by Lindsay Brown | Jun 12, 2025 | Artificial Intelligence, Software
If the words “manual link building” make you groan, you’re not alone. Cold emails, spreadsheet chaos, chasing responses, and tracking metrics—it’s exhausting. Worse, it eats up hours with results that often fall short. The truth? Traditional link building hasn’t just...
by Lindsay Brown | Jun 11, 2025 | Advertising, Software
Digital ads are everywhere. Brands promote their collections across social media, search engines, and websites. But not every campaign works. Some bring in results, others don’t. To stay competitive, fashion brands need more than luck. They need the right tech and a...
by Lindsay Brown | May 20, 2025 | Business Development, Software
The digital transformation of enterprise operations is reshaping industries at an unprecedented pace. Smart technology, powered by innovations in artificial intelligence (AI), machine learning (ML), cloud computing, and advanced analytics, is driving a new era of...
by Lindsay Brown | Jul 5, 2024 | Software
In today’s competitive business landscape, winning new clients is crucial for growth. But crafting compelling proposals can be a time-consuming, error-prone process. This is where proposal management software comes in. It’s not just about automating...
by Lindsay Brown | Nov 1, 2022 | Account Based Marketing, Lead Generation, Sales Initiatives, Software, Software Marketing
Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...
by Lindsay Brown | Sep 19, 2022 | Business Development, Lead Generation, Software, Software Marketing
Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for...
