Categories ArchivesMarketing Case Studies

Software Marketing Best Practices – Webinar image

software marketing

During June, Modern Marketing Partners will be hosting two webcasts. The first will be on Thursday, June 9th at 1 PM CST, titled Software Marketing Best Practices: Executive Briefing. The second, Thought Leadership Best Practices: Executive Briefing, will take place on Tuesday, June 14th at 1 PM CST. Software Marketing Best Practices: Executive Briefing Software prospects are often completely overwhelmed by the marketing of software companies. Standing out can become expensive, fast, but what if there’s a way to be just as effective on a smaller budget? What’s Covered: Understand the challenges of marketing software. Learn how even small brands can attain category leadership, and beat even the biggest competitors. Be privy to proprietary processes for building a thought leadership brand. ...

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Case Study: Evolution1 and Healthcare Trends Institute image

“In a sea of mediocrity, MMP is a beacon of marketing success.”  These words, spoken by Evolution1’s Tiffany Wirth, sum up the company’s feelings for the work done by Modern Marketing Partners in the past years.  After seeing major increases in traffic, registrants, and new business, who wouldn’t speak this highly? As the Healthcare Technology Market becomes more and more saturated, growing and well-developed companies will need to improve upon their marketing to continue to reach target customers.  This is exactly why they reach out to a leading firm in Healthcare Technology Marketing, Modern Marketing Partners, to help them develop a brand image, generate leads, and increase sales through measurable marketing.  How did we do this? Challenge: Assist a Healthcare ...

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Case Study: Dek Division (Tyco Electronics) image

A provider of data communication tools, the Dek Div. of Tyco Electronics (Now TE Connectivity), was in need of brand assistance.  What did leading Naperville Marketing Agency Modern Marketing Partners do for the company? Read on to learn the benefits and services offered to improve the company brand image. Challenge: Market New and Existing Product Lines Dek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products. After adding several product lines through both acquisition and internal development, Dek needed a unified and distinctive brand presence– along with a high-powered marketing program to enter new markets. Solution: New Graphic Theme, Improved Website Modern Marketing Partners created a brand structure and bold new graphic theme that carries through all ...

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Case Study: USG Sheetrock Tools image

When a leading building materials company seeks to launch a new product line in a highly competitive market, they turn to Modern Marketing Partners. Check out the following case study that includes branding, new product development and launch, packaging, merchandising and more. Challenge: USG Sheetrock New Product Launch USG Sheetrock seeks to leverage leadership in drywall and joint compound, and enter the drywall tools market. The only problem—the category is crowded with established and new competitors. Also, in addition to specialty distributors, retail (home center) channels are increasingly important volume drivers. Solution: MMP Offers Product Development and Launch Modern Marketing Partners engaged at the product development stage to assist in product strategy, branding, messaging and positioning. Focus groups generated insights ...

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Case Study: Experian image

When a leading provider of credit and information to financial institutions needs a memorable tagline and brand imagery to improve its impact on automotive dealers, to whom do they turn?  This is where Modern Marketing Partners, a leading marketing agency in Naperville, Illinois, shines.  What did we do for Experian? Read on to find out more. Challenge: Product/Service Launch One of the leading providers of credit information services to banks, financial services, and auto dealers, Experian sought to launch a new product/service to the auto dealer vertical including brand name, logo, graphic theme and messaging. Solution: Brand Image, Tagline Modern Marketing Partners benchmarked competitors and created alternative branding concepts, including the tagline, Dealer Friendly, with the intention of overcoming negative ...

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Case Study: Concentra Healthcare image

What happens when a leading health service provider achieves rapid growth?  The team needed to attain a new image in order to continue meeting strategic brand goals.  This is why Modern Marketing Partners (MMP) offered assistance and consulting to Concentra Health in Logo Design and Graphic Imagery.  Read more to learn about the challenges, solutions, and results. Challenge: A leading healthcare cost containment service provider, Concentra grew rapidly through both acquisition and organic. As a division of Concentra Medical Centers, and after entering the healthcare provider network, messaging and branding required a refresh. Solution:  After careful planning and analysis, Modern Marketing Partners found the following solutions for Concentra: a new logo and graphic identity created and implemented in digital, print ...

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Pro Bono Marketing for DuPage ReStore Taken On by MMP image

Modern Marketing Partners has entered into a partnership with the Habitat for Humanity ReStore of DuPage county to provide marketing, internet, publicity, and social media services on a pro bono basis. Habitat for Humanity ReStore sells donated, new, and used building materials and home improvement products to the public at greatly reduced prices. The profits go towards the local Habitat for Humanity  in order to provide limited income families with the ability to fix up their homes at affordable prices. Habitat for Humanity is a nonprofit organization that builds homes for limited income families. As a full-service marketing agency, Modern Marketing Partners (MMP) and its social media division Hot Potato Social Media will develop and manage the DuPage ReStore’s social media ...

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Inbound Marketing Case Study: Construction Marketing Association image

A great example of the power of Inbound Marketing to achieve measurable results is the launch of the Construction Marketing Association (CMA). Established in January of 2010, CMA employed a comprehensive Inbound Marketing program to build awareness, drive memberships, and launch such initiatives as the STAR Awards, professional certification, and a career center Like all successful Inbound Marketing, a search-optimized website was foundational, coupled with extensive and relevant content. An award-winning blog and integrated social media profiles distribute content and communications. Frequent webcasts and white papers reinforce thought leadership. The CMA inbound marketing campaign was recognized for the following awards: Communicator 2011 Silver CMA Social Communicator 2011 Silver CMA Blog Hermes 2011 CMA Blog Below is a snapshot of the ...

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IT Reseller Marketing: Case Study image

IT Resellers and value-added resellers (VARs) are more focused on marketing than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog is a marketing case study that will show you how a leading IT reseller (VAR) employs digital and inbound marketing to build awareness and drive sales. A related blog in this series is a marketing case study for a top accounting/CPA firm’s technology consulting division that Modern Marketing Partners implements thought-leadership content marketing via the Internet and social media to drive sales leads. Be sure to check out the post on accounting and CPA firm marketing best practices as a supplement to these case studies. CHALLENGE Brittenford Systems is a ...

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Accounting and CPA Firm Marketing: Case Study image

Accounting and CPA firms are embracing marketing more than ever before. Why? Because the modern marketing mix is proving to deliver dramatic and yes, measurable results. This blog will show you how a top accounting/CPA firm deploys thought-leadership content marketing via Internet and social media to drive sales leads. Two additional blogs in this series give you more information on accounting/CPA firm marketing including Accounting and CPA Firm Marketing Best Practices,  and a marketing case study for a leading accounting technology value-added reseller (VAR). Click Read More below to view this complete marketing case study. CHALLENGE Armanino McKenna is the largest accounting firm in California, ranked 35 in the United States by Accounting Today. Armanino Consulting is the technology services division, and 8th largest value-added ...

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Web 2.0 Best Practices Case Study: Illinois Manufacturing Extension Center image

Modern Marketing Partners Launches IMEC Website with Web 2.0 Best Practices Web 2.0 is defined as a user-friendly, content and resource-rich website with search engine optimization (SEO) features, social media integration and sharing, mobile access, and conversion forms or registration pages. Web 2.0 CASE STUDY MMP recently launched a state-of-the-art, Web 2.0 website for the Illinois Manufacturing Extension Center (IMEC), a government-sponsored (Department of Commerce) organization that provides manufacturing consulting services to small and medium-sized businesses (SMBs), including ISO quality implementations and factory automation. IMEC’s prior site had poor SEO, and a less-than user-friendly content management system (CMS). The new IMEC website has extensive search optimization features, and complete social media integration including a blog, YouTube, Facebook, LinkedIn and Twitter. In addition, live and virtual events have both calendars and registration pages. Resource Centers ...

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