Marketing Next Practices Blog
Information Technology (IT) Marketing Infographic
Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post,...
Information Technology (IT) Marketing Top 10 Best Practices
In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to...
Top 20 Free Infographic Directories and Submission Tips
An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! Maybe you’ve even started to build your own infographics. But, if you...
Social Media Importance for B2B and IT Brands
As the content marketing generation proceeds, how will you continue to tell your brand’s story? Social media was once limited to consumer or retail brands. Now, Social Media Marketing (SMM) is becoming increasingly important to business-to-business (B2B) marketing...
CMO Predictions for 2014
It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s). International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO's) can expect for the...
MMU on LinkedIn: Newly Improved Group
One of the most important aspects to any campaign is its ability to remain topical and competitive on social media. In respect to this, we at Modern Marketing University would like to invite you to connect with us on our newly improved LinkedIn Group. We post...
Top 10 Modern Marketing Resolutions For 2014
It is reported that only 8% of people achieve their New Year's Resolutions. Don't become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans decrease,...
Google Hummingbird: SEO Questions and Answers
“Precise and fast” – the two words Google uses to describe Hummingbird. Hummingbird is Google’s new search ranking algorithm that reportedly impacts more than 90 percent of searches. Undoubtedly, you have been hearing A LOT about this Hummingbird update over the past...
8 Marketing Faux Pas to Avoid in 2014
Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2013 coming to a close, marketing planning for 2014 is well underway. Be sure to...
Holiday Card Marketing Tips
Yes, you heard it correctly, holiday cards can be a marketing initiative, and successful as well. It’s that time of year. From holiday pictures to office holiday parties, this time of year is guaranteed stuff your stocking with fun business networking opportunities....
Infographic Marketing Basics and Tips
Unless you have been living under a rock, you have probably witnessed the infographic craze this past year. An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an...
CMO vs. CIO: Clash in the Cubicle
Only 10% of top marketing and IT executives believe collaboration between their corporate functions is sufficient. With increased popularity and demand for a digital marketing presence, and with marketing being increasingly reliant on technology, marketing and IT...
2 Simple Steps for Using Paid Search to Improve your SEO
The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search....
Google Introduces Social Endorsements
Social endorsements are coming to Google, starting November 11th, 2013. Similar to what Facebook has been doing for some time, Google’s social endorsements show users’ names, photos, ratings, and comments in ads across the web, endorsing a marketer’s product. On...
Twitter for Business Survey
Do you manage your company/organizations Twitter account? If so, we need your help! Modern Marketing Partners is now conducting a national survey on the use of Twitter for business. The survey will provide insights into how Twitter is currently being used by...
3 Ways To Align Marketing & Sales in 2013
With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was...
Google AdWords Certification Program, now free!
Google announced a big update for advertisers this week via email. Starting Monday, September 30th, Google will begin replacing their Google Certification Program with Google Partners, which according to Google, will include improvements that make it easier and more...
Top 10 Inbound Marketing Strategies
Inbound marketing, one of the top marketing buzzwords emerging over the past of couple of years, will be used by 58% of companies this year. In addition, 48% of marketers plan to increase their inbound marketing spend in 2013 (Hubspot). For the old-school marketer or...
Trade Show Marketing (Part3/3): Results Measurement
Trade shows are one of the most important- and costly- elements of the marketing mix for a product or service. In our three part series, we’ve covered the planning needed before the show followed by the execution during the event. Now we will cover how you can...
Trade Show Marketing (Part 2/3): At the Show
In part 1 of our trade show marketing blog, we discussed the details of planning a for a trade show. Planning is one of the most important parts of any business activity, with no exception to large trade shows, as it gives you a strategy and a guide to work around. In...
