Categories ArchivesLaw Firm Websites

Three Strategies for Law Firms Looking To Make Marketing Work in 2017 image

Standing Out in Law Firm Marketing

Ahh, legal marketing, how you have changed since the days that I was a one-man content farm (unpaid intern) at a personal injury attorney. What was once a field so disgustingly littered with keyword stuffing, link farming, and other questionable practices had to change overnight in the wake of Panda and Penguin, both of which had an immense impact on law firm marketing. Combine this with the fact that you still need to close new business after getting someone interested in your services, and you realize that you have a robust challenge ahead. With legal services being one of the most competitive industries, as well as one of the most heavily scrutinized ones by Google, marketing can be an immensely ...

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Law Firm Websites — 5 Best Practices image

Law-Firm-Websites

Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be difficult to determine where to start? To that end, following are 5 best practices for developing and managing a law firm website that is focused on lead generation: web platform, SEO, content, contact information, and social media.

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