by Lindsay Brown | Sep 14, 2023 | Account Based Marketing, Email Marketing
In the ever-evolving landscape of digital marketing, personalization has become the key to reaching and engaging with your target audience effectively. Account-Based Marketing (ABM), a strategic approach that tailors marketing efforts to specific target accounts, has...
by Lindsay Brown | Aug 22, 2023 | Email Marketing, Lead Generation
Email marketing has long been recognized as a powerful tool for businesses to generate leads and drive conversions. In today’s digital age, where consumers are constantly bombarded with advertisements and promotional messages, email marketing provides a unique...
by Lindsay Brown | Mar 1, 2023 | Email Marketing
Small business email marketing is a valuable tool to reach customers, build relationships, and promote their brands. In fact, email marketing has an impressive ROI of $36 for every $1 spent. With our six-step guide, any small business can devise a successful campaign...
by Lindsay Brown | Aug 22, 2022 | Email Marketing
Despite the pandemic’s effect, Email marketing continues to be one of the most popular mediums of communicating with your customer. Brands are considering this medium as features like loyalty programs and advanced analytics give them essential clues into their...
by Lindsay Brown | Aug 17, 2022 | Email Marketing, Technology Marketing
Technology has made significant strides over the last few years, but the tactics used for email phishing haven’t changed all that much. Many of the old strategies still work, and as the saying goes, “If it ain’t broke, don’t fix it.” During Bee Token’s initial coin...
by Lindsay Brown | Mar 23, 2022 | Email Marketing
Email marketing is not just lower in cost compared to other mainstream marketing methods. It can also help you reach a global audience. Email marketing provides the best Return On Investment (ROI) from any sales or marketing channel. But what role does email...
