by Lindsay Brown | Jan 8, 2026 | Marketing Planning
Budgets are flat while revenue targets keep climbing. According to Gartner, marketing budgets held steady at 7.7% of revenue in 2025, which means scattershot channel experiments waste both money and time. Digital advertising now represents about 73% of global ad...
by Lindsay Brown | Jan 7, 2026 | Artificial Intelligence, B2B Marketing
Most B2B sales cycles are long by nature. Complex products, multiple decision-makers, and significant budget considerations mean deals rarely close quickly. The average B2B sales cycle runs three to six months, and for enterprise deals, twelve months or longer...
by Lindsay Brown | Dec 26, 2025 | Artificial Intelligence
Artificial intelligence (AI) is transforming the marketing landscape by enhancing data integration capabilities. This technology enables marketers to better understand consumer behavior and tailor their strategies accordingly. As AI continues to evolve, its impact on...
by Lindsay Brown | Dec 23, 2025 | Small Business Marketing, Social Media
Most small business owners know social media matters. You can practically hear the advice everywhere you turn. Post more often. Be consistent. Show your face. Share behind the scenes. It sounds pretty simple until you’re the one trying to do it while also running a...
by Lindsay Brown | Dec 23, 2025 | Marketing and Finance, Small Business Marketing
Small businesses contribute to job creation and innovation. Many entrepreneurs face challenges when seeking financing to start or grow their operations. Understanding the key factors that influence financing approval can help business owners navigate the lending...
