Categories ArchivesMarketing and Finance

5 Business Lessons You Should Have Learned In 2020 standard

Each year presents new challenges to businesses, but no one could have prepared for what 2020 would bring. With the political, economic, and social issues, compounded with the ongoing Covid-19 crisis, brands have struggled to cope. Doing business through a global pandemic has been difficult. However, as FirstLight Home Care CEO Jeff Bevis highlights, some of the changes taking place now may force businesses to be more adaptable and resilient, which isn’t a bad thing. The challenge for you now is to monitor these changes and adjust accordingly. Here are some of the things that every business owner should have learned from 2020: Be open to innovation Quarantines and lockdowns have changed customer behavior and movement, so brands need to think creatively ...

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Digital Transformation Supports Marketing and Finance Collaboration image

Marketing and Finance

Digital transformation continues to gain momentum, permeating corporations and organizations of all types and sizes, and deploying across functional areas. Digital transformation is defined as the use or adoption of technology, software and systems to improve and automate processes. The promise of Digital Transformation is disruption, new business models, productivity, cost savings, speed, and ideally improved financial results. Back to our title, like other functional areas, digital transformation is embraced by marketing and finance; providing new opportunities for collaboration between previously "siloed" or even adversarial departments. Following are details on how marketing and finance can collaborate, along with the Top 10 Marketing key performance indicators (KPIs). Today, marketing technology (MarTech), marketing automation, and Customer Relationship Management (CRM), supports detailed and timely ...

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