Mobile Marketing Archives - Modern Marketing Partners

Maximizing Mobile with Targeting and Personalization image

Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing offers increase customer engagement and selling opportunities, and it’s time to create an approach into the mobile environment. Mobile Marketing Benefits Experts agree that companies utilizing mobile strategies are seeing benefits such as improved cost efficiencies, closer connectivity with customers, and more accurate data points. That’s because for marketers, mobile advertising provides a more effective way to target and retarget their audiences, create higher-level personalization, and be freed of barriers like time and location. Another key ...

Meet Customers Where They Live With Mobile Marketing image

The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile outreach into their marketing strategy. Therefore, marketers need to learn how to successfully navigate the robust and ever-changing mobile landscape in 2019. The numbers indicate this powerful phenomenon will only continue to gain momentum in years to come. According to recent statistics, currently in the U.S. 92 percent of millennials use smartphones, 85 percent of GenXers and 67 percent of Baby Boomers. The affordability of phones and data have lead to smartphones rapid adoption rates, which are expected to ...

30th of November, 2018
In: Holiday Marketing, Mobile Marketing, Personalized Marketing
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Pump Up Holiday Sales with Personalization and Mobile Capabilities image

It looks like the season is going to be merry and bright. Whether entertaining at home or socializing away from home, consumers are looking to celebrate with others and spend money doing so. Holiday sales are expected to increase 5 to 5.6 percent over last year’s season, according to Deloitte’s annual retail holiday sales forecast. Additionally, ecommerce sales are forecasted to grow 17 to 22 percent, reaching $128 to $134 billion throughout the 2018 shopping season. And even businesses that think they might not really be in a position to capitalize on any holiday spending need to realize there’s an opportunity. According to Deloitte’s 33rd Annual Holiday Consumer Spending Survey, over half of shoppers (51 percent) believe in the spirit ...

26th of October, 2018
In: Digital Marketing, Marketing Best Practices, Mobile Marketing
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Mobile Messaging Helps Overall Customer Experience image

Creating the ultimate customer experience today requires a whole organization approach. As it should, and it requires you to expand your thinking to encompass the entire experience. Meaning you care about what happens to or with a customer before, during and after purchasing your company’s product or service. Therefore, from a marketing perspective many businesses have invested time and money to reach customers where they spend most of their time – on their phones. This has meant carefully considering consumer app usage and preferences. As mobile has exploded in growth in recent years, app downloading and usage has grown exponentially as well. Forrester data as well as a 2016 study by App Annie found that users access approximately 30 apps a ...

24th of October, 2018
In: Digital Marketing, Marketing Planning, Mobile Marketing, Technology Marketing
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Voice-activated Virtual Assistants Are Changing Customer Behavior image

Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and artificial intelligence (AI) technology daily within the next year or two. Low Adoption Rate by Marketers It would seem only fair to say that marketers need to prioritize designing strategy around these technologies in order to meet customers’ rising expectations. However, a 2017 study by BrightEdge found that just 35 percent of marketers are somewhat likely or likely to adopt voice search in the near future, and only 3 percent were rolling it out last year. Additionally, 32 percent ...

11th of September, 2018
In: Marketing Best Practices, Mobile Marketing, Technology Marketing
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Text Messaging: The Neglected Marketing Channel image

It’s difficult to find someone these days that doesn’t keep their phone nearby. Text messages, in particular, are opened far more often than almost any other marketing channel. With this in mind, why wouldn’t marketers want to use it in their marketing efforts? We’ve compiled some important statistics about text message marketing and its usefulness. Keep reading to discover just how effective a tool text message marketing can be. When Is It Being Used? Understanding how fellow marketers are using text messaging will help you better understand how to use it for your business. For one, marketers like using it for important and urgent messages. It’s also an effective tool when other channels prove ineffective. How Quick is Response? Everyone acknowledges that text ...

3rd of July, 2018
In: Branding, Influencer Marketing, Marketing Best Practices, Mobile Marketing, Social Media
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Leveraging Millennial Engagement on Instagram with Influencer Marketing image

Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very connected nature, Millennial marketing should focus on social media apps, which function primarily on mobile. Instagram is a natural fit for the Millennial lifestyle. They are the largest group of consumers who use mobile and social media. Their reliance on peers, family, friends and experts to provide trusted information is substantiated in Edelman’s annual Trust Barometer. The survey’s 2018 numbers indicate again that these are the people they most trust, whereas in general, trust among the informed public ...

2nd of July, 2018
In: Branding, Marketing Strategies, Mobile Marketing, Social Media
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Captivating Millennials on Instagram image

Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as a tool in their shopping and purchasing decision-making process. Our job is to find ways to leverage that characteristic in our marketing efforts. An interesting strategy for reaching Millennials to increase brand awareness and relationship development is to create a campaign on Instagram. Fifty-nine percent of Millennials currently use Instagram and about one-quarter say they plan to spend more time on it over the next year. Furthermore, a survey by Bustle found that 80 percent of those polled said social media is the best way to reach them, and of ...

14th of June, 2018
In: Mobile Marketing, Website Best Practices
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Google is Officially Mobile-First image

Google knows where the future of search lies - on your smartphone screens. After announcing its prioritization of mobile over desktop searches in 2016, Google has finally moved to index mobile-first in order to improve the search experience. What is Happening? Mobile searches have overtaken searches done on desktops, and Google’s noticed. For the past 2 years, Google has really focused on making the search engine more and more mobile-friendly. Now, Google is indexing mobile-first, a goal they first brought up in 2016. Why the delay? Well, they didn’t want search results to dramatically change as a result of the shift, so they’ve gradually taken steps to prioritize mobile search over desktop. Indexing mobile-first was a final step of that. How does the ...

Google Image Product Badge for Ecommerce Websites image

Google Product Image Badges for Ecommerce

Last month, Google announced Image Badges. On mobile searches, Google Image Search will now display relevant badges/labels on images to indicate that an image leads to a product page. Badges appear in the lefthand corner of the image based on the category and where more in-depth information is available. Some examples include products, recipes, videos, GIFs, and more. Google Image Badge: Product Here is an example of the new Product Image Badge for the query "men's t-shirts". If you click on an image with the product badge, you can see some more in-depth about the product including its name, image, price, and availability. See the example below which includes a look at how each result appears. Without Google Image Product Badge With Google Image Product ...

Google Local Business URLs: Get Customers to Take Action From Search image

Google recently released a new feature that will allow searchers to take actions, like making a reservation, right from the search results page or Google Maps. If you you own or work for a website or mobile app which offers restaurant reservations, appointment booking, online ordering, or other similar services which can be directly reserved or booked online by end users then you should leverage these actionable links. Here are instructions for implementing: How to Add Local Business URLS Your Google My Business listing can include links to specific actions which will appear with your listing within Google Search and maps. You can add your own URLs for the following actions: Placing an order Booking an appointment Reserving a table Searching for ...

29th of March, 2016
In: Marketing Strategies, Mobile Marketing
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5 Tips For Promoting Your Mobile App image

If you think having an app is only for big name brands and Snapchat, then you’re wrong. Creating an app as part of your marketing strategy is one of the biggest trends this year and it’s recognized among all types of businesses. Even celebrities are creating their own apps. If there is a part of your life you wish you could make easier (or more fun), then there’s always an app for that. Almost everyone with a smartphone has a slew of apps that they've downloaded for a reason. All marketers need to do is give the customers a reason for downloading your app. Here are 5 tips for promoting your app. Feature the App in a Blog and Email Assuming your ...

21st of April, 2015
In: Mobile Marketing, Search Engine Optimization (SEO)
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Google Replaces URL With Site Name and Breadcrumb Trail in Mobile Search Snippets image

If you had any doubt about the importance of structured data for your website, Google has made an announcement that they will be replacing the URL within the search result snippet with the site name and breadcrumb path. Currently, this will only be reflected in mobile search results, but it may roll out across devices over time. URL Replaced With Site Name and Breadcrumb Trail Check out this before (left) and after (right) picture of a mobile search results page to get a better idea of what this update entails: Via Google With this announcement, Google has introduced structured data schema to help website owners communicate their site name and website data. Site Name Schema Markup Google has introduced support for schema.org structured data so ...

Google’s Mobile Friendly Label and Mobile-Friendly Test image

Yesterday, Google made a huge mobile announcement in an effort to further encourage webmasters to make their websites mobile-friendly. Here are some key updates outlined in their announcement: Google will add a "mobile-friendly" label on eligible websites in mobile search results Google is now offering a new tool, the Mobile-Friendly Test Updated information to help you create or improve your mobile website in their Webmasters Mobile Guide Mobile-Friendly Label in Google Search Results Over the next few weeks, Google will be rolling out their new "mobile-friendly" label on eligible websites for searches conducted on a mobile phone. This label is another step in Google's efforts to improve the mobile web experience and encourage webmasters to create or improve mobile-friendly websites. Here is an example of what the label ...

How to Develop a Successful Mobile Website image

If you don’t have a mobile-friendly website, you are putting yourself at risk for lost leads, unprofessional looking posts, and unfortunate search results in search. With studies showing that over 70% of visitors likely to return to mobile websites, 67% of users more likely to buy from a mobile-friendly website, and 61% likely to leave a non-mobile-friendly website; you need to improve your mobile impact today. Why must you have a mobile website? How do you effectively leverage mobile web? Read on to learn more. 3 Reasons to Have a Mobile Website If the numbers in the opening paragraph didn’t surprise you, here’s one more. That was a 2012 study. Before the tablet market took off and the United States had ...

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