Categories ArchivesAnalytics

5 Tools To Help You Make Data Driven Decisions standard

Data is increasingly important in today's market and has become a key piece to guide decision-making and strategic planning for companies across all segments. However, to transform this information into knowledge and competitive advantages, organizations need to prioritize data driven decisions. This term refers to data-driven organizational processes in which companies base their decision-making and strategic planning on the collection and analysis of information – rather than intuition or anecdotal experience. These decisions are not just a tool, but a whole methodology that gives organizations a more accurate idea of ​​their business, allowing them to take advantage of opportunities and anticipate trends and problems. For this to happen, the tools used in data driven companies collect data from different sources, both internal ...

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Using Analytics to Identify Your Target Audience standard

Businesses small and large are working overtime to incorporate analytics into virtually every part of their operations. From manufacturing to logistics to marketing, organizations that skillfully apply the power of analytics are reaping the competitive benefits - and those that haven’t are trying to catch up. Applying analytics to marketing efforts in particular can be highly beneficial and offer strong ROI. However, the process of doing this effectively can take some know-how and experimentation. One way data analysis can help your marketing performance is by informing your ideal target audience. Many more of our campaigns than we sometimes care to admit are built on assumptions, conventional wisdom, or old ways of doing things. Sometimes they work. Sometimes they don’t. What if there was ...

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Benefits of Collecting User Feedback standard

It can be argued that word of mouth among friends and family generates more purchases than any other marketing effort, meaning that a company can get by without spending heavily on advertising.  It’s undeniable that in today's digital age, millions of online reviews written by different types of users have replaced word-of-mouth comments, and their impact on the brand’s or product’s reputation grows continuously. That’s why encouraging good user feedback is crucial for your brand's growth. ​​ Best Ways to Ask for Feedback There are two types of customer feedback. Requested feedback—or the responses we receive after contacting or surveying our customers, and spontaneous feedback—the reviews and comments customers leave on their own accord and any public mentions (positive or negative) we may ...

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Proven Methods for Increasing Your Website Conversion Rate standard

So, your business is up and running. You have built up a brand, and you have a few loyal customers who keep coming back to your site. You might even have a lot of customers, but want to start expanding operations even further. What do you do?  In this digital day and age, the answer to that question usually lies in looking inward and ascertaining what you can do internally to broaden your audience. In fact, the advice we give to most people is to look at their website and see what it is doing and how their digital marketing is working for them.  With this in mind, we thought we would bring our advice here. In this short article, we ...

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4 Tips to Optimizing Your Conversion Rate standard

The conversion rate is one of the most important metrics to track. Basically, it gives you an idea of how your marketing campaign is performing based on the number of prospects who end up buying a product or signing up for a service. If your conversion rate falls below the ideal rate (depending on the industry you are in) of the total number of prospects you engage, you may have to consider tweaking your campaign a bit. That’s not hard to do. Here are a few things you can do to optimize your conversion rate. 1. Check your other metrics A low conversion rate does not provide you with the whole picture of how your business is performing. It’s important to note that ...

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9 Components for Comparing Social Media Analytics Platforms image

Social Media Analytics Platforms

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations.  For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process.  Or you may be nodding your head up and down to all three of these goals.  On the flip side, your clients are utilizing social media every day too – posting thousands of ...

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Analytics New Role in Website Design image

Website Design

Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to be guided by analytics that are aimed at improving the customer experience. Using real-time customer data and analytics allows for decisions to be made based on customer needs and provides a foundation for continuous optimization. With tools like Google Analytics, heat maps, and feedback surveys, design and digital strategies can truly be made based on real data. Taking this approach means moving away from redesigning based only on intuition or company leadership input. For many organizations this requires a cultural shift to ...

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