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Key Steps to Achieving a Successful Digital Marketing Transformation

Key Steps to Achieving a Successful Digital Marketing Transformation

by Lindsay Brown | May 2, 2025 | Digital Marketing, Digital Marketing Transformation

Digital marketing is evolving rapidly, and businesses must adapt to stay competitive. A digital marketing transformation is crucial for growth and involves more than just adopting new tools or technologies. It’s about refining your strategy, improving customer...

How to enhance digital customer journeys with the automation tools for telecom?

by Lindsay Brown | Sep 14, 2021 | Digital Marketing Transformation

The strong tendency towards digital solutions is visible in practically every sector – from e-commerce and telecom services to travel and mobility. To make the most out of this change, it’s worth taking advantage of the potential of automation. How can...
Digital Transformation Supports Marketing and Finance Collaboration

Digital Transformation Supports Marketing and Finance Collaboration

by Lindsay Brown | Aug 3, 2020 | Digital Marketing Transformation, Marketing and Finance

Digital transformation continues to gain momentum, permeating corporations and organizations of all types and sizes, and deploying across functional areas. Digital transformation is defined as the use or adoption of technology, software and systems to improve and...

Top 10 Digital Marketing Transformation Buzzwords for 2020

by Lindsay Brown | Nov 8, 2019 | Digital Marketing Transformation, Marketing Best Practices, Marketing Definitions

Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies. To help understand DMT better, the experts...

Business Intelligence for Marketing – A Shiny New Silver Bullet?

by Lindsay Brown | Oct 2, 2019 | Business Intelligence, Digital Marketing, Digital Marketing Transformation, MarTech

No longer can marketers simply rely on the “Four P’s”. Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize...
Digital Marketing Transformation Guide – Top 12 Strategies

Digital Marketing Transformation Guide – Top 12 Strategies

by Lindsay Brown | Aug 18, 2019 | Digital Marketing, Digital Marketing Transformation, Marketing Best Practices, MarTech

Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of...

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