Categories ArchivesSocial Media

How To Get A Bigger Reach On Social Media standard

In the unlikely event that you haven’t noticed, there are quite a few businesses operating online these days. Indeed, it’s become imperative for companies of all types to establish and maintain internet presences: those that don’t appear online might as well not exist for many of their potential customers. And when it comes to making a mark online, social media continues to play a critical role. It provides companies with platforms through which they can connect with their audiences on a deeper level and shine a light on their products and/or services. Increasing reach and engagement on social media platforms can significantly impact a business’s growth, making it essential to develop and implement an effective social media growth strategy.  In this ...

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How to Grow a Facebook Business Page for My Brand standard

Today social media is where you go to make anything go viral. Therefore, to grow your brand, this powerful tool is ideal for growing an audience towards your business. With so many platforms, Facebook commands the bigger share of users with over 2 billion global followers. Online business owners can’t ignore the powerful platform, especially with the many brands trying to get a fair share of the busy market.  Tips to Grow Facebook Following for Your Brand Before you attempt to grow your business online, you must make yourself known to Facebook users in Canada and then spread to the world. Business growth is a process that takes time and a lot of work, but it’s doable, and here are important ...

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Do Users Need Private Proxies for Social Media? standard

Ask any person in the street if they have Insta, FB, Twitter, and other social apps, and you will hear yes, yes, and yes. Snapchat, LinkedIn, YouTube, TikTok, and other apps — millions of people spend hours in their favorite apps, disclosing information about their daily routines, professional life, family moments, and other peculiarities. Yet, the facts they publish are not the only pieces of info information that predators gather. There are more digital traces we leave in the social Internet plane. Today we will focus on private proxies for social app usage. Is it necessary? Why use that? How to find a useful and helpful app? Here come all the answers a user needs. Literally, Why Use Private Proxies for ...

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Social Listening Tools and Marketing: 8 Essentials to Grow Your Business Social Pages standard

Social hubs like Instagram are necessary, period dot. If your business project does not appear and STAY in the social plane today, your project does not exist. In other words, no talk — no folk noticing your offer. Still, your mere presence on social media does not bring profit. Many accounts exist and do not grow even though they have systemic posts and corresponding hashtags. Your business project deserves better and more active attention, and that is when social listening tools unveil their fast yet efficacious solution. After reading a detailed overview of social listening tools, a business doer can see the width of their all-covering functionality. And here is how an entrepreneur uses social media listening programs to ensure ...

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Anime Profile Pictures Tips standard

Anime profile pictures are an increasingly popular way to showcase your interests. They are aesthetically pleasing, and you can find a number of gorgeous anime girls to choose from. If they're lit from within, they'll even reflect light. And if you like to experiment with your profile picture, you can even make it yourself! Here are a few tips for choosing the perfect anime profile picture. And don't forget to change it regularly to keep your profile looking fresh and new! Anime profile pictures are becoming increasingly popular As the popularity of anime grows, so to do the various ways that you can show off your fandom. In addition to anime-profile pictures, you can also use fan-art and screenshots from anime ...

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Women-Owned Businesses: Get Ahead on Social Media with This Tool! standard

Women have not always had an easy time breaking into the world of entrepreneurship and achieving financial independence. However, as technology has started to advance more and more each day, for example, the internet, and has become more integrated into society, women have found success in business and entrepreneurship by utilizing social media and taking advantage of the marketing opportunities that social media brings. Nowadays, women of all ethnic groups and industries have the opportunity to learn and achieve a successful business by taking the opportunity of using online tools to establish their own enterprises. So, as a woman, If you want to expand your business, social media could be a crucial way to market everything that a business has to offer ...

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How To Use Social Media For Your Pool Service Business standard

As you create your digital marketing plan, you want to consider what you want to achieve with your efforts. Some tactics are aimed specifically at earning you new leads, while others will be better at engaging your current customers. Social media is proving to be one of the most popular techniques as it can be effective at both. It involves sharing content with your audience and interacting with them in a way that makes them want to do business with you when they come to have a need for your service. To build the online presence for your pool service through social media marketing, you will want to consider which platform is going to be most effective for you. Typically, ...

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4 Social Media Marketing Trends to Watch in 2022 standard

Are you looking to get a leg up on some social media marketing trends for 2022? After the past few years of global events, a distinct client base has emerged with specific needs. Social media has become integral in a company's relationship with consumers. The average social media user spends two hours and 27 minutes on various platforms. As humans have adjusted to virtual life, technology has evolved in a variety of ways, and customers are working hard to spur societal change as well. Any marketing plan must identify and adjust to these factors or eventually die trying – businesses that are unable to adapt will most likely not endure the new age of technology and marketing. But have no fear! ...

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10 Advantages of Social Media Marketing for your Business standard

Social media platforms are some of the most visited and trusted places in the digital market. It’s where people spend most of their time (about 2 hours and 27 minutes on average) for a number of reasons, be it work, entertainment, social interaction, news, shopping, or connecting with friends and family. With over 4.55 billion active users, and increasing (which makes up for more than half of the world), social media thus calls for plenty of action from the world of business. Better known as social media marketing in business terms, it’s where you use social media to your advantage so as to promote your brand, products, or services, and drive more sales and profit. The importance of social media marketing can ...

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5 Trends in Social Media Marketing for 2022 standard

The COVID-19 pandemic has brought many changes to the marketing world. As a result, many tools have lost their relevance and value. Now, marketers should use innovative approaches in strategizing and gathering feedback from clients. Market Changes Along With Its Customers The world turns digital, and essential spheres of life follow this trend. Shopping, studying, and even medical services are now available in remote form. Lectures in Zoom chat rooms and exams via Skype are the new norm for students. Online learning forces the latter to find new ways to get tasks done in time. For example, obligatory plagiarism checks made writing essays a real chore. Coursework writing service like EssayService helps students overcome this pothole and hand in original texts written ...

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4 Strategies To Build A Strong Brand On Social Media standard

The brand of a company is pretty much the skeleton of the business. Everybody can recognize your products and services by simply reading or hearing your brand name. You may have gone a long way to establish a strong brand in the industry. However, have you recently checked your brand performance on social media? Are you getting enough likes, shares, and some other actions on your social profiles? Whatever business segment you belong to, you’ll need to establish your brand strength in the virtual context as much as in the physical world. In an era where social media is generating a lot of attention among your target consumers, now's the time to prep your brand to become more than just ...

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4 Social Media Marketing Strategies for Attracting and Gaining New Customers standard

Since its early days, marketing has gone through various transformations and one of its latest transformations came due to technological advancement. People use computers and smartphones on a daily basis for multiple reasons, one of which is to be on social media. With over 3.6 billion users worldwide, it's easy to see why social media is a goldmine for marketers. If you make profiles on the most popular social media platforms, you will be able to reach people from practically all demographics from all over the world. But of course, it's not enough to just have those profiles. You also need to know which strategies you need to apply to gain as many customers as possible. Social media monitoring When it comes to ...

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TikTok Marketing 101 image

TikTok Marketing

American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million monthly active users worldwide 69% of users in the US are between the ages of 12-24; 39% of users are 25-34 Due to the pandemic, in April 2020, 11 million millennials joined TikTok Top Brand Categories Fashion & Retail Beauty & Health/Wellness Food & Beverage Sporting & Entertainment Industry Top Emerging Brand Categories Home Décor, Gardening, DIY Fitness Services (financial, automotive, etc.) #BeanTikTok (the humorous side of TikTok) New to TikTok New Advertising Opportunities TikTok for Business ...

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5 of the Top Social Media Networks Before Facebook standard

There were sitcoms before Friends, burgers before McDonalds, and even cats before memes. The same can be said for social media. There were many walks of social life in the years BF (Before Facebook), and it’s important to understand where we came from in order to understand how we got here, and where we’re going. Taking a trip down memory lane can help us identify social media trends, and it will show us which platforms are likely to become fruitful advertising opportunities in the future, and which are not. So, let’s recap the best pre-Facebook ‘Facebooks’ uncovering what made them great and what made them fall from grace. Friendster Founded in 2002, Friendster was one of the most exciting platforms around before Facebook. ...

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Social Distancing Quick Tips: RSS to Twitter in Power Automate image

Social Media

Another day, another tip on how to work more efficiently. Part of the social distancing quick tips series, I’m today turning my attention away from Google for a second to focus on Twitter, and discussing how to use Power Automate to simplify your social publishing. If you’ve missed any of my social distancing quick tips, I’ve compiled them here. Power Automate (formerly Flow) by Microsoft One of the many applications in the Power Platform, Power Automate is built to connect processes. With hundreds of templates connecting nearly 400 applications, Microsoft Power Automate (formerly Flow) lets you turn repetitive tasks into simplified workflows. Turn tweets into leads, subscribers into sales, and so much more. Though there are thousands of different ways to use the ...

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Social Isolation Quick Fix Series: Instagram Alt Text image

Instagram Alt Text Guide

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your competitors will be more than happy to take on all the business you’re passing up. As I discussed in my introduction to the social isolation quick fix series, I’ve found myself to be a lot more productive in the past couple days, and have decided to use some of my time spent distancing help you get closer to your leads, prospects, and customers. Over the next few weeks, I’m dropping a few blogs ...

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LinkedIn Events – How to Use This Well-Hidden Feature image

LinkedIn

A few months back when cleaning out my invites, I saw a section on the “My Network” tab of the LinkedIn app called “Events.” Well, it’s been a few months and much to my surprise, I haven’t seen anyone use these. With thousands of adoring fans connections hanging on every word of my George R.R. Martin-esque agency-side publishing schedule (I swear, my follow-up to “Benjamin Franklin—The Father of Content Marketing?” is coming), I would expect at least one person to send me a webcast invite. But no. No webcasts. Not even an MLM pitch. Shocking. At first, I had a moment of self-awareness. Maybe I have an inflated sense of self? No. That can’t be it. Every person pitching their guest blog loves ...

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Is TikTok the Next Social Media Marketing Killer App? image

TikTok Next Social Media Marketing Tool

You might have heard of TikTok, but most likely thought it was a silly app for the younger generation, not a marketing opportunity. Perhaps you should take a closer look? What is TikTok? TikTok has been around since 2016. It is a free social media app that allows users to make and share 15 second or shorter videos. How is TikTok Different? Twitter got popular by following people and being followed by others. It grew from there. Once Twitter became public, it made recommendations, which resulted in reordering users’ feeds based on what it thought the users wanted to see. Unfortunately, Instagram has started to do the same thing as Twitter, which is causing unhappy users. TikTok was built this way in the beginning, ...

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3 Tips to Make the Most Out of Your B2B Influencer Marketing Campaign standard

When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes for influencer marketing. And then, thanks to the internet for enabling even normal people with the right knowledge and social media engagement to affect buying decisions of millions of people. The way this idea works and has worked for businesses worldwide has resulted in 55% B2B business owners believing that their influencer marketing campaigns helped them better their B2B lead generation rates. Stats like these motivate businesses to start investing in influencer marketing. But, right before they actually go for it, it’s better to acquire the right kind ...

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9 Components for Comparing Social Media Analytics Platforms image

Social Media Analytics Platforms

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations.  For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process.  Or you may be nodding your head up and down to all three of these goals.  On the flip side, your clients are utilizing social media every day too – posting thousands of ...

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4 Trends Effecting Digital Marketing Now image

4 trends digital marketing

The digital revolution is upon us, impacting marketing at every turn in the road.  New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’ attention continues to be strained, companies will need to wrestle for their attention online. Here are 4 trends digital marketers need to be using to engage customers now: Shorter Form Video Ads Videos ads are going shorter, like down to 15 seconds or even six seconds. Shorter formats are becoming more prevalent in the digital landscape. Video is expected to account for 85 percent of total online traffic in 2019 – both live video and video ads. It has grown quickly over the years and is expected to continue growing. However, consumers have ...

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What Does Your Digital Footprint Say About Your Company? image

Digital Footprint

People are Googling your business. And while this may seem like an obvious statement, it brings up the topic of how your business is being promoted on digital platforms. Marketing has moved fast and furiously into the digital space. It has seen rapid growth and development with an expected 2 billion online shoppers by 2020. Maybe your organization was an early adopter of some strategies or maybe not. Regardless, many businesses today, yours included, probably have a Facebook page or LinkedIn Company profile, some offering on a digital channel in addition to your website. For many organizations though, digital efforts may have begun as a one-off endeavor – the boss asks why the company isn’t on Pinterest and low-and-behold the next day you’ve become a champion Pinner. If over ...

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Building a Personal Brand Online standard

One of the reasons why the internet is awesome is because you can use the platform to build your personal brand. While there are clear pathways for people who want to become lawyers and doctors, this isn't the case for people in creative fields like art and comedy. However, if you're a creative professional, it's a really good idea to use the internet to create the career of your dreams. While you will make mistakes and learn lessons along the way, the internet is the perfect place to expand your platform. To get things moving in the right direction, there are a few internal conversations you'll want to have. Content Frequency Think about how often you'd like to produce content. Don't ...

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To Pin or Not to Pin? image

Pinterest For Business

The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout their marketing mix. So how does Pinterest, which utilizes both images and videos, fit in the picture for businesses? Well, it stepped up its game in terms of video in 2018. In August of last year, Pinterest tested and launched Promoted Video at max width to all its advertisers. Promoted video or advertising video had been available since 2016. The new wider format allows for videos to be played at 4x bigger, increasing engagement rates from 12%-33% according to initial brand tests. Promoted Video at max. width stretches across ...

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How Screen Recording Software Can Help Grow Your Online Business standard

In today's online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but you need them to complete certain tasks on your website. Depending on the type of business that you are operating such tasks might include anything from purchasing an item off your e-commerce site to viewing a particular page or having them enter their information in your database so that you can send them future information. This is exactly where screen recording software like Movavi Screen Recorder can come in handy. Such software can help draw attention to your site while keeping customers engaged at the same time. Creating Tutorials and Informational ...

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