Categories ArchivesDigital Marketing

Business Intelligence for Marketing – A Shiny New Silver Bullet? image

Business Intelligence Marketing

No longer can marketers simply rely on the "Four P’s". Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize processes by using data and insight to refine marketing campaigns, while drafting a plan for the future. There’s good reason for this too. Business intelligence solutions can leverage data from dozens of sources, centralize it, and transform it into something even the least tech-savvy executive can use. The Case for Business Intelligence Imagine combining CRM, marketing automation, and Google Analytics into a single platform to better understand the behaviors, demographics, and process through the funnel. Now imagine using this information to tailor your ...

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Content Marketing Study – 2019 B2C image

New MMP B2C 2019

Content marketing is becoming more important to organizations as the years go on. The Content Marketing Institute and Marketing Profs provide a yearly study with thorough research and benchmarks for content marketing strategies. Discover the content marketing study results below. Modern Marketing Partners (MMP) would like to thank and acknowledge the Content Marketing Institute and MarketingProfs for providing this data. MMP has broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-consumer (B2C), business-to-business (B2B), and other versions like technology and enterprise. Per the title above, this blog will focus on B2C findings. If interested in B2B content marketing survey results, click here. Key Findings Based on some of ...

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Content Marketing Study – 2019 B2B image

New MMP B2B 2019

The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for providing this content marketing study. We’ve broken down some of the research into categories that’ll help readers better understand the findings. The annual study is available in versions for business-to-business (B2B), business-to-consumer (B2C), and other versions like manufacturing and technology. Per the title above, this blog will focus on B2B findings. If interested in B2C content marketing survey results, click here. Some of the most important results can be found in the image above. Content Marketing Goals Goals and metrics are key to making sure content marketing is ...

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Digital Marketing Transformation Guide – Top 12 Strategies image

Digital Marketing Transformation

Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of technology, software and systems to improve processes. Benefits or Digital Transformation are productivity, cost savings, disruption, speed, and of course, improved business or financial results. Digital Transformation may require new skills, different talent, and organizational change. So how does marketing fit into Digital Transformation? Or is Digital Marketing Transformation its own shiny, new buzzword that can have its own acronym, DMT? Please allow the gurus at Modern Marketing Partners to provide insights and tips for implementing Digital Marketing Transformation (DMT for brevity) including ...

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9 Components for Comparing Social Media Analytics Platforms image

Social Media Analytics Platforms

Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the social channel as well as their industry, value proposition or ROI expectations.  For example, a company may use social media to build a community around thought leadership, or to increase brand awareness and trust among its clients or to help nurture prospects during the lead gen process.  Or you may be nodding your head up and down to all three of these goals.  On the flip side, your clients are utilizing social media every day too – posting thousands of ...

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4 Types of Digital Marketing Strategies for E-commerce standard

It's estimated that there will be 1.92 digital buyers this year. With an estimated 7.7 billion people on the planet today, that means a quarter of the world's population will be buying online. The world is becoming more connected and as more people are lifted out of poverty and into the middle class, online buyers are only set to increase in the coming decades. This explosion in online buying activities is providing huge opportunities for e-commerce merchants that will only increase over time. The e-commerce industry has flattened over the years. That means you don't have to be a large big box store to be selling products online. In fact, the number of online merchants is in the millions, and a vast majority of them are small businesses. Starting an e-commerce business isn't ...

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4 Trends Effecting Digital Marketing Now image

4 trends digital marketing

The digital revolution is upon us, impacting marketing at every turn in the road.  New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’ attention continues to be strained, companies will need to wrestle for their attention online. Here are 4 trends digital marketers need to be using to engage customers now: Shorter Form Video Ads Videos ads are going shorter, like down to 15 seconds or even six seconds. Shorter formats are becoming more prevalent in the digital landscape. Video is expected to account for 85 percent of total online traffic in 2019 – both live video and video ads. It has grown quickly over the years and is expected to continue growing. However, consumers have ...

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Social Ads Coming Soon to WhatsApp image

Social Adds Coming Whats App

Marketers need to begin preparing for WhatsApp advertising. Facebook is all set to start cashing in on the massive popularity of its free messaging application. With 1.5 billion total users and 450 million daily active users worldwide, you had to know it was bound to happen sooner or later. Late last summer, Facebook introduced News Feed ads that could be launched right in the encrypted chat app. This made it possible for advertisers to utilize Facebook to engage consumers and get them to start a chat with a business or a brand on WhatsApp. Facebook recently further enhanced their click-to-WhatsApp ad capabilities by providing traffic, conversions, and post page engagement objectives to these specific campaigns. This allows for better integration and tracking between Facebook and WhatsApp, creating a stronger ...

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What Does Your Digital Footprint Say About Your Company? image

Digital Footprint

People are Googling your business. And while this may seem like an obvious statement, it brings up the topic of how your business is being promoted on digital platforms. Marketing has moved fast and furiously into the digital space. It has seen rapid growth and development with an expected 2 billion online shoppers by 2020. Maybe your organization was an early adopter of some strategies or maybe not. Regardless, many businesses today, yours included, probably have a Facebook page or LinkedIn Company profile, some offering on a digital channel in addition to your website. For many organizations though, digital efforts may have begun as a one-off endeavor – the boss asks why the company isn’t on Pinterest and low-and-behold the next day you’ve become a champion Pinner. If over ...

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Do You Need to Hire an SEO Consultant in 2019? standard

Are you wondering if it is necessary to hire an SEO consultant in 2019? Regardless of the size of your company, incorporating good SEO tactics can give you a significant advantage over your competition. Small businesses tend not to hire SEO strategists.   This is because they either feel they can do it themselves or they assume an agency will be too expensive. Here we will discuss the reasons you should consider hiring an SEO consultant. Get Higher Rankings on Google A site with poor optimization will not rank favorably on Google. Websites that are well-optimized will appear in numerous searches organically. SEO companies offering content marketing services are able to help by making significant changes to your content for higher ...

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The Complete Guide To Micro-Conversions Exploring The What, Why & The How Aspects standard

A website has become inevitable for a brand as it's the primary asset to optimize the sales funnel and allow entrepreneurs to maximize conversions. But when thinking of conversions, do you envision a customer in the final stage of making payment to purchase your products or services? It's not entirely wrong but you can't label it as the single measure of your success. Then what's the real measure of success? To understand this, let's look at conversions as a comprehensive phenomenon that can be divided into two categories. Confused, don't worry just read the article you will get a clearer picture of what's been discussed. Macro & Micro Conversions: Two Sides Of The Same Coin According to Statista, 68% of B2B marketers named improving conversion rates/campaign results as the foremost ...

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To Pin or Not to Pin? image

Pinterest For Business

The past year social media has seemed to be dominated by likes of Facebook (for both good and not-so-good reasons), Instagram, and Snapchat. While these platforms spurred the trend toward video content, marketers have since continued to leverage this format throughout their marketing mix. So how does Pinterest, which utilizes both images and videos, fit in the picture for businesses? Well, it stepped up its game in terms of video in 2018. In August of last year, Pinterest tested and launched Promoted Video at max width to all its advertisers. Promoted video or advertising video had been available since 2016. The new wider format allows for videos to be played at 4x bigger, increasing engagement rates from 12%-33% according to initial brand tests. Promoted Video at max. width stretches across ...

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How Screen Recording Software Can Help Grow Your Online Business standard

In today's online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but you need them to complete certain tasks on your website. Depending on the type of business that you are operating such tasks might include anything from purchasing an item off your e-commerce site to viewing a particular page or having them enter their information in your database so that you can send them future information. This is exactly where screen recording software like Movavi Screen Recorder can come in handy. Such software can help draw attention to your site while keeping customers engaged at the same time. Creating Tutorials and Informational ...

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Maximizing Mobile with Targeting and Personalization image

Mobile Marketing Strategies

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing offers increase customer engagement and selling opportunities, and it’s time to create an approach into the mobile environment. Mobile Marketing Benefits Experts agree that companies utilizing mobile strategies are seeing benefits such as improved cost efficiencies, closer connectivity with customers, and more accurate data points. That’s because for marketers, mobile advertising provides a more effective way to target and retarget their audiences, create higher-level personalization, and be freed of barriers like time and location. Another key ...

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Email Trends

Email keeps evolving despite naysayers’ warnings that it is going away. Every year email continues to be ranked as an important tool marketers turn to for communicating with prospects and customers. Email marketing progresses as more data points, technology and insights provide a deeper understanding that marketers can channel into their strategies. With over 2.8 billion people worldwide using email as a digital communications tool, it’s worth marketers’ time to stay on top of the latest trends. Both small and large businesses report positive ROI with each of their email dollars bringing in an average return of $44. This is why email beats out every other platform in turns of performance over the past years. Clearly, there is a tremendous opportunity ...

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Utilize Personalization to Increase Sales Opportunities image

Sales Opportunities Personalization Part 2

Two main points from our last blog, lead us into our current discussion on personalization. 1. Personalization is about tailoring your marketing tactics to deliver the most relevant product, service and experience to the right customer segment at the right time. And 2., According to recent research, creating personalized customer experiences in particular help many businesses increase their top lines. What does that look like today? According to Segment’s 2017 State of Personalization Report, consumers demand fast action and personalized communication in nearly every channel almost as soon as they choose to identify themselves to a brand. Respondents provided three important reasons for companies to take quick action: 54% expect to get a personalized offer, 63% say it will drive ...

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Quality Content Needed at Every Phase of the Sales Cycle image

Quality Content

Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling cycle. A recent survey by Clutch Research finds that 88 percent of B2B audiences read business content online at least once weekly to stay informed, research companies and make purchasing decisions. The report identifies four stages in the sales funnel and the content consumers consider during each phase in the sales conversion. Taking a look at their findings can help companies understand how to interact with B2B audiences and take advantage of opportunities to engage potential customers ...

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Mobile Messaging Helps Overall Customer Experience image

Mobile Messaging

Creating the ultimate customer experience today requires a whole organization approach. As it should, and it requires you to expand your thinking to encompass the entire experience. Meaning you care about what happens to or with a customer before, during and after purchasing your company’s product or service. Therefore, from a marketing perspective many businesses have invested time and money to reach customers where they spend most of their time – on their phones. This has meant carefully considering consumer app usage and preferences. As mobile has exploded in growth in recent years, app downloading and usage has grown exponentially as well. Forrester data as well as a 2016 study by App Annie found that users access approximately 30 apps a ...

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Voice-activated Virtual Assistants Are Changing Customer Behavior image

Voice Activated Search

Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and artificial intelligence (AI) technology daily within the next year or two. Low Adoption Rate by Marketers It would seem only fair to say that marketers need to prioritize designing strategy around these technologies in order to meet customers’ rising expectations. However, a 2017 study by BrightEdge found that just 35 percent of marketers are somewhat likely or likely to adopt voice search in the near future, and only 3 percent were rolling it out last year. Additionally, 32 percent ...

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The Best Signup Forms According to the Statistics of 2018 image

Best Signup Forms 2018

There are a lot of different ways to collect your customer email list. And either collecting a decent email subscribers’ database will take you forever or an effective toolkit will save you from Sisyphean work.   Omnisend - ecommerce marketing automation platform - analyzes their customers’ data and provides us with their reports every year. This year, it has been the data from over 7200 brands, mostly from the United States, United Kingdom, and other English speaking countries.   The comprehensive infographic contains the insights on promotional email campaigns, marketing automation, the Black Friday promotions as well as list building means. This time let’s take a look at Omnisend findings on the signup forms’ performance in 2018. What forms have been ...

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Organizational Commitment Key to Delivering Quality Customer Experience – Part 2 image

Customer Experience Part 2

In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are struggling at getting it in the hands of the right people at the right time to be truly impactful. You can see how valuing the customer experience requires an organizational commitment to embracing the concept that customers rule supreme. Clearly, every team member from every department needs to be on board with delivering your brand’s strategy. This will lead to less customer turnover and strengthen your position in the marketplace to continue attracting new customers. To effectively focus on the customer experience though, companies ...

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It’s Time to Deliver a Consistent Customer Experience Across Multiple Platforms – Part 1 image

Customer Experience Part 1

Today’s clients are interacting with your company through multiple channels such as your website, your Facebook page, your loyalty program or any number of other ways. And the ways are increasing every year as technology advances, right along with customer expectations right too. So it’s important to create a consistent customer experience across every channel now and for the future. According to Forrester research the customer experience will be more important than price in determining customer purchases and customer retention by the year 2020. Customer brand relationships will require companies to deliver personalized, relevant experiences that empower customer behavior based upon them receiving the right message, at the right time, in the right place. Are companies prepared to do that? Apparently ...

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Integrating Digital Signage to Deliver Customer Engagement image

Digital Signage

Digital signage is growing in marketing and advertising usage across industries. In 2015, the digital signage market was valued at nearly $17 billion and is expected to continue growing to reach approximately $33 billion by 2023. Multi-screen video walls, free-standing kiosks, tablet devices, and other products can deliver information about a company’s products and services through quality graphics and videos. The very nature of digital signage allows for companies to really showcase new promotions, important announcements, and real-time product descriptions to gain the edge over their competition. You might not even realize how prevalent they are today, but your daily life is full them. Think the mall, grocery store, health club, financial institution, provider office visit, etc. all of which ...

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Local SEO for Contractors – Part 2 image

SEO Contractors Part 2

Now that the construction business is established with Google, it’s important to optimize the website so that you can further improve the likelihood of coming up in local search. What follows are some important tips forlocal SEO that go beyond GMB. Digital Marketing Tips to Improve Local SEO Increase the company’s chances to land on the search results page! There are a number of steps that can be taken to achieve this. NAPs are Important Be sure to include NAP information (name, address, phone number) and other important details in an easily crawlable HTML text format. Remember that images can’t be crawled, other than the alt text, so don’t include vital NAP information in image format; be sure it’s in text format. Carefully Place ...

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