(331) 231-2068
  • Get a Marketing Assessment
  • Free Website Review
Modern Marketing Partners
  • About
  • Services
    • Demand Generation
      • Lead Generation
      • Content Marketing
      • Vertical Marketing
      • Account-Based Marketing ABM
      • Email Marketing
      • Sales Enablement
      • C-Suite Marketing
    • Digital Marketing
      • Email Marketing
      • SEO
      • PPC
      • Webcast Marketing
      • Social Media
      • Martech Implementation
      • Marketing Automation
    • Website Development
      • WordPress
      • Ecommerce
      • Shopify
      • WooCommerce
      • BigCommerce
    • Traditional Marketing
      • Branding
      • Catalogs and Brochures
      • Design and Production Services
      • Advertising
      • Publicity (PR)
      • Tradeshows
    • CMO Services
      • Fractional CMO
      • CMO Advisory
      • Marketing Audits
      • Strategy & Planning
      • New Product Launch
      • New Market Entry
      • Thought Leadership
  • Industries
    • Software
    • IT/MSPs
    • Accounting/Finance
    • Healthcare
    • Startups
    • Associations
    • Manufacturing
    • Construction
    • Packaging & Converting
  • Resources
  • Case Studies
  • Blog
  • Contact
Select Page
Executing a Vertical Marketing Strategy—Tactics That Deliver Results

Executing a Vertical Marketing Strategy—Tactics That Deliver Results

by Lindsay Brown | Jun 30, 2025 | Vertical Marketing

In Part 1, we introduced the concept of vertical marketing and explained why it is increasingly relevant. In Part 2, we walked through a framework to help organizations evaluate and prioritize vertical segments. Now, we turn our attention to execution. Success in...

How to Align Marketing and Deal Teams Using a Unified CRM Strategy

by Lindsay Brown | Jun 29, 2025 | Marketing and Finance

A proper cooperation of marketing teams and deal teams is the key to either success or defeat in the efficient communication in the competitive world of investment banks. Even though both departments have the same aim of promoting the growth of business, they work in...
How to Evaluate and Prioritize Vertical Markets Before You Commit

How to Evaluate and Prioritize Vertical Markets Before You Commit

by Lindsay Brown | Jun 27, 2025 | Vertical Marketing

In our first article, we explored the rationale behind segment-specific strategies and how they help position organizations as trusted providers. However, understanding the value of vertical marketing is only the first step. The more difficult task is choosing the...
Desks Before Developers: Why Office Readiness Impacts Hiring Success

Desks Before Developers: Why Office Readiness Impacts Hiring Success

by Lindsay Brown | Jun 26, 2025 | Business Development, UX Design

In today’s competitive job market, attracting and retaining top talent is more challenging than ever. For hiring managers, the process begins with identifying: Assessing departmental needs and determining if a new hire is essential. Defining job specifications....
What Is Vertical Marketing—and Why Are More Companies Prioritizing It?

What Is Vertical Marketing—and Why Are More Companies Prioritizing It?

by Lindsay Brown | Jun 25, 2025 | Vertical Marketing

The term “vertical marketing” is not new, but its relevance has grown significantly in recent years. As competition intensifies and the cost of customer acquisition increases, businesses are reevaluating broad-based marketing approaches that lack specificity. Vertical...
« Older Entries

Get a Marketing Assessment Now

website analysis
Get My Marketing Assessment

Get a Website Review

free website review tasks
Get a Website Review Now

Modern Marketing Partners

(331) 231-2068

Our Services

  • Demand Generation
  • Digital Marketing
  • Website Development
  • Traditional Marketing
  • CMO Services

Improve Your Marketing Now

  • Get a Website Review
  • Marketing Audit
  • Marketing Guides and Downloads
  • Marketing Articles

Lastest Marketing Insights

  • Executing a Vertical Marketing Strategy—Tactics That Deliver Results
  • How to Align Marketing and Deal Teams Using a Unified CRM Strategy
  • Facebook
  • Twitter
  • LinkedIn
Copyright 2025 Modern Marketing Partners | Privacy Policy