by Lindsay Brown | Dec 13, 2019 | Marketing and Sales, Sales Initiatives, Software, Software Marketing
Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in nature. That’s why battlecards are becoming so popular. As reported by...
by Lindsay Brown | Jun 19, 2019 | Account Based Marketing, B2B Marketing, Marketing and Sales, Marketing Best Practices, Marketing Strategies, Software Marketing
As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing...
by Lindsay Brown | Jan 29, 2019 | Digital Marketing, Ecommerce, Marketing Best Practices, Marketing Tactics, Social Media, Technology Marketing, Website Best Practices
In today’s online retail market it takes much more than just getting customers to land on your website. You not only need customers to land on your website, but you need them to complete certain tasks on your website. Depending on the type of business that you...
by Lindsay Brown | Jan 25, 2019 | Account Based Marketing, Channel Partner Marketing, Content Marketing, Digital Marketing, Inbound Marketing, Information Technology Marketing, Software, Vertical Marketing
Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments. More recently,...
by Lindsay Brown | Jun 3, 2016 | B2B Marketing, Content Marketing, Software Marketing
Software marketing is a special beast to conquer. With so many companies attempting to gain some market share, it is not easy to grab a footing. Moreover, customers are becoming exhausted by many marketing tactics. Following are 3 major challenges of software...
