ...

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Direct Mail Best Practices: Part 1 image

What do you need to know about direct mail campaigns? Still a viable option to convert potential leads into customers, direct mail provides challenges and campaign structure.  In this three part article, we will teach you the best practices for developing and managing your mailing list, designing your content for direct mail, and the planning and execution needed to succeed in such a campaign. With special thanks to Eric Gagnon, contributor to the Business Marketing Institute, we would like to share the insight provided in Tuesday Marketing Notes: Executing Your Company’s B2B Direct Mail Projects Benefits of Direct Mail Campaigns Next to a promising mailing list and a hard-hitting, effective direct mail package, rapid, timely execution and diligent oversight are ...

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Information Technology (IT) Marketing Infographic image

Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post, we shared a checklist of the top 10 marketing best practices for IT marketing with detailed descriptions including: analysis and research, planning, brand image, brand awareness, website improvement and SEO, event marketing, thought leadership content, blogging, social media, and direct marketing. For more details, read Information Technology (IT) Marketing Best Practices. Before the infographic, lets look at 4 reasons IT firms should reconsider marketing: 4 Reasons IT Firms Should Reconsider Marketing Sourcing or selection of IT related products or services has shifted. ...

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Information Technology (IT) Marketing Top 10 Best Practices image

In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to mission critical status. In our new whitepaper, Information Technology (IT) Marketing: 10 Modern Best Practices, we identity four reasons that effective IT marketing is more important than ever,  along with details on the Top 10 IT Marketing Best practices (below), an IT marketing infographic, and finally, a case study example. So what types of marketing should IT firms undertake? What marketing is most effective? Here are our Top 10 Marketing Best Practices: 1. Analysis and planning 2. Build awareness 3. ...

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Top 20 Free Infographic Directories and Submission Tips image

An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! Maybe you’ve even started to build your own infographics. But, if you build it, they won’t necessarily come. Infographics, though viral by nature, can reach a wider audience through the process of submitting them to infographic directories/blogs – while boosting your SEO at the same time. A misconception of infographics is that they do not have SEO value. While it is true that a search engine cannot derive the content of your infographic, your audience can. An infographics can benefit a SEO campaign if ...

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