Categories ArchivesSocial Media

3 Tips to Make the Most Out of Your B2B Influencer Marketing Campaign standard

When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes for influencer marketing. And then, thanks to the internet for enabling even normal people with the right knowledge and social media engagement to affect buying decisions of millions of people. The way this idea works and has worked for businesses worldwide has resulted in 55% B2B business owners believing that their influencer marketing campaigns helped them better their B2B lead generation rates. Stats like these motivate businesses to start investing in influencer marketing. But, right before they actually go for it, it’s better to acquire the right kind ...

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9 Components for Comparing Social Media Analytics Platforms image

Social Media Analytics Platforms

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations.  For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process.  Or you may be nodding your head up and down to all three of these goals.  On the flip side, your clients are utilizing social media every day too – posting thousands of ...

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4 Trends Effecting Digital Marketing Now image

4 trends digital marketing

The digital revolution is upon us, impacting marketing at every turn in the road.  New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’ attention continues to be strained, companies will need to wrestle for their attention online. Here are 4 trends digital marketers need to be using to engage customers now: Shorter Form Video Ads Videos ads are going shorter, like down to 15 seconds or even six seconds. Shorter formats are becoming more prevalent in the digital landscape. Video is expected to account for 85 percent of total online traffic in 2019 – both live video and video ads. It has grown quickly over the years and is expected to continue growing. However, consumers have ...

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What Does Your Digital Footprint Say About Your Company? image

Digital Footprint

People are Googling your business. And while this may seem like an obvious statement, it brings up the topic of how your business is being promoted on digital platforms. Marketing has moved fast and furiously into the digital space. It has seen rapid growth and development with an expected 2 billion online shoppers by 2020. Maybe your organization was an early adopter of some strategies or maybe not. Regardless, many businesses today, yours included, probably have a Facebook page or LinkedIn Company profile, some offering on a digital channel in addition to your website. For many organizations though, digital efforts may have begun as a one-off endeavor – the boss asks why the company isn’t on Pinterest and low-and-behold the next day you’ve become a champion Pinner. If over ...

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Building a Personal Brand Online standard

One of the reasons why the internet is awesome is because you can use the platform to build your personal brand. While there are clear pathways for people who want to become lawyers and doctors, this isn't the case for people in creative fields like art and comedy. However, if you're a creative professional, it's a really good idea to use the internet to create the career of your dreams. While you will make mistakes and learn lessons along the way, the internet is the perfect place to expand your platform. To get things moving in the right direction, there are a few internal conversations you'll want to have. Content Frequency Think about how often you'd like to produce content. Don't ...

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To Pin or Not to Pin? image

Pinterest For Business

The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout their marketing mix. So how does Pinterest, which utilizes both images and videos, fit in the picture for businesses? Well, it stepped up its game in terms of video in 2018. In August of last year, Pinterest tested and launched Promoted Video at max width to all its advertisers. Promoted video or advertising video had been available since 2016. The new wider format allows for videos to be played at 4x bigger, increasing engagement rates from 12%-33% according to initial brand tests. Promoted Video at max. width stretches across ...

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How Screen Recording Software Can Help Grow Your Online Business standard

In today's online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but you need them to complete certain tasks on your website. Depending on the type of business that you are operating such tasks might include anything from purchasing an item off your e-commerce site to viewing a particular page or having them enter their information in your database so that you can send them future information. This is exactly where screen recording software like Movavi Screen Recorder can come in handy. Such software can help draw attention to your site while keeping customers engaged at the same time. Creating Tutorials and Informational ...

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6 Common Content Marketing Missteps image

6 Common Content Marketing Missteps

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

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Tips for Using Social this Holiday Season image

Shoppable Media

This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and videos shoppable this season. The reason this is big news for companies is this is a trend that interests people. According to PwC’s 2018 Holiday Lookout study, more than 40 percent of Millennials and 25 percent of Gen Z shoppers will purchase through shoppable photos this year. Here’s how social platforms are innovating this season – and you can too right along with them. Instagram just announced three new ways for users to shop while browsing their favorite photos of pets, food, travel, family and friends. The new features help people discover ...

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Companies Need to be Marketing 24/7 image

Marketing 24/7

Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the importance of utilizing technology and social media to build relationships and loyalty. Author David Meerman Scott’s book Real-Time Marketing & PR, provides marketers with the impetus to pick up the pace. With use of his examples below, organizations can determine why they need to be ready to respond quickly to unfolding events in today’s online environment, and why it’s sometimes even important to be the first to go there. The Value of Being First Starting the conversation early and ...

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Give Long-Form Video a Go image

Instagram TV

In our last blog we discussed how to utilize live video in a company’s marketing mix. Live broadcasting allows for real-time company and customer interaction on social media’s most popular platforms. It may also seem a little scary for a company, especially one who hasn’t done much video creation in the past, to jump into live streaming. So let’s talk about another option companies should consider, thanks to Instagram’s new platform launch over the summer. In June, Instagram introduced IGTV, a new platform that allows companies to upload their phone-captured, long-form (as in up to an hour) videos for their followers to watch. This comes five years after the launch of video on Instagram, which only allows for one-minute videos that ...

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Google+ Cancellation – Implications for Social Media and SEO image

Google Cancelling Google Plus

Millions of businesses are signed up to Google+: it has become an important part of both social media and SEO initiatives. Did you know that Google+ engagement is comparatively better than most social networks? According to SEP, “Google+ active users spend quality time on the site -- an average of 3:46 per visit.”  And Google+ bounce rate is excellent at 53.6%. See chart below. So what happens when Google decides to shut down the platform? You didn't see that coming but it's actually going to happen over the next 10 months. To the uninitiated, this may not seem like a problem. But to you that every once in a while uses Google+, why wouldn't Google just consider you! The fact is that ...

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Boost Your Brand With Live Video image

Live Broadcasting

Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique capabilities to provide timely content that captivates followers. This type of content is where all the growth is expected to happen over the next couple of years and therefore, stands to reason that it will boost a company’s growth strategy on social media as well. What is Live Broadcasting Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with a ...

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Organizational Commitment Key to Delivering Quality Customer Experience – Part 2 image

Customer Experience Part 2

In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are struggling at getting it in the hands of the right people at the right time to be truly impactful. You can see how valuing the customer experience requires an organizational commitment to embracing the concept that customers rule supreme. Clearly, every team member from every department needs to be on board with delivering your brand’s strategy. This will lead to less customer turnover and strengthen your position in the marketplace to continue attracting new customers. To effectively focus on the customer experience though, companies ...

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It’s Time to Deliver a Consistent Customer Experience Across Multiple Platforms – Part 1 image

Customer Experience Part 1

Today’s clients are interacting with your company through multiple channels such as your website, your Facebook page, your loyalty program or any number of other ways. And the ways are increasing every year as technology advances, right along with customer expectations right too. So it’s important to create a consistent customer experience across every channel now and for the future. According to Forrester research the customer experience will be more important than price in determining customer purchases and customer retention by the year 2020. Customer brand relationships will require companies to deliver personalized, relevant experiences that empower customer behavior based upon them receiving the right message, at the right time, in the right place. Are companies prepared to do that? Apparently ...

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Facebook Dimensions Cheat Sheet (2018) image

Dimensions Cheat Sheet

No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s ideal dimensions. Here are the ideal dimensions for a variety of content, according to Dreamgrow. Profile Picture: The picture displays at 160 x 160 px. Square images work best. Facebook Business Cover Photos: Ideal size is 828 x 315 px. Facebook Video: The thumbnail image is 1200 x 675 px. Aspect ratio can be either 16:9 or 1:1. The file itself can be as large as 4GB. Characters are as follows: desktop displays 500 characters, ...

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Major Facebook Changes of 2018 image

Facebook Changes

One of the oldest social media platforms is also one of the most consistently evolving. Sure, Facebook’s ideas aren’t always original, and sometimes blatantly rip off other networks, like Instagram and Facebook Stories, a counterpart to Snapchat. However, sometimes they are the first to pioneer some really industry-changing updates. Here are some of the most important changes to Facebook during 2018 - crucial for any social media marketer to be aware of. No Overlaps Previously, the profile photo overlapped the cover photo on a Business page. This is no longer the case. For some, no change is required. For others who played with the overlapping, it may be time to change either/both of your profile and cover photos. It’s not just the ...

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Generate B2B Buzz with Facebook Lead Ads image

Facebook Lead Ads

Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads into lasting customers. Facebook offers a way to initially attract potential customers through advertising and then interact with them through ongoing, personal engagement tactics inherent to the platform. Many small and medium-sized businesses, especially those in the service sector, may consider LinkedIn to be the only social network able to deliver B2B leads. However, marketers are finding that Facebook also has the potential to generate results through solid tools and targeted markets for lead acquisition. The reason is in ...

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Leveraging Millennial Engagement on Instagram with Influencer Marketing image

Millennials on Instagram 2

Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very connected nature, Millennial marketing should focus on social media apps, which function primarily on mobile. Instagram is a natural fit for the Millennial lifestyle. They are the largest group of consumers who use mobile and social media. Their reliance on peers, family, friends and experts to provide trusted information is substantiated in Edelman’s annual Trust Barometer. The survey’s 2018 numbers indicate again that these are the people they most trust, whereas in general, trust among the informed public ...

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Captivating Millennials on Instagram image

Millennials on Instagram 1

Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as a tool in their shopping and purchasing decision-making process. Our job is to find ways to leverage that characteristic in our marketing efforts. An interesting strategy for reaching Millennials to increase brand awareness and relationship development is to create a campaign on Instagram. Fifty-nine percent of Millennials currently use Instagram and about one-quarter say they plan to spend more time on it over the next year. Furthermore, a survey by Bustle found that 80 percent of those polled said social media is the best way to reach them, and of ...

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Marketing Confidence Strong in 2018 image

AMA Study

A recent study by the American Marketing Association and Kantar Consulting takes a look at marketers’ optimism and abilities in the first Marketers’ Confidence Index of 2018. Marketing’s reach today has evolved into the realm of technology and social media requiring a constant attention to learning new skills and adopting new tools. Examining how marketers feel about their roles and the changing landscape provides an opportunity for reflection and analysis for your own companies as well. According to the survey, marketers from the B2B and B2C arenas are encouraged about the outlook of marketing in their organizations, ranking their confidence at 130. A score of 100 would mean that they simply believe customer spending, marketing budgets, and the investment climate ...

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Inbound Marketing Primer image

Inbound Marketing Primer

The term “inbound marketing” originated on Hubspot years ago, but it’s still critical for marketers today. You earn the customer or consumer’s interest, often in a more targeted way, rather than blasting it to the masses via traditional marketing. 4 Phases in the Buying Process There are 4 phases in the a typical buying process: (1) attract, (2) convert, (3) close, (4) delight. The first step involves attracting strangers to your website, turning them into visitors. Then, in turn, interested visitors are turned into leads. You then attempt to close those leads, turning them into customers. Keep customers happy, and they’ll promote for you. Image Source: https://www.hubspot.com/inbound-marketing Step 1: Attract The best ways to attract new visitors include: blogging, SEO, and social media. Blogging ...

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Should You Use Facebook Groups for Your Business? image

Facebook Groups

With organic social reach becoming scarcer than ever, now is the time to get creative when marketing to your target audience. There’s no question that Facebook is a powerful social media channel; as a result, Facebook expects businesses to pay if they want to reach consumers. For the time being, however, there is a loophole. Instead of making a Facebook Page, consider a Facebook Group. Or create a Group in addition to your Page. With better organic reach, businesses are increasingly turning towards Groups to get the word out. Social Report breaks down five reasons why you should create a Facebook Group, which we’ve conveniently listed below. 1. Facebook is Actively Punishing Pages Over the past year, Facebook has been trying ...

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Turn that Frown Upside Down – Responding to Negativity on Social Media image

Social Media

In a recent blog post regarding social media we mentioned the importance of being positive and not complaining when posting on social media. That is because social media continues to grow in use, and more and more people have access to a large audience to voice their opinions and be heard. And while these platforms allow for greater dialogue, some comments and opinions are not positive and some use the anonymity of hiding behind their screens to deliberately express harsh, negative, or even untrue thoughts. While there continues to be a growing debate now about whether social media is inherently good or bad, it has become clear that companies have moved into this space to reach more people with their ...

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Got a Second? Try Microblogging image

Microblogging

The benefits of social media marketing (SMM) seem to be increasing yearly with the overriding impact being the improvement of visibility and recognition of your products and services. Social media marketing is an incredibly cost-efficient way to digitally spread content to a wide range of consumers. Because the bottom line is - when customers are purchasing a product, they are more likely to choose a product they are familiar with. Social media marketing is really about using creativity to create quality content. There are many different types of platforms you can share this on. But first, you must understand and believe in the value of utilizing this approach because it does also require a thought-out strategy in order to deliver ...

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