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4 Social Media Marketing Trends to Watch in 2022 standard

Are you looking to get a leg up on some social media marketing trends for 2022? After the past few years of global events, a distinct client base has emerged with specific needs. Social media has become integral in a company's relationship with consumers. The average social media user spends two hours and 27 minutes on various platforms. As humans have adjusted to virtual life, technology has evolved in a variety of ways, and customers are working hard to spur societal change as well. Any marketing plan must identify and adjust to these factors or eventually die trying – businesses that are unable to adapt will most likely not endure the new age of technology and marketing. But have no fear! ...

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10 Advantages of Social Media Marketing for your Business standard

Social media platforms are some of the most visited and trusted places in the digital market. It’s where people spend most of their time (about 2 hours and 27 minutes on average) for a number of reasons, be it work, entertainment, social interaction, news, shopping, or connecting with friends and family. With over 4.55 billion active users, and increasing (which makes up for more than half of the world), social media thus calls for plenty of action from the world of business. Better known as social media marketing in business terms, it’s where you use social media to your advantage so as to promote your brand, products, or services, and drive more sales and profit. The importance of social media marketing can ...

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5 Trends in Social Media Marketing for 2022 standard

The COVID-19 pandemic has brought many changes to the marketing world. As a result, many tools have lost their relevance and value. Now, marketers should use innovative approaches in strategizing and gathering feedback from clients. Market Changes Along With Its Customers The world turns digital, and essential spheres of life follow this trend. Shopping, studying, and even medical services are now available in remote form. Lectures in Zoom chat rooms and exams via Skype are the new norm for students. Online learning forces the latter to find new ways to get tasks done in time. For example, obligatory plagiarism checks made writing essays a real chore. Coursework writing service like EssayService helps students overcome this pothole and hand in original texts written ...

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4 Strategies To Build A Strong Brand On Social Media standard

The brand of a company is pretty much the skeleton of the business. Everybody can recognize your products and services by simply reading or hearing your brand name. You may have gone a long way to establish a strong brand in the industry. However, have you recently checked your brand performance on social media? Are you getting enough likes, shares, and some other actions on your social profiles? Whatever business segment you belong to, you’ll need to establish your brand strength in the virtual context as much as in the physical world. In an era where social media is generating a lot of attention among your target consumers, now's the time to prep your brand to become more than just ...

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4 Social Media Marketing Strategies for Attracting and Gaining New Customers standard

Since its early days, marketing has gone through various transformations and one of its latest transformations came due to technological advancement. People use computers and smartphones on a daily basis for multiple reasons, one of which is to be on social media. With over 3.6 billion users worldwide, it's easy to see why social media is a goldmine for marketers. If you make profiles on the most popular social media platforms, you will be able to reach people from practically all demographics from all over the world. But of course, it's not enough to just have those profiles. You also need to know which strategies you need to apply to gain as many customers as possible. Social media monitoring When it comes to ...

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TikTok Marketing 101 image

TikTok Marketing

American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million monthly active users worldwide 69% of users in the US are between the ages of 12-24; 39% of users are 25-34 Due to the pandemic, in April 2020, 11 million millennials joined TikTok Top Brand Categories Fashion & Retail Beauty & Health/Wellness Food & Beverage Sporting & Entertainment Industry Top Emerging Brand Categories Home Décor, Gardening, DIY Fitness Services (financial, automotive, etc.) #BeanTikTok (the humorous side of TikTok) New to TikTok New Advertising Opportunities TikTok for Business ...

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5 of the Top Social Media Networks Before Facebook standard

There were sitcoms before Friends, burgers before McDonalds, and even cats before memes. The same can be said for social media. There were many walks of social life in the years BF (Before Facebook), and it’s important to understand where we came from in order to understand how we got here, and where we’re going. Taking a trip down memory lane can help us identify social media trends, and it will show us which platforms are likely to become fruitful advertising opportunities in the future, and which are not. So, let’s recap the best pre-Facebook ‘Facebooks’ uncovering what made them great and what made them fall from grace. Friendster Founded in 2002, Friendster was one of the most exciting platforms around before Facebook. ...

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Social Distancing Quick Tips: RSS to Twitter in Power Automate image

Social Media

Another day, another tip on how to work more efficiently. Part of the social distancing quick tips series, I’m today turning my attention away from Google for a second to focus on Twitter, and discussing how to use Power Automate to simplify your social publishing. If you’ve missed any of my social distancing quick tips, I’ve compiled them here. Power Automate (formerly Flow) by Microsoft One of the many applications in the Power Platform, Power Automate is built to connect processes. With hundreds of templates connecting nearly 400 applications, Microsoft Power Automate (formerly Flow) lets you turn repetitive tasks into simplified workflows. Turn tweets into leads, subscribers into sales, and so much more. Though there are thousands of different ways to use the ...

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Social Isolation Quick Fix Series: Instagram Alt Text image

Instagram Alt Text Guide

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your competitors will be more than happy to take on all the business you’re passing up. As I discussed in my introduction to the social isolation quick fix series, I’ve found myself to be a lot more productive in the past couple days, and have decided to use some of my time spent distancing help you get closer to your leads, prospects, and customers. Over the next few weeks, I’m dropping a few blogs ...

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LinkedIn Events – How to Use This Well-Hidden Feature image

LinkedIn

A few months back when cleaning out my invites, I saw a section on the “My Network” tab of the LinkedIn app called “Events.” Well, it’s been a few months and much to my surprise, I haven’t seen anyone use these. With thousands of adoring fans connections hanging on every word of my George R.R. Martin-esque agency-side publishing schedule (I swear, my follow-up to “Benjamin Franklin—The Father of Content Marketing?” is coming), I would expect at least one person to send me a webcast invite. But no. No webcasts. Not even an MLM pitch. Shocking. At first, I had a moment of self-awareness. Maybe I have an inflated sense of self? No. That can’t be it. Every person pitching their guest blog loves ...

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Is TikTok the Next Social Media Marketing Killer App? image

TikTok Next Social Media Marketing Tool

You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos. How is TikTok Different? Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users. TikTok was built this way in the beginning, ...

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3 Tips to Make the Most Out of Your B2B Influencer Marketing Campaign standard

When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes for influencer marketing. And then, thanks to the internet for enabling even normal people with the right knowledge and social media engagement to affect buying decisions of millions of people. The way this idea works and has worked for businesses worldwide has resulted in 55% B2B business owners believing that their influencer marketing campaigns helped them better their B2B lead generation rates. Stats like these motivate businesses to start investing in influencer marketing. But, right before they actually go for it, it’s better to acquire the right kind ...

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9 Components for Comparing Social Media Analytics Platforms image

Social Media Analytics Platforms

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations.  For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process.  Or you may be nodding your head up and down to all three of these goals.  On the flip side, your clients are utilizing social media every day too – posting thousands of ...

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4 Trends Effecting Digital Marketing Now image

4 trends digital marketing

The digital revolution is upon us, impacting marketing at every turn in the road.  New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’ attention continues to be strained, companies will need to wrestle for their attention online. Here are 4 trends digital marketers need to be using to engage customers now: Shorter Form Video Ads Videos ads are going shorter, like down to 15 seconds or even six seconds. Shorter formats are becoming more prevalent in the digital landscape. Video is expected to account for 85 percent of total online traffic in 2019 – both live video and video ads. It has grown quickly over the years and is expected to continue growing. However, consumers have ...

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What Does Your Digital Footprint Say About Your Company? image

Digital Footprint

People are Googling your business. And while this may seem like an obvious statement, it brings up the topic of how your business is being promoted on digital platforms. Marketing has moved fast and furiously into the digital space. It has seen rapid growth and development with an expected 2 billion online shoppers by 2020. Maybe your organization was an early adopter of some strategies or maybe not. Regardless, many businesses today, yours included, probably have a Facebook page or LinkedIn Company profile, some offering on a digital channel in addition to your website. For many organizations though, digital efforts may have begun as a one-off endeavor – the boss asks why the company isn’t on Pinterest and low-and-behold the next day you’ve become a champion Pinner. If over ...

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Building a Personal Brand Online standard

One of the reasons why the internet is awesome is because you can use the platform to build your personal brand. While there are clear pathways for people who want to become lawyers and doctors, this isn't the case for people in creative fields like art and comedy. However, if you're a creative professional, it's a really good idea to use the internet to create the career of your dreams. While you will make mistakes and learn lessons along the way, the internet is the perfect place to expand your platform. To get things moving in the right direction, there are a few internal conversations you'll want to have. Content Frequency Think about how often you'd like to produce content. Don't ...

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To Pin or Not to Pin? image

Pinterest For Business

The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout their marketing mix. So how does Pinterest, which utilizes both images and videos, fit in the picture for businesses? Well, it stepped up its game in terms of video in 2018. In August of last year, Pinterest tested and launched Promoted Video at max width to all its advertisers. Promoted video or advertising video had been available since 2016. The new wider format allows for videos to be played at 4x bigger, increasing engagement rates from 12%-33% according to initial brand tests. Promoted Video at max. width stretches across ...

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How Screen Recording Software Can Help Grow Your Online Business standard

In today's online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but you need them to complete certain tasks on your website. Depending on the type of business that you are operating such tasks might include anything from purchasing an item off your e-commerce site to viewing a particular page or having them enter their information in your database so that you can send them future information. This is exactly where screen recording software like Movavi Screen Recorder can come in handy. Such software can help draw attention to your site while keeping customers engaged at the same time. Creating Tutorials and Informational ...

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6 Common Content Marketing Missteps image

6 Common Content Marketing Missteps

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

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Tips for Using Social this Holiday Season image

Shoppable Media

This year’s holiday season is all about making the social world shoppable. In particular, companies are being given the access and the opportunity to make their content, images and videos shoppable this season. The reason this is big news for companies is this is a trend that interests people. According to PwC’s 2018 Holiday Lookout study, more than 40 percent of Millennials and 25 percent of Gen Z shoppers will purchase through shoppable photos this year. Here’s how social platforms are innovating this season – and you can too right along with them. Instagram just announced three new ways for users to shop while browsing their favorite photos of pets, food, travel, family and friends. The new features help people discover ...

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Companies Need to be Marketing 24/7 image

Marketing 24/7

Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the importance of utilizing technology and social media to build relationships and loyalty. Author David Meerman Scott’s book Real-Time Marketing & PR, provides marketers with the impetus to pick up the pace. With use of his examples below, organizations can determine why they need to be ready to respond quickly to unfolding events in today’s online environment, and why it’s sometimes even important to be the first to go there. The Value of Being First Starting the conversation early and ...

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Give Long-Form Video a Go image

Instagram TV

In our last blog we discussed how to utilize live video in a company’s marketing mix. Live broadcasting allows for real-time company and customer interaction on social media’s most popular platforms. It may also seem a little scary for a company, especially one who hasn’t done much video creation in the past, to jump into live streaming. So let’s talk about another option companies should consider, thanks to Instagram’s new platform launch over the summer. In June, Instagram introduced IGTV, a new platform that allows companies to upload their phone-captured, long-form (as in up to an hour) videos for their followers to watch. This comes five years after the launch of video on Instagram, which only allows for one-minute videos that ...

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Google+ Cancellation – Implications for Social Media and SEO image

Google Cancelling Google Plus

Millions of businesses are signed up to Google+: it has become an important part of both social media and SEO initiatives. Did you know that Google+ engagement is comparatively better than most social networks? According to SEP, “Google+ active users spend quality time on the site -- an average of 3:46 per visit.”  And Google+ bounce rate is excellent at 53.6%. See chart below. So what happens when Google decides to shut down the platform? You didn't see that coming but it's actually going to happen over the next 10 months. To the uninitiated, this may not seem like a problem. But to you that every once in a while uses Google+, why wouldn't Google just consider you! The fact is that ...

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Boost Your Brand With Live Video image

Live Broadcasting

Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique capabilities to provide timely content that captivates followers. This type of content is where all the growth is expected to happen over the next couple of years and therefore, stands to reason that it will boost a company’s growth strategy on social media as well. What is Live Broadcasting Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with a ...

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Organizational Commitment Key to Delivering Quality Customer Experience – Part 2 image

Customer Experience Part 2

In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are struggling at getting it in the hands of the right people at the right time to be truly impactful. You can see how valuing the customer experience requires an organizational commitment to embracing the concept that customers rule supreme. Clearly, every team member from every department needs to be on board with delivering your brand’s strategy. This will lead to less customer turnover and strengthen your position in the marketplace to continue attracting new customers. To effectively focus on the customer experience though, companies ...

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