Google recently released a new feature that will allow searchers to take actions, like making a reservation, right from the search results page or Google Maps.
If you you own or work for a website or mobile app which offers restaurant reservations, appointment booking, online ordering, or other similar services which can be directly reserved or booked online by end users then you should leverage these actionable links. Here are instructions for implementing:
How to Add Local Business URLS
Your Google My Business listing can include links to specific actions which will appear with your listing within Google Search and maps. You can add your own URLs for the following actions:
- Placing an order
- Booking an appointment
- Reserving a table
- Searching for items
- Viewing the menu
If any of the actions listed above are relevant to your business, you can add the URLs to your listing by:
1) Sign in to your Google My Business Account
2) Choose the listing you want to edit
3) Click into the URLs section
Depending on your business category, you may see more or less options to add URLs. For example, as you can see in the screenshot above, as a marketing agency we only have the option to add an Appointment URL.
4) Enter your URLs in the appropriate fields (ex: viewing the menu — http://www.yoursite.com/menu/)
5) Click Apply
Why are some links automatically appearing with my listing?
Google noted that some links may appear automatically with your business listings in the Google Search and Google Maps. Links to certain booking and ordering services are updated automatically via third-party providers and there will be no way to add, edit, or remove these links from your listing.
If you want to remove or fix a link in your own listing, you will need to reach out directly to the third-party provider in question. However, there is no guarantee the request will be honored.
Why don’t I have the option to add links?
This is a feature that Google has been rolling out. If you don’t see the option to add URLs yet, fill out this form, which will hopefully expedite the process for your business.
By: Lindsay Brown