Account Based Marketing Archives - Modern Marketing Partners

An Easy-to-Understand Process on How to Find Your Target Audience standard

Every business is unique and targets consumers with specific products. Depending on what you are selling, your business will have its own target audience and your product will be tailored towards that target audience. This could consist of an age group, for example, teenagers, a geographic location, such as a country or city, or even a profession. If you want your business to be a success, it is imperative that you identify the target audience for your products. What are your selling points? A product should fit a need, and that need comes from the target audience. You must identify the need that your product fulfills and its unique selling points. If it is a solution to a problem, you must ...

10 HubSpot Workflows Every Sales Team Needs image

Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and faster) through your sales funnel: 1. Page View What are some of the key pages on your website and what do they tell you about your visitors? You can brainstorm "topic areas" you have on your website and send visitors unique, triggered emails based on their specific interests. Some topic area examples include: Industry (ex: manufacturing, distribution, etc.) Product content (ex: a specific software you offer, or a certain functionality) Prospect validation (ex: viewing your case studies, testimonials, etc.) After you define some of your key topic areas, you can create a series ...

Secrets to VAR Sales Success image

Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could close deals just by getting referrals from relationships, networking, telemarketing, and yes, sales staff. Only basic marketing was required (can you spell Tchotchke?). Fast forward to 2020, more than 100,000 software publishers exist with 1 million projected by 2027 (source: Forrester). With channel partners often competing with the publishers they represent. To say business software is a competitive market is an understatement. With that set-up, sit back and take in some perspective on such thought-provoking questions as: Why VARs are relevant? How ...

Top Account Based Marketing Tools and Tactics image

As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within market, or individuals within target companies, and utilizes highly personalized communications to reach each target. ABM is likely the exact opposite of approaches you’re currently taking; where you cast a wide net to drive multiple leads, hoping that a few truly workout and are a good fit for your products or services. Most of your marketing focus is being spent on top funnel activities to get noticed and generate some ...

Micro-Vertical Marketing Guide image

Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments. More recently, micro-vertical market marketing has gained interest as competition grows in software, consulting, capital equipment, and truly any "considered purchase" market (considered purchase is a typically complex, high dollar value scenario vs. impulse purchase, which is simple and low dollar value). This micro-vertical marketing guide will start with a definition, followed by details on industry classifications. Next, objectives and some tips for identifying viable micro-verticals. Of course, effective marketing is the key to success, so best practices are delineated. Finally, a micro-vertical marketing case study will share a real life ...

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