Categories ArchivesInformation Technology Marketing

The Dos and Don’ts of IT Marketing image

IT Marketing

Gone are the days where IT can practically sell itself. Demand for IT is there, but so are competitors. In order to succeed, you’ll have to stand out from the crowd. Want to create IT marketing that wows? Then heed these important dos and don’ts. 3 IT Marketing Do’s Create a target audience, be ethical, and become an expert: 3 important IT marketing do’s. Read on for some solid advice. Do Find Your Target Audience As with all marketing, you need to establish a target audience before anything else. As traditional marketing loses favor, we’re moving away from mass, non-personalized marketing and into more niched and focused marketing. Who are you trying to sell to? What are they looking for? How can ...

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5 Tips for Marketing IT Services image

Marketing IT Services

Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement marketing to achieve sales. But how? We’ve compiled both 5 IT firm challenges and 5 tips for marketing IT services. 5 IT Firm Challenges Identifying the challenges of the IT industry can help us determine what their marketing needs are. What are IT firms struggling most with? It boils down to 5 major challenges: 8% have difficulty attracting new business. 6% have difficulty finding and retaining good employees. 8% struggle to remain innovative. 7% face a difficult economy or an ...

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6 Features Every IT Company Needs on Their Website image

website tips for IT companies

Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your website is two fold: 1) to help prospects find you; and 2) once they find you, to tell them about what your business does (services). Whether a small or large IT services provider, there are 6 essential website features that are crucial to generating more leads: Mobile-Friendly Easy to Contact Services Case Studies/Testimonials/Reviews Blog Local SEO Mobile-Friendly Potential clients are almost certainly searching for your services on a phone. More often than not, searches with local intent (e.g. local ...

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How to Use Big Data for Marketing image

How to use Big Data for marketing

  What is big data? It’s hard to say when it’s an evolving term in an evolving industry. Big data can be used in a number of different ways, which can be complex for a company with a massive volume of data. Each industry has it's own structured and unstructured data to analyze, but as the marketing industry has transformed over the years, new software and technology has given businesses of all sizes the ability to reach an audience at lower costs. However, it takes a certain skill in analyzing big data and strategically reach the right customers at the right time. With the help of big data and marketing analytics, large amounts of data that companies have acquired over time can ...

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Technology Marketing: What Can Case Studies do for your Goals? image

When you are marketing your technology company to potential buyers, what are the best ways to reach these customers?  How can you establish your credibility and gain more interaction from purchasers?  Enter the case study. The case study is one of the greatest ways to prove your value as a technology seller, in addition to acting as an ample sales tool through trust building.  In support to our whitepaper, Information Technology (IT) Marketing: 10 Modern Best Practices, we would like to share additional insight on the best practices in marketing a technology company. We take a look at the best practices in case study writing in information technology marketing thanks to the Gartner Blog Network’s Director of research, Todd Berkowitz. When my ...

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Information Technology (IT) Marketing Infographic image

Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post, we shared a checklist of the top 10 marketing best practices for IT marketing with detailed descriptions including: analysis and research, planning, brand image, brand awareness, website improvement and SEO, event marketing, thought leadership content, blogging, social media, and direct marketing. For more details, read Information Technology (IT) Marketing Best Practices. Before the infographic, lets look at 4 reasons IT firms should reconsider marketing: 4 Reasons IT Firms Should Reconsider Marketing Sourcing or selection of IT related products or services has shifted. Studies show that ...

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Information Technology (IT) Marketing Top 10 Best Practices image

In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to mission critical status. In our new whitepaper, Information Technology (IT) Marketing: 10 Modern Best Practices, we identity four reasons that effective IT marketing is more important than ever,  along with details on the Top 10 IT Marketing Best practices (below), an IT marketing infographic, and finally, a case study example. So what types of marketing should IT firms undertake? What marketing is most effective? Here are our Top 10 Marketing Best Practices: 1. Analysis and planning 2. Build awareness 3. Leverage vendor support 4. Direct ...

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Social Media Importance for B2B and IT Brands image

As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing develop leads and create customers.  In a recent Ad Age Article aptly titled “Social Media Increasingly Important for B-to-B Marketers,” the link between B2B Marketing and Social Media was confirmed.  We studied this report and offered our knowledge on how this will affect marketing strategy in 2014 and beyond. Social Media: The Single Most Important Factor in IT Buying Decisions B-to-B marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study ...

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IT Reseller Marketing: Case Study image

IT Resellers and value-added resellers (VARs) are more focused on marketing than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog is a marketing case study that will show you how a leading IT reseller (VAR) employs digital and inbound marketing to build awareness and drive sales. A related blog in this series is a marketing case study for a top accounting/CPA firm's technology consulting division that Modern Marketing Partners implements thought-leadership content marketing via the Internet and social media to drive sales leads. Be sure to check out the post on accounting and CPA firm marketing best practices as a supplement to these case studies. CHALLENGE Brittenford Systems is a leading VAR in ...

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