by Lindsay Brown | Aug 12, 2024 | Marketing Planning
Is your business struggling to reach the right people? A good marketing plan is like a roadmap to success. It guides your business towards the right customers and helps you stand out from the crowd. But creating an effective marketing plan can be tricky. Where do you...
by Lindsay Brown | Apr 5, 2024 | Marketing Planning, Marketing Strategies, Marketing Tactics
Digital competition has become a prominent thing, and its effect on the medical profession is no exception. Patients are increasingly relying on online searches to find suitable dental practitioners. Many have also stopped solely depending on word-of-mouth referrals....
by Lindsay Brown | Dec 13, 2023 | Marketing Planning, Marketing Strategies
The words “empathy,” and marketing aren’t necessarily naturally associated. Marketing is about numbers and statistics—not gooey emotions. But while appealing to consumers is always done with a bottom line in mind, it’s nevertheless an extension of a much more...
by Lindsay Brown | Apr 11, 2023 | Marketing Planning, Marketing Strategies
While closing deals through video calls was a rare practice over the last several decades, today, as work-from-home jobs have become more common, it’s become a normalized part of our evolving world. One field that this is particularly true for is marketing, with...
by Lindsay Brown | Mar 24, 2023 | Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics
Managing a marketing campaign includes organizing different teams. There are designers, copywriters, SEO specialists, researchers, and others that play their part. Microsoft developed powerful software that helps project managers facilitate their work. It allows you...
by Lindsay Brown | Dec 8, 2022 | Marketing Planning, Marketing Strategies
There’s a reason that marketing is a key MBA skill that top employers look for. Without effective marketing, the most outstanding products and services may be worthless. As such, understanding how to market effectively is vital for any serious business owner or...
