Regardless of the size of your membership business, digital marketing is definitely one of the most effective ways to grow and expand. But with so many digital marketing strategies out there, how do you choose the best ones for your membership website?
In this article, we’re offering a list of 7 effective digital marketing strategies that will help you grow your membership site quickly and easily.
1. Use a Membership Plugin
While the main feature of a WordPress membership plugin is its ability to put your content in a restricted area that can only be accessed by members, this valuable tool can do a lot more.
The right plugin can make WordPress membership management much easier by providing integration with your CRM, tag-based control, as well as great flexibility when it comes to your site’s design and structure. It will also help you deliver your content on any schedule you desire, be it on a certain date and at a specific time, delayed, cohort style, or completion-based unlocking.
2. Create a Knowledge Base
Another way to grow your membership site is to create knowledge base repositories. When your customers have easy access to accurate answers to their queries and can easily find a way to solve their problems right on your site, it is more likely that they will be satisfied with your services. And when customers are satisfied, they will return for more, spend more time on your site (which is important for search engine ranking), and even become advocates for your brand.
In other words, by having a comprehensive and optimized knowledge base, you improve your site’s UX and increase your chances of growing your audience.
3. Take Advantage of Content Marketing
Content marketing remains one of the best ways to attract and convert potential new members. According to statistics, nearly 60% of companies have acquired customers through their blogs. Some of the most popular content marketing strategies for membership websites include writing blog posts and creating how-to YouTube videos.
Make sure you don’t forget about promoting your content on social media as well. Research has shown that more than 50% of consumers do their research via social networks, so this is an excellent way to attract prospects.
4. Consider Using Other Digital Marketing Tactics
Besides content marketing, you should also consider using other popular email marketing tactics such as email marketing, search engine optimization, and PPC advertising.
- According to a study by eMarketer, the average email marketing ROI is 122%, which is four times higher than any other digital marketing channel. The aim of email marketing is to offer your existing members useful information and stay on top of your potential members’ minds. Consider sending personalized content, such as product coupons to keep them coming back.
- SEO, on the other hand, can help you improve your online visibility and get more qualified traffic to your membership site. Consider employing some of the newer SEO trends like voice SEO.
- PPC is a cost-effective advertising method that returns $2 for every dollar invested. Consider combining PPC with SEO to amplify your digital marketing success.
5. Hold Webinars
Online seminars or webinars are a great way to connect with a wider audience and promote your membership website. You could create a live visual presentation in order to provide people with useful information and convince them they can find more exclusive content on your website.
You can also answer questions or even offer discounts on the spot to the webinar attendees who decide to sign up. Holding webinars is also useful for building your email list.
6. Create an Affiliate Program
When looking for effective ways to grow your membership website, an affiliate program should also find its way to your list. The main reason to consider affiliate marketing is because it doesn’t require you to spend any money until you actually start earning money.
So, how exactly does it work? An affiliate program is when people promote your membership website for you, in exchange for commission (financial compensation) whenever someone makes a purchase using their referral link. In other words, it can be an excellent way to get new members for your website without doing all the heavy lifting yourself.
7. Add Social Proof to Your Site
One of the main reasons why people are hesitant when it comes to joining membership websites is because they feel uncertain. Adding social proof to your site can help ease this uncertainty and push them toward making a final decision.
According to research, 90% of people say that positive online reviews influence their buying decisions. This means that adding customer testimonials is an excellent way to confirm that your services are valuable and worth their money.
You can collect testimonials by either asking your existing customers to create them or going through online reviews and showcasing them.
Your membership website can become a strong foundation for a successful business but in order to succeed, you need to have a solid marketing plan in place. By following these 7 tips, you will drive attention to your website and increase your profit while at the same time delighting your members with exclusive and valuable content.