Marketing Next Practices Blog
Is the Google Maccabees Update Real? How You Should React
There’s been murmuring of a recent Maccabees update on Google. Is this update as major as everyone thinks or normal maintenance? Who’s affected? And how should they respond? We explore all the details below. Why is everyone freaking out over Maccabees? It all happened...
Trends in Healthcare Marketing
Healthcare marketing, like other forms of marketing, is becoming increasingly consumer-friendly. Rather than talking at consumers, marketers are starting conversations with them. Want to create healthcare marketing that resonates? Keep the following trends in mind...
How to Add Custom Prospect Fields in Pardot
Pardot includes a number of default fields for prospects: First Name Last Name Email Company Website Job Title Department Country Address One Address Two City State Territory Zip Phone Fax Source Annual Revenue Employees Industry Do Not Email Do Not Call Years in...
How to Create a Form With Email Autoresponder in Pardot
In our example we will be creating a form for a download - like a whitepaper, guide, or eBook - where the visitor will fill out the form and then automatically receive an email that includes a link to view. You can apply this setup to virtually any Pardot form you...
Avoid Fake News with Facebook Domain Verification
Initially introduced on July 18th, Facebook announced domain verification for link editing. Domain verification will allow for users to claim link ownership of their domain and edit the metadata. This means that only verified users will be allowed to customize the...
Search Optimizing For Google Snippets
For years, the coveted SEO spot has always been the first listing. The further you are from this spot, the more invisible you become. Accordingly, wise marketers always worked hard to gain this top position. But as the years go by, Google continuously throws in new...
IP Lead Tracking — Just the Facts
There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly...
How to Market to Millennial B2B Buyers
The millennials are growing up, and as they do so, they move to more prominent, decision making roles. Take company B2B buying committees, for example. 82% now include at least one millennial employee. Considering the majority of buying teams now have some millennials...
Google Image Product Badge for Ecommerce Websites
Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where...
Businesses Can’t Afford to Ignore HTTPS Anymore
Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying...
How to Use Psychographics to Enhance Your Marketing Strategy
Demographics, although important, don’t provide you a complete understanding of your target audience. It’s often their interests, values, beliefs that act as explanations for consumer behavior. That’s where the collection of psychographics come in. What are...
10 of the Best Ways to Use Google’s Post Feature
77% of people look at multiple businesses before making purchasing decisions and 82% use search engines to discover information about local businesses. That being said, what better way to stand out among competitors and drive people through your doors than through...
5 Tips for Marketing IT Services
Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement...
6 Features Every IT Company Needs on Their Website
Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your...
Google Local Business URLs: Get Customers to Take Action From Search
Google recently released a new feature that will allow searchers to take actions, like making a reservation, right from the search results page or Google Maps. If you you own or work for a website or mobile app which offers restaurant reservations, appointment...
How to Create a Highly Visual Instagram Feed for Your Brand
Instagram has over 500 million active monthly users, and it’s very business-friendly. Some important stats for any marketer: 75% of users take action after looking at an Instagram advertisement; that can mean a substantial ROI. 50% follow at least one business. 60%...
15 Best Social Media Tools
Social media has a number of benefits: you can reach a wider audience, you can stay in contact with current and potential customers, etc. But It can be overwhelming to manage all your accounts – you need to create posts, respond to followers, build your presence; the...
Basic Questions About Social Media Automation – Answered
Social media can be a really important tool for your business, but it can require a lot of work. With plenty of tasks likely on your marketing plate, it’s easy to forget to post on social media. That’s why you should be using automation tools to help you get the job...
Gain Active Viewers on LinkedIn
Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible....
Three Strategies for Law Firms Looking To Make Marketing Work in 2017
Ahh, legal marketing, how you have changed since the days that I was a one-man content farm (unpaid intern) at a personal injury attorney. What was once a field so disgustingly littered with keyword stuffing, link farming, and other questionable practices had to...
