by Lindsay Brown | May 18, 2026 | Advertising, Google
Performance marketing rarely operates in isolation. The most effective paid search programs are built into a broader marketing architecture that accounts for how customers discover, evaluate, and ultimately decide to buy. Understanding where a Google Ads marketing...
by Lindsay Brown | Mar 16, 2026 | Google
Many small business owners invest time and money into building a great website. You work on the design, add service pages, publish blog posts, and make sure your brand looks professional. But there’s a page that often has a bigger impact on your ability to attract...
by Lindsay Brown | Aug 21, 2025 | Advertising, Google
Seasonal waves of demand present an excellent opportunity to optimize your contextual campaigns. However, you need to set them up and manage them differently than you do for the rest of the year. To ensure that all the “hot” periods are productive for your...
by Lindsay Brown | May 6, 2024 | Analytics, Google
The landscape of analytics is continuously evolving. Due to this, digital analysts are facing a critical moment with the switch from Universal Analytics to Google Analytics 4 (GA4). Professionals hoping to maintain their competitiveness in a data-driven...
by Lindsay Brown | May 26, 2023 | Analytics, Google
On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You’ll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change,...
by Lindsay Brown | Dec 15, 2022 | Google
These days, establishing an online presence for your business is vital. You can have an app, e-commerce store, or website to ensure your clients can find your business online. And because of the advent of technology, many entrepreneurs can easily create apps and...
