by Lindsay Brown | Feb 21, 2023 | Software Marketing
Although software products are extremely popular, knowing how to market them properly is essential. You can have the most incredible, revolutionary software product in the world, but if no one knows it exists, it will never reach a wide audience. While marketing a new...
by Lindsay Brown | Dec 13, 2019 | Marketing and Sales, Sales Initiatives, Software Marketing
Sales is unique from other departments. Salespeople are on the frontline of every organization’s battle with the competition, and their need for competitive enablement is much more tactical in nature. That’s why battlecards are becoming so popular. As reported by...
by Lindsay Brown | Nov 1, 2019 | Account Based Marketing, Lead Generation, Sales Initiatives, Software Marketing
Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...
by Lindsay Brown | Sep 19, 2019 | Business Development, Lead Generation, Software Marketing
Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for...
by Lindsay Brown | Jun 19, 2019 | Account Based Marketing, B2B Marketing, Marketing and Sales, Marketing Best Practices, Marketing Strategies, Software Marketing
As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing...
