Marketing Next Practices Blog
Direct Mail for B2B – 5 Tips!
Direct mail is still a top marketing tactic for B2B Companies. Why is direct mail still important? It can get delivered to decision makers that might not open email, it can be personalized, it can break through the “clutter”, and it can now be easily integrated with...
Content Marketing—Survey Results!
The results are in! The Content Marketing Institute (CMI) and MarketingProfs have published the third annual B2B Content Marketing Benchmarks, Budgets, and Trends – North America and an overwhelming 91% of B2B Marketers are using content marketing! Below we will share...
Content Marketing Measurement
How can you measure content marketing? A new eBook entitled, "A Field Guide to the Four Types of Content Marketing Metrics" is now available from the Content Marketing Institute and Convince&Convert. It is all too common that content marketers believe they can't...
Content Marketing Types
How can you connect with your customers? This question is answered in the Content Marketing Playbook by Junta42. The playbook provides an astounding 42 options to connect with your customers through content marketing. Below we will share 6 of our favorite pieces of...
Content Marketing Definitions, Tips, and Strategies
Content marketing is a critical element to marketing firms. There is a lot of hype around the subject, and also varying definitions. This post will share some content marketing definitions from around the web. Then, we will provide 5 content marketing tips and 7...
Social Media Marketing Agency Launches–Hot Potato
Modern Marketing Partners is launching a new agency called Hot Potato™ Social Media that specializes in social media marketing (SMM) and related marketing for companies and brands. The BIG 5 social networks (Facebook, YouTube, Twitter, LinkedIn and Google+) are...
Blogging For Success (Part 2): Content & Promotion
Despite the numerous benefits of blogging, the daunting task of creating and managing a blog can be a deterrent. However, blogging can be manageable and extremely effective! This is the second part in a two part series on blogging for success. If you are new to...
Blogging For Success (Part 1): Getting Started
The term blog comes from the combination of the terms, web and log. A blog is defined as a website containing articles, referred to as “blog posts” or blogs”, that highlight subject matter expertise, industry news, or any relevant information to the audience you are...
Twitter Myths Debunked and The True Purpose of the Hashtag
To tweet, or not to tweet? Is that really the question? Nope! Tweeting is a given for any brand trying to build awareness, it's just that what we thought we knew about tweeting has changed. Is there really a right or wrong way to tweet? Believe it or not, there is....
Inbound Marketing Case Study: Construction Marketing Association
A great example of the power of Inbound Marketing to achieve measurable results is the launch of the Construction Marketing Association (CMA). Established in January of 2010, CMA employed a comprehensive Inbound Marketing program to build awareness, drive memberships,...
Inbound Marketing vs. Outbound Marketing – Infographic
Inbound Marketing is hugely popular thanks to the tireless efforts of marketing automation software publishers including Hubspot, Marketo, Eloqua and Pardot, each with a different spin on what constitutes effective Inbound Marketing. Still, each of these sources is...
YouTube Video as a Top Marketing Strategy
Some pundits project that video will soon dominate all content on the internet. While this seems unlikely, video is the fastest growing marketing vehicle, doubling in volume from just 2010 to 2012, and triple digit growth expected thru 2015! (Source: Cisco) This...
Marketing Definitions – A Glossary for the Modern Marketer
With marketing changing more rapidly than ever before, it's time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today's marketing departments and agencies? Which marketing terms are...
Video Shows Marketing Services Available for B2B Brands
A video from the Modern Marketing Partners shows various marketing services available to B2B companies. MMP created the video to bring their services to life while showcasing various B2B (business-to-business) examples of marketing case studies they have completed....
Facebook Business Pages Best Practices
Basic Best Practices for Building Out Your Facebook Business Page Let's put it this way, if your company isn't on Facebook, it's harder for your products and services to be found. Face it - as much as you may want to resist Facebook as a social media channel, you will...
Using Twitter as an Effective Marketing Tool
Over the past few years, the popularity of Twitter has soared. In fact, back in February, Twitter announced that it was just a few thousand people away from reaching the 500,000,000-user mark, meaning a whopping half-billion people are using the unique social media...
Branding Basics: Why Branding is Your Biggest Marketing Decision
Branding is typically thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. Here we will cover quick basics of branding so...
Bad SEO: Blackhat Techniques Are a NO NO!
Search engine optimization or SEO that employs so-called Blackhat SEO techniques is a NO-NO! These aggresive and unethical techniques are used in an effort to improve rankings of a particular website. On blackhat SEO techniques Google says, “In the pursuit of higher...
Marketing E-Newsletter: Stay On Top of Marketing Best Practices
A new e-newsletter focused on the latest and greatest marketing strategies and techniques is available from Modern Marketing University (MMU), the training and marketing thought leadership affiliate of Modern Marketing Partners. This e-newsletter is available to...
LinkedIn as a Marketing Weapon: Groups and Inmails
LinkedIn Groups are Your Marketing Weapon! LinkedIn is the go-to social network for business professionals. Relationship building in your industry is easy with LinkedIn, and the discussions that build those relationships happen within LinkedIn groups. These groups...
