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The Role of Managed IT Services in Driving Digital Transformation in Software Development

The Role of Managed IT Services in Driving Digital Transformation in Software Development

by Lindsay Brown | Apr 15, 2025 | Digital Transformation, Software Marketing, Technology Marketing

Ready? Set. Go! In today’s fast-paced digital world, the pressure is on for software development teams to deliver high-quality products swiftly and efficiently. Over the decades, it has gone from go-karts to Indy Car racing. Digital transformation has emerged as...
How Proposal Management Software Can Transform Your Business

How Proposal Management Software Can Transform Your Business

by Lindsay Brown | Jul 5, 2024 | Software

In today’s competitive business landscape, winning new clients is crucial for growth. But crafting compelling proposals can be a time-consuming, error-prone process. This is where proposal management software comes in. It’s not just about automating...

How to Effectively Market a New Software Product

by Lindsay Brown | Feb 21, 2023 | Launch, Software Marketing

Although software products are extremely popular, knowing how to market them properly is essential. You can have the most incredible, revolutionary software product in the world, but if no one knows it exists, it will never reach a wide audience. While marketing a new...

Secrets to VAR Sales Success

by Lindsay Brown | Nov 1, 2022 | Account Based Marketing, Lead Generation, Sales Initiatives, Software, Software Marketing

Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...

Lead Conversion Rates for Software

by Lindsay Brown | Sep 19, 2022 | Business Development, Lead Generation, Software, Software Marketing

Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for...
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