by Lindsay Brown | Jun 18, 2022 | Accounting Marketing, Inbound Marketing, Marketing Case Studies, Professional Services Marketing
Accounting and CPA firms are embracing marketing more than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog will show you how a top accounting/CPA firm deploys thought-leadership content marketing...
by Lindsay Brown | Jan 25, 2019 | Account Based Marketing, Channel Partner Marketing, Content Marketing, Digital Marketing, Inbound Marketing, Information Technology Marketing, Software, Vertical Marketing
Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments. More recently,...
by Lindsay Brown | Nov 20, 2018 | Content Marketing, Inbound Marketing, Marketing Best Practices, Marketing Tactics
There’s a sports adage that many coaches tell their athletes, “let the game come to you.” It may seem like odd advice, because most sports-related activities and matches seem to be all about controlling the tempo and taking charge of the game. However, this different...
by Lindsay Brown | Aug 23, 2018 | Inbound Marketing
Affiliate Marketing has been around for some time now. It has proved to be a straightforward business model, enabling entrepreneurs to construct web platforms for backspace marketing at a relatively low cost, while offering the potential to gain considerable income....
by Lindsay Brown | Jun 14, 2018 | Email Marketing, Inbound Marketing, Marketing Best Practices, PPC Advertising, Social Media
The term “inbound marketing” originated on Hubspot years ago, but it’s still critical for marketers today. You earn the customer or consumer’s interest, often in a more targeted way, rather than blasting it to the masses via traditional marketing. 4 Phases in the...
by Lindsay Brown | Mar 23, 2018 | Inbound Marketing
Dropbox and Salesforce announced a global partnership agreement last week to help customers of both companies get more from the joint use of their products and services. Salesforce has the No 1 marketshare in customer relationship management products and Dropbox...