Information Technology Marketing Archives - Modern Marketing Partners

Security and Privacy Tips for Internet of Things standard

Internet of Things is a phrase used to describe any physical devices or objects which can transfer data over a network or internet, which run with the support of software, can process human commands, and are equipped with sensors. Most common examples of internet of Things include smart watches, smart home security systems, and biometric cybersecurity scanners. There is no doubt that the IoT (Internet of things) has simplified our lives to a great extent. Compare how our lives have been three decades ago with how it is now. There is a sea of differences in our lifestyles and the Internet of Things plays a significant role in this. Despite the myriad of benefits they offer to us, IoT could be ...

How IT Experts Can Support Your Marketing Department standard

The intersection between IT and marketing may not always be intuitive, but it is definitely there. Below are some of the ways IT can support and make valuable contributions to marketing. 1. Share data insights with the marketing department IT and IT experts can support marketing by sharing insights from data analysis, such as customer behaviour. Marketers can use this insight not just for their own campaigns and strategies but also to support product development and infrastructure enhancements for better customer experience and service quality. 2. Make recommendations on marketing strategy and tactics that affect the company's technical environment IT can provide recommendations based on web analytics data that will inform the marketing department on how to improve their existing online presence. Using ...

6 Tips to Grow Your IT Business standard

You need to understand that you can't afford to ignore anything when it comes to running a profitable business, whether you’re a brick and mortar family business or provide remote IT services. There are many different channels which you should be using in order to get the most out of your efforts and make sure you don't fritter away your profits because of lack of investment. With that in mind, below are 6 tips to grow your IT business. 1. Find the right market The IT market is quite broad and finding your niche is one of the best ways to ensure sustainable growth. Some submarkets are more popular than others, but are also very competitive. Make sure you choose the ...

Why and How to Get into a Tech and IT Career standard

If you are looking for a career where your skills are in high demand, there are lots of great reasons to consider working in IT. The IT industry is home to some of the coolest companies in the world today like Google, Apple, Twitter, Facebook and more, along with many other companies and startups that aren’t as visible in the hiring market but still provide excellent career opportunities. Today, working in IT, development, cybersecurity and other tech jobs has become a popular choice as more and more companies around the world face a growing need for these professionals. As technology advances at a rapid rate and companies need access to the best talent to ensure that they keep up ...

Micro-Vertical Marketing Guide image

Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments. More recently, micro-vertical market marketing has gained interest as competition grows in software, consulting, capital equipment, and truly any "considered purchase" market (considered purchase is a typically complex, high dollar value scenario vs. impulse purchase, which is simple and low dollar value). This micro-vertical marketing guide will start with a definition, followed by details on industry classifications. Next, objectives and some tips for identifying viable micro-verticals. Of course, effective marketing is the key to success, so best practices are delineated. Finally, a micro-vertical marketing case study will share a real life ...

The Dos and Don’ts of IT Marketing image

Gone are the days where IT can practically sell itself. Demand for IT is there, but so are competitors. In order to succeed, you’ll have to stand out from the crowd. Want to create IT marketing that wows? Then heed these important dos and don’ts. 3 IT Marketing Do’s Create a target audience, be ethical, and become an expert: 3 important IT marketing do’s. Read on for some solid advice. Do Find Your Target Audience As with all marketing, you need to establish a target audience before anything else. As traditional marketing loses favor, we’re moving away from mass, non-personalized marketing and into more niched and focused marketing. Who are you trying to sell to? What are they looking for? How can ...

5 Tips for Marketing IT Services image

Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement marketing to achieve sales. But how? We’ve compiled both 5 IT firm challenges and 5 tips for marketing IT services. 5 IT Firm Challenges Identifying the challenges of the IT industry can help us determine what their marketing needs are. What are IT firms struggling most with? It boils down to 5 major challenges: 8% have difficulty attracting new business. 6% have difficulty finding and retaining good employees. 8% struggle to remain innovative. 7% face a difficult economy or an ...

6 Features Every IT Company Needs on Their Website image

Your website is one of the most important marketing and business development tools you have. A majority of prospective clients will begin their hunt for IT services with a search engine, with these searches often being local in nature. The primary purpose of your website is two fold: 1) to help prospects find you; and 2) once they find you, to tell them about what your business does (services). Whether a small or large IT services provider, there are 6 essential website features that are crucial to generating more leads: Mobile-Friendly Easy to Contact Services Case Studies/Testimonials/Reviews Blog Local SEO Mobile-Friendly Potential clients are almost certainly searching for your services on a phone. More often than not, searches with local intent (e.g. local ...

9th of June, 2015
In: Information Technology Marketing, Marketing Strategies
0
0

How to Use Big Data for Marketing image

What is big data? It’s hard to say when it’s an evolving term in an evolving industry. Big data can be used in a number of different ways, which can be complex for a company with a massive volume of data. Each industry has it's own structured and unstructured data to analyze, but as the marketing industry has transformed over the years, new software and technology has given businesses of all sizes the ability to reach an audience at lower costs. However, it takes a certain skill in analyzing big data and strategically reach the right customers at the right time. With the help of big data and marketing analytics, large amounts of data that companies have acquired over time can ...

Technology Marketing: What Can Case Studies do for your Goals? image

When you are marketing your technology company to potential buyers, what are the best ways to reach these customers? How can you establish your credibility and gain more interaction from purchasers? Enter the case study. The case study is one of the greatest ways to prove your value as a technology seller, in addition to acting as an ample sales tool through trust building. In support to our whitepaper, Information Technology (IT) Marketing: 10 Modern Best Practices, we would like to share additional insight on the best practices in marketing a technology company. We take a look at the best practices in case study writing in information technology marketing thanks to the Gartner Blog Network’s Director of research, Todd Berkowitz. When my ...

Information Technology (IT) Marketing Infographic image

Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post, we shared a checklist of the top 10 marketing best practices for IT marketing with detailed descriptions including: analysis and research, planning, brand image, brand awareness, website improvement and SEO, event marketing, thought leadership content, blogging, social media, and direct marketing. For more details, read Information Technology (IT) Marketing Best Practices. Before the infographic, let's look at 4 reasons IT firms should reconsider marketing: 4 Reasons IT Firms Should Reconsider Marketing Sourcing or selection of IT related products or services has shifted. Studies show that ...

Information Technology (IT) Marketing Top 10 Best Practices image

In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to mission critical status. In our new whitepaper, Information Technology (IT) Marketing: 10 Modern Best Practices, we identity four reasons that effective IT marketing is more important than ever, along with details on the Top 10 IT Marketing Best practices (below), an IT marketing infographic, and finally, a case study example. So what types of marketing should IT firms undertake? What marketing is most effective? Here are our Top 10 Marketing Best Practices: 1. Analysis and planning 2. Build awareness 3. Leverage vendor support 4. Direct ...

16th of January, 2014
In: B2B Marketing, Content Marketing, Information Technology Marketing, Social Media
0
0

Social Media Importance for B2B and IT Brands image

As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing develop leads and create customers. In a recent Ad Age Article aptly titled “Social Media Increasingly Important for B-to-B Marketers,” the link between B2B Marketing and Social Media was confirmed. We studied this report and offered our knowledge on how this will affect marketing strategy in 2014 and beyond. Social Media: The Single Most Important Factor in IT Buying Decisions B-to-B marketers have traditionally used a steady diet of white papers and nurturing initiatives to form relationships with prospects. But a new study ...

IT Reseller Marketing: Case Study image

IT Resellers and value-added resellers (VARs) are more focused on marketing than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog is a marketing case study that will show you how a leading IT reseller (VAR) employs digital and inbound marketing to build awareness and drive sales. A related blog in this series is a marketing case study for a top accounting/CPA firm's technology consulting division that Modern Marketing Partners implements thought-leadership content marketing via the Internet and social media to drive sales leads. Be sure to check out the post on accounting and CPA firm marketing best practices as a supplement to these case studies. CHALLENGE Brittenford Systems is a leading VAR in ...

Categories ArchivesInformation Technology Marketing