Web Design Archives - Modern Marketing Partners

The Importance Of Color In Web Design standard

Nearly 85 percent of people cite color as the most important criterion for buying a product. Is it any wonder, then, that websites with exceptional aesthetics get more traffic? Although layout and user-friendliness are big parts of web aesthetics, color may deserve precedent over all other considerations. The importance of color in marketing has been studied extensively; the results can - and should - be applied to web design. How Important Is it? According to research from WebFX, 93 percent of people make purchasing decisions based on visual appearance. Texture (6 percent) and sound/smell (1 percent) were far behind. Another 80 percent of shoppers believe that color increases brand recognition, while 52 percent of those who were disappointed in a store’s ...

Analytics New Role in Website Design image

Companies are embracing the digital transformation and looking for marketing initiatives that drive customers to their online channels. Website optimization, including site redesigns are topping the list of must dos for many marketers this year. And they’re looking to be guided by analytics that are aimed at improving the customer experience. Using real-time customer data and analytics allows for decisions to be made based on customer needs and provides a foundation for continuous optimization. With tools like Google Analytics, heat maps, and feedback surveys, design and digital strategies can truly be made based on real data. Taking this approach means moving away from redesigning based only on intuition or company leadership input. For many organizations this requires a cultural shift to ...

The Why & How of Website Accessibility image

Websites today need to be readable, navigable, and usable for a wide-range of people. Accessibility has become an important criteria for marketers to consider when strategizing on website content structure and design. It requires a thoughtful approach to creating something beautiful, purposeful, and functional. Accessibility covers a wide range of conditions and situations in everyday life. There are many reasons that people might need an accessible site. People with color blindness, blindness, dyslexia, hearing loss, MS, ADHD, rheumatoid arthritis, etc. have permanent conditions that may be impacted adversely by aspects of a website that uses Flash, is only navigable with a mouse or doesn’t include a transcript with videos. There are also many temporary needs and situations such as a broken arm, ...

Businesses Can’t Afford to Ignore HTTPS Anymore image

Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying warnings in a variety of industries. A Reminder: What’s the Difference Between HTTP and HTTPS? HTTP stands for HyperText Transfer Protocol; HTTPS means HyperText Transfer Protocol Secure. Both are protocols/languages for passing information between servers and clients. As the names imply, HTTPS is secure; HTTP is not. Without the security, it is possible third parties can view the conversation between the site and the user. HTTPS connections are secured through SSL/TSL protocol, which respectively stand for Secure Sockets Layer ...

6 Features Every IT Company Needs on Their Website image

Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your website is two fold: 1) to help prospects find you; and 2) once they find you, to tell them about what your business does (services). Whether a small or large IT services provider, there are 6 essential website features that are crucial to generating more leads: Mobile-Friendly Easy to Contact Services Case Studies/Testimonials/Reviews Blog Local SEO Mobile-Friendly Potential clients are almost certainly searching for your services on a phone. More often than not, searches with local intent (e.g. local ...

15th of February, 2017
In: Law Firm Websites, Search Engine Optimization (SEO), Web Design
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Law Firm Websites — 5 Best Practices image

Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start? To that end, following are 5 best practices for developing and managing a law firm website that is focused on lead generation: web platform, SEO, content, contact information, and social media. 1. Choose the Right Web Platform Most law firms do not require complex functionality like e-commerce or a client portal. But all websites in 2017 should be mobile or responsive (easily viewed on a smartphone), and have a user-friendly content ...

30th of June, 2016
In: Search Engine Optimization (SEO), Web Design
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Google Launches New Version of it’s Mobile-Friendly Test image

These days, mobile web searches are significantly increasing so it’s extremely important to have a mobile website that functions efficiently on smartphones. It’s very important to create a mobile-friendly website that looks like the image below on the right. Information is more accessible and at the touch of a button rather than having to pinch and zoom in on a small screen to find what you are looking for. Google’s new mobile-friendly tool provides 3 different scores for your website: Overall mobile-friendliness score Mobile page speed score Desktop page speed score The overall mobile-friendliness score is now ranked on a scale from 0 to 100 instead of simply saying if your website is mobile-friendly or if it isn’t. Along with receiving this overall ...

Google’s Mobile Friendly Label and Mobile-Friendly Test image

Yesterday, Google made a huge mobile announcement in an effort to further encourage webmasters to make their websites mobile-friendly. Here are some key updates outlined in their announcement: Google will add a "mobile-friendly" label on eligible websites in mobile search results Google is now offering a new tool, the Mobile-Friendly Test Updated information to help you create or improve your mobile website in their Webmasters Mobile Guide Mobile-Friendly Label in Google Search Results Over the next few weeks, Google will be rolling out their new "mobile-friendly" label on eligible websites for searches conducted on a mobile phone. This label is another step in Google's efforts to improve the mobile web experience and encourage webmasters to create or improve mobile-friendly websites. Here is an example of what the label ...

9 Top Web Design Trends in 2014 image

As companies and brands update websites and blogs to match the trends and needs of users, it is important to consider what’s here for good and what trends are fleeting. What do you need to know when designing your next web page? Following are 9 of the top trends in website design for 2014. We’ve looked at the top trends, from the simplistic to the obscure, and bring you the top trends as a result of studying Business to Community author John Hind’s article “Top Web Design Trends in 2014” and 99 Designs “Top 10 Web Design Trends for 2014.” Parallax Design: Here to Stay? This website variant is undoubtedly popular with all sets of user demographics and it has definitely made ...

27th of February, 2013
In: Marketing Planning, Marketing Strategies, Web Design
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Website Tips for International Markets image

Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and culture in your target marketing. This is called website localization. Website localization is important for a variety of reasons. According to Forrester Research, visitors stay for twice as long (site stickiness) if the website is in their own language (Languagescientific). A properly localized ecommerce website can increase sales by up to 10 times (Locayta). Below we will share 3 considerations for website localization including functionality, cultural difference in online shopping behavior, and payment methods, followed by ...

Mobile Website Marketing Checklist image

Mobile web is the next big marketing challenge, driven by meteoric growth in smart phones and tablets. According to current predictions, one in two Americans now own a “smart phone” device. Mobile website conversions are the future for content delivery. Therefore, we will share a mobile website checklist below. Even though your current website is most likely viewable on a mobile device, it is NOT mobile optimized. Clicking a link with your finger on a 3.5-inch screen is not ideal. Ultimately, your goal should be to structure your mobile website to be user friendly on each and every mobile device. Essentially, mobile website conversion means the development of stripped down versions of a larger website. Also, different versions for each mobile ...

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