Categories ArchivesStartup Marketing

Is your business on track to become a hit? Maybe you have a brilliant idea but need to rally funds to bring it to life. New businesses sprout up every day — there were 800k startups in 2020 — and raising capital is crucial. But how will you garner funds? It sounds like you need to learn how to make a great business pitch. A successful pitch illuminates the market demand and your solution in an authentic way. How will you prove the business is viable?  Keep reading for the best strategies for creating a business pitch investors can’t resist.  1) Write a compelling story A story moves people more than numbers and cold hard data. So, instead of leading with digits, tell ...

As an entrepreneur, your business is your pride and joy. Once you’ve gained the credentials and experience needed to launch a startup, knowing how to attract clients and customers to your business can be challenging. The way you market your brand can be the difference between establishing a successful company and failing, so to spread awareness and ensure the right people see your products or services, here are some of the top marketing tactics to implement into your operation this year. Create Social Media Pages Whether you’re a fan of social media or not, all new businesses need to establish a social media presence to survive. When you factor in that billions of people across the world use the internet and social ...

Whether you operate in the food and hospitality sector, have your own online coffee store, or concentrate on health and fitness, the amount of success your startup receives will be determined by how you market and promote it. Once you’ve established your target audience, here is the ultimate guide on how to boost brand awareness for your startup. Use Social Media Whether you’re a fan or prefer to avoid it, know that social media is a powerful platform that all startups should use. With the COVID-19 outbreak transforming the way businesses operate, more and more startups are running their services online. Setting up a business page on social media can be a fantastic way to connect with consumers, keep your audience ...

Venture capitalism involves investment and funding of startup companies and ventures in emerging markets. As with any type of investment, the ultimate goal is to make money. Venture capitalists help finance these budding companies for equity or a stake of ownership, with the intention of seeing a good return on their investment. Whereas most private equity investors are concerned with the private good, philanthropy focuses on the good of the public. It usually aims to solve the root of a particular societal ill and should not be confused with charity, which is more concerned with alleviating the pain of a particular problem. One might think of philanthropy and venture capitalism being at odds, but the reality is that they ...

Business startups face many challenges in today’s markets, not the least of which is holding true to an original vision under enormous pressure from both customers and the industry in which they’re operating. If you’re thinking of launching a startup, or are already deep in the startup process, you’ve likely come across one or more of these common startup problems. These seven issues are common but fixable. Here, we’ll discuss the problems and what you can do to navigate them successfully. 1. Qualified Candidates With so many people in the world and the endless connection possibilities of the internet, you’d think there would be qualified candidates lined up to work at new startup. Unfortunately, however, that’s not the case. Qualified candidates ...