Healthcare Archives - Modern Marketing Partners

How to Properly Sell Medical Products? standard

High-quality medical products are essential to the work of doctors and other medical professionals. These products include everything from protective gloves and masks (PPE) to complex specialty instruments used only by certain surgeons, physicians, and other healthcare professionals. In order to obtain such equipments and make sure they always have what they require, hospitals and office managers collaborate closely with medical product supply companies. Similar to running any other business, running a medical products supply company requires you to identify what make your brand distinctive. Knowing that will enable you to identify your target market and work to differentiate yourself from rivals. Tips to Sell Medical Products These are some important tips from healthylineoutlet.com that you need to follow in order to ...

Ideas for Achieving B2B and B2C Healthcare Content Marketing Success standard

We often picture B2B and B2C markets as two different spaces, so marketing strategies should be miles apart. Not necessarily, especially with healthcare content marketing. This post lists five content marketing ideas that work whether you are targeting patients or industry organizations. 3 Medical Content Marketing Tips for B2B and B2C Markets You are here because you are a medical group that works with a diverse audience. For example, you are an urgent care doctor who treats patients with non-emergency issues and provides occupational health services to businesses. With content marketing, the goal is still the same: attract new patients or clients and grow your business. But how do you develop a content strategy that resonates with both groups? Here are some ideas: 1. Define ...

Tips for an Effective Healthcare Content Marketing Strategy standard

The digital age has revolutionized every industry or sector, and the healthcare industry is no exception. The first thing people do today when seeking health-related information is to consult the internet. Health care professionals now see the increasing benefits of providing online services, products, and information. There are many websites today that offer health information to the public. However, with superior content marketing skills and strategies, you can ensure that your website ranks ahead of others. Content marketing is a particular approach to marketing that involves the creation, publication, and dissemination of valuable and relevant content, which could be in the form of informative articles, books, resources, videos, and infographics, among others, with the primary aim of targeting and reaching an ...

5th of December, 2018
In: Healthcare, Marketing Best Practices, Marketing Strategies, Marketing Tactics
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Healthcare Marketing Looks to Bolster Healthcare Literacy Awareness image

Healthcare marketing efforts throughout the United States remain focused on addressing healthcare literacy in 2019. Large national studies have demonstrated that approximately one third of adult Americans have limited health literacy and describe feeling uncomfortable trying to navigate their medical benefits and the healthcare system. Among younger Americans the percentage is even higher with 56 percent reporting a lack of understanding. Healthcare literacy refers to health literacy, which is an individual’s ability to obtain, process, and understand basic health information and services needed to make appropriate health decisions. Health insurance literacy is another component of healthcare literacy and represents the capability of people to have the knowledge to choose the best health plans and benefit options to fit their circumstances ...

Trends in Healthcare Marketing image

Healthcare marketing, like other forms of marketing, is becoming increasingly consumer-friendly. Rather than talking at consumers, marketers are starting conversations with them. Want to create healthcare marketing that resonates? Keep the following trends in mind when marketing. Have a Clear Mission in Mind Make sure your healthcare organization has a clear mission statement in place. If one doesn’t exist, it’s critical to create one. It should align with your business’s values and make sense with the services you provide. You will then use this mission statement to plan your marketing strategy. Succeed in B2B and B2C Being involved in the healthcare industry will likely mean you will need to market to not only patients, but their insurance providers. Have consumer and business facing ...

Case Study: Concentra Healthcare image

What happens when a leading health service provider achieves rapid growth? The team needed to attain a new image in order to continue meeting strategic brand goals. This is why Modern Marketing Partners (MMP) offered assistance and consulting to Concentra Health in Logo Design and Graphic Imagery. Read more to learn about the challenges, solutions, and results. Challenge: A leading healthcare cost containment service provider, Concentra grew rapidly through both acquisition and organic. As a division of Concentra Medical Centers, and after entering the healthcare provider network, messaging and branding required a refresh. Solution: After careful planning and analysis, Modern Marketing Partners found the following solutions for Concentra: a new logo and graphic identity created and implemented in digital, print and ...

Healthcare Technology Marketing Services image

Healthcare technology is changing rapidly, and requires very specialized marketing to maximize success. As a result, we have launched a healthcare technology marketing practice to serve clients in categories such as healthcare software, healthcare information technology, electronic and capital equipment, medical devices, and more. We have extensive experience managing national and global healthcare technology brands including Nobel Biocare, Concentra Preferred Systems, Panoramic Imaging, AfterMath Claim Science, Amcor Flexibles (pharma division), Eaglesoft (clinical software), Healthpoint Capital, and more. Recently, we implemented a comprehensive digital marketing program for Evolution1, the leading employee healthcare benefits software provider. The program includes blogging and content marketing, publicity, events, search engine optimization, social media marketing, and more. In 2013, MMP developed and launched the Healthcare Trends Institute, an ...

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