Plain Text Vs HTML Emails- How To Make The Right Pick standard
Email marketing is the top avenue for digital marketers, whether driving sales efforts or client engagement is concerned. One question that stays common across roundtable discussions for a decade and over Zoom calls these days is: Whether to choose plain text or HTML emails. As the marketers continue to discuss the pros and cons of both of them, HTML email templates come out as apparent winners due to good aesthetics, but decision making is more complicated. Today, I am going to share an apple to apple comparison to make things clear for you once and for all. What Is A Plain Text Email As the name indicates, plain text emails are simple messages without any color or design enhancements. They use ...
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