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How Marketing Expenses Can Shape Your Corporate Tax Liability

How Marketing Expenses Can Shape Your Corporate Tax Liability

by Lindsay Brown | Sep 30, 2024 | Marketing Planning, Marketing Strategies, Marketing Tactics, Small Business Marketing

Understanding corporate tax liability is an essential first step for any business owner looking to navigate the complexities of the tax landscape. Corporate tax liability refers to the amount of tax a corporation is obligated to pay on its profits, and it can...

Effective Donor Engagement: 7 Ways to Engage and Retain New Donors

by Lindsay Brown | Apr 23, 2024 | Marketing Strategies, Marketing Tactics

Within philanthropy and non-profit organizations, donor engagement strategies play a pivotal role in maintaining sustained support and impactful action. Donors are at the core of any charitable venture, providing essential funding resources that allow organizations to...
Top Reasons to Invest in Dental Practice Marketing

Top Reasons to Invest in Dental Practice Marketing

by Lindsay Brown | Apr 5, 2024 | Marketing Planning, Marketing Strategies, Marketing Tactics

Digital competition has become a prominent thing, and its effect on the medical profession is no exception. Patients are increasingly relying on online searches to find suitable dental practitioners. Many have also stopped solely depending on word-of-mouth referrals....

Utilizing a Variety of Marketing Tactics to Make an Effective Sales Funnel

by Lindsay Brown | Mar 26, 2024 | Marketing and Sales, Marketing Tactics

Marketing is a tried, trusted, and effective way to positively influence potential or returning customers. The number of marketing tactics that have been invented and implemented over the decades is large, but of all those tactics one of the most effective has to be...

5 Tips for Enhancing Association Recruitment

by Lindsay Brown | Jan 15, 2024 | Association Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Personalized Marketing

Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in technology have made it easier for people to stay...

The Power of Integration: How Combining Online and Offline Marketing Drives ROI

by Lindsay Brown | Sep 13, 2023 | Marketing Best Practices, Marketing Strategies, Marketing Tactics

Integrated marketing cashes in on the belief that consistency is key in branding. It’s an approach that leverages all of a business’s resources to maximize the impact of its public outreach, and by extension, its ability to convert leads. Which all sounds very nice....
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