by Lindsay Brown | Apr 23, 2024 | Marketing Strategies, Marketing Tactics
Within philanthropy and non-profit organizations, donor engagement strategies play a pivotal role in maintaining sustained support and impactful action. Donors are at the core of any charitable venture, providing essential funding resources that allow organizations to...
by Lindsay Brown | Apr 5, 2024 | Marketing Planning, Marketing Strategies, Marketing Tactics
Digital competition has become a prominent thing, and its effect on the medical profession is no exception. Patients are increasingly relying on online searches to find suitable dental practitioners. Many have also stopped solely depending on word-of-mouth referrals....
by Lindsay Brown | Mar 26, 2024 | Marketing and Sales, Marketing Tactics
Marketing is a tried, trusted, and effective way to positively influence potential or returning customers. The number of marketing tactics that have been invented and implemented over the decades is large, but of all those tactics one of the most effective has to be...
by Lindsay Brown | Jan 15, 2024 | Association Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Personalized Marketing
Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in technology have made it easier for people to stay...
by Hannah Wozniak | Sep 13, 2023 | Marketing Best Practices, Marketing Strategies, Marketing Tactics
Integrated marketing cashes in on the belief that consistency is key in branding. It’s an approach that leverages all of a business’s resources to maximize the impact of its public outreach, and by extension, its ability to convert leads. Which all sounds very nice....
by Lindsay Brown | May 3, 2023 | Marketing Strategies, Marketing Tactics
Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in...
