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Key Analyst Positions That Influence Corporate Strategy and Growth

by Lindsay Brown | Mar 21, 2025 | Analytics, Marketing Strategies

It takes a village to keep a corporation afloat, let alone make it successful. That’s because businesses of all sizes must constantly stay on top of piles of data regarding each aspect of operations. This requires a strong team full of skilled and thorough analysts....
How to Use Product Analytics to Understand Customer Behavior

How to Use Product Analytics to Understand Customer Behavior

by Lindsay Brown | Feb 26, 2025 | Analytics, Customer Experience, Launch

Understanding customer behavior is key to successful marketing. Businesses that know how users interact with their products can make smarter decisions. Product analytics provides deep insights into customer journeys, pain points, and preferences. By using data,...

How to Measure Facebook Marketing Success: Metrics That Matter

by Lindsay Brown | Feb 24, 2025 | Analytics, Social Media

Do you ever wonder if your Facebook marketing efforts are paying off? Understanding the key metrics can reveal how well your campaigns perform. Analyzing these numbers helps you identify what works and what doesn’t. In this article, we’ll explore essential...
How Traders Can Use Marketing Tools to Analyze and Predict Market Movements

How Traders Can Use Marketing Tools to Analyze and Predict Market Movements

by Lindsay Brown | Jan 13, 2025 | Analytics

You might not realize how marketing tools can enhance your trading strategies, but they offer invaluable insights into market movements. By tapping into social media trends and analyzing sentiment, you can gauge investor emotions that often precede significant shifts....

Things to Consider Before Migrating to Google Analytics 4 (GA4)

by Lindsay Brown | May 6, 2024 | Analytics, Google

The landscape of analytics is continuously evolving. Due to this, digital analysts are facing a critical moment with the switch from Universal Analytics to Google Analytics 4 (GA4). Professionals hoping to maintain their competitiveness in a data-driven...

Harnessing Data Analytics for Streamlined Project Management

by Lindsay Brown | Aug 9, 2023 | Analytics, Data-Driven Marketing

Have you heard about data? Unless you’ve been living under a rock right up until the point you picked up this article, the answer to that question is probably yes. If you’re like most business leaders, you understand that data can revolutionize your workflow and other...
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