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Essential Positions to Fill on an Elite Marketing Team

by Lindsay Brown | Oct 13, 2022 | Marketing Agency, Marketing Organization Structures, Marketing Talent

Marketing is a lot different than it used to be. Where once the job was about putting a message before as many people as possible and hoping some of them went for it, the focus has narrowed tremendously. Modern marketing practices are less about casting the widest...

Outsource vs. Insource Marketing

by Lindsay Brown | Mar 1, 2020 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent

Whether to insource marketing to an employee,  or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced...

7 Types of Marketing Organization Structures

by Lindsay Brown | Apr 16, 2014 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent

When you think of marketing organizations, what structures come to mind?  Do you believe in the strictly traditional marketing structures?  How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will...

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