by Lindsay Brown | Nov 21, 2023 | Healthcare
While there are currently a variety of problems plaguing the American healthcare system, one significant challenge that doesn’t get the attention it deserves is the rural healthcare crisis. Put simply, scores of rural residents across the country don’t have the access...
by Lindsay Brown | Dec 16, 2022 | Healthcare
High-quality medical products are essential to the work of doctors and other medical professionals. These products include everything from protective gloves and masks (PPE) to complex specialty instruments used only by certain surgeons, physicians, and other...
by Lindsay Brown | Dec 13, 2022 | Content Marketing, Healthcare
We often picture B2B and B2C markets as two different spaces, so marketing strategies should be miles apart. Not necessarily, especially with healthcare content marketing. This post lists five content marketing ideas that work whether you are targeting patients or...
by Lindsay Brown | Aug 5, 2022 | Content Marketing, Healthcare
The digital age has revolutionized every industry or sector, and the healthcare industry is no exception. The first thing people do today when seeking health-related information is to consult the internet. Health care professionals now see the increasing benefits of...
by Lindsay Brown | Dec 5, 2018 | Healthcare, Marketing Best Practices, Marketing Strategies, Marketing Tactics
Healthcare marketing efforts throughout the United States remain focused on addressing healthcare literacy in 2019. Large national studies have demonstrated that approximately one third of adult Americans have limited health literacy and describe feeling uncomfortable...
by Lindsay Brown | Jan 13, 2018 | Healthcare, Marketing Planning
Healthcare marketing, like other forms of marketing, is becoming increasingly consumer-friendly. Rather than talking at consumers, marketers are starting conversations with them. Want to create healthcare marketing that resonates? Keep the following trends in mind...
