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Top 10 Marketing Ideas for COVID-19

by Lindsay Brown | Mar 30, 2020 | Cause Marketing, Marketing Best Practices, Marketing Checklist, Marketing Strategies, Marketing Tactics

No question, the Coronavirus pandemic and COVID-19 present an unprecedented “crisis marketing” challenge to marketers of all types and sizes, consumer and business-to-business marketers alike. Consumers and business customers are distracted to say the least. Many...

How to Market to Millennial B2B Buyers

by Lindsay Brown | Nov 9, 2017 | B2B Marketing, Cause Marketing, Inbound Marketing

The millennials are growing up, and as they do so, they move to more prominent, decision making roles. Take company B2B buying committees, for example. 82% now include at least one millennial employee. Considering the majority of buying teams now have some millennials...
Jeep’s Movember: Simultaneously Tackling Social Media and Cause Marketing

Jeep’s Movember: Simultaneously Tackling Social Media and Cause Marketing

by Lindsay Brown | Dec 5, 2016 | Cause Marketing, Social Media

Jeep just wrapped up its Movember promotion. The promotion uniquely accomplished both social media and cause marketing. This is because fans could only enter on Twitter or Instagram using designated hashtags. Further, the movement was meant to spread awareness on...
Bell Let’s Talk: Cause Marketing Done Right

Bell Let’s Talk: Cause Marketing Done Right

by Lindsay Brown | Feb 19, 2016 | Cause Marketing

Bell is a Canadian telecom company that launched a successful mental health campaign in 2010. The initiative is called Let’s Talk and aims to ‘end the stigma’ of mental illness. Since its inception, the program has donated over $100 million to mental health...

Cause Marketing 101 – Infographic

by Lindsay Brown | Jun 3, 2013 | Cause Marketing, Infographic

In our last blog post we shared 6 tips for effective cause marketing. Is there a business case to be made for such efforts? 278 million Americans want to know what a company is doing to benefit a cause. The following infographic shares the types of cause marketing,...

How Brands Can Use Cause Marketing For Results

by Lindsay Brown | May 27, 2013 | Cause Marketing, Public Relations, Social Media, White Papers

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and...

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