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E-commerce has played a significant role in expanding the global economy with technological advancement. The fast buying, selling, and transaction performance facilitate businesses to maximize their revenue. ECommerce platforms also provide customers with a convenient, integrated, seamless product or service buying experience. In order to grow, a business can use an eCommerce platform such as a website, application, or more. Many brands and businesses have been rapidly progressing with the assistance of eCommerce service providers to optimize their sales. These service providers use various digital media platforms and devise unique yet effective marketing strategies to promote commodities or services offered by the particular business. The utilization of digital media platforms for marketing helps attract browsers, turning them into potential buyers. ...

If we think back to Jerry Maguire, there is one scene that particularly stands out (no, not Rod Tidwell yelling “show me the money” over the phone). In fact, it’s the catalyst of the entire movie – Jerry Maguire typing out what is to be his mission statement, “The Things We Think and Do Not Say.”  That mission statement gets him sacked, but it paves the way to the pinnacle of his success and his relationship with his client.  Similarly, every business needs to have a driving force behind it. In the world of ecommerce, perhaps the best known mission statement is that of Amazon. Amazon aimts to be “the Earth’s most customer-centric company and a place where people can find ...

86% of buyers will choose to pay more for a product if it means that they get better customer service as a result. For companies still living under the assumption that a lower price will get them the sale, this can be a shock and a revelation.  But today’s online shoppers are no longer only looking at the price. Poor customer experiences have forced people to become more careful about who they do business with, as a cheaper product might end up causing much more hassle if they have trouble ordering, getting help, or even receiving the item. But how can you ensure that your customers love dealing with you and your store?  Well, let’s look at some of the most important ...

Ecommerce is comprising a larger share of the consumer market with each passing year. Businesses are no longer limiting their products or services to their local areas or cities. Instead, they are expanding their range to include the entire country, region, or even the whole world. Long gone are the days where you need a bank loan to get a business up and running. Though the barrier to entry is much lower, running a successful e-commerce business is never easy. In fact, research estimates that 90 percent of e-commerce businesses fail within the first 4 months—and there are many reasons why To achieve success as an e-commerce brand, you need to come up with innovative ways to attract and retain ...

With the vitamin and supplement industry growing year by year, it’s clear to see that consumers are becoming more health conscious. If you run an online supplement business, it’s vital that you use the correct marketing strategies to spread brand awareness. Generating sales and increasing revenue should be your top priority, so here are 5 useful marketing methods that you can use to grow your online supplement brand. Master Social Media Whether you love it or loathe it, social media is a powerful tool in running a successful online business. Creating business pages on Instagram, Facebook and Twitter should be your first port of call, helping consumers recognize who you are and what sorts of products and services you offer. As a ...