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How Client Onboarding Enhances Marketing Success

How Client Onboarding Enhances Marketing Success

by Lindsay Brown | Nov 8, 2024 | Marketing Best Practices, Marketing Planning, Marketing Strategies

After getting a client for your agency, onboarding them accordingly is often the next step. You’ll go over what the clients themselves will expect during their partnership with you and how each of their needs will be met.  On top of that, the onboarding process...
How Marketing Expenses Can Shape Your Corporate Tax Liability

How Marketing Expenses Can Shape Your Corporate Tax Liability

by Lindsay Brown | Sep 30, 2024 | Marketing Planning, Marketing Strategies, Marketing Tactics, Small Business Marketing

Understanding corporate tax liability is an essential first step for any business owner looking to navigate the complexities of the tax landscape. Corporate tax liability refers to the amount of tax a corporation is obligated to pay on its profits, and it can...
How Can Businesses Create Effective Marketing Plans?

How Can Businesses Create Effective Marketing Plans?

by Lindsay Brown | Aug 12, 2024 | Marketing Planning

Is your business struggling to reach the right people? A good marketing plan is like a roadmap to success. It guides your business towards the right customers and helps you stand out from the crowd. But creating an effective marketing plan can be tricky. Where do you...
Top Reasons to Invest in Dental Practice Marketing

Top Reasons to Invest in Dental Practice Marketing

by Lindsay Brown | Apr 5, 2024 | Marketing Planning, Marketing Strategies, Marketing Tactics

Digital competition has become a prominent thing, and its effect on the medical profession is no exception. Patients are increasingly relying on online searches to find suitable dental practitioners. Many have also stopped solely depending on word-of-mouth referrals....

Ethically Utilizing Empathy as a Key to Successful Marketing Campaigns

by Lindsay Brown | Dec 13, 2023 | Marketing Planning, Marketing Strategies

The words “empathy,” and marketing aren’t necessarily naturally associated. Marketing is about numbers and statistics—not gooey emotions. But while appealing to consumers is always done with a  bottom line in mind, it’s nevertheless an extension of a much more...

Closing the Deal Through Video Calls: Best Practices for Marketing Pitches

by Lindsay Brown | Apr 11, 2023 | Marketing Planning, Marketing Strategies

While closing deals through video calls was a rare practice over the last several decades, today, as work-from-home jobs have become more common, it’s become a normalized part of our evolving world. One field that this is particularly true for is marketing, with...
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