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What is New in Google Analytics 4? image

Google Analytics 4

On July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. You'll be able to see your UA reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 (GA4) properties. With this change, comes challenges. Below you will learn what is new in GA4 and tips on how to get you started before July 1st comes. What is new in GA4? The latest update, Google Analytics 4, brings a lot of new features and improvements. 1. Integrated web and mobile reporting The best thing about Google Analytics 4 is that it gives you combined mobile and web data in a single Analytics property. With Universal Analytics, you would have to look at both ...

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A Beginner’s Guide To Google SERP standard

These days, establishing an online presence for your business is vital. You can have an app, e-commerce store, or website to ensure your clients can find your business online. And because of the advent of technology, many entrepreneurs can easily create apps and websites for their brands. However, this may be overwhelming since you must compete with hundreds of competitors to rank high on Google's search engine results page (SERP). To learn more about this, keep reading this beginner's guide.  What Is Google SERP? Google SERP is the page that appears after you enter a query or search into Google. Google has over 80% of the market share on different search engines like Yahoo and Bing. For that reason, you must ...

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Tips on How to Appear on Google Maps standard

Google map is a free service that locates businesses and other points of interest on the planet. It has found its way onto many websites, blogs, and social media platforms. It can be a great way to draw in new visitors and build your brand. However, if you're not on Google maps, then you are missing out on quite a few opportunities. By using directory submission services, you can have your site URL listed. This article will teach you how to appear on Google maps by providing helpful tips for formatting your website correctly and optimizing it for the search engine. 1. Create a Google My Business Listing This is the first step in being found on google maps. You need ...

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Creating Content to Improve Google Search Ranking image

Google Search Ranking

Semrush recently held a webinar that discussed the new Google Core Update, which focused on Google Search ranking. The higher your Google ranking is the more website traffic you will receive. Below you will learn a few keys that will help your search rankings on Google. 1. Search Intent Search intent is giving the people what they are look for. There are 4 types of search intent: informational, navigational, commercial, and transactional. The most important aspect of search intent is details: Format What are you including in your article How in-depth is it Are you writing for a beginner or advanced? To figure out where to begin, do a SERP analysis. SERP analysis is the process of studying a search engine results page to ...

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New Google SEO Algorithm image

Google SEO Algorithm

Have you heard of the new Google SEO algorithm, rolling out in June 2021? The Google Page Experience ranking factor aims to prioritize websites that provide a good user experience to visitors, as measured through five (5) key signals. The 5 Signals 1. Core Web Vitals These are a new set of three performance metrics that focus on how performance connects to experience. The three metrics are Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID). Largest Contentful Paint (LCP) measures how long it takes for the largest element to become visible in the viewpoint. Cumulative Layout Shift (CLS) measures how visually stable the page is. First Input Delay (FID) measures how long it takes for the browser ...

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Social Distancing Quick Fix: Setting Up Google My Business image

Google loves Google

Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your efforts. Over the course of the pandemic, I'm helping you think like a marketer, offering quick fixes you can take to fuel your marketing fire. Today? Just one part of setting up Google My Business. Introduction: Google My Business Though Google My Business (GMB) had been around for a while, it never seemed to work the way Google (or users) wanted—especially during the days of Google+. In short, there was a lot of confusion over Brand Pages and Local Pages, and even more confusion how these worked with Google+ and YouTube. It was ...

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10 FAQs on the Google BERT Update image

50% of all searches will be voice searches by 2020, and Google’s taken notice with update BERT. Devices are being treated like companions, giving rise to conversational search queries and, with that, content that is written to match the new conversational nature of search engines. Content formats like FAQs will benefit from this update as the questions asked throughout a piece will match the same questions users will ask Alexa. It only seemed obvious us to then use this very format to describe Google’s newest update. Here are the top 10 FAQs surrounding BERT. What is BERT? According to Google, BERT “represent the biggest leap forward in the past five years, and one of the biggest leaps forward in the history ...

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How to Qualify an SEO Agency standard

A search engine optimization (SEO) agency helps businesses improve their visibility online. SEO is the process of making changes to your website and content more attractive to search engines and increasing your webpage's search rankings. Ninety percent of internet users look at results on Google’s first page, which means if your website isn’t on the first page of a web browser, it isn’t getting noticed. A right SEO agency can transform your business. Consult with friends or business associates to help find qualified SEO agencies. You want an agency that is going to help you reach your goals correctly. A right SEO agency should help you increase sales and decrease your adverting budget while improving the user experience. Choosing the right ...

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