Categories ArchivesPublic Relations

5 Tips For Finding A PR Agency standard

When asked, people are usually more readily able to define social media marketing than public relations (PR). So, could we say social media is gearing up to overtake and replace traditional media?   The answer to that is no. Even though the two share some functions, they retain some specific functions that can’t be served by the other. If traditional media is still relevant, your business needs to be concerned about how it’s improving brand awareness through it. Building your brand through social media alone is limited in its effectiveness. It needs to be supported by PR efforts.   But, what’s the difference? Social media marketing and marketing in general usually employ paid media, while public relations are done through earned or free ...

Continue Reading

Marketing and Public Relations in Challenging Times image

Marketing and PR

The pandemic has made marketing and public relations (PR) difficult. Many  companies have had to change the way they communicate to their audience. See how to market and do PR during uncertain times below. As reported by Forbes on October 27th, 2020 by Simon Corbett. Marketing And PR In Uncertain Times Our current pandemic reality does not share too many obvious similarities with the book Love in the Time of Cholera, but you could say that marketing and love are at least partly connected. After all, they both use communication to build a relationship. Granted, one is more intimate than the other, but for relationships to survive during a pandemic-inspired lockdown, they do need some attention. Do You Say It Best When You Say Nothing At ...

Continue Reading

Incorporate New PR Metrics to Measure Meaningful ROI image

Public Relations

Public Relations (PR) has often been treated as this stand alone category that marketers know has value, but have had trouble justifying when it comes time to report on its return on investment (ROI). No, PR isn’t a real easy concept to understand because it is often intangible. There’s no widget at the end of the day that you can hold up and say, “I made this.” The results are often more long-term in nature to track and don’t fit into a neatly laid out set of common reporting metrics. So it might surprise you to learn that companies spend an estimated $11 billion on PR annually. While both small and large companies recognize its significance to varying degrees, both struggle ...

Continue Reading

A Chiquita PR Campaign was Powerful Enough to Topple the Guatemalan Government image

Chiquita PR

Chiquita’s brand image comes across as fun and playful, but the company has some dark history. Chiquita’s original name was United Fruits before rebranding and was an extremely powerful business in South America; so powerful that it had great influence over the local government. When the government tried to regain control in the 1950s, UF launched a PR campaign in retaliation, portraying the Guatemalan government as communist. Meanwhile, UF was branded as the crusader against communism in South and Central America (PS: The Guatemalan government was not, in fact, communist). The campaign was successful and led to a CIA coup to overthrow Guatemala’s leaders. So how did all of this unfold? A Little Bit of Background… United Fruits: South America’s Large Monopoly To ...

Continue Reading

Press Release Writing for Driving Reader Action image

As a marketer, you understand the viability of small changes that can drive website growth and improve search authority.  But what happens when you take this mentality and move it to your press release?  How can you format a release based on what readers want to see and encourage readers to take action?  Enter the F-Shaped press release, your press release designed around user reading styles. Obviously, you want to fuel more growth than just media coverage.  You want measureable results and social interaction just as you would want on your current content marketing strategy.   For instance, if you wanted to announce an app release, your goal would less of expanding your reach and more receiving downloads.  That’s why we ...

Continue Reading

How Brands Can Use Cause Marketing For Results image

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and nonprofits with financial donations, while 61% say they will buy a new brand if it supports a cause they care about (Do Well Do Good). Cause marketing allows companies the opportunity to succeed financially while simultaneously doing something good for the community. In our recently published whitepaper, How Brands Can Use Cause Marketing For Results, we shared the types of cause marketing, cause marketing tips, case studies, and an infographic. Below we will share 6 tips for effective ...

Continue Reading

New Rules of PR: A Guide to Modern Publicity image

The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to realize greater results? This blog will examine how PR has changed, and how your PR program can change to leverage new PR opportunities. Next, we‘ll focus on the specifics of PR distribution options and develop overall new rules of PR. PR Has Changed – Have you changed your PR? So, how has PR changed? Not to overstate, but PR has changed more in the last few years than in ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!