Categories ArchivesMarketing Planning

How To Use Microsoft Projects for Your Marketing Business standard

Managing a marketing campaign includes organizing different teams. There are designers, copywriters, SEO specialists, researchers, and others that play their part. Microsoft developed powerful software that helps project managers facilitate their work. It allows you to plan, execute and monitor every aspect of your project, large or small. In this article, we are going to analyze the benefits of Microsoft Project for marketing business. We will let you in on a series of tips and tricks that will provide you with full control of every marketing campaign. What is Microsoft Project? MS Projects is a piece of software that allows seamless project management. It gives you all the tools you need to plan your campaign, communicate with team members, and keep ...

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Simple Ways to Improve Your Marketing Efforts standard

There’s a reason that marketing is a key MBA skill that top employers look for. Without effective marketing, the most outstanding products and services may be worthless. As such, understanding how to market effectively is vital for any serious business owner or entrepreneur. Unfortunately, that can sometimes be easier said than done. Today, the marketing landscape is in a state of constant change and evolution. Traditional marketing practices, such as print ads, have now taken a backseat to newer marketing channels, such as social media and email campaigns. While staying thoroughly up to date on every minute change in marketing best practices can be difficult and time-consuming, utilizing some effective marketing tips doesn’t have to be. There are some key straightforward ...

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5 Marketing Tips For Lawyers In 2022 standard

Sooner or later, everyone is going to need legal services. However, for the average client, it must be frustrating and overwhelming to try to sort through the sea of lawyers to find the right one for the job. Searching online just complicates the situation. However, if you are seeking new clients, there are a few tricks you can use to get the exposure you need to reach them. Plus, with the right approach, you can elevate your practice above those of your main competitors. In this article, we will review five of the best marketing tips to push your legal practice into a place where it gets noticed and your client base grows as a result.  1. Stand Out With ...

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How To Improve Employee Engagement Through Marketing standard

Many companies are interested in fostering internal engagement but don’t know how to begin or what resources are available. Employee engagement is less about hiring skilled people and more about attracting high-value individuals, training them well, keeping them around, and showing appreciation for the value they bring to an organization. The reality is that marketing can positively impact team engagement should be of interest to any company interested in hiring and retaining top talent. How Engaged Are Your Employees? Trying to determine whether or not your employees are engaged can be as simple as asking them. If you share concerns about low levels of engagement, ask managers and other team leaders around the organization to respond confidentially to a survey question ...

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10 Privacy Tips for Marketers standard

Protecting your information online as a marketer is extremely important because there are so many opportunities for hacking and theft, given the amount of time and the number of tools marketers use online. With that in mind, below are 10 privacy tips for marketers. 1. Be careful about where you are shopping online Shopping on an un-trusted website can be really dangerous If something goes wrong with the transaction - for example, if the item never arrives or is substandard, or you turn out to have been charged for something that never arrived - it can be really hard to get help. This is important for marketers buying digital tools and products from third-party providers. Even better, encrypt all of your online ...

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Cost-Effective Marketing Strategies for Companies With a Limited Budget standard

Marketing is an important part of growing any business and reaching more customers. Unfortunately, marketing isn’t always cheap and companies can spend a lot of money without getting the returns they desire. You don’t need to spend a lot of money to market your product or service successfully. In fact, there are several cost-effective strategies that can work for almost any business, no matter the size. Here are a few marketing strategies that companies with a limited budget should be implementing and using. Email Marketing One of the most tried and true marketing strategies for companies around the world is email marketing. This tried-and-true strategy allows customers who sign up to get information about your new products, services, and other deals and news ...

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A Small Business’ Guide To Today’s Internet Marketing standard

When it comes to internet marketing, getting started may seem like an overwhelming process, especially for a small business. Internet marketing appears to be evolving constantly. It’s a vast industry that has lots of competition.  If you’re new to internet marketing and interested in it, you’re in the right place. To get you started, here’s a breakdown of some of the most important things you might need to know about internet marketing for small businesses.  What’s Internet Marketing? Also known as online marketing, internet marketing refers to the process of advertising brands or businesses, along with services and products, over the internet using different tools that could help in driving sales, traffic, and leads.  This type of marketing, however, is a broad term ...

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CCPA Facts for Marketers image

CCPA

California Consumer Privacy Act (CCPA) was effective on January 1st, 2020. It outlines new standards for data collection and the penalty if businesses do not follow these standards. How does this affect marketers? Well, the way marketers use personal information has changed. What is CCPA? As stated by the Marketing Profs, “the law is meant to protect consumers’ personal information as well as increase the transparency of how the personal data of California residents is being used.” What Marketers Need to Do At the highest level Understand how personal data is being used to serve your customers Ensure your team has a clear understand on the law Make sure CCPA responsibilities are delegated within your organization Within the marketing team If you’re providing discounts ...

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Content Marketing Study – 2019 B2C image

New MMP B2C 2019

Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study results below. Modern Marketing Partners (MMP) would like to thank and acknowledge the Content Marketing Institute and MarketingProfs for providing this data. MMP has broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-consumer (B2C), business-to-business (B2B), and other versions like technology and enterprise. Per the title above, this blog will focus on B2C findings. If interested in B2B content marketing survey results, click here. Key Findings Based on some of ...

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6 Common Content Marketing Missteps image

6 Common Content Marketing Missteps

Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so, setting up social media accounts, or posting to Facebook all technically constitute as content marketing tactics. But it’s doubtful you’re seeing any change in website traffic, email open rates or click throughs. And that’s because you’re not really harnessing the power that great content affords you. Let’s take a look at some common content marketing mistakes and steps you need to take to get on a productive path: Lack of Value Business strategies often use an 80/20 ...

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Shake Up Your Marketing in 2019 image

Shake Up Your Marketing MMP

Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing?  How were results measured? What are specific plans for the year ahead?  How can you “shake up” your marketing with a focus on results?  Your friends at Modern Marketing Partners have some perspective we’d like to share. Intuitively, before you can "shake up" your marketing, you should objectively evaluate and analyze your prior marketing. So how can this process be objective?  For starters, there are many tools that can measure online aspects of marketing including Woo website and SEO rankings, along with SEMrush, Similar Web traffic analysis, Google Analytics, and complete social media analytics. Email service providers, paid search ...

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Keeping Customer Data Safe image

Customer Data Safe

As marketers we like to talk about data. It’s usually in terms of how to access it and harness it to be more beneficial to our business. While data has tremendous value to our organizations, we need to remember with equal vigor to ensure its protection. Let’s face it; privacy hasn’t had a great year. Reports of breaches and mishandled data appear to be occurring daily. The big news hit early when in March the story broke that political consulting firm Cambridge Analytica hacked 87 million Facebook profiles, resulting in Facebook CEO Mark Zuckerberg having to testify before Congress and the European Parliament. If your audience wasn’t already uneasy, they most likely will be after this year. Companies have to step ...

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Quality Content Needed at Every Phase of the Sales Cycle image

Quality Content

Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. A recent survey by Clutch Research finds that 88 percent of B2B audiences read business content online at least once weekly to stay informed, research companies and make purchasing decisions. The report identifies four stages in the sales funnel and the content consumers consider during each phase in the sales conversion. Taking a look at their findings can help companies understand how to interact with B2B audiences and take advantage of opportunities to engage potential customers ...

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Voice-activated Virtual Assistants Are Changing Customer Behavior image

Voice Activated Search

Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and artificial intelligence (AI) technology daily within the next year or two. Low Adoption Rate by Marketers It would seem only fair to say that marketers need to prioritize designing strategy around these technologies in order to meet customers’ rising expectations. However, a 2017 study by BrightEdge found that just 35 percent of marketers are somewhat likely or likely to adopt voice search in the near future, and only 3 percent were rolling it out last year. Additionally, 32 percent ...

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7 Steps To Create A Good Marketing Plan image

Steps to Creating a Marketing Plan

Importance of marketing plan is ignored by many entrepreneurs today and it is one of the main reasons why many startups don't show a decent growth they need at the beginning of their venture. A marketing plan is a business document which outlines the company's advertising and marketing strategies for the coming year. It focuses on business activities during a specific period of time, which are vital for attaining various goals and objectives. The marking plan document needs to be a 100 percent accurate without any spelling or grammatical errors. You tend to find most of these mistakes when the document in converted into a PDF file, so always keep a PDF editor for Mac handy to make changes. In order to ...

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Simplifying Marketing in a TMI World image

Simplifying Marketing

In the age of information, it’s easy for a company’s audience to feel overexposed to marketing and ads. It’s also a lot of extra work for an organization’s staff to keep up with a multitude of platforms. It’s time to simplify marketing efforts, for the benefit of both the organization and purchasers. 6 Tips for Simplifying a Marketing Plan There are a number of ways to simplify your organization’s marketing process. Follow any of the following tips below for a simpler process. Zero in on Who Your Business is Selling to 50% of marketers use 10 or fewer profile segments, while the other half use up to 100 segments. Clearly, many businesses aren’t as focused as they believe they are on target audience. ...

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What is a Marketing Stack? image

Marketing Stack

“Technology stacks” are the buzzwords of the tech community, but have you ever considered the same concept applied to marketing? Read further on what a tech stack is and how it can be applied to marketing. Back Up: What is a Tech Stack? Essentially, those creating a tech stack treat their entire technology effort like a skyscraper. It starts with a good foundation. Everything built on top of that needs to be strong enough to hold the next layer. Customers will be in awe of said stack like they are of a skyscraper. They don’t necessarily need to know what goes into it, but they do know that it’s working and has earned their interest. How Does This Apply to Marketing? You can ...

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Beyond AI: Marketing Makes Way for Machine Learning image

Machine Learning

So many of our everyday marketing decisions are driven by data. Companies have caught on to the importance of gathering data, and do so now from across multiple platforms. In fact, so much data is being collected these days that by 2020 it will have quadrupled what was accumulated in 2015, according to the market research firm, International Data Corp. Data’s value though comes from using it to garner insights and then putting those insights into practice to improve your business. That’s why artificial intelligence has made its way into marketing lingo over the past few years. Something needed to be done to harness all the data. Today, sites like Pinterest use AI to program their systems to assist with ...

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Trends in Healthcare Marketing image

Healthcare Marketing Trends

Healthcare marketing, like other forms of marketing, is becoming increasingly consumer-friendly. Rather than talking at consumers, marketers are starting conversations with them. Want to create healthcare marketing that resonates? Keep the following trends in mind when marketing. Have a Clear Mission in Mind Make sure your healthcare organization has a clear mission statement in place. If one doesn’t exist, it’s critical to create one. It should align with your business’s values and make sense with the services you provide. You will then use this mission statement to plan your marketing strategy. Succeed in B2B and B2C Being involved in the healthcare industry will likely mean you will need to market to not only patients, but their insurance providers. Have consumer and business facing ...

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Website Tips for International Markets image

Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and culture in your target marketing. This is called website localization. Website localization is important for a variety of reasons. According to Forrester Research, visitors stay for twice as long (site stickiness) if the website is in their own language (Languagescientific). A properly localized ecommerce website can increase sales by up to 10 times (Locayta). Below we will share 3 considerations for website localization including functionality, cultural difference in online shopping behavior, and payment methods, followed by ...

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Modern Marketing Resolutions image

In this time of New Year’s resolutions, why not set some resolutions for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Commit to these modern marketing new year's resolutions to improve your bottom line. 1. Customer Insight The more you know about your customers, the more effective your marketing can be. Do market segmentation and sales analysis to identify top customers by sales and profit. Determine purchase criteria and decision-making process. Understand keyword search volume that drives website traffic. Conduct frequent surveys, and invest in market research. 2. Marketing Plan Larger brands do planning months before a fiscal year. But, even smaller companies should develop and implement a marketing plan. Establish a marketing ...

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How to Reduce Marketing Expense While Increasing Marketing Results image

Many so-called traditional marketing tactics like advertising, trade shows and print literature are huge cost-drivers in the marketing budget. Good news is that many of these often cost-prohibitive tactics can be reduced and replaced with more cost-efficient marketing. This blog will share 5 tips for stretching your marketing investment, while increasing marketing effectiveness and results! In addition, several resources are provided to assist in your quest for marketing nirvana—doing more with less! 5 Tips for Reducing Marketing Expense While Increasing Effectiveness 1) Customer insight:  marketing is expensive, mistakes costly. Avoid mistakes with insight into customer segments, needs, decision makers, and more. House all your customer intelligence in a  robust database or marketing automation software that can be updated easily and used for downstream marketing. Continually ...

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Market Research – Types And Tips image

Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand.  Market research is used to support planning and budgeting and decision-making for new products, market-entry, marketing communications, customer initiatives, and more! So, where should you start? We will share different types of marketing research that are available including advantages and disadvantages and 21 market research tips. Types of Market Research There are a variety of market research techniques; primary vs. secondary research, quantitative or qualitative research, and syndicated research. Secondary research, the most common type of research, is defined as published, publicly available and free ...

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Branding Basics: Why Branding is Your Biggest Marketing Decision image

Branding is typically thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. Here we will cover quick basics of branding so that you can understand all the elements of brand creation. We'll also explain the importance of branding as it relates to customer brand perception. 1. Brand strategy relates to customer and market insight, positioning, product definition, brand hierarchy, and platform; brand strategy serves as the foundation to brand identity, management and experience. 2. Brand identity is all visual (and verbal) elements including name (trademarks), logo, messaging, graphic themes (including color), taglines and messages, and standards or guidelines. 3. Brand management ...

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Marketing Budgeting Best Practices image

A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers must get approval for marketing budgets from executive management. There are 3 types of marketing budgets. Business-to-business brands and corporate America develop budgets based on one of three approaches: 1) a percentage increase (or decrease) over last years budget, 2) task and objective budgeting, or 3) a percentage or (forecasted) sales based on industry or competitive benchmarking. Often budgets are developed using a combination, or hybrid of these approaches. This blog is part of a series on marketing planning and budgeting including Marketing Planning Best Practices, and a Marketing Planning Checklist. In good times, management is inclined to simply increase budgets gradually ...

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