Categories ArchivesWebsite Best Practices

E-Commerce CRO: 6 Tips For Driving Sales And Retaining Customers standard

Are you looking to improve your eCommerce website's conversion rate? If so, then you've come to the right place. In this blog post, we'll be sharing 6 tips that will help you drive sales and retain customers. So, without further ado, let's get started! Offer free shipping - customers are more likely to purchase from you if they don't have to pay for shipping Offering free shipping is an excellent way to attract customers and make your business more attractive. Studies have shown that customers are far more likely to purchase from a business if they don't have to pay for the cost of shipping - in fact, free delivery is often cited as the single most important factor when it ...

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Top Web Design Trends in 2023 standard

Due to the rapid evolution of technology, software innovations and web designs have emerged.  Your company's website is critical to its performance and success. A good web design can help your company grow and make your branding strategy stand out.  Therefore, to stay ahead of the competition,  hire a website designer to help you turn your idea into a reality. Furthermore, website designers can assess your needs and identify the best solutions for your brand. We have compiled some of the most recent web design trends, standards, and predictions for 2023 to keep you updated on all the latest website design trends. Product Reveal Animation In recent years, animations have become famous for keeping visitors engaged on business websites. This year, however, web designers ...

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3 Ways to Attract More Traffic to Your Website standard

One of the key goals of any business, blog, or site that is based on the internet is to attract more traffic. This is vital for any online business as high levels of traffic mean that the likelihood of increasing sales is improved. Globally, in 2022, there are over a billion websites. This enormous number of sites leads to increasing competition for all products and services, and makes the task of simply attracting online visitors to your site a difficult one. Thankfully, there are wide range of tips, strategies, and tricks that you can incorporate into your web design processes to help ensure that your site gets noticed in a sea of competitor sites. This article explains three key ways in ...

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How To Analyze Data? A Step-By-Step Guide For Your Business standard

Do you want to learn how to analyze data? If so, you've come to the right place! In this blog post, we will walk you through a step-by-step guide on how to get started. We'll discuss the basics of data analysis, and provide some tips for getting started. So whether you're a business owner looking to improve your bottom line or a student trying to improve your grades, read on for all the information you need! Look For Modern Solutions There are a lot of different ways to analyze data, and it can be overwhelming to try and figure out which one is right for you. There are, however, some broad pointers that can assist you in getting started. First, look ...

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Essential SEO Tips for Cannabis Websites: Optimize Your Website for Increased Traffic and Conversions standard

Cannabis businesses are popping up all over the web as legalization spreads, but competition is stiff, and ranking high in search engine results pages (SERPs) can be difficult. If you're running a cannabis website, it's essential to optimize your site for SEO to increase traffic and conversions. In this article, we will discuss five essential tips for optimizing your website for SEO. Keep these tips in mind when building or revamping your cannabis website! Carefully Choose a Domain One of the most important aspects of SEO for your cannabis website is choosing an effective domain name. A good one should be short, memorable, and keyword-rich. Avoid using numbers or hyphens in your domain name, as this can make it difficult for ...

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6 Possible Reasons Your Website Is Not Gaining Enough Traffic standard

A website plays a critical role in the success of your company. It helps connect with a broader audience worldwide. Besides, it allows you to continually engage with existing customers and prospects even outside business hours.   While there are many benefits of creating a business website, it might not be of any value if it doesn't drive enough traffic. Why? Because the more traffic you receive, the more chances of generating more leads and sales.   Here are some reasons why your business website isn't attracting enough traffic: 1. You Are Not Using The Right SEO Strategies Implementing the best SEO strategies is perhaps one of the most effective ways to gain more traffic. This helps boost the performance of your business site and ...

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Common Reasons Your Website Traffic Is Dropping standard

If you have a business and your traffic is dropping consistently, then it’s time to start looking into why. It can be attributed to a variety of factors, including weather, time of day, location, and even your website. In order to avoid that issue from recurring, you need to make sure that your website is optimized for search engine optimization (SEO). The better your website is optimized, the more visible your site is to search engines and make it easier for search crawlers to index and result in happy customers. There are a variety of reasons why your website traffic may be dropping. It may be a result of a number of factors, such as a business opening a new ...

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Top Ways to Successfully Use Stock Photography on Your Website standard

Stock photography is a handy tool that can save you time searching or creating images and videos for your digital platforms — be it your corporate website, blog, or accounts in social networks. When there is no money and time to create visual assets on their own, brands use stock photos that can become a good solution when approached smartly. However, it may sometimes happen that stock photos have a weak connection with the brand, so using them leads to a “blur” of positioning and a decrease in audience confidence. Some visuals may not match your corporate identity. To avoid this from happening, we will tell you how to use stock content correctly so that the brand does not suffer ...

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8 Things Every Website Owner Should Know standard

If you own a website, it can be difficult to know how to get it off the ground. Your website is important, especially if you are using it as a platform for your business. You need to walk before you can run as there is a lot of information that website owners need to consider when creating a successful presence online. Here are 8 things that every website owner should know. 1. Make It Mobile Friendly Making your website mobile-friendly should be priority number one. The number of smartphone users is growing at an exponential rate, with over three billion people now using a smartphone, this number is only expected to grow at an increased rate. With those statistics in mind, most ...

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Amazing Tips That Will Bring More Attention To Your Website standard

Do you know that marketers who prioritize blogging are 13 times more likely to see a positive ROI? But the problem is; if people don't visit your blog how do you generate more traffic and sales. Let's say you were to write a well researched and very high-quality article, you promote it through social media, launch link building, and put in the effort to try other forms of marketing, just so you can grow your traffic and in turn keep your existing audience engaged - This Is called content marketing. But the problem is that there are lots of competitors publishing content online at a very very fast rate; social media marketing isn't just enough to stand out from your competitors, ...

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Doofinder: A Site Search Engine With Artificial-Intelligence Technology standard

Artificial intelligence technology offers unlimited opportunities for online trade. Its tools can be very helpful for making purchasing decisions and have been gaining ground in the last few years. As such, more and more consumers prefer to shop without having to interact with any third parties and use a purchasing process managed by artificial intelligence. To make the most of all these improvements when implementing the design and management of an online store, it can be useful to offer a search engine to simplify the shopping experience – for both the consumer and the seller. Among some of the best options available, you’ll find a specialist in site search engines with artificial-intelligence technology, which offers a range of great ...

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6 Ways For Creating Content For Your Website standard

Any web creator would ask, “What makes a great website?” Anyone who wants to create a website must know the type of content that would draw in an avid readership. You can research to see the top trending topics that people look for, but creating a well-laid-out plan is a different story. If you need content creation ideas for your website, the following may give you some ideas on filling your website with relevant content that people will read: 1) Content Curation Chances are you may not have an idea of what types of content you need for your website. If you’re following a specific website, such as in the gaming, entertainment, hobbies, or business niche, you’ll see the elements that make ...

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5 Ways to Increase Traffic to Your Website standard

There is no way of hiding it – more businesses are creating websites than ever before. Just about every business is working to keep up with the trends. You are now in constant competition with all other online businesses and it can be overwhelming to approach this challenge. However, there are many ways that you can stand out in crowded web searches, and we are here to help you find the strategies that work best for you. By trying out some of these suggestions, we guarantee that you are going to see some increased traffic to your site! 1. Create Exciting Visuals Web users are quick to judge and will only stay on a page if it is visually enticing. Improving dwell time ...

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5 Tips to Help You Attract Qualified Traffic to Your B2C Website standard

Attracting the right people is probably one of the biggest challenges business owners and marketers face.  If you can say that most of the traffic you’re attracting to your site is converting into leads and then into paying customers, then you’re on the right track. However, in many cases, looking into your analytics will tell you that the traffic you’ve attracted to your site is not generating the desired results. In this article, we’re offering 5 tips that will help you generate website visitors that convert.  1. Make Sure Your Website Rocks Take your time to build a great website for your business because every piece of content, advertisement, or communication you put online will drive the consumers back to your site. For ...

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How Screen Recording Software Can Help Grow Your Online Business standard

In today's online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but you need them to complete certain tasks on your website. Depending on the type of business that you are operating such tasks might include anything from purchasing an item off your e-commerce site to viewing a particular page or having them enter their information in your database so that you can send them future information. This is exactly where screen recording software like Movavi Screen Recorder can come in handy. Such software can help draw attention to your site while keeping customers engaged at the same time. Creating Tutorials and Informational ...

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Local SEO for Contractors – Part 2 image

SEO Contractors Part 2

Now that the construction business is established with Google, it’s important to optimize the website so that you can further improve the likelihood of coming up in local search. What follows are some important tips forlocal SEO that go beyond GMB. Digital Marketing Tips to Improve Local SEO Increase the company’s chances to land on the search results page! There are a number of steps that can be taken to achieve this. NAPs are Important Be sure to include NAP information (name, address, phone number) and other important details in an easily crawlable HTML text format. Remember that images can’t be crawled, other than the alt text, so don’t include vital NAP information in image format; be sure it’s in text format. Carefully Place ...

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Local SEO for Contractors – Part 1 image

SEO Contractors Part 1

As a contractor, it’s important to consider that much of the business received will be local. Accordingly, contractors benefit when their SEO strategy has a local focus. To stand out locally or regionally, it’s important to make sure all information on Google My Business is complete; then make sure to establish a local SEO strategy on the company website and beyond. Google My Business is Key Complete the entirety of your Google My Business profile. This allows users to learn as much as possible about the business before even clicking off of Google. It’s important to double-check this information often, because Google will often prompt users to answer questions about the business and allow them to suggest edits. This means that ...

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Create An Inspired About Us Web Page image

About Us Web Page

This post isn’t about us, as in Modern Marketing Partners. It’s about you. More specifically, it’s about your company’s website’s About Us page and why it probably needs some attention. Marketing professionals know (we look at Google Analytics) that About Us pages are some of the most frequently visited pages by customers, or more importantly, potential customers. They are one of the important stops a visitor on your site makes when considering to do business with you. And yet, many About Us pages are poorly written, lack creativity and are just plain boring. Think for a second about the last time you visited a company’s About Us page. You wanted to get to know the people behind the company, right? You ...

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Remarket Like a Professional Stalker image

Professional Stalker

Yes, so maybe that headline gives remarketing a bad name. But we’re actually all for it. If done well, there’s real value in remarketing to visitors who have taken time to view your website, PPC landing pages, Facebook page, etc. Since only about 4% of people convert on their first visit, remarketing provides a powerful way to reengage those who have previously interacted with your company. Remarketing requires inserting a small amount of code onto your website and then once a visitor lands on a particular page, you follow them around (with targeted ads you’ve created, of course!) More specifically, once the visitor has left your site and then goes back online, whether to Facebook, into his or her email ...

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The Value of a Secure Website image

Secure Website

Protecting the privacy of your customers and prospects while they visit your site is paramount to the success of your organization. Business owners need to be concerned about the security of their website even if they have “a guy” who handles it for them. Today’s environment requires careful attention to how information is transferred between a customer’s website browser and your website. Not sure where to begin? Start by opening a website browser such as Google Chrome or Mozilla Firefox and type in your company’s website address. Look just to the left of your website address and you will see either a little gray circle with an “i” in it or a green picture of a lock and the word ...

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Successful Search Requires New Tactics image

Website Search

Today’s marketplaces are busy, and information is abundant. Your customers want access to your product and service information quickly and easily. They expect this timely, convenient access starting from their initial search and then once they have moved onto your website as well. Your company’s success depends on ensuring that your organization’s abundance of data is readily available, which is no easy task. A good search tool on your site can help increase customer engagement, increase sale conversions, and mitigate customer service requests. So you need to keep up this aspect of your site to ensure your search tool provides the necessary intelligence visitors expect. Here are three tactics exerts recommend for maintaining a successful search approach on your company website: Simplify. ...

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Website Page Speed – An Important Search Ranking Metric image

Website Page Speed

Please take a minute and check out your website’s speed at Google’s PageSpeed Insights. It really does only take a minute or two and it is paramount to your business’s success. (And also consider a more in-depth, free website analysis for more actionable tips to improve your complete online visibility.) Why? Page speed is and always has been important to how your website gets ranked in organic search from desktops because people care about how quickly they can find answers to their questions. Now as more people have moved their searches to mobile devices, this metric is now becoming imperative to searches of this nature as well. This was the impetus behind Google’s mobile-first index, which prioritizes how your website displays ...

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Google is Officially Mobile-First image

Google Mobile First

Google knows where the future of search lies - on your smartphone screens. After announcing its prioritization of mobile over desktop searches in 2016, Google has finally moved to index mobile-first in order to improve the search experience. What is Happening? Mobile searches have overtaken searches done on desktops, and Google’s noticed. For the past 2 years, Google has really focused on making the search engine more and more mobile-friendly. Now, Google is indexing mobile-first, a goal they first brought up in 2016. Why the delay? Well, they didn’t want search results to dramatically change as a result of the shift, so they’ve gradually taken steps to prioritize mobile search over desktop. Indexing mobile-first was a final step of that. How does the ...

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How to Land a Google Featured Snippet image

Google Featured Snippet

Featured snippets improve the search experience for users, especially in a world where users are increasingly using mobile and voice for their search. Instead of clicking through countless links, the answer will be provided at the top of the search results page. One issue, however, if you thought it was hard enough ranking on the first page, it’s even harder to earn a snippet. But put in some hard work, and you’ll earn position 0 in no time. SEM Rush analyzed 1.3 million snippets; here’s a summary of it’s findings.  PS: Need a refresher on what a featured snippet is? Read our blog here. What do top performers have in common? From SEM Rush’s research, they learned some common factors found among ...

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Domain Name Opportunities and Protection image

Domain Name Opportunities & Protection

You’ve got a great name for your website. It reflects your brand and provides credibility to your budding business. You’re good, right? It’s time to sit back and relax and reap the benefits of having a solid domain name. Not so fast. Now, you need to keep your domain name protected as well as expand on any additional opportunities. You did the hard work of developing a name and researching it so as to not infringe on a trademark or cause any confusion with the name of another site. You want the same thing for your site too. You don’t want someone to take your name at .net or .biz or grab something similar and use it on Twitter or ...

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