Marketing Next Practices Blog
Staying Ahead Of The System: Advanced SEO Trends To Follow In 2020
Digital marketing efforts are futile if campaigns do not incorporate novel techniques to stay relevant in Google’s search engine. Over the past two years, the sophisticated algorithms of Google have embraced revolutionary changes. These changes have a profound impact...
Philanthropy and Venture Capitalism, the Not So Strange Bedfellows
Venture capitalism involves investment and funding of startup companies and ventures in emerging markets. As with any type of investment, the ultimate goal is to make money. Venture capitalists help finance these budding companies for equity or a stake of ownership,...
What Is The Best Alternative To Cable TV?
One of the foremost reasons why the general public stick to the cable is for the reason of sports and news channels. There are large numbers of online services that provide live sports and TV, and they incline to be more costly than regular streaming services. The...
How To Make Content Marketing Work In Your Brand Awareness Campaign
Content marketing is here to stay. Over 91 percent of B2B utilize content marketing to reach customers, according to the Content Marketing Institute. The way businesses promote and advertising their brand is changing in response to changing consumer tastes. Around 70...
4 Tips to Optimizing Your Conversion Rate
The conversion rate is one of the most important metrics to track. Basically, it gives you an idea of how your marketing campaign is performing based on the number of prospects who end up buying a product or signing up for a service. If your conversion rate falls...
The Psychology of Gaining Customers in 2020 – Opinions of the Top Experts
No matter what area of marketing you’re in, and whether it’s digital marketing or traditional marketing, certain principles, psychology, and the importance of communication between seller and buyer are essentially the same. Reading the best blogs in the field of...
The Importance Of Color In Web Design
Nearly 85 percent of people cite color as the most important criterion for buying a product. Is it any wonder, then, that websites with exceptional aesthetics get more traffic? Although layout and user-friendliness are big parts of web aesthetics, color may deserve...
Social Distancing (Not So) Quick Tips: Get Started with Wikidata
If you haven’t been following along, this is all about quick tips to improve your marketing. Haven’t seen this yet? I explained it here. Today… Might not be so quick. But that said, this might be one of the best things you can do for yourself to fuel your marketing...
5 of the Top Social Media Networks Before Facebook
There were sitcoms before Friends, burgers before McDonalds, and even cats before memes. The same can be said for social media. There were many walks of social life in the years BF (Before Facebook), and it’s important to understand where we came from in order to...
Social Distancing Quick Tips: RSS to Twitter in Power Automate
Another day, another tip on how to work more efficiently. Part of the social distancing quick tips series, I’m today turning my attention away from Google for a second to focus on Twitter, and discussing how to use Power Automate to simplify your social publishing. If...
Success In Delegation: The Perks Of Outsourcing Your Digital Marketing
A constant question that is asked in business is whether you’re going to outsource or in-source certain tasks or departments. As it turns out, 34% of businesses choose to specifically outsource their digital marketing needs, according to Clutch. With so many brands...
Social Distancing Quick Fix: Setting Up Google My Business
Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your efforts. Over the course of the pandemic, I'm helping you think like a marketer, offering quick fixes you can take...
Top 10 Marketing Ideas for COVID-19
No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many...
Social Isolation Quick Fix Series: Instagram Alt Text
Just because you’re working from home doesn’t mean you should be wasting away. Marketing works all the time, and now is the time to double down on your marketing efforts. The curve will flatten, and if you’re not ready for the bounce that comes with it, your...
The Social Isolation Quick Fix Series: Preheat Your Marketing Fire
Getting tired of sitting at home yet? The Coronavirus pandemic affects us all. That said, you’re probably looking to fuel your business’s growth when the economy bounces back from quarantine life. You also may have a bit of time on your hands between now and then....
CCPA Facts for Marketers
California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has...
Outsource vs. Insource Marketing
Whether to insource marketing to an employee, or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced...
What Makes a Business Succeed?
Business owners couldn’t ask a better question. Unfortunately, there’s no convenient answer. The competition is thick, and businesses are all in the same position: they must either innovate or decline. There are hundreds of companies that have a similar strategy and...
7 Common Startup Problems (and Their Solutions)
Business startups face many challenges in today’s markets, not the least of which is holding true to an original vision under enormous pressure from both customers and the industry in which they’re operating. If you’re thinking of launching a startup, or are already...
How to Leverage POS Tech For Retailers
You might know how to use your POS system, but do you know how to use it to its fullest extent? If you’re paying for software, you’ll want to get the most from it that you possibly can to maximize your investment. A POS system in a retail environment can help advance...
