Categories ArchivesEcommerce

E-Commerce CRO: 6 Tips For Driving Sales And Retaining Customers standard

Are you looking to improve your eCommerce website's conversion rate? If so, then you've come to the right place. In this blog post, we'll be sharing 6 tips that will help you drive sales and retain customers. So, without further ado, let's get started! Offer free shipping - customers are more likely to purchase from you if they don't have to pay for shipping Offering free shipping is an excellent way to attract customers and make your business more attractive. Studies have shown that customers are far more likely to purchase from a business if they don't have to pay for the cost of shipping - in fact, free delivery is often cited as the single most important factor when it ...

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5 Advertising Tips For E-Commerce Businesses standard

In the modern world, you don't need to have a physical space or a building to run a business. There's no need to rent a property or beg for an expensive startup loan. Today, all you need is internet access, a webpage, and an idea. With e-commerce, all business can be done online. Below are some tips you can use to make the most of online selling and e-commerce! 1. Use Ad Sites To Your Advantage Advertising is typically a high cost, and it's a bit of a gamble. Just paying a lot doesn't guarantee that you will have a high return on investment. Choosing your advertising platform will require research and calculation to find the best resources to place your ads. One helpful ...

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6 Reasons You Need To Create an E-commerce Mobile App for Your Web Store standard

With e-commerce, many shoppers now shop online rather than visit physical stores. Thanks to the internet, reaching customers online via any device is now possible. However, the means of reaching them is a consideration that would determine how productive your results will be.  Since mobile apps have become a norm in our century, it would be great to create an e-commerce mobile app with which your customers can engage. About 96 per cent of the American population own a phone, and according to EPAM anywhere if you create an eCommerce Android app it would be perfect for your web store.  You can't rely on a website alone, the development of e-commerce applications is also needed for success. This article will look ...

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Top 10 Perks of Ecommerce for a Business standard

E-commerce has played a significant role in expanding the global economy with technological advancement. The fast buying, selling, and transaction performance facilitate businesses to maximize their revenue. ECommerce platforms also provide customers with a convenient, integrated, seamless product or service buying experience. In order to grow, a business can use an eCommerce platform such as a website, application, or more. Many brands and businesses have been rapidly progressing with the assistance of eCommerce service providers to optimize their sales. These service providers use various digital media platforms and devise unique yet effective marketing strategies to promote commodities or services offered by the particular business. The utilization of digital media platforms for marketing helps attract browsers, turning them into potential buyers. ...

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How Web Development Companies Are Changing the Face of Online Business standard

In this digital era, technology and the internet have transformed how we operate in our day-to-day life. It includes everything from our social media usage, virtual storage solutions, the adoption of SaaS, PaaS, and more to make our lives simplified. Another notable advantage of digitalization is the booming rise and success of digitally operating businesses. In this article, we focus on the relationship between the success of online businesses and the role of web development. We will share how web development companies play a vital part in establishing an online business and are prominent contributors to their success. Let's start by understanding what web development means and the various web development services online companies can employ. What Is Web Development? Web development, ...

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E-commerce Marketing Tips From The Pros That Every Business Owner Needs standard

Recently, e-commerce has grown in popularity among consumers to the point where almost all stores and businesses have resorted to creating a website or a mobile app or both so that their customers can view and purchase their products or services online as well. The ever-growing popularity of online shopping makes e-commerce an extremely competitive business in the market. To overcome the challenges and survive the competition with a huge number of strong competitors, you must have excellent marketing strategies and tools. What we bring to every business owner in this article are marketing tips that the pros make use of to stand out among competitors and reach as many people as possible. Continue reading to develop the ideal marketing ...

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Drive Your Ecommerce Sales Through the Roof with These 7 Marketing Tips standard

Are you struggling with producing truckloads of sales -- so much that your financial statements make you cringe? If so, maybe you’re not attracting your shoppers or showcasing your offers and products enough to make them hanker. With the right promotional tactics, such as leveraging copywriting to supercharge your marketing efforts, you can convince your customers to get your product and then drive your sales through the roof. Here are seven tips to do that for your ecommerce store. 1. Create gift guides and cards. Gift guides help your shoppers find the perfect item for their loved ones and stimulate their buying appetite and interest in your products. If they can’t decide on the item, they can purchase your e-gift card instead and give that ...

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Mission Statement – A Critical Part of Ecommerce Strategy standard

If we think back to Jerry Maguire, there is one scene that particularly stands out (no, not Rod Tidwell yelling “show me the money” over the phone). In fact, it’s the catalyst of the entire movie – Jerry Maguire typing out what is to be his mission statement, “The Things We Think and Do Not Say.”  That mission statement gets him sacked, but it paves the way to the pinnacle of his success and his relationship with his client.  Similarly, every business needs to have a driving force behind it. In the world of ecommerce, perhaps the best known mission statement is that of Amazon. Amazon aimts to be “the Earth’s most customer-centric company and a place where people can find ...

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Doofinder: A Site Search Engine With Artificial-Intelligence Technology standard

Artificial intelligence technology offers unlimited opportunities for online trade. Its tools can be very helpful for making purchasing decisions and have been gaining ground in the last few years. As such, more and more consumers prefer to shop without having to interact with any third parties and use a purchasing process managed by artificial intelligence. To make the most of all these improvements when implementing the design and management of an online store, it can be useful to offer a search engine to simplify the shopping experience – for both the consumer and the seller. Among some of the best options available, you’ll find https://www.doofinder.com/en/: a specialist in site search engines with artificial-intelligence technology, which offers a range of great ...

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5 Effective Ways You Could Boost Your eCommerce Customer Experience in 2020 standard

86% of buyers will choose to pay more for a product if it means that they get better customer service as a result. For companies still living under the assumption that a lower price will get them the sale, this can be a shock and a revelation.  But today’s online shoppers are no longer only looking at the price. Poor customer experiences have forced people to become more careful about who they do business with, as a cheaper product might end up causing much more hassle if they have trouble ordering, getting help, or even receiving the item. But how can you ensure that your customers love dealing with you and your store?  Well, let’s look at some of the most important ...

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5 Tips for Making Your Ecommerce Content Better standard

Ecommerce is comprising a larger share of the consumer market with each passing year. Businesses are no longer limiting their products or services to their local areas or cities. Instead, they are expanding their range to include the entire country, region, or even the whole world. Long gone are the days where you need a bank loan to get a business up and running. Though the barrier to entry is much lower, running a successful e-commerce business is never easy. In fact, research estimates that 90 percent of e-commerce businesses fail within the first 4 months—and there are many reasons why To achieve success as an e-commerce brand, you need to come up with innovative ways to attract and retain ...

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5 Effective Marketing Methods for Your Online Supplement Brand standard

With the vitamin and supplement industry growing year by year, it’s clear to see that consumers are becoming more health conscious. If you run an online supplement business, it’s vital that you use the correct marketing strategies to spread brand awareness. Generating sales and increasing revenue should be your top priority, so here are 5 useful marketing methods that you can use to grow your online supplement brand. Master Social Media Whether you love it or loathe it, social media is a powerful tool in running a successful online business. Creating business pages on Instagram, Facebook and Twitter should be your first port of call, helping consumers recognize who you are and what sorts of products and services you offer. As a ...

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3 Ways to Be Successful as a Seller on Amazon standard

Becoming a seller on Amazon has never been easier. The website is ideal for those with an entrepreneurial spirit looking for a new business venture – there is no wonder it has become so popular! But there is one downside to the simplicity of starting an Amazon FBA—it can be challenging to stand out and become successful if you jump in without a plan. To help you make the most out of your new business, we have created a list of some of the easiest things you can do to run your store successfully. If you have been looking for some beginner tips, you have come to the right place! 1. Know Your Market—And Your Competition To repeat it, joining the selling game ...

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How to Leverage POS Tech For Retailers standard

You might know how to use your POS system, but do you know how to use it to its fullest extent? If you’re paying for software, you’ll want to get the most from it that you possibly can to maximize your investment. A POS system in a retail environment can help advance your business, improve sales, and even bridge the gap between you and your customers. Leveraging POS tech starts with knowing the potential of your system. Let’s take a closer look at what POS systems can do for retailers, and how you can leverage your system to improve your retail space. Are You Using Your Reports? Most POS systems have the ability to generate detailed reports on hourly, daily, monthly, weekly, ...

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4 Types of Digital Marketing Strategies for E-commerce standard

It's estimated that there will be 1.92 digital buyers this year. With an estimated 7.7 billion people on the planet today, that means a quarter of the world's population will be buying online. The world is becoming more connected and as more people are lifted out of poverty and into the middle class, online buyers are only set to increase in the coming decades. This explosion in online buying activities is providing huge opportunities for e-commerce merchants that will only increase over time. The e-commerce industry has flattened over the years. That means you don't have to be a large big box store to be selling products online. In fact, the number of online merchants is in the millions, and a vast majority of them are small businesses. Starting an e-commerce business isn't ...

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Social Ads Coming Soon to WhatsApp image

Social Adds Coming Whats App

Marketers need to begin preparing for WhatsApp advertising. Facebook is all set to start cashing in on the massive popularity of its free messaging application. With 1.5 billion total users and 450 million daily active users worldwide, you had to know it was bound to happen sooner or later. Late last summer, Facebook introduced News Feed ads that could be launched right in the encrypted chat app. This made it possible for advertisers to utilize Facebook to engage consumers and get them to start a chat with a business or a brand on WhatsApp. Facebook recently further enhanced their click-to-WhatsApp ad capabilities by providing traffic, conversions, and post page engagement objectives to these specific campaigns. This allows for better integration and tracking between Facebook and WhatsApp, creating a stronger ...

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How Screen Recording Software Can Help Grow Your Online Business standard

In today's online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but you need them to complete certain tasks on your website. Depending on the type of business that you are operating such tasks might include anything from purchasing an item off your e-commerce site to viewing a particular page or having them enter their information in your database so that you can send them future information. This is exactly where screen recording software like Movavi Screen Recorder can come in handy. Such software can help draw attention to your site while keeping customers engaged at the same time. Creating Tutorials and Informational ...

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Packaging Trends Important for Brands Continued Market Success image

Packaging Trends

Product packaging has become more important as changes and challenges continue to reshape how businesses, consumers, and governments deal with sustainability and the shifting demands of ecommerce. Packaging must bridge the crucial connection between consumer trends, behaviors, and values and the innovative role companies must uphold in order to accurately interpret their markets’ unique needs. Packaging today needs to reflect the most forward-looking attitude of a circular society. This year Nestle made an announcement that it plans to make 100 percent of its packaging recyclable or reusable by 2025. Stating that they believe, “plastic waste is one of the biggest sustainability issues the world faces and that there is a urgent need to minimize the impact of packaging on the ...

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Promo Codes Help Drive E-commerce Sales image

Promo Codes

As more and more marketing moves toward a digital strategy, companies need to continue to delight and entice customers during their online experience. A pervasive and persuasive tactic happening during online shopping are pop-ups that feature promotion codes. Those great quick offers like – Use 4ofJuly at checkout for $20 off your order over the Fourth of July Weekend. Consumers are even going and looking for promo codes on sites such as RetailMeNot or coupons.com, if they’re not provided one. They offer value to marketers to help consumers feel like they’re getting the best deal around. They also offer companies a way to track the ROI of their campaigns. And there is definitely a psychology behind using promotions/coupons. According to behavior ...

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Four Fulfillment Tactics to Help Businesses Scale image

Four Fulfillment

You’ve got it all going on. Your product(s) and company are doing well in the market. You’ve figured out your niche and how to effectively reach customers. It’s time to start actually growing and expanding. But are you really ready to scale the business? Sure, more customers are great, but with more customers come more logistic challenges. Let’s just say for example, you have a high-end, custom-wrapped product that requires a focused level of detail regarding preparation and packaging. Or perhaps, you’re planning on adding additional sales channels and now need to be prepared to ship 10 times the amount your operations currently handle. The fulfillment and distribution of your products is that often not talked about aspect of marketing that ...

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Google Image Product Badge for Ecommerce Websites image

Google Product Image Badges for Ecommerce

Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where more in-depth information is available. Some examples include products, recipes, videos, GIFs, and more. Google Image Badge: Product Here is an example of the new Product Image Badge for the query "men's t-shirts". If you click on an image with the product badge, you can see some more in-depth about the product including its name, image, price, and availability. See the example below which includes a look at how each result appears. Without Google Image Product Badge With Google Image Product ...

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EMI: The Top Ecommerce Trends of 2017 image

ecommerce trends

The focus of ecommerce lately has had one overarching trend: improving the customer experience. And it’s for good reason; by 2020, customer experience will overtake price as the main product differentiator. From better mobile capabilities, to unique unboxing experiences, there are countless ways to win over customers and great repeat business. Thanks to our friends at the Ecommerce Marketing Institute, here are the top ecommerce trends of 2017. Mobile is First Priority You may be tired of hearing about mobile, but its importance needs to be emphasized. It’s not always enough to have an adaptive website. Sometimes you need to create experiences specifically for mobile. This sometimes means creating pages mobile-first. Acceptance of mobile payments, like Apple Pay, is important too. All ...

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60 Tips To Increase Ecommerce Sales Today image

Ecommerce Tips to Increase Sales

With your rival no more than a click away, ecommerce is extremely competitive. Therefore, it is critical that everything from your website, to customer service, and even SEO, is completely optimized. After years of working with ecommerce websites, we’ve compiled a list of some of the most important and foundational things you should consider to get your ecommerce business off the ground. Jump to tips related to the following topics, by clicking the links below: Website Shipping Social Media Customer Service Search Engine Optimization (SEO) Paid Search Email Marketing Measurement and Analytics Ecommerce Website 1. Detailed Product Descriptions Customers in a brick-and-mortar store have the advantage of being able to see, feel, read the package, and try a product before buying it. Online shopping eliminates this ability, and therefore, ecommerce websites ...

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Amazon Business: Amazon Launches B2B Online Marketplace image

Amazon Business B2B Online Marketplace

Amazon Business, a new online marketplace focused specifically on business-to-business (B2B) ecommerce, was recently launched. This new marketplace will serve as a connection between businesses and suppliers. Amazon Business Benefits In a statement released by the company, they outlined the following benefits of using Amazon Business: Tailored Business Experience: Unique search, browse and shopping experience that is tailored specifically to business purchasing. Business Accounts: Create a single or multi-user business account, invite additional users to join the account, and define groups of users to easily share payment methods and shipping addresses. Free Two-Day Shipping: Fast, free shipping on orders of $49 or more on tens of millions of eligible items, plus access to even faster shipping options. Multi-Seller Marketplace: View multiple offers on a single product ...

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7 Types of Stores You Can Power With WooCommerce image

WooCommerce Types of Stores

WooCommerce is a free ecommerce plugin for WordPress, one of the most popular and robust content management systems available today. Out of the box, WooCommerce has a ton of functionality like product and inventory management, shipping options, tax and payment options, marketing, reporting, and more. And for virtually every other ecommerce need there is a wide selection of extensions that can be downloaded. Beyond your standard ecommerce model, WooCommerce can also power a variety of other online businesses. Click the links below to jump to the following: Dropshipping Digital/Virtual Affiliate Subscription Membership Auctions Bookings Dropshipping WooCommerce Store Dropshipping, with its relatively low barrier to entry, is a great way for online retailers to learn more about running an ecommerce store while minimizing their risks. Instead of purchasing and storing inventory, a dropshipping store ...

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