by Lindsay Brown | May 6, 2024 | Analytics, Google
The landscape of analytics is continuously evolving. Due to this, digital analysts are facing a critical moment with the switch from Universal Analytics to Google Analytics 4 (GA4). Professionals hoping to maintain their competitiveness in a data-driven...
by Lindsay Brown | Aug 9, 2023 | Analytics, Data-Driven Marketing
Have you heard about data? Unless you’ve been living under a rock right up until the point you picked up this article, the answer to that question is probably yes. If you’re like most business leaders, you understand that data can revolutionize your workflow and other...
by Lindsay Brown | May 26, 2023 | Analytics, Google
On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You’ll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change,...
by Lindsay Brown | Nov 9, 2022 | Analytics, Data-Driven Marketing
Data is increasingly important in today’s market and has become a key piece to guide decision-making and strategic planning for companies across all segments. However, to transform this information into knowledge and competitive advantages, organizations need to...
by Lindsay Brown | Nov 8, 2022 | Analytics
Businesses small and large are working overtime to incorporate analytics into virtually every part of their operations. From manufacturing to logistics to marketing, organizations that skillfully apply the power of analytics are reaping the competitive benefits...
by Lindsay Brown | Oct 21, 2022 | Analytics
It can be argued that word of mouth among friends and family generates more purchases than any other marketing effort, meaning that a company can get by without spending heavily on advertising. It’s undeniable that in today’s digital age, millions of online...
