Marketing Strategies Archives - Modern Marketing Partners

19th of January, 2021
In: Marketing Strategies, Marketing Tactics
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Are Your Marketing Tactics Outdated? Four Signs You Need an Overhaul standard

Marketing moves so fast nowadays that even new businesses can be behind the curve. Although there will always be trends that come and go, there tends to be major evolutions in the field of digital marketing that impact every industry's performance. Knowing which concepts you need to adopt as principles will enable you to routinely improve your marketing campaigns' performance without wasting money or time on strategies that don't resonate with your audience. Below are five signs that your marketing could use a tune-up. You're Wasting Time and Money on Press Releases Client outreach has evolved over the last decade to the point where most formal press releases are obsolete. Modern PR is digital, and unless you're a large-scale company with ...

5 Easy Ways to Make Your Brand More Visible standard

Before a customer can engage with you and buy a product or service, they need to be aware of your brand. If no-one knows about your company, you’ll never be able to build a customer base, which is why improving your brand’s visibility is essential for success. To start acquiring new customers and increasing your profits, take a look at these five easy ways to make your brand more visible: 1. Upgrade Your SEO Strategy Telling people your URL isn’t an effective way to drive traffic to your website. More than two thirds of online experiences start with a search engine, so it’s vital to focus on your SEO strategy. When your site ranks highly for related keywords, you’ll see a ...

11th of November, 2020
In: Marketing Strategies, Public Relations
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Marketing and Public Relations in Challenging Times image

The pandemic has made marketing and public relations (PR) difficult. Many companies have had to change the way they communicate to their audience. See how to market and do PR during uncertain times below. As reported by Forbes on October 27th, 2020 by Simon Corbett. Marketing And PR In Uncertain Times Our current pandemic reality does not share too many obvious similarities with the book Love in the Time of Cholera, but you could say that marketing and love are at least partly connected. After all, they both use communication to build a relationship. Granted, one is more intimate than the other, but for relationships to survive during a pandemic-inspired lockdown, they do need some attention. Do You Say It Best When You Say Nothing At ...

8 Marketing Faux Pas to Avoid in 2021 image

Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2020 coming to a close, marketing planning for 2021 is well underway. Be sure to avoid the following Faux Pas for a successful 2021: Borvertise Borvertise: The act of producing boring, unoriginal ads often resulting in no sales. While curing insomnia is admirable, if your advertisement can put people to sleep it is time for a change. Advertising is the heavyweight champion of traditional marketing, and a boring advertisement is the equivalent of a pillow fight. Advertising can build awareness and change perceptions, fast! And direct response advertising can generate leads. Advertisements should have: ...

Marketing Strategy: 4 Steps to Success image

Having a step by step plan allows marketers to achieve their goals. Having a strategy in place will help marketers grow and succeed in the future. As reported by Forbes on September 16th, 2020 by Lynne Golodner. Successful Marketing Requires Strategy My son wanted to run a half-marathon for a while. As a high school cross-country runner, he longed to pass the 5K mark and run clear to 13.1 miles. But he knew it would take planning and preparation. So, he did some research to figure out the best way to build up to running such a long distance and devised a plan to follow over the course of several months. Since most major races are sidelined or canceled due to the pandemic, ...

Top 10 Marketing Ideas for COVID-19 image

No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many businesses are closed, people are working remotely for the first time, or even losing their jobs. And many are busy shopping to stock up for the inevitable lock down. Given this environment, is it even appropriate to do marketing? The answer is an unequivocal yes, but likely in different ways. Intuitively, clear and timely communication is required. Customers and prospects need to know that you are still doing business, or how you are doing business, e.g., revised hours, online sales, shipping schedules, etc. So what are ...

CCPA Facts for Marketers image

California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has changed. What is CCPA? As stated by the Marketing Profs, “the law is meant to protect consumers’ personal information as well as increase the transparency of how the personal data of California residents is being used.” What Marketers Need to Do At the highest level Understand how personal data is being used to serve your customers Ensure your team has a clear understand on the law Make sure CCPA responsibilities are delegated within your organization Within the marketing team If you’re providing discounts ...

Outsource vs. Insource Marketing image

Whether to insource marketing to an employee, or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced marketing is the most common scenario. The right balance is surely unique to each organization. To assist in your consideration and decision making, following are definitions of Outsourcing and Insourcing, the pros and cons of both, some typical marketing organization structures, a Cost/Benefit Analysis, and finally recommended resources. But first, please consider some modern marketing realities. Modern Marketing Realities Marketing has changed rapidly, evolving to a digital marketing mix, and often employing marketing technology, or MarTech. The skill sets for managing a multitude of disparate marketing activities typically requires multiple individuals; skills ...

2020 Vision – The Future of Marketing image

January is that time of year for prognostications of the future, for outlooks and trends, and of course, New Year's resolutions. So why not a 2020 Vision - The Future of Marketing? Of course 20/20 vision is perfect, so is the future of marketing, perfection? If you are reading this article, you are interested in marketing. So why not indulge ourselves for a moment? Marketing is now mission critical to the success of every organization. Every brand. Every thing! In hyper-competitive markets, categories or industries, perfected marketing is the key differentiator. Of course your products and/or services have to be perfected. But quality or excellence no longer guarantee success. Consumers and business customers will no longer beat a path to ...

1st of December, 2019
In: Marketing Strategies, Marketing Tactics
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Tips for Successfully Marketing to Generation Z standard

Marketing to millennials and what makes millennials tick might be a trending topic these days - but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials might seem similar, but when you look closer, you’ll find a lot of subtle differences that are very important to marketers. For example, millennials grew up during an economic boom while Gen Z grew up during a recession, and while millennials are mobile pioneers mostly raised by baby boomers, Gen Z is mobile natives, mainly raised by Gen X. Who is Generation Z? Sometimes referred to as the iGeneration, Generation Z is anyone born between ...

Top Account Based Marketing Tools and Tactics image

As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within market, or individuals within target companies, and utilizes highly personalized communications to reach each target. ABM is likely the exact opposite of approaches you’re currently taking; where you cast a wide net to drive multiple leads, hoping that a few truly workout and are a good fit for your products or services. Most of your marketing focus is being spent on top funnel activities to get noticed and generate some ...

6 Tips for Creating Compelling Email Content image

The American Marketing Association’s (AMA) publication, Marketing News, recently included the results of an informal poll that identified four tactics marketers plan to stop using in 2019. Guess what tactic wasn’t on the list? Email marketing. It remains a staple for marketers across all types of industries. Email marketing still provides companies with solid returns. So it’s worth looking at some metrics compiled by MailChimp that will give you a comparison for how your campaigns are doing against national averages. Plus, you can compare customer engagement for open, clickthrough, delivery, and unsubscribe rates within your sector. Audiences’ today are bombarded with emails – in both the B2B and B2C sector. Understanding what your email subscribers want from you is highly important. There are general findings that show audiences prefer relevant, ...

22nd of January, 2019
In: Email Marketing, Marketing Best Practices, Marketing Strategies
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Email Marketing Automation Is All About Grow and Flow image

Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business Marketing Trends Report found more small business owners reported their biggest challenge they face when it comes to marketing is a lack of time and resources compared to last year. Additionally, the U.S. Small Business Administration notes an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. Technology Trends While it would seem that advancements in technology and tools would be time ...

5 Tips for Enhancing Association Recruitment image

Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in technology have made it easier for people to stay connected and younger generations have turned to social media fostering their skeptical attitude about the need and benefit of joining other venues. As a result, the beginning of 2019 is a good time for associations to consider their approach to marketing this year and for the future. Associations, like workplaces, are dealing with engaging Millennials, Baby Boomers, Gen Xers, etc. and need to understand their motivations and decision-making processes. In many respects, membership is a sales process; you’re looking to recruit professionals by initialing connecting with them and then ...

Maximizing Mobile with Targeting and Personalization image

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing offers increase customer engagement and selling opportunities, and it’s time to create an approach into the mobile environment. Mobile Marketing Benefits Experts agree that companies utilizing mobile strategies are seeing benefits such as improved cost efficiencies, closer connectivity with customers, and more accurate data points. That’s because for marketers, mobile advertising provides a more effective way to target and retarget their audiences, create higher-level personalization, and be freed of barriers like time and location. Another key ...

6 Common Content Marketing Missteps image

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

Meet Customers Where They Live With Mobile Marketing image

The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile outreach into their marketing strategy. Therefore, marketers need to learn how to successfully navigate the robust and ever-changing mobile landscape in 2019. The numbers indicate this powerful phenomenon will only continue to gain momentum in years to come. According to recent statistics, currently in the U.S. 92 percent of millennials use smartphones, 85 percent of GenXers and 67 percent of Baby Boomers. The affordability of phones and data have lead to smartphones rapid adoption rates, which are expected to ...

Shake Up Your Marketing in 2019 image

Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing? How were results measured? What are specific plans for the year ahead? How can you “shake up” your marketing with a focus on results? Your friends at Modern Marketing Partners have some perspective we’d like to share. Intuitively, before you can "shake up" your marketing, you should objectively evaluate and analyze your prior marketing. So how can this process be objective? For starters, there are many tools that can measure online aspects of marketing including Woo website and SEO rankings, along with SEMrush, Similar Web traffic analysis, Google Analytics, and complete social media analytics. Email service providers, paid search ...

5th of December, 2018
In: Healthcare, Marketing Best Practices, Marketing Strategies, Marketing Tactics
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Healthcare Marketing Looks to Bolster Healthcare Literacy Awareness image

Healthcare marketing efforts throughout the United States remain focused on addressing healthcare literacy in 2019. Large national studies have demonstrated that approximately one third of adult Americans have limited health literacy and describe feeling uncomfortable trying to navigate their medical benefits and the healthcare system. Among younger Americans the percentage is even higher with 56 percent reporting a lack of understanding. Healthcare literacy refers to health literacy, which is an individual’s ability to obtain, process, and understand basic health information and services needed to make appropriate health decisions. Health insurance literacy is another component of healthcare literacy and represents the capability of people to have the knowledge to choose the best health plans and benefit options to fit their circumstances ...

Utilize Personalization to Increase Sales Opportunities image

Sales Opportunities Personalization Part 2

Two main points from our last blog, lead us into our current discussion on personalization. 1. Personalization is about tailoring your marketing tactics to deliver the most relevant product, service and experience to the right customer segment at the right time. And 2., According to recent research, creating personalized customer experiences in particular help many businesses increase their top lines. What does that look like today? According to Segment’s 2017 State of Personalization Report, consumers demand fast action and personalized communication in nearly every channel almost as soon as they choose to identify themselves to a brand. Respondents provided three important reasons for companies to take quick action: 54% expect to get a personalized offer, 63% say it will drive ...

Company Strategy Needed to Deliver Personalization image

Personalization in marketing means taking customer segmentation to the next level. It requires tailoring your marketing tactics to deliver the most relevant product, service or experience to the right customer segment at the right time, based on your knowledge of that customer and his or her preferences. That’s a tall order today, because customer touchpoints span across multiple channels including web, social, mobile, and physical locations. So while that makes it tough on the front-end to deliver customized content across all those channels, on the backend it means customers are providing companies with a good deal of information about their preferences and intent. Yet getting at the data from the multiple systems it sits on may be the biggest challenge ...

7th of November, 2018
In: Campaigns, Marketing Strategies, Marketing Tactics, Social Media
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Companies Need to be Marketing 24/7 image

Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the importance of utilizing technology and social media to build relationships and loyalty. Author David Meerman Scott’s book Real-Time Marketing & PR, provides marketers with the impetus to pick up the pace. With use of his examples below, organizations can determine why they need to be ready to respond quickly to unfolding events in today’s online environment, and why it’s sometimes even important to be the first to go there. The Value of Being First Starting the conversation early and ...

2nd of November, 2018
In: Campaigns, Marketing Best Practices, Marketing Strategies
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Plan a Campaign Around Small Business Saturday image

Small Business Saturday (SBS) is right around the corner on the Saturday after Thanksgiving, November 24th. It offers businesses the opportunity to capitalize on the momentum of Black Friday and create some excitement of their own. For some companies it will be a way to start off the holiday shopping season, for others, it may be even more important. Small businesses that are more seasonal in nature, especially those with traditionally spring and summer products or services, can use SBS to offer a special promotion for consumers to consider their offerings during a time they otherwise would not. It can play an important role in facilitating business all year long. Not sure if it’s worth pursing? Consider the data from last ...

12th of October, 2018
In: Branding, Marketing Strategies, Social Media, Video Marketing
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Boost Your Brand With Live Video image

Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique capabilities to provide timely content that captivates followers. This type of content is where all the growth is expected to happen over the next couple of years and therefore, stands to reason that it will boost a company’s growth strategy on social media as well. What is Live Broadcasting Live broadcasting can be done through these main social media platforms: Facebook Live, YouTube Live, Instagram Live or Twitter’s Periscope. Live broadcasting allows for real-time conversations with a ...

Align Marketing and Sales Initiatives to Drive Success image

Do marketing and sales really need to be aligned for a company to be successful? The answer today is still “Yes”. While historically any misalignment was often blamed on the nature of organizational structure that supported two different and separate departments. It’s probably not as accurate an argument anymore, as it is now more about how the buying the process has changed over the last 10 years. The Internet offers customers new and numerous ways to gather information. Social media now has its influence in the buying process along with other digital channels too. Customers are inundated with products and services, making the marketplace highly complex to navigate. This is especially true of the B2B market today, where buyers believe it’s ...

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