Categories ArchivesMarketing Tactics

4 Digital Tools that Make Content Creation a Little Easier image

4 Digital Tools

Marketers’ jobs include a little bit of everything today. Companies are investing in social media, public relations, website and landing pages, advertising, email campaigns, blogging, vlogging, and the list goes on and on. And content creation for all these tactics is a critical component of their success. While technology has driven marketing in new directions, it has also provided marketers and content writers with new digital tools to help simplify their jobs. Today there are boundless apps and tools that didn’t even exist five or 10 years ago. Many of the tools you’re probably currently using may be MailChimp for email list and automation marketing, Hubspot for content creation or Buffer for social media scheduling and replying. However, there are ...

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Email Marketing – Valuable Business Tool for Growing and Retaining Clients image

Email Marketing

Email marketing remains one of the few media where you can engage with customers who signed up to communicate with you and are truly interested in your company. Reaching an audience who has agreed to receive your messages is becoming more and more rare these days. While social media is a necessary marketing channel, you’re not necessarily reaching people who are always interested in you. This makes email marketing an important tool. A recent State of Email Marketing in 2018 survey report by Clutch looks at how and why companies utilize email communication. Taking a look at the results might help other companies consider objectives that fit their organization as well. Almost three-quarters of businesses across most industries utilize email ...

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Smart Tactics for Organizing Infographics image

Organizing Infographics

We are swimming in a sea of information today. Companies are racing to provide content that engages and motivates their audiences. They are also constantly battling to prove their worth to clients, stakeholders, and even funding sources. All the while, statistics show that people are bombarded with up to 10,000 brand messages a day, have an attention span of just eight seconds, and are spending more than half their day consuming media content. It makes it tough to be seen in the marketplace. This is especially true if you need to present numbers and statistics, which often are pretty dull and boring. Into the spotlight steps, infographics, which offer a unique way to tell a visual story through numbers and ...

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Initial Look at New Smart Campaign Tactics image

Smart Campaign

Last month Google introduced its first new solution, Smart Campaigns, under its Google Ads brand. Aimed specifically at Small Businesses, Smart Campaigns look to automate ad creation, audience targeting, and ad delivery across Google properties. Google’s rebranding efforts of its advertising products beginning last year, stems from the desire to simplify things for marketers. Knowing that many small businesses don’t have large marketing staffs or a tremendous amount of time and resources, Google is looking to create easy digital ad solutions to meet their needs. According to Google’s announcement, Smart Campaigns help small businesses create ads in minutes and connects them with relevant customers to drive real results. Many of you may have tried AdWords Express, launched back in 2011 ...

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Influencer Marketing on the Rise image

Influencer Marketing

Influencer marketing continues to grow and gain interest for brands looking to provide relevant content to their audiences. It has become a popular marketing tactic for companies across a variety of industries. That’s because influencers have the ability to share enthusiasm and empathize with consumers in a unique way that helps companies build important relationships. According to Mavrck’s new research the 2018 Influencer Point-of-View Report, the rise of influencer content is noticeable and expected to continue. The nature of social media platforms lends itself to building these types of partnerships to increase word of mouth marketing and lower the cost per customer acquisition. Mavrck’s research sought to get influencers’ perspectives on what motivates them and how they see the current ...

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Successful Search Requires New Tactics image

Website Search

Today’s marketplaces are busy, and information is abundant. Your customers want access to your product and service information quickly and easily. They expect this timely, convenient access starting from their initial search and then once they have moved onto your website as well. Your company’s success depends on ensuring that your organization’s abundance of data is readily available, which is no easy task. A good search tool on your site can help increase customer engagement, increase sale conversions, and mitigate customer service requests. So you need to keep up this aspect of your site to ensure your search tool provides the necessary intelligence visitors expect. Here are three tactics exerts recommend for maintaining a successful search approach on your company ...

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Rented List Compilation Top Tactics – Part 2 image

Direct Mail part 2

If you’ve found direct mail working well for your company, you may be ready to expand your reach and attain more prospects through a rented mailing list. The two overall categories of rented lists are complied lists and response lists. For most businesses response-bases lists will be the way to go. So let’s focus our efforts on what you need to know about this type of list. A rented list is complied of individuals who have responded, inquired, or purchased in the past from a company with similar products and services as yours. There are five overall subcategories for rented lists: Inquiry – these people have responded to an offer maybe viewed on TV, from a display ad, radio announcement ...

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