Categories ArchivesMarketing and Finance

Digital transformation continues to gain momentum, permeating corporations and organizations of all types and sizes, and deploying across functional areas. Digital transformation is defined as the use or adoption of technology, software and systems to improve and automate processes. The promise of Digital Transformation is disruption, new business models, productivity, cost savings, speed, and ideally improved financial results. Back to our title, like other functional areas, digital transformation is embraced by marketing and finance; providing new opportunities for collaboration between previously "siloed" or even adversarial departments. Following are details on how marketing and finance can collaborate, along with the Top 10 Marketing key performance indicators (KPIs). Today, marketing technology (MarTech), marketing automation, and Customer Relationship Management (CRM), supports detailed and timely ...