Website Best Practices Archives - Modern Marketing Partners

Local SEO for Contractors – Part 2 image

Now that the construction business is established with Google, it’s important to optimize the website so that you can further improve the likelihood of coming up in local search. What follows are some important tips forlocal SEO that go beyond GMB. Digital Marketing Tips to Improve Local SEO Increase the company’s chances to land on the search results page! There are a number of steps that can be taken to achieve this. NAPs are Important Be sure to include NAP information (name, address, phone number) and other important details in an easily crawlable HTML text format. Remember that images can’t be crawled, other than the alt text, so don’t include vital NAP information in image format; be sure it’s in ...

Local SEO for Contractors – Part 1 image

As a contractor, it’s important to consider that much of the business received will be local. Accordingly, contractors benefit when their SEO strategy has a local focus. To stand out locally or regionally, it’s important to make sure all information on Google My Business is complete; then make sure to establish a local SEO strategy on the company website and beyond. Google My Business is Key Complete the entirety of your Google My Business profile. This allows users to learn as much as possible about the business before even clicking off of Google. It’s important to double-check this information often, because Google will often prompt users to answer questions about the business and allow them to suggest edits. This means ...

28th of August, 2018
In: Marketing Best Practices, Website Best Practices
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Create An Inspired About Us Web Page image

This post isn’t about us, as in Modern Marketing Partners. It’s about you. More specifically, it’s about your company’s website’s About Us page and why it probably needs some attention. Marketing professionals know (we look at Google Analytics) that About Us pages are some of the most frequently visited pages by customers, or more importantly, potential customers. They are one of the important stops a visitor on your site makes when considering to do business with you. And yet, many About Us pages are poorly written, lack creativity and are just plain boring. Think for a second about the last time you visited a company’s About Us page. You wanted to get to know the people behind the company, right? ...

Remarket Like a Professional Stalker image

Yes, so maybe that headline gives remarketing a bad name. But we’re actually all for it. If done well, there’s real value in remarketing to visitors who have taken time to view your website, PPC landing pages, Facebook page, etc. Since only about 4% of people convert on their first visit, remarketing provides a powerful way to reengage those who have previously interacted with your company. Remarketing requires inserting a small amount of code onto your website and then once a visitor lands on a particular page, you follow them around (with targeted ads you’ve created, of course!) More specifically, once the visitor has left your site and then goes back online, whether to Facebook, into his or her email ...

The Value of a Secure Website image

Protecting the privacy of your customers and prospects while they visit your site is paramount to the success of your organization. Business owners need to be concerned about the security of their website even if they have “a guy” who handles it for them. Today’s environment requires careful attention to how information is transferred between a customer’s website browser and your website. Not sure where to begin? Start by opening a website browser such as Google Chrome or Mozilla Firefox and type in your company’s website address. Look just to the left of your website address and you will see either a little gray circle with an “i” in it or a green picture of a lock and the word ...

16th of July, 2018
In: Marketing Tactics, Website Best Practices
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Successful Search Requires New Tactics image

Today’s marketplaces are busy, and information is abundant. Your customers want access to your product and service information quickly and easily. They expect this timely, convenient access starting from their initial search and then once they have moved onto your website as well. Your company’s success depends on ensuring that your organization’s abundance of data is readily available, which is no easy task. A good search tool on your site can help increase customer engagement, increase sale conversions, and mitigate customer service requests. So you need to keep up this aspect of your site to ensure your search tool provides the necessary intelligence visitors expect. Here are three tactics exerts recommend for maintaining a successful search approach on your company ...

2nd of July, 2018
In: Marketing Strategies, Website Best Practices
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Website Page Speed – An Important Search Ranking Metric image

Please take a minute and check out your website’s speed at Google’s PageSpeed Insights. It really does only take a minute or two and it is paramount to your business’s success. (And also consider a more in-depth, free website analysis for more actionable tips to improve your complete online visibility.) Why? Page speed is and always has been important to how your website gets ranked in organic search from desktops because people care about how quickly they can find answers to their questions. Now as more people have moved their searches to mobile devices, this metric is now becoming imperative to searches of this nature as well. This was the impetus behind Google’s mobile-first index, which prioritizes how your website ...

14th of June, 2018
In: Mobile Marketing, Website Best Practices
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Google is Officially Mobile-First image

Google knows where the future of search lies – on your smartphone screens. After announcing its prioritization of mobile over desktop searches in 2016, Google has finally moved to index mobile-first in order to improve the search experience. What is Happening? Mobile searches have overtaken searches done on desktops, and Google’s noticed. For the past 2 years, Google has really focused on making the search engine more and more mobile-friendly. Now, Google is indexing mobile-first, a goal they first brought up in 2016. Why the delay? Well, they didn’t want search results to dramatically change as a result of the shift, so they’ve gradually taken steps to prioritize mobile search over desktop. Indexing mobile-first was a final step of that. ...

How to Land a Google Featured Snippet image

Featured snippets improve the search experience for users, especially in a world where users are increasingly using mobile and voice for their search. Instead of clicking through countless links, the answer will be provided at the top of the search results page. One issue, however, if you thought it was hard enough ranking on the first page, it’s even harder to earn a snippet. But put in some hard work, and you’ll earn position 0 in no time. SEM Rush analyzed 1.3 million snippets; here’s a summary of it’s findings. PS: Need a refresher on what a featured snippet is? Read our blog here. What do top performers have in common? From SEM Rush’s research, they learned some common factors ...

Domain Name Opportunities and Protection image

You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business. You’re good, right? It’s time to sit back and relax and reap the benefits of having a solid domain name. Not so fast. Now, you need to keep your domain name protected as well as expand on any additional opportunities. You did the hard work of developing a name and researching it so as to not infringe on a trademark or cause any confusion with the name of another site. You want the same thing for your site too. You don’t want someone to take your name at .net or .biz or grab something similar and use it on Twitter or ...

Seven Tips for Perfecting the Domain Name Game image

A key aspect of starting a business, is starting a website. Once you’ve spent the time and resources to develop and test an idea or service, you’re then ready to bring it to the marketplace. And no matter how you’ve chosen to sell your product, you need a website. Consumers essentially live online so you need to meet them in their space. You might think then that an app or social media is where you need to spend time initially. But a high performing website is what you really need first. Because what good does generating traffic do for you, unless you have a place called home to convert the traffic. Thoughts about website design and color schemes may be ...

Seven Tactics for a Better FAQ Section image

They say spring is the most popular time for remodeling. For many people, who have just been cooped up indoors during the winter months with time on their hands to notice home improvements they would like made, this makes sense. Now, it’s time for businesses to consider a little spring rejuvenation project too. You’ve probably had your company website for years. You may have even redesigned it in the past few years (hopefully, yes. If not, please contact us – seriously.) You know your site forward and backward; you add images, include customer reviews, and even add new content regularly (well, pretty regularly). Kudos to you indeed. However, when is the last time you thought about your FAQ page? You ...

Use Local SEO Content to Stand Out From the Pack image

Gone are the days of using Yellow Pages to find local business; that search has moved online. With the ever-increasing importance Google places on local search, marketers will need to up their SEO game, namely within a certain region. We’ll look at on-page local SEO elements to include, important link building strategies, customer reviews, and the creation of solid local SEO content. Local SEO Must-Haves Before you can get to the local content, you’ll need to ensure that both your website and the pages within it are locally search optimized. Some important elements to include: Add NAP (Name, Address, Phone Number) to the header or footer of your website. Use the name of your city and its suburbs throughout site ...

The Why & How of Website Accessibility image

Websites today need to be readable, navigable, and usable for a wide-range of people. Accessibility has become an important criteria for marketers to consider when strategizing on website content structure and design. It requires a thoughtful approach to creating something beautiful, purposeful, and functional. Accessibility covers a wide range of conditions and situations in everyday life. There are many reasons that people might need an accessible site. People with color blindness, blindness, dyslexia, hearing loss, MS, ADHD, rheumatoid arthritis, etc. have permanent conditions that may be impacted adversely by aspects of a website that uses Flash, is only navigable with a mouse or doesn’t include a transcript with videos. There are also many temporary needs and situations such as a ...

Search Optimizing For Google Snippets image

For years, the coveted SEO spot has always been the first listing. The further you are from this spot, the more invisible you become. Accordingly, wise marketers always worked hard to gain this top position. But as the years go by, Google continuously throws in new features on its search page. It has greatly enhanced the consumer experience, but it tends to mean a new challenge for marketers to address. Google snippets are no exception. Whenever a snippet exists, it overshadows the other listings, including the top organic spot. What exactly is a Google snippet? And, how can you end up there? Learn more below. What is a Google Snippet? Even if you’re unfamiliar with the term, you probably have ...

Businesses Can’t Afford to Ignore HTTPS Anymore image

Google has repeatedly talked about the importance of HTTPS as opposed to HTTP over the last year and discussed flagging non-HTTPS pages with warnings to users on its Chrome browser. Now, it appears to be in its final implementation. Non-HTTPS pages are displaying warnings in a variety of industries. A Reminder: What’s the Difference Between HTTP and HTTPS? HTTP stands for HyperText Transfer Protocol; HTTPS means HyperText Transfer Protocol Secure. Both are protocols/languages for passing information between servers and clients. As the names imply, HTTPS is secure; HTTP is not. Without the security, it is possible third parties can view the conversation between the site and the user. HTTPS connections are secured through SSL/TSL protocol, which respectively stand for Secure ...

11th of November, 2017
In: B2B Marketing, Inbound Marketing, Lead Generation, Website Best Practices
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IP Lead Tracking — Just the Facts image

There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly reports. It is reported that although 90% of B2B sales begin with a web search, only 2-3% of website visitors complete a contact or registration form. While website analytics software report traffic or visitors, page views, bounce rate and other useful statistics, actual sales leads from registrations are a fraction (2-3%) of website visitors. What if you could identify all those anonymous website visitors? A marketing no-brainer, right? Enter IP Tracking Software Think of a Caller ID for ...

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