Categories ArchivesWeb Design

The Why & How of Website Accessibility image

Website Accessibility

Websites today need to be readable, navigable, and usable for a wide-range of people. Accessibility has become an important criteria for marketers to consider when strategizing on website content structure and design. It requires a thoughtful approach to creating something beautiful, purposeful, and functional. Accessibility covers a wide range of conditions and situations in everyday life. There are many reasons that people might need an accessible site. People with color blindness, blindness, dyslexia, hearing loss, MS, ADHD, rheumatoid arthritis, etc. have permanent conditions that may be impacted adversely by aspects of a website that uses Flash, is only navigable with a mouse or doesn’t include a transcript with videos. There are also many temporary needs and situations such as a ...

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Businesses Can’t Afford to Ignore HTTPS Anymore image

HTTPS Websites and Google

Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying warnings in a variety of industries. A Reminder: What’s the Difference Between HTTP and HTTPS? HTTP stands for HyperText Transfer Protocol; HTTPS means HyperText Transfer Protocol Secure. Both are protocols/languages for passing information between servers and clients. As the names imply, HTTPS is secure; HTTP is not. Without the security, it is possible third parties can view the conversation between the site and the user. HTTPS connections are secured through SSL/TSL protocol, which respectively stand for Secure ...

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6 Features Every IT Company Needs on Their Website image

website tips for IT companies

Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your website is two fold: 1) to help prospects find you; and 2) once they find you, to tell them about what your business does (services). Whether a small or large IT services provider, there are 6 essential website features that are crucial to generating more leads: Mobile-Friendly Easy to Contact Services Case Studies/Testimonials/Reviews Blog Local SEO Mobile-Friendly Potential clients are almost certainly searching for your services on a phone. More often than not, searches with local ...

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Law Firm Websites — 5 Best Practices image


Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start? To that end, following are 5 best practices for developing and managing a law firm website that is focused on lead generation: web platform, SEO, content, contact information, and social media.

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Google Launches New Version of it’s Mobile-Friendly Test image

Google mobile

These days, mobile web searches are significantly increasing so it’s extremely important to have a mobile website that functions efficiently on smartphones. It’s very important to create a mobile-friendly website that looks like the image below on the right. Information is more accessible and at the touch of a button rather than having to pinch and zoom in on a small screen to find what you are looking for. Google’s new mobile-friendly tool provides 3 different scores for your website: Overall mobile-friendliness score Mobile page speed score Desktop page speed score The overall mobile-friendliness score is now ranked on a scale from 0 to 100 instead of simply saying if your website is mobile-friendly or if it isn’t. Along with ...

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Google’s Mobile Friendly Label and Mobile-Friendly Test image

Yesterday, Google made a huge mobile announcement in an effort to further encourage webmasters to make their websites mobile-friendly. Here are some key updates outlined in their announcement: Google will add a “mobile-friendly” label on eligible websites in mobile search results Google is now offering a new tool, the Mobile-Friendly Test Updated information to help you create or improve your mobile website in their Webmasters Mobile Guide Mobile-Friendly Label in Google Search Results Over the next few weeks, Google will be rolling out their new “mobile-friendly” label on eligible websites for searches conducted on a mobile phone. This label is another step in Google’s efforts to improve the mobile web experience and encourage webmasters to create or improve mobile-friendly websites. Here is ...

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